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Constant Contact Reviews

Vendor: Constant Contact
4.0 out of 5
228 followers
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What is Constant Contact?

Constant Contact is an all-in-one email marketing platform that helps organizations effectively engage with their audience. Its primary use case is to create and manage email campaigns, allowing businesses to reach their customers and prospects with targeted messages.

The most valuable functionality of Constant Contact lies in its user-friendly interface and robust features. It offers a wide range of customizable email templates, making it easy to create professional-looking emails without any coding knowledge. The platform also provides tools for list management, segmentation, and contact organization, ensuring that messages are delivered to the right audience.

Constant Contact's automation capabilities are another standout feature. Users can set up automated email series, triggered by specific actions or events, to nurture leads and build customer relationships. This functionality saves time and effort by delivering personalized content at the right time, increasing engagement and conversions.

Furthermore, Constant Contact offers comprehensive reporting and analytics, allowing organizations to track the success of their email campaigns. Users can monitor open rates, click-through rates, and other key metrics to gain insights into their audience's behavior and optimize future campaigns.

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Constant Contact is the #13 ranked solution in top Cloud Email solutions. PeerSpot users give Constant Contact an average rating of 8.0 out of 10. Constant Contact is most commonly compared to MailChimp: Constant Contact vs MailChimp.
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March 2025
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Constant Contact mindshare

As of April 2025, the mindshare of Constant Contact in the Cloud Email category stands at 1.2%, down from 1.5% compared to the previous year, according to calculations based on PeerSpot user engagement data.
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Key learnings from peers

Valuable Features

Constant Contact is a comprehensive email marketing platform that offers a range of valuable features. Its most notable features include an easy-to-use drag-and-drop editor for creating professional-looking emails, customizable templates, and a robust contact management system that allows users to segment their audience for targeted campaigns. 

Additionally, Constant Contact provides real-time tracking and reporting tools to measure the success of email campaigns, as well as integration with social media platforms for seamless cross-channel marketing.

  • "It is fun to design your newsletter based on the content you would like to deliver."

Room for Improvement

Constant Contact could benefit from improvements in several areas. Users have expressed the need for a more intuitive and user-friendly interface, as well as better customization options for email templates. 

Additionally, users have mentioned the need for more advanced reporting and analytics features to track the success of their email campaigns. Some users have also mentioned issues with deliverability and spam filters, suggesting that these areas could be improved to ensure emails reach their intended recipients. 

  • "Sometimes, you will be typing in a text box and hit the backspace, but the website will think you meant to go back a page. Basically, you end up losing work when this happens and it is hard to predict."

ROI

Constant Contact is a highly regarded product that offers a positive return on investment (ROI) according to user reviews. Users appreciate its user-friendly interface, extensive email marketing features, and effective customer support. 

The platform enables businesses to easily create and manage email campaigns, resulting in increased customer engagement and higher conversion rates. 

With its affordable pricing plans and robust analytics, Constant Contact proves to be a valuable tool for businesses seeking to maximize their ROI in email marketing.

Pricing

Constant Contact offers a range of pricing plans to suit different business needs. 

The pricing is generally considered to be reasonable and competitive, with options available for both small businesses and larger enterprises. The setup cost is minimal, and users appreciate the ease of getting started with the platform. 

Constant Contact also offers a free trial period, allowing users to test the product before committing to a subscription. 

  • "The cost is fair, and you end up making enough in sales to pay for it."

Popular Use Cases

Constant Contact is primarily used as an email marketing tool that helps businesses and organizations create and send professional-looking emails to their subscribers. It provides a user-friendly platform with customizable templates, contact management features, and tracking capabilities to measure the success of email campaigns. 

With Constant Contact, users can easily engage with their audience, promote their products or services, and build customer relationships through effective email marketing strategies.

Service and Support

Constant Contact's customer service and support are highly praised for being responsive, knowledgeable, and helpful. 

Users appreciate the prompt assistance they receive when encountering any issues or needing guidance with the product. 

The support team is commended for their patience in addressing user queries and providing step-by-step instructions. 

Additionally, users find the extensive knowledge base and resources available on the Constant Contact website to be valuable in troubleshooting problems independently. 

Deployment

The initial setup of Constant Contact is generally considered to be straightforward and user-friendly. 

Users appreciate the intuitive interface and the step-by-step guidance provided during the setup process. The platform offers various templates and customization options, allowing users to easily create professional-looking email campaigns. 

Additionally, Constant Contact provides helpful resources and customer support to assist users in getting started and maximizing the product's features. 

Scalability

Users appreciate its ability to handle large email lists and send out mass emails efficiently. The platform's scalability is praised for accommodating businesses of all sizes, from small startups to large enterprises. Users also mention that Constant Contact's features, such as customizable templates and automated campaigns, make it easy to scale their email marketing efforts and reach a wider audience. 

Stability

Users appreciate its reliability and consistent performance, highlighting its ability to handle large email lists without any issues. The platform's stability ensures that users can confidently rely on it for their email marketing needs, without experiencing any major disruptions or downtime.

These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.
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Constant Contact reviews

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DG
Chief Operating Officer, and HIPAA Privacy Officer at dmi Networking
Verified user of Constant Contact
Jun 26, 2018
Gives us a more professional face to our clients

Pros

"It is fun to design your newsletter based on the content you would like to deliver."

Cons

"Sometimes, you will be typing in a text box and hit the backspace, but the website will think you meant to go back a page. Basically, you end up losing work when this happens and it is hard to predict."

What is our primary use case?

I use Constant Contact to keep in touch with more than 500 clients. I will send promotions, newsletters, or anything else that our company feels should be communicated.

How has it helped my organization?

Every time that we send one out, we will get some kind of response. Therefore, we have learned to plan for a busy day of calls when we do send one out. It gives us a more professional face to our clients, since we have a nice looking newsletter. I like how it tracks what the recipients are doing with the email. For example, if they click anywhere, it will tell me who clicked and what they clicked. This is very nice for following up.

*Disclosure: I am a real user, and this review is based on my own experience and opinions.
Read full review (525 words)
PeerSpot user
President at The Friedman Group, LLC
Verified user of Constant Contact
Mar 31, 2015
Allows me to send branded, and professional looking emails to my list but I hope they don't stray too far from their email product while trying to incorporate other functions.

What is most valuable?

The most valuable features to me are the email capabilities, the events module and the ability to send surveys. These are the things I use the most. I also rely on the social sharing tools to some extent.

How has it helped my organization?

With this product I am now able to send branded, and professional looking emails to my list. Additionally, the ability to allow people to sign up for my email list from my website, Facebook, even my email signature has improved the way we operate.

*Disclosure: My company has a business relationship with this vendor other than being a customer: Personally, I am an authorized local expert and solution provider.
Read full review (457 words)
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DC
Owner/Founder at a tech services company
Verified user of Constant Contact
Sep 4, 2018
It enables me to create and manage an auto-responder series along with list growth management tools.

What is our primary use case?

The goal is to continue to engage with my list. Keeping in touch with new and potential customers helps stay "on top of mind" when needing services. 

How has it helped my organization?

Just like the name states, it has allowed me to stay in "constant contact" with my subscribers.

*Disclosure: My company has a business relationship with this vendor other than being a customer: I was part of their authorized local expert program and taught at workshops before they closed the program. I am now what's called a "solutions provider", i.e., I offer assistance using the product as a long term user. (powersellingmom.com).
Read full review (342 words)
PeerSpot user
Retail Sales Co-ordinator at a media company with 1,001-5,000 employees
Verified user of Constant Contact
Aug 17, 2015
It gives us a single solution for marketing our events via emails and taking on-line registrations, but it feels clunky and limited at times.

What is most valuable?

  • Email marketing
  • Online booking

How has it helped my organization?

As the organisation has gotten smaller, Constant Contact gives us a single solution for marketing our events via emails and taking on-line registrations. We can also manage participants through one channel via one person.

*Disclosure: I am a real user, and this review is based on my own experience and opinions.
Read full review (626 words)
PeerSpot user
Director of HRIS at a consultancy with 501-1,000 employees
Verified user of Constant Contact
Apr 28, 2015
This organization may be kind on the phone but they do not care about you as a customer.

What is most valuable?

The ability to email clients using templates setup in the system.

How has it helped my organization?

It didn't, but it did hinder my organization. All Constant Contact wants to do is keep you on a monthly subscription, so if you only want to send out emails on a quarterly basis you must either pay every month you do not use the product, or you must cancel your subscription and then re-open an account every quarter. An absolute hassle and inconvenience.

*Disclosure: I am a real user, and this review is based on my own experience and opinions.
Read full review (403 words)
PeerSpot user
Overseer of Order at Zen Marketing Inc.
Verified user of Constant Contact
Apr 26, 2015
More complete and requires less of an investment than competing platforms but there can be stability issues.

What is most valuable?

  • Email marketing
  • Survey generator
  • Overall high rates of deliverability
  • Some of the best customer service I have ever seen

How has it helped my organization?

  • Ability to automate marketing and subscriptions
  • Expanding the reach of clients marketing
  • Social media sharing of information
*Disclosure: My company has a business relationship with this vendor other than being a customer: My marketing agency is a Constant Contact VAR and has been for eight years.
Read full review (280 words)
PeerSpot user
Director at a university with 1,001-5,000 employees
Verified user of Constant Contact
Feb 27, 2015
Enables quick mail blasts but the search function could be better.

What is most valuable?

  • Easily accessible
  • Relatively simple to use

How has it helped my organization?

Enables quick mail blasts.

*Disclosure: I am a real user, and this review is based on my own experience and opinions.
Read full review (89 words)
PeerSpot user
Operations Coordinator at a university with 501-1,000 employees
Verified user of Constant Contact
May 13, 2015
The functionality of email building and templates needs to be improved, but it offers a great way to send eblasts.

What is most valuable?

Email marketing is the most valuable aspect.

How has it helped my organization?

It allowed us to easily send announcements, event invitations and special offers via email

*Disclosure: I am a real user, and this review is based on my own experience and opinions.
Read full review (142 words)