MailChimp Reviews

Name: MailChimp
Brand: MailChimp
Rating: 4.1 (32 reviews)

Vendor: MailChimp

4.1 out of 5

32 reviews
82% willing to recommend

318 followers

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What is MailChimp?

MailChimp is a powerful email marketing platform that helps businesses of all sizes to create, send, and track professional email campaigns. With its user-friendly interface and robust features, MailChimp makes it easy for companies to connect with their audience and drive engagement.

Get the MailChimp Buyer's Guide and find out what your peers are saying about MailChimp, Amazon WorkMail, SendGrid and more!

MailChimp is the #1 ranked solution in top Cloud Email solutions. PeerSpot users give MailChimp an average rating of 8.2 out of 10. MailChimp is most commonly compared to Amazon WorkMail: MailChimp vs Amazon WorkMail. MailChimp is popular among the large enterprise segment, accounting for 46% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a computer software company, accounting for 21% of all views.

Helped 844,944 peers since 2012

Featured MailChimp reviews

Nabin Poudel

CEO at Curl Labs

Push notifications and SMS capabilities can be included in the next release. Also, a modern and updated template library would be great. The website builder can also be improved with more customization and hot reloading features. A standalone system for private servers would be ideal. Mobile apps can be improved to harness current hardware standards. The user dashboard can be made much more elegant. Some kind of gamification, reward, and loyalty programs for users would be awesome to have. Also, integration with more third-party systems would be a plus.

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Ghias Ahmad

Network Officer at Punjab Information Technology Board

Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user but not necessarily difficult. It's time-consuming, especially when adding custom code to email campaigns. It requires some experience and knowledge to do it effectively.

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Andrew Royal

Founder at Full Stack RevOps

MailChimp's most important functionality is its automation feature. The solution should improve its reporting feature. There should be more transparency around API development. At the moment, the clients are pushing custom API into the mail, so we don't have too much visibility regarding what…

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MailChimp mindshare

As of April 2025, the mindshare of MailChimp in the Cloud Email category stands at 15.0%, down from 18.8% compared to the previous year, according to calculations based on PeerSpot user engagement data.

Cloud Email

PeerAnalyst reports based on MailChimp reviews

Type	Title	Date
Category	Cloud Email	Apr 2, 2025	Download
Product	Reviews, tips, and advice from real users	Apr 2, 2025	Download
Comparison	MailChimp vs Amazon WorkMail	Apr 2, 2025	Download
Comparison	MailChimp vs SendGrid	Apr 2, 2025	Download
Comparison	MailChimp vs Zoho Campaigns	Apr 2, 2025	Download

Title	Rating	Mindshare	Recommending
Amazon WorkMail	4.2	8.5%	84%	12 interviews Add to research
SendGrid	4.3	20.1%	100%	12 interviews Add to research

Valuable Features

The most valuable features of MailChimp include easy configuration, templated emails, A/B testing, email scheduling, scalability, stability, free starting option, subscriber collection widgets and plugins, customizable email templates, insightful reporting on open rates and clicks, and automation or scheduling of email campaigns.

"I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites."
"MailChimp's most important functionality is its automation feature."
"The email scheduling has been quite useful."

Room for Improvement

Users have expressed satisfaction with MailChimp, stating that it adequately meets their needs. However, they suggest adding push notifications and SMS capabilities in the next release.

Additionally, users would appreciate a more modern and updated template library, as well as improvements to the website builder with increased customization and hot reloading features.

They also mention that a standalone system for private servers would be ideal.

Users believe that mobile apps could be enhanced to align with current hardware standards, and they desire a more elegant user dashboard.

Furthermore, users express interest in having gamification, reward, and loyalty programs, as well as integration with more third-party systems.

"Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure.So, setting up Mailchimp for WordPress websites can be time-consuming for an average user."
"The solution should improve its reporting feature. There should be more transparency around API development. At the moment, the clients are pushing custom API into the mail, so we don't have too much visibility regarding what endpoints they're pushing the data into."
"I don't have any issues with the service."

ROI

Many users have not analyzed the return on investment (ROI) from using MailChimp. They primarily utilize it for sales and marketing promotions without measuring financial outcomes. Despite this, they mention that MailChimp is inexpensive and does not significantly affect their financial situation.

Pricing

Users have the option to use the free version of MailChimp, however, there are also other usage plans available.

"I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."
"MailChimp is affordable."

Popular Use Cases

MailChimp is for marketing communication. Companies use it to send marketing messages, notify leads about new features or business offers, and collect subscribers through our WordPress website.

The MailChimp plugin allows users to segment subscribers automatically. It provides customizable email templates and makes running email campaigns easy.

The reporting dashboard shows important metrics like bounce rate, open rates, and clicks.

Additionally, MailChimp offers transactional emails for user authorization.

Service and Support

Customers have not had any interaction with MailChimp's technical support.

Deployment

According to user feedback, MailChimp is easy to set up and does not require integration with other systems. It takes a couple of hours to complete the setup process, and only one person is needed to handle the setup and maintenance of the solution.

Scalability

MailChimp is highly adaptable and can easily accommodate growth.

Stability

MailChimp is highly reliable and consistent, even for users who send a limited number of emails. It has proven to be stable and efficient, without any reported problems.

These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.

Download our MailChimp Buyer's Guide for additional reliable information.

Review data by company size

By reviewers

By visitors reading reviews

Top industries

By visitors reading reviews

Computer Software Company

21%

Financial Services Firm

14%

Real Estate/Law Firm

12%

Comms Service Provider

Government

Construction Company

Retailer

Educational Organization

Manufacturing Company

Legal Firm

University

Consumer Goods Company

Energy/Utilities Company

Recruiting/Hr Firm

Media Company

Marketing Services Firm

Insurance Company

Logistics Company

Healthcare Company

Hospitality Company

Agriculture

Newspaper

Non Profit

Leisure / Travel Company

Compare MailChimp with alternative products

Learn more about MailChimp

One of the key features of MailChimp is its drag-and-drop email builder, which allows users to create stunning email campaigns without any coding knowledge. The platform offers a wide range of customizable templates, making it easy to create professional-looking emails that align with your brand.

MailChimp also provides advanced segmentation and targeting options, allowing businesses to send personalized emails to specific audience segments. This helps to improve open rates and click-through rates, as well as overall campaign performance.

In addition to email marketing, MailChimp offers a range of other features to help businesses grow their audience and drive conversions. These include landing pages, signup forms, and social media integration. With these tools, businesses can capture leads, grow their email list, and engage with their audience across multiple channels.

MailChimp also provides detailed analytics and reporting, allowing businesses to track the performance of their email campaigns in real-time. Users can see open rates, click-through rates, and other key metrics, helping them to optimize their campaigns and drive better results.