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Amazon Pinpoint Reviews

Vendor: Amazon Web Services (AWS)
3.5 out of 5
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What is Amazon Pinpoint?

Amazon Web Services offers a highly scalable, low-latency, globally distributed architecture. Amazon Pinpoint is built on this architecture, allowing you to send messages to your customers through multiple channels with confidence. You can use these channels to send messages to recipients all around the world.

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Amazon Pinpoint is the #9 ranked solution in top Marketing Management solutions. PeerSpot users give Amazon Pinpoint an average rating of 7.0 out of 10. Amazon Pinpoint is most commonly compared to Salesforce Marketing Cloud: Amazon Pinpoint vs Salesforce Marketing Cloud. Amazon Pinpoint is popular among the large enterprise segment, accounting for 64% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a financial services firm, accounting for 20% of all views.
Buyer's Guide
Marketing Management
April 2025
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Helped 845,849 peers since 2012

Amazon Pinpoint mindshare

As of April 2025, the mindshare of Amazon Pinpoint in the Marketing Management category stands at 3.2%, down from 4.6% compared to the previous year, according to calculations based on PeerSpot user engagement data.
Marketing Management
 
 
Key learnings from peers

Valuable Features

  • "The Journey Orchestrator helps create personalized campaigns based on customers."
  • "From my experience, Amazon Pinpoint's most valuable feature is its ability to deploy outbound projects quickly. It is easy to use when setting up outbound campaigns, allowing us to deploy solutions rapidly. It is easy to learn."

Room for Improvement

  • "Claiming a Pinpoint number should be more integrated with Amazon Connect."
  • "In my opinion, Amazon Pinpoint needs improvement in several areas. It lacks many features that competitors like Genesys offer. For example, we cannot set up multiple campaign plans or switch campaigns from one set of customers to another. Additionally, reporting functionality needs to be improved."

Pricing

  • "Amazon Pinpoint itself is inexpensive. However, additional services that may be required in conjunction with it, such as custom reporting services, can be costly."
These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.
Download our Marketing Management Buyer's Guide for additional reliable information.

Top industries

By visitors reading reviews
Financial Services Firm
20%
Computer Software Company
15%
Healthcare Company
9%
Manufacturing Company
6%
Retailer
5%
Comms Service Provider
4%
Legal Firm
4%
Maritime Company
4%
University
4%
Wholesaler/Distributor
4%
Government
2%
Non Profit
2%
Pharma/Biotech Company
2%
Real Estate/Law Firm
2%
Insurance Company
2%
Educational Organization
2%
Construction Company
2%
Media Company
2%
Transportation Company
1%
Marketing Services Firm
1%
Logistics Company
1%
Renewables & Environment Company
1%
Performing Arts
1%
Energy/Utilities Company
1%

Compare Amazon Pinpoint with alternative products

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Amazon Pinpoint customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers

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Product Categories

Product Categories
Marketing Management

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Amazon Pinpoint reviews

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Ajay Vashishtha - PeerSpot user
Senior Consultant at a tech vendor with 10,001+ employees
Verified user of Amazon Pinpoint
Apr 9, 2024
Helps to manage outbound campaigns such as automated outgoing calls to end users

Pros

"From my experience, Amazon Pinpoint's most valuable feature is its ability to deploy outbound projects quickly. It is easy to use when setting up outbound campaigns, allowing us to deploy solutions rapidly. It is easy to learn. "

Cons

"In my opinion, Amazon Pinpoint needs improvement in several areas. It lacks many features that competitors like Genesys offer. For example, we cannot set up multiple campaign plans or switch campaigns from one set of customers to another. Additionally, reporting functionality needs to be improved. "

What is our primary use case?

We use Amazon Pinpoint for outbound campaigns. Outbound campaigns refer to automated outgoing calls to end users, often managed through a call center.

What is most valuable?

From my experience, Amazon Pinpoint's most valuable feature is its ability to deploy outbound projects quickly. It is easy to use when setting up outbound campaigns, allowing us to deploy solutions rapidly. It is easy to learn. 

*Disclosure: My company has a business relationship with this vendor other than being a customer: customer/partner
Read full review (500 words)
MS
Director AWS at NeuraFlash India Pvt Ltd
Verified user of Amazon Pinpoint
Nov 17, 2024
Offers personalized campaigns with journey orchestrator and good support

Pros

"The Journey Orchestrator helps create personalized campaigns based on customers. "

Cons

"Claiming a Pinpoint number should be more integrated with Amazon Connect."

What is our primary use case?

Campaigns, specifically voice outbound campaigns and SMS campaigns, are integrated with marketing CRM or ERP systems to automate and put custom solutions. They also integrate with contact center technology like Amazon Connect or can run independently.

What is most valuable?

The Journey Orchestrator helps create personalized campaigns based on customers. It's an effective and powerful feature for executing marketing campaigns, allowing cocreation of the engagement experience with customers. 

Also, Pinpoint provides analytics to assess how many campaign leads were successfully reached and helps analyze the effectiveness of the campaign.

*Disclosure: My company has a business relationship with this vendor other than being a customer: consultant
Read full review (416 words)