Acquia Digital Experience Platform (DXP) vs Kentico comparison

Acquia Digital Experience Platform (DXP) is a comprehensive suite designed to facilitate content management, site building, and digital marketing. It integrates various tools to deliver personalized customer experiences across different digital channels.

What key features does Acquia DXP offer?

• Content Management System (CMS): Built on Drupal, it offers robust content management capabilities that enable users to create, manage, and optimize digital content easily.
• Personalization: Acquia DXP includes tools like Acquia Lift, which allow for the creation of personalized experiences for users based on their behavior and preferences.
• Cloud Platform: Acquia Cloud provides a secure, scalable, and high-performance hosting environment optimized for Drupal.
• Digital Asset Management: The platform integrates Acquia DAM, facilitating efficient management and sharing of digital assets across marketing teams.

What are the benefits of using Acquia DXP?

The platform's personalization capabilities ensure that each user receives a tailored experience, which can lead to increased engagement and satisfaction. The cloud-based architecture ensures that the platform can scale according to the needs of the business, handling traffic spikes efficiently. Finally, Acquia DXP provides enterprise-level security features and complies with various regulatory requirements, ensuring that user data is protected.

How is Acquia DXP implemented across different industries?

Acquia DXP is versatile and can be implemented across various industries such as retail, media, government, and education. For instance, in retail, it can power e-commerce platforms, providing a seamless shopping experience with personalized content and customer interaction.

What should you know about Acquia DXP's pricing and support?

Acquia offers a subscription-based pricing model that typically includes the costs for the platform's core services, support, and hosting. The company provides comprehensive support, including 24/7 customer service, dedicated account management, and professional services to assist with implementation and ongoing management.

Acquia DXP is an all-encompassing digital experience platform that provides robust tools for content management, personalization, and digital asset management, designed to enhance user engagement and operational efficiency across various industries.

Kentico is a high-quality digital experience platform that allows companies and organizations to reach customers across different channels through its content management, digital marketing, and e-commerce features. Kentico offers easy-to-use applications that allow even beginners to create a working DXP that will benefit their organization as well as the users on their platform. Kentico also provides a way for companies to track the satisfaction of their customers through a detailed customer data platform that is fully compliant with GDPR, CCPA, and other data regulations. Companies can receive insight into different target groups within their customer base. This top-quality feature of Kentico helps businesses to adapt to the needs of their customers and make their DX more successful.

Kentico Features

Kentico’s value-added features include:

• Content management: Page builder, option for structured content, digital asset management, multilingual content, workflows and versioning, multi-site management.
  
  
• Digital marketing: Kentico offers companies a variety of features regarding the creation of successful digital marketing for their brands, ensuring the vast reach of their content. Features in this category include market automation and personalization, content management, email marketing, social marketing, recommendations, search, form builder, and SEO optimization.
  
  
• Digital commerce: Shopping cart and checkout process, payment and shipping options, promotion and discounts, product information management and multi-store management, and commerce integration. To provide you with the ability to reach an international client base, Kentico also offers multilingual shopping.
  
  
• Customer data: An efficient digital experience platform should be able to provide companies with the ability to track and analyze customer data to be able to act accordingly and improve its services to benefit clients. Kentico offers features that include contact management, segmentation, activity tracking, lead scoring, personas, and data protection, to ensure that the DXP complies with all data protection regulations.
  
  
• Analytics: Kentico also offers features like A/B testing, web analytics, and reporting, to provide companies with data about performance of the DXP.
  
  
• Platform: Headless API, deployment tools, MVC development, and cloud deployment help businesses build and maintain their digital experience platforms.
  
  
• Integrations: There are various integration features that this DXP provides for its clients, including out-of-the-box integrations, translation management, and integration bus.

Kentico Benefits

The Kentico digital experience platform offers its users the following benefits:

• Easy content management
• Ability to maximize ROI
• Option to launch a DXP with low to no code
• Digital experience maturity
• Solutions for multichannel marketing

Reviews from Real Users

Kentico is a modern, flexible and agile content management system, according to the President at a tech services company that uses the DXP for UI and website development.