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Adobe Experience Manager vs Kentico comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Experience Manager
Ranking in Web Content Management
3rd
Ranking in Digital Experience Platforms (DXP)
1st
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
20
Ranking in other categories
Enterprise Content Management (8th), Enterprise Social Software (6th)
Kentico
Ranking in Web Content Management
17th
Ranking in Digital Experience Platforms (DXP)
13th
Average Rating
9.0
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2025, in the Web Content Management category, the mindshare of Adobe Experience Manager is 13.0%, down from 15.0% compared to the previous year. The mindshare of Kentico is 1.4%, down from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Content Management
 

Featured Reviews

Thomas Becker - PeerSpot reviewer
Impressive integration of customer behavior with an easy setup and okay support
I've worked with all major content management systems. Currently, I work with the leaders such as Adobe Experience Manager, Sitecore, and Acquia Working with big companies, I help them either consider setting up a new content management system or address issues they might have with their existing…
AB
The advanced marketing suite has helped us to establish our US business
Our primary use case is to deliver enterprise level web solutions It has helped us establish our business in the USA and allows us to work with a range of corporate clients. The most valuable features are its integration capabilities and advanced marketing suite. This product needs an out of…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I like the native applications such as Adobe Target, Adobe Analytics, and Adobe Experience Platform. Because of these, it's very easy to connect and obtain reports on how my website is doing, how many have visited it, how frequently, etc. The multiple publisher concept is one of the best parts of this solution."
"The most valuable features of Adobe Experience Manager include its capability to manage content and create reusable fragments."
"It is easy to learn. You don't need to be an advanced Java developer."
"I like the profiling and segmentation."
"Adobe Experience Manager is a content management system, and we use it to create and manage a website."
"Easy to work with the solution."
"If you want to use content in a mobile application and you want the content in some other application, you can simply expose it from the CMS to different clients or different systems. It's easy. On top of that, the technology underlying AEM is open-source and is very powerful like Apache Sling and JCR."
"It's a complete package. You don't need to look elsewhere for digital marketing."
"I would say they have a modern, flexible, agile content management system."
"The most valuable features are its integration capabilities and advanced marketing suite."
 

Cons

"Adobe's technical support is so-so."
"I haven't seen any areas for improvement in Adobe Experience Manager as it's a full-fledged CMS tool, and Adobe is already working on enhancements for the solution. Adobe is working to make Adobe Experience Manager more valuable and easier to use for any user, even non-technical ones, through multiple components and templates. Day by day, Adobe provides the latest update to Adobe Experience Manager, and if my team needs any particular change, it just needs to be reported to the Adobe team. As Adobe Experience Manager has a broad scope and a lot of use cases and features, it's a solution that requires some time and effort from you in terms of learning, especially if you're implementing it for different clients, which could be an area for improvement."
"A little bit of background knowledge of coding and website structure is required."
"Adobe Experience Manager could improve by allowing the reuse of components like a progress bar across multiple pages to make the development process more efficient."
"The latest trend is to render everything in the client-side framework. For example, SPA or single page application. This is a feature that needs improvement. The cloud deployment pipeline needs to be improved as well."
"In comparison to other CMS products, Adobe Experience Manager is missing some capabilities such as proper versioning or a better versioning system and backend connectivity. If something is deleted in AEM, the user cannot recover it. You have to call technical support, and they will need to recover the whole instance. So, it's really difficult. For example, if you delete a page, you cannot recover it. There should be an option to recover it. In AEM, you have to go to the previous state of the instance itself or the virtual machine, and you have to restore everything, which is not good."
"Programming model could be improved, it's a monolithic solution."
"Tool-wise, the Adobe Experience Manager support team is not very responsive when the user face issues in AEM as a Cloud Service."
"They don't have a lot of libraries, which is something that they can improve on."
"This product needs an out of the box Intranet/Extranet Solution."
 

Pricing and Cost Advice

"It's a costly solution. I would rate the price at two out of five on a scale from one to five, where one is the most expensive and five is the most competitive."
"Users have to pay a yearly licensing fee to use the solution, which is highly-priced."
"It's really costly."
"There's a free trial for one month for Adobe Experience Manager, which you can use for learning purposes, then, after the trial period, you'll need to purchase the license. Adobe offers a few plans for Adobe Experience Manager, but I'm unaware of how much my company is paying."
"The licensing fees are probably about $100,000 USD per year."
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Top Industries

By visitors reading reviews
Educational Organization
47%
Financial Services Firm
10%
Computer Software Company
8%
Manufacturing Company
5%
Financial Services Firm
15%
Real Estate/Law Firm
15%
Computer Software Company
13%
Energy/Utilities Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Adobe Experience Manager?
It is easy to learn. You don't need to be an advanced Java developer.
What needs improvement with Adobe Experience Manager?
While there are many aspects that could be improved, discussing them would require more time. The licensing model is opaque, and technical support could be improved, especially for smaller companies.
What is your primary use case for Adobe Experience Manager?
I've worked with all major content management systems. Currently, I work with the leaders such as Adobe Experience Manager, Sitecore, and Acquia.
Does Kentico provide good options for marketing?
Absolutely! I can't stress enough how important marketing is for the digital experience you're giving to customers. If you want to reach your clients through multiple channels, each type of content...
What is the content management system of Kentico like?
In my experience, Kentico has been a very flexible and easy-to-use content management system. Keep in mind that we haven't been using it for a while because our management decided to change DXPs fo...
What do you use Kentico for?
Hello, I think Kentico will serve you well as a digital experience platform and especially for commerce purposes. We at my company have been using this feature of the DXP as well because we recentl...
 

Also Known As

Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud
No data available
 

Overview

 

Sample Customers

Metra
Gibson Musical Instruments, Mazda, Segway, Twinings, Ingram Micro, Allergan, Kingspan
Find out what your peers are saying about Adobe Experience Manager vs. Kentico and other solutions. Updated: February 2025.
844,944 professionals have used our research since 2012.