Adobe Analytics vs Matomo comparison

Adobe and Matomo are both solutions in the Web Analytics category. Adobe is ranked #5, while Matomo is ranked #4. Adobe holds a 7.5% mindshare in WA, compared to Matomo’s 14.2% mindshare.

Adobe Analytics

567 Views
397 Comparison Views

Matomo

642 Views
606 Comparison Views

Adobe Analytics

Matomo

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Adobe Analytics and Matomo based on real PeerSpot user reviews.

Find out what your peers are saying about Snowflake Computing, Amplitude, Google and others in Web Analytics.

To learn more, read our detailed Web Analytics Report (Updated: February 2025).

Buyer's Guide

Web Analytics

February 2025

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Helped 839,422 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Analytics

Ranking in Web Analytics

5th

Average Rating

0.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Matomo

Ranking in Web Analytics

4th

Average Rating

0.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of March 2025, in the Web Analytics category, the mindshare of Adobe Analytics is 7.5%, down from 7.9% compared to the previous year. The mindshare of Matomo is 14.2%, up from 11.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Web Analytics

Top Industries

By visitors reading reviews

Educational Organization

28%

Financial Services Firm

13%

Computer Software Company

Real Estate/Law Firm

Computer Software Company

16%

Financial Services Firm

11%

Construction Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Find out what your peers are saying about Snowflake Computing, Amplitude, Google and others in Web Analytics. Updated: February 2025.

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839,422 professionals have used our research since 2012.

Comparisons

WebTrends vs Adobe Analytics

Compared 50% of the time

Snowflake Analytics vs Adobe Analytics

Compared 50% of the time

More Adobe Analytics Competitors

Amplitude vs Matomo

Compared 51% of the time

Google Analytics vs Matomo

Compared 17% of the time

Heap vs Matomo

Compared 17% of the time

Mixpanel vs Matomo

Compared 15% of the time

More Matomo Competitors

Product Reports

Buyer's Guide

Web Analytics

February 2025

Download Adobe Analytics product report

Buyer's Guide

Web Analytics

February 2025

Download Matomo product report

Also Known As

No data available

Piwik

Overview

Adobe Analytics is part of the Adobe Experience Cloud suite of products, which help online marketers apply real-time analytics and detailed segmentation to all their marketing channels.

Adobe

Matomo is the only analytics platform that gives you full control over your data and more.

Matomo

Sample Customers

Philips, WestJet

T-Mobile, Wikimedia, Forbes, Sharp, Oxfam

Find out what your peers are saying about Snowflake Computing, Amplitude, Google and others in Web Analytics. Updated: February 2025.

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839,422 professionals have used our research since 2012.

See our list of best Web Analytics vendors.

We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.