Adobe Campaign vs Siebel Marketing Resource Management comparison

The compared Adobe and Oracle solutions aren't in the same category. Adobe is ranked #8 in MM , with an average rating of 7.7, and holds a 3.5% mindshare in the category. Oracle is ranked #6 in MRM , and holds a 3.6% mindshare. Additionally, 100% of Adobe users are willing to recommend the solution.

Adobe Campaign

Read 3 Adobe Campaign reviews

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555 Comparison Views

100% willing to recommend

Siebel Marketing Resource M...

62 Views
50 Comparison Views

Adobe Campaign

Siebel Marketing Resource M...

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Adobe Campaign and Siebel Marketing Resource Management based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Microsoft, monday.com and others in Marketing Management.

To learn more, read our detailed Marketing Management Report (Updated: October 2024).

Buyer's Guide

Marketing Management

October 2024

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Helped 814,649 peers since 2012

Categories and Ranking

Adobe Campaign

Average Rating

7.6

Number of Reviews

Ranking in other categories

Marketing Management (8th)

Siebel Marketing Resource M...

Average Rating

0.0

Number of Reviews

Ranking in other categories

Marketing Resource Management (6th)

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. Adobe Campaign is designed for Marketing Management and holds a mindshare of 3.5%, down 7.9% compared to last year.
Siebel Marketing Resource Management, on the other hand, focuses on Marketing Resource Management, holds 3.6% mindshare, down 10.5% since last year.

Marketing Management

Marketing Resource Management

Featured Reviews

SM17

Technology Associate at Goldman Sachs

Mar 13, 2024

Though it is good for the analytics part, it needs to be made less complex for users

It was one of the complex products used in our company earlier. My company has stopped using Adobe Campaign, and moved to another marketing software for distribution. I will not be able to comment on the product's email marketing strategy since there might have been upgrades in the tool. My…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pricing and Cost Advice

"The solution is cheaper than Salesforce. It is useful for small banks that want to trigger emails."

"It will be a bit expensive because it is an Adobe product."

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Top Industries

By visitors reading reviews

Educational Organization

24%

Financial Services Firm

19%

Computer Software Company

Manufacturing Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Adobe Campaign?

Analytics was a good part of Adobe Campaign.

See all answers

What needs improvement with Adobe Campaign?

The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty...

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What is your primary use case for Adobe Campaign?

We use Adobe Campaign to trigger emails, set reminders, and manage customer data in an omnichannel environment.

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Comparisons

Salesforce Marketing Cloud vs Adobe Campaign

Compared 31% of the time

Amazon Pinpoint vs Adobe Campaign

Compared 22% of the time

HCL Campaign vs Adobe Campaign

Compared 19% of the time

Google Campaign Manager vs Adobe Campaign

Compared 15% of the time

Microsoft Dynamics CRM vs Adobe Campaign

Compared 14% of the time

More Adobe Campaign Competitors

No data available

Product Reports

Buyer's Guide

Marketing Management

October 2024

Download Adobe Campaign product report

No data available

Also Known As

Neolane Campaign

No data available

Learn More

Adobe

Oracle

Overview

It's a set of solutions that help you personalize and deliver campaigns across all of your online and offline channels.

- Simplify campaign management

Manage your data and monitor the performance of your cross-channel campaigns from one place.

- Deliver engaging email

Use personalized, contextual and real-time email messages to deliver a compelling customer experience.

- Automate campaigns

Use marketing automation to increase your campaign productivity and reduce your time to market.

Oracle's Siebel Marketing Resource Management is a complete solution for planning, budgeting, executing, and measuring the impact of global marketing efforts. It provides a common language, powerful analytics, and business processes based on best practices. Siebel MRM automates key processes, from planning to financial analysis, helping marketing users across the enterprise manage activities more effectively and optimize the use of marketing resources.

Sample Customers

Euromoney Learning Solutions, Cr_dit Agricole Nord-Est, a Synergie GIE regional bank, Renault, HD Supply, Dior, Mercola.com

Hover Automotive India Pvt. Ltd., Southwest Airlines Co., Lawn Tennis Association, Grupo Arcor, BoxFusion, ec4u expert consulting AG, Telekom Deutschland GmbH, SMSA Express Transportation Company Ltd., Smiles S.A.

Find out what your peers are saying about Salesforce, Microsoft, monday.com and others in Marketing Management. Updated: October 2024.

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814,649 professionals have used our research since 2012.

We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.