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Adobe Experience Manager vs Adobe Web Experience Management comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Experience Manager
Average Rating
8.2
Reviews Sentiment
6.3
Number of Reviews
29
Ranking in other categories
Enterprise Content Management (3rd), Web Content Management (1st), Enterprise Social Software (5th), Digital Experience Platforms (DXP) (1st)
Adobe Web Experience Manage...
Average Rating
8.0
Reviews Sentiment
4.4
Number of Reviews
3
Ranking in other categories
Customer Experience Management (9th)
 

Mindshare comparison

While both are Customer Relationship Management solutions, they serve different purposes. Adobe Experience Manager is designed for Enterprise Content Management and holds a mindshare of 3.8%, up 3.1% compared to last year.
Adobe Web Experience Management, on the other hand, focuses on Customer Experience Management, holds 2.1% mindshare, up 1.9% since last year.
Enterprise Content Management Mindshare Distribution
ProductMindshare (%)
Adobe Experience Manager3.8%
SharePoint11.6%
OpenText Content Management8.0%
Other76.6%
Enterprise Content Management
Customer Experience Management Mindshare Distribution
ProductMindshare (%)
Adobe Web Experience Management2.1%
Genesys Cloud CX3.6%
Qualtrics XM Platform3.3%
Other91.0%
Customer Experience Management
 

Featured Reviews

Hilax Chamberlain - PeerSpot reviewer
Digital Marketing Manager at Ford Motor Company
Centralized content management has unified our digital channels and delivers consistent experiences
Adobe Experience Manager offers enterprise-level digital assets management and very robust customization, brand value consistency, and omnichannel delivery. It saves development and maintenance time. The digital asset management and omnichannel delivery features have benefited my team by managing our digital assets, ensuring brand consistency, and enabling us to deliver customized content easily to our clients. Organizing and obtaining information from results is beneficial. Strengthening our online experience as a brand is valuable. Easy integration with other Adobe services improves productivity and provides a smooth experience. Adobe Experience Manager has positively impacted my organization by enabling component and page reuse, which reduces application size. It saves manual effort for maintaining all applications, improves traffic, and ensures consistency across all our applications. It provides better security, scalability, and makes our applications more robust.
Somnath-Shelke - PeerSpot reviewer
Tech Architect at a tech vendor with 10,001+ employees
User-friendly experience has supported static sites and personalization for multiple channels
Regarding AI-driven analytics in Adobe Web Experience Management, AI analytics is not yet used; however, since recently there was a push at a global market level to move to AI part, Adobe also introduced certain things, but currently, I have not used it. From an integration point of view, as I said, for Adobe suite products, Adobe provided it. However, mainly for the cloud one, Adobe Web Experience Management on-premises has certain restrictions from a compliance point of view. Adobe has hosted it in their environment, and now I think most clients are moving to AMS as well. However, when it comes to third-party integrations, there are certain restrictions, especially in finance organizations. For the retail sector, support provided by Adobe is pretty good but clients are still restricting themselves from moving to the cloud due to compliance issues, which I believe is not because of Adobe Web Experience Management but rather because of the cloud structure itself. Improvement-wise, I think Adobe Web Experience Management site-wise is fine, but mainly for the cloud one, it is growing. However, I have observed that certain forms need improvement, and if Adobe has any offering for clients needing private cloud solutions, that would be great. I have seen clients restricting themselves from moving to the cloud, and it depends on Adobe's awareness of this issue through surveys they may have conducted. I don't think I would suggest any additional features for Adobe Web Experience Management because case by case, the requirements may vary. Adobe has tried to provide the vanilla features that are required.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Adobe Experience Manager is one of the best enterprise-level content management and digital experience platforms available."
"Being able to connect everything to one universal system was a game changer for us, giving us an overall better digital experience."
"The most valuable features of Adobe Experience Manager include its capability to manage content and create reusable fragments."
"It is easy to learn. You don't need to be an advanced Java developer."
"If you want to use content in a mobile application and you want the content in some other application, you can simply expose it from the CMS to different clients or different systems. It's easy. On top of that, the technology underlying AEM is open-source and is very powerful like Apache Sling and JCR."
"Adobe Experience Manager has made document management smoother because many people use Adobe, making it simpler for me to modify and resend PDF documents."
"Adobe Experience Manager is pretty stable."
"The integration of customer behavior and website setup is impressive."
"Good content and digital management capabilities."
"The user interface of Adobe Web Experience Management is user-friendly, and that is the main reason most clients are moving to Adobe from other vendors."
"The templates and components that come out of the box are very helpful, especially in terms of the content fragments and experience fragments. Every client would like to have some templates and components, and they would like to cut down the effort of having to create every component that's customized. So, they try to use them out of the box. Other than that, the user roles and permissions workflows, third-party integrations, and system integration are the features that are very important."
 

Cons

"There is a feature missing where if content is created on the UAT environment and needs to be transferred or synced to the production environment, there is no direct way of doing the sync."
"The licensing model is opaque, and technical support could be improved, especially for smaller companies."
"Tool-wise, the Adobe Experience Manager support team is not very responsive when the user face issues in AEM as a Cloud Service."
"Adobe Experience Manager needs more optimization. The frequency of components where we have vitals of a page or an app needs to be optimized because these are heavy Java codes along with some AEM developments."
"The licensing plus implementation and maintenance cost is very expensive, making it not suitable for small organizations, and the setup is very complex."
"The licenses are very expensive."
"Many people complain about the price as it's one of the most expensive tools."
"Adobe Experience Manager is not so simple to use, so others should have some experience with similar programs."
"It would be better if it also supports some styling. Currently, whenever we have to do design for a particular client according to their brand strategy, it takes a good amount of effort. Adobe never focuses on this area. They say that you design your pages, templates, etc. If they can define common components or a common section of the style sheet so that if you want to have a button by default, you can go and just mention the specifications, such as the color code, and those specifications are automatically followed across the whole site or multiple sites according to the brand strategy. Such functionality will be helpful because currently, it takes a lot of effort to manage them separately."
"Unable to handle very large video files."
"From a technical support point of view for Adobe Web Experience Management, I would rate them a five. They attempt to resolve issues promptly, but response times can vary, and sometimes clients need to wait at least a month for more complex queries related to product parts as the support team has to consult with the core product team, which can take time."
 

Pricing and Cost Advice

"There's a free trial for one month for Adobe Experience Manager, which you can use for learning purposes, then, after the trial period, you'll need to purchase the license. Adobe offers a few plans for Adobe Experience Manager, but I'm unaware of how much my company is paying."
"It's really costly."
"Users have to pay a yearly licensing fee to use the solution, which is highly-priced."
"It's a costly solution. I would rate the price at two out of five on a scale from one to five, where one is the most expensive and five is the most competitive."
"It's definitely an expensive solution, but it comes with a lot of features and scalability. As compared to other content management systems that we have in the market, AEM is the costliest one. There is no hidden or additional fee."
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Computer Software Company
9%
Manufacturing Company
9%
Retailer
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise2
Large Enterprise22
No data available
 

Questions from the Community

What do you like most about Adobe Experience Manager?
It is easy to learn. You don't need to be an advanced Java developer.
What needs improvement with Adobe Experience Manager?
Adobe Experience Manager performs well overall, though some improvements could be made. Bug troubleshooting is challenging and requires developer expertise. Pricing is higher and not as pocket-frie...
What is your primary use case for Adobe Experience Manager?
Adobe Experience Manager is one of the most powerful and scalable CMS platforms I have ever used. It serves as our central content management tool for managing all our applications and delivering a...
What is your experience regarding pricing and costs for Adobe Web Experience Management?
Adobe Web Experience Management is a little bit costlier compared to other products. I would rate the pricing for Adobe Web Experience Management as a high price, probably around three or four, ind...
What needs improvement with Adobe Web Experience Management?
Regarding AI-driven analytics in Adobe Web Experience Management, AI analytics is not yet used; however, since recently there was a push at a global market level to move to AI part, Adobe also intr...
What is your primary use case for Adobe Web Experience Management?
My main use case for Adobe Web Experience Management is for static websites. Recently, it has been started for certain other channels for the headless content one, and it is being used.
 

Also Known As

Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud, Adobe CQ5
No data available
 

Overview

 

Sample Customers

Metra
Rundfunk Berlin-Brandenburg, University of Georgia, The University of Auckland, Dalhousie University, KfW Bankengruppe, IG Group, National Australia Bank, Investec, New Mexico Department of Transportation (NMDOT), Swiss Federal Railways (SBB), Singapore Tourism Board, European Southern Observatory (ESO)
Find out what your peers are saying about Microsoft, IBM, Adobe and others in Enterprise Content Management. Updated: February 2026.
883,760 professionals have used our research since 2012.