Adobe Experience Manager vs Adobe Web Experience Management comparison

The compared Adobe Experience Manager and Adobe Web Experience Management solutions aren't in the same category. Adobe Experience Manager is ranked #5 in ECM , with an average rating of 8.6, and holds a 3.3% mindshare in the category. Adobe Web Experience Management is ranked #12 in CEM , and holds a 2.1% mindshare. Additionally, 96% of Adobe Experience Manager users are willing to recommend the solution, compared to 100% of Adobe Web Experience Management users who would recommend it.

Adobe Experience Manager

Read 28 Adobe Experience Manager reviews

3,343 Views
1,170 Comparison Views

96% willing to recommend

Adobe Web Experience Manage...

Read 3 Adobe Web Experience Management reviews

472 Views
439 Comparison Views

100% willing to recommend

Adobe Experience Manager

Adobe Web Experience Manage...

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Executive Summary

We performed a comparison between Adobe Experience Manager and Adobe Web Experience Management based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, IBM, OpenText and others in Enterprise Content Management.

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January 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Experience Manager

Average Rating

8.2

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

Enterprise Content Management (5th), Web Content Management (1st), Enterprise Social Software (5th), Digital Experience Platforms (DXP) (1st)

Adobe Web Experience Manage...

Average Rating

8.0

Reviews Sentiment

4.4

Number of Reviews

Ranking in other categories

Customer Experience Management (12th)

Mindshare comparison

While both are Customer Relationship Management solutions, they serve different purposes. Adobe Experience Manager is designed for Enterprise Content Management and holds a mindshare of 3.3%, up 2.8% compared to last year.
Adobe Web Experience Management, on the other hand, focuses on Customer Experience Management, holds 2.1% mindshare, down 2.4% since last year.

Enterprise Content Management Market Share Distribution
Product	Market Share (%)
Adobe Experience Manager	3.3%
SharePoint	11.8%
OpenText Content Management	8.4%
Other	76.5%

Enterprise Content Management

Customer Experience Management Market Share Distribution
Product	Market Share (%)
Adobe Web Experience Management	2.1%
Genesys Cloud CX	3.5%
Salesforce	3.3%
Other	91.1%

Customer Experience Management

Featured Reviews

reviewer2771634

Senior Technical Program Manager /Senior Lead Solution Architech- Product Technology & Gen AI at a insurance company with 10,001+ employees

Have faced challenges with setup and pricing but have found flexibility and support helpful

Adobe Experience Manager needs more optimization. The frequency of components where we have vitals of a page or an app needs to be optimized because these are heavy Java codes along with some AEM developments. The code language should be optimized or they should have some string functions or web plugins to create a lighter version rather than implementing large amounts of code lines. They should start implementing industry best practices which are not currently offered. We perform our internal development for customization at our own pace. We have multiple frameworks that help us in various ways. We are advancing in terms of AI integration. We have already started our own POCs before Adobe implements these features.

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Somnath-Shelke

Tech Architect at a tech vendor with 10,001+ employees

User-friendly experience has supported static sites and personalization for multiple channels

Regarding AI-driven analytics in Adobe Web Experience Management, AI analytics is not yet used; however, since recently there was a push at a global market level to move to AI part, Adobe also introduced certain things, but currently, I have not used it. From an integration point of view, as I said, for Adobe suite products, Adobe provided it. However, mainly for the cloud one, Adobe Web Experience Management on-premises has certain restrictions from a compliance point of view. Adobe has hosted it in their environment, and now I think most clients are moving to AMS as well. However, when it comes to third-party integrations, there are certain restrictions, especially in finance organizations. For the retail sector, support provided by Adobe is pretty good but clients are still restricting themselves from moving to the cloud due to compliance issues, which I believe is not because of Adobe Web Experience Management but rather because of the cloud structure itself. Improvement-wise, I think Adobe Web Experience Management site-wise is fine, but mainly for the cloud one, it is growing. However, I have observed that certain forms need improvement, and if Adobe has any offering for clients needing private cloud solutions, that would be great. I have seen clients restricting themselves from moving to the cloud, and it depends on Adobe's awareness of this issue through surveys they may have conducted. I don't think I would suggest any additional features for Adobe Web Experience Management because case by case, the requirements may vary. Adobe has tried to provide the vanilla features that are required.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Adobe Experience Manager has made document management smoother because many people use Adobe, making it simpler for me to modify and resend PDF documents."

"Adobe Experience Manager is a content management system, and we use it to create and manage a website."

"If you want to use content in a mobile application and you want the content in some other application, you can simply expose it from the CMS to different clients or different systems. It's easy. On top of that, the technology underlying AEM is open-source and is very powerful like Apache Sling and JCR."

"Easy to work with the solution."

"Over the past two to three years, the organization has grown rapidly with Adobe Experience Manager as a best and supportive tool."

"It is easy to learn. You don't need to be an advanced Java developer."

"The best feature is the experience fragment; if you want to replicate content across multiple websites with 1,000 or 20,000 pages, this feature helps accomplish it in a fraction of seconds."

"I've used several CMS tools, but Adobe Experience Manager is feature-rich, especially for web security and content management. It's more efficient to manage content on Adobe Experience Manager, and you can do a lot with it, such as updating content at any time, and on any platform, even from mobile or tablet. Adobe Experience Manager is still getting updated daily, and it's the best CMS tool in the market for me. I like that you can manage assets in Adobe Experience Manager. I also like that the solution has an analytics dashboard that shows you where the traffic comes from, how many clicks come from a specific location, the number of clicks and impressions, etc. Adobe Experience Manager can be accessed by other teams, for example, the digital media department of my company, so the solution can be used and updated per each team's requirement. Adobe Experience Manager is more than just a web developer tool, as it also allows visibility tracking and has other uses. I also like that the GUI for Adobe Experience Manager is straightforward and catchy. It has separate folders and icons, so using Adobe Experience Manager isn't tough. The solution is straightforward to use and handle."

More Adobe Experience Manager pros

"Good content and digital management capabilities."

"The templates and components that come out of the box are very helpful, especially in terms of the content fragments and experience fragments. Every client would like to have some templates and components, and they would like to cut down the effort of having to create every component that's customized. So, they try to use them out of the box. Other than that, the user roles and permissions workflows, third-party integrations, and system integration are the features that are very important."

"The user interface of Adobe Web Experience Management is user-friendly, and that is the main reason most clients are moving to Adobe from other vendors."

Cons

"There is a feature missing where if content is created on the UAT environment and needs to be transferred or synced to the production environment, there is no direct way of doing the sync."

"The pricing and setup cost for Adobe Experience Manager is a bit higher compared to different content management tools."

"Adobe Experience Manager's pricing could be improved."

"Adobe Experience Manager could improve by allowing the reuse of components like a progress bar across multiple pages to make the development process more efficient."

"I haven't seen any areas for improvement in Adobe Experience Manager as it's a full-fledged CMS tool, and Adobe is already working on enhancements for the solution. Adobe is working to make Adobe Experience Manager more valuable and easier to use for any user, even non-technical ones, through multiple components and templates. Day by day, Adobe provides the latest update to Adobe Experience Manager, and if my team needs any particular change, it just needs to be reported to the Adobe team. As Adobe Experience Manager has a broad scope and a lot of use cases and features, it's a solution that requires some time and effort from you in terms of learning, especially if you're implementing it for different clients, which could be an area for improvement."

"The licenses are very expensive."

"The solution's pricing and stability could be improved."

"The licensing model is opaque, and technical support could be improved, especially for smaller companies."

More Adobe Experience Manager cons

"Unable to handle very large video files."

"From a technical support point of view for Adobe Web Experience Management, I would rate them a five. They attempt to resolve issues promptly, but response times can vary, and sometimes clients need to wait at least a month for more complex queries related to product parts as the support team has to consult with the core product team, which can take time."

"It would be better if it also supports some styling. Currently, whenever we have to do design for a particular client according to their brand strategy, it takes a good amount of effort. Adobe never focuses on this area. They say that you design your pages, templates, etc. If they can define common components or a common section of the style sheet so that if you want to have a button by default, you can go and just mention the specifications, such as the color code, and those specifications are automatically followed across the whole site or multiple sites according to the brand strategy. Such functionality will be helpful because currently, it takes a lot of effort to manage them separately."

Pricing and Cost Advice

"Users have to pay a yearly licensing fee to use the solution, which is highly-priced."

"There's a free trial for one month for Adobe Experience Manager, which you can use for learning purposes, then, after the trial period, you'll need to purchase the license. Adobe offers a few plans for Adobe Experience Manager, but I'm unaware of how much my company is paying."

"It's a costly solution. I would rate the price at two out of five on a scale from one to five, where one is the most expensive and five is the most competitive."

"It's really costly."

"It's definitely an expensive solution, but it comes with a lot of features and scalability. As compared to other content management systems that we have in the market, AEM is the costliest one. There is no hidden or additional fee."

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Top Industries

By visitors reading reviews

Financial Services Firm

14%

Computer Software Company

10%

Manufacturing Company

10%

Retailer

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	6
Midsize Enterprise	2
Large Enterprise	21

No data available

Questions from the Community

What do you like most about Adobe Experience Manager?

It is easy to learn. You don't need to be an advanced Java developer.

See all answers

What needs improvement with Adobe Experience Manager?

Moving forward, if Adobe implements AI tools wherein a vendor or a stakeholder comes in and gives instructions, they could develop a page or a whole site accordingly in a few minutes or a few days,...

See all answers

What is your primary use case for Adobe Experience Manager?

Adobe Experience Manager is used for developing components, content management, and developing experience fragments and content fragments. Assets are used for the DAM for storing files and document...

See all answers

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Comparisons

OpenText Content Management vs Adobe Experience Manager

Compared 6% of the time

SAP Extended Enterprise Content Management vs Adobe Experience Manager

Compared 6% of the time

Oracle Content Management vs Adobe Experience Manager

Compared 5% of the time

SharePoint vs Adobe Experience Manager

Compared 5% of the time

Oracle WebCenter vs Adobe Experience Manager

Compared 4% of the time

More Adobe Experience Manager Competitors

Sitecore Customer Engagement Platform vs Adobe Web Experience Management

Compared 19% of the time

Satmetrix Net Promoter vs Adobe Web Experience Management

Compared 19% of the time

Genesys Cloud CX vs Adobe Web Experience Management

Compared 16% of the time

FullStory vs Adobe Web Experience Management

Compared 15% of the time

Medallia Experience Cloud vs Adobe Web Experience Management

Compared 15% of the time

More Adobe Web Experience Management Competitors

Product Reports

Buyer's Guide

Adobe Experience Manager

January 2026

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Buyer's Guide

Customer Experience Management

January 2026

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Also Known As

Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud, Adobe CQ5

No data available

Overview

Adobe Communique 5 (Adobe CQ5), currently manifested as Adobe Experience Manager (AEM), is a web-based content management system which is developed to help businesses in offering high-end digital experience to their customers.

Adobe

Adobe Web Experience Management (WEM) is a comprehensive content management system that empowers businesses to create, manage, and deliver personalized digital experiences across multiple channels. With its intuitive interface and robust features, WEM enables organizations to streamline their content creation process, enhance customer engagement, and drive conversions.

One of the key features of Adobe WEM is its powerful content-authoring capabilities. The platform provides a user-friendly interface that allows content creators to easily create and edit web pages, blogs, and other digital assets. With its drag-and-drop functionality and customizable templates, users can quickly design and publish content without the need for technical expertise.

Another standout feature of Adobe WEM is its robust personalization capabilities. The platform leverages advanced targeting and segmentation tools to deliver personalized experiences to each individual user. By analyzing user behavior and preferences, WEM enables businesses to deliver relevant content and offers, increasing customer engagement and driving conversions.

Adobe WEM also offers seamless integration with other Adobe products, such as Adobe Analytics and Adobe Target. This integration allows businesses to gain valuable insights into user behavior and preferences, enabling them to optimize their digital experiences and drive better results. Additionally, WEM's integration with Adobe Target enables businesses to run A/B tests and personalized campaigns, further enhancing the effectiveness of their marketing efforts.

Furthermore, Adobe WEM provides comprehensive content management capabilities, including version control, workflow management, and content reuse. These features enable businesses to efficiently manage their content lifecycle, ensuring consistency and accuracy across all channels.

Adobe

Sample Customers

Metra

Rundfunk Berlin-Brandenburg, University of Georgia, The University of Auckland, Dalhousie University, KfW Bankengruppe, IG Group, National Australia Bank, Investec, New Mexico Department of Transportation (NMDOT), Swiss Federal Railways (SBB), Singapore Tourism Board, European Southern Observatory (ESO)

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January 2026

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