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Adobe Experience Manager vs Adobe Web Experience Management comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Experience Manager
Average Rating
8.2
Reviews Sentiment
6.3
Number of Reviews
30
Ranking in other categories
Enterprise Content Management (4th), Web Content Management (1st), Enterprise Social Software (4th), Digital Experience Platforms (DXP) (1st)
Adobe Web Experience Manage...
Average Rating
8.0
Reviews Sentiment
4.4
Number of Reviews
3
Ranking in other categories
Customer Experience Management (9th)
 

Mindshare comparison

While both are Customer Relationship Management solutions, they serve different purposes. Adobe Experience Manager is designed for Enterprise Content Management and holds a mindshare of 3.9%, up 3.1% compared to last year.
Adobe Web Experience Management, on the other hand, focuses on Customer Experience Management, holds 2.0% mindshare, up 1.7% since last year.
Enterprise Content Management Mindshare Distribution
ProductMindshare (%)
Adobe Experience Manager3.9%
SharePoint11.4%
OpenText Content Management7.2%
Other77.5%
Enterprise Content Management
Customer Experience Management Mindshare Distribution
ProductMindshare (%)
Adobe Web Experience Management2.0%
Qualtrics XM Platform3.2%
Genesys Cloud CX3.2%
Other91.6%
Customer Experience Management
 

Featured Reviews

Hilax Chamberlain - PeerSpot reviewer
Digital Marketing Manager at Ford Motor Company
Centralized content management has unified our digital channels and delivers consistent experiences
Adobe Experience Manager offers enterprise-level digital assets management and very robust customization, brand value consistency, and omnichannel delivery. It saves development and maintenance time. The digital asset management and omnichannel delivery features have benefited my team by managing our digital assets, ensuring brand consistency, and enabling us to deliver customized content easily to our clients. Organizing and obtaining information from results is beneficial. Strengthening our online experience as a brand is valuable. Easy integration with other Adobe services improves productivity and provides a smooth experience. Adobe Experience Manager has positively impacted my organization by enabling component and page reuse, which reduces application size. It saves manual effort for maintaining all applications, improves traffic, and ensures consistency across all our applications. It provides better security, scalability, and makes our applications more robust.
Somnath-Shelke - PeerSpot reviewer
Tech Architect at a tech vendor with 10,001+ employees
User-friendly experience has supported static sites and personalization for multiple channels
Regarding AI-driven analytics in Adobe Web Experience Management, AI analytics is not yet used; however, since recently there was a push at a global market level to move to AI part, Adobe also introduced certain things, but currently, I have not used it. From an integration point of view, as I said, for Adobe suite products, Adobe provided it. However, mainly for the cloud one, Adobe Web Experience Management on-premises has certain restrictions from a compliance point of view. Adobe has hosted it in their environment, and now I think most clients are moving to AMS as well. However, when it comes to third-party integrations, there are certain restrictions, especially in finance organizations. For the retail sector, support provided by Adobe is pretty good but clients are still restricting themselves from moving to the cloud due to compliance issues, which I believe is not because of Adobe Web Experience Management but rather because of the cloud structure itself. Improvement-wise, I think Adobe Web Experience Management site-wise is fine, but mainly for the cloud one, it is growing. However, I have observed that certain forms need improvement, and if Adobe has any offering for clients needing private cloud solutions, that would be great. I have seen clients restricting themselves from moving to the cloud, and it depends on Adobe's awareness of this issue through surveys they may have conducted. I don't think I would suggest any additional features for Adobe Web Experience Management because case by case, the requirements may vary. Adobe has tried to provide the vanilla features that are required.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The cost can be high, but for large websites with a lot of dynamic data like e-commerce, or for clients looking for user-data based campaigning, the solution can be very efficient in the long-term."
"The integration of customer behavior and website setup is impressive."
"Adobe Experience Manager is pretty stable."
"Using Adobe Experience Manager has positively impacted our organization by improving our efficiency significantly."
"It helps us with analytics, application design for specific platforms, and enables us to easily create applications for iOS and Android."
"If you're looking for a .NET based CMS, do yourself a favor and go with an open source CMS."
"I believe that the primary feature of the product is the ability and extent to which it allows authors to modify, build and operate their website, page components, etc. that otherwise would require a lot more of developer work."
"I've used several CMS tools, but Adobe Experience Manager is feature-rich, especially for web security and content management. It's more efficient to manage content on Adobe Experience Manager, and you can do a lot with it, such as updating content at any time, and on any platform, even from mobile or tablet. Adobe Experience Manager is still getting updated daily, and it's the best CMS tool in the market for me. I like that you can manage assets in Adobe Experience Manager. I also like that the solution has an analytics dashboard that shows you where the traffic comes from, how many clicks come from a specific location, the number of clicks and impressions, etc. Adobe Experience Manager can be accessed by other teams, for example, the digital media department of my company, so the solution can be used and updated per each team's requirement. Adobe Experience Manager is more than just a web developer tool, as it also allows visibility tracking and has other uses. I also like that the GUI for Adobe Experience Manager is straightforward and catchy. It has separate folders and icons, so using Adobe Experience Manager isn't tough. The solution is straightforward to use and handle."
"The user interface of Adobe Web Experience Management is user-friendly, and that is the main reason most clients are moving to Adobe from other vendors."
"The templates and components that come out of the box are very helpful, especially in terms of the content fragments and experience fragments. Every client would like to have some templates and components, and they would like to cut down the effort of having to create every component that's customized. So, they try to use them out of the box. Other than that, the user roles and permissions workflows, third-party integrations, and system integration are the features that are very important."
"When new clients come for a requirement of a new site, we suggest Adobe Experience Manager because this is one of the best content management systems; it is easy to author, easy to manage, and easy to maintain."
"This product is very efficient at managing end-to-end content publishing flows."
"Good content and digital management capabilities."
 

Cons

"Adobe Experience Manager is not so simple to use, so others should have some experience with similar programs."
"Very very poor."
"There is a feature missing where if content is created on the UAT environment and needs to be transferred or synced to the production environment, there is no direct way of doing the sync."
"The solution's pricing and stability could be improved."
"The licensing model is opaque, and technical support could be improved, especially for smaller companies."
"I love DAM, but still think there are improvement areas."
"Programming model could be improved, it's a monolithic solution."
"Bug troubleshooting is challenging and requires developer expertise."
"It would be better if it also supports some styling. Currently, whenever we have to do design for a particular client according to their brand strategy, it takes a good amount of effort. Adobe never focuses on this area. They say that you design your pages, templates, etc. If they can define common components or a common section of the style sheet so that if you want to have a button by default, you can go and just mention the specifications, such as the color code, and those specifications are automatically followed across the whole site or multiple sites according to the brand strategy. Such functionality will be helpful because currently, it takes a lot of effort to manage them separately."
"This product is unable to handle very large video files and related elements."
"Sometimes, they take a good amount of time to react to the issues."
"Unable to handle very large video files."
"From a technical support point of view for Adobe Web Experience Management, I would rate them a five. They attempt to resolve issues promptly, but response times can vary, and sometimes clients need to wait at least a month for more complex queries related to product parts as the support team has to consult with the core product team, which can take time."
 

Pricing and Cost Advice

"There's a free trial for one month for Adobe Experience Manager, which you can use for learning purposes, then, after the trial period, you'll need to purchase the license. Adobe offers a few plans for Adobe Experience Manager, but I'm unaware of how much my company is paying."
"It's really costly."
"Users have to pay a yearly licensing fee to use the solution, which is highly-priced."
"It's a costly solution. I would rate the price at two out of five on a scale from one to five, where one is the most expensive and five is the most competitive."
"It's definitely an expensive solution, but it comes with a lot of features and scalability. As compared to other content management systems that we have in the market, AEM is the costliest one. There is no hidden or additional fee."
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Manufacturing Company
10%
Computer Software Company
8%
Retailer
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise2
Large Enterprise23
No data available
 

Questions from the Community

What do you like most about Adobe Experience Manager?
It is easy to learn. You don't need to be an advanced Java developer.
What needs improvement with Adobe Experience Manager?
I find the drag-and-drop form builder in Adobe Experience Manager to be mostly intuitive, especially for basic forms, but it has some quirks when things get complex. You can drag fields, text, drop...
What is your primary use case for Adobe Experience Manager?
I have been using Adobe Experience Manager for over three years, focusing on building scalable content solutions, managing workflow, and implementing AEM Forms for enterprise use cases. My main use...
What is your experience regarding pricing and costs for Adobe Web Experience Management?
Adobe Web Experience Management is a little bit costlier compared to other products. I would rate the pricing for Adobe Web Experience Management as a high price, probably around three or four, ind...
What needs improvement with Adobe Web Experience Management?
Regarding AI-driven analytics in Adobe Web Experience Management, AI analytics is not yet used; however, since recently there was a push at a global market level to move to AI part, Adobe also intr...
What is your primary use case for Adobe Web Experience Management?
My main use case for Adobe Web Experience Management is for static websites. Recently, it has been started for certain other channels for the headless content one, and it is being used.
 

Also Known As

Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud, Adobe CQ5
No data available
 

Overview

 

Sample Customers

Metra
Rundfunk Berlin-Brandenburg, University of Georgia, The University of Auckland, Dalhousie University, KfW Bankengruppe, IG Group, National Australia Bank, Investec, New Mexico Department of Transportation (NMDOT), Swiss Federal Railways (SBB), Singapore Tourism Board, European Southern Observatory (ESO)
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887,041 professionals have used our research since 2012.