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Alteryx vs MicroStrategy comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

Alteryx
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
79
Ranking in other categories
Predictive Analytics (1st), Data Science Platforms (5th), Data Preparation Tools (1st)
MicroStrategy
Average Rating
8.2
Reviews Sentiment
5.7
Number of Reviews
159
Ranking in other categories
BI (Business Intelligence) Tools (8th), Embedded BI (3rd)
 

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Alteryx is designed for Predictive Analytics and holds a mindshare of 24.2%, down 25.7% compared to last year.
MicroStrategy, on the other hand, focuses on BI (Business Intelligence) Tools, holds 3.4% mindshare, down 3.5% since last year.
Predictive Analytics
BI (Business Intelligence) Tools
 

Featured Reviews

Vivek Vaibhav - PeerSpot reviewer
Has a good UI and drag-and-drop features which makes it easy to understand
There have been some issues with licensing, particularly with the increased prices. This has led some companies, including ours, to consider reducing the number of licenses or potentially discontinuing their use of Alteryx. Since most of our team members work with Alteryx, deploying workflows to clients who may not have licenses became a hurdle. Every user needed a license to run the workflows, which could pose difficulties, especially for clients who only needed occasional access for small data analyses. Unlike other software like Microsoft Power BI, which offers free trials or user licenses for basic functionality, Alteryx doesn't provide such options, potentially limiting its accessibility for occasional users. It should improve scalability.
Azhagupandi Parthiban - PeerSpot reviewer
Good for security and performance but lack of user-friendliness
MicroStrategy, for me, it's the visualization and user-friendliness that needs improvement. When compared to Power BI and Tableau, that's their sweet spot. They're super easy to pick up and use. Plus, they've got this cool association feature that updates when you change the timeframe. But with MicroStrategy, there's a lot of room for improvement, especially in integrating with developed mobile solutions using MicroStrategy. We struggled to deploy to iOS, and the Android adaptation was a big challenge for us. Everything that worked in iOS wouldn't work in Android, and videos and calendars were a whole other mess. So, user-friendliness for non-technical users and mobile performance on Android, particularly in India, where it's the dominant platform, those are my two big areas for improvement.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It allows for manipulation and automation, which has greatly reduced the amount of time required per project."
"The most valuable feature of Alteryx is user-friendliness."
"Its initial setup is easy."
"Alteryx is a low-code platform, and that's the biggest reason why we chose it."
"The drag and drop and layout is simple to understand, with intuitive names of features."
"The filtering is fast, and it provides a search tool that is great."
"The initial setup is easy."
"All of the data science features in terms of unioning and joining data together are valuable."
"It was easy to install and implement a report with it."
"Technical support has sent us to rapid response before, when we really needed them."
"On our mobile solution you can deploy up to 100,000 users. In our case, we're up to about 10,000 active users, and MicroStrategy's server technology behind the scenes, the Intelligence Server and the Mobile Servers, are very robust and they can handle the workload."
"Provides us charts and graphs for reporting."
"The convenience of it. Having it on the mobile, so someone has it right there in their pocket most of the time."
"​Scalability is the best thing. You can really scale."
"It's useful if you need to create dashboards that you check every day. Also, we can create a queue, but it will be updated every day with scheduled updates."
"The drill-down functionality is also very good."
 

Cons

"The pricing seems high for my current needs. However, considering the benefits, it is easier to justify to management for broader company usage."
"The workflow and pipeline need to improve."
"I'd like to see more artificial intelligence business tools or features in Alteryx."
"We are hoping that the NLP features will also support Chinese characters."
"Alteryx's development environment could be improved as it requires installation locally and can't be developed in the cloud."
"Alteryx is just as complicated as coding, in my opinion."
"The tool could include more native connectors, such as for global ERPs, instead of requiring additional fees for these connections."
"The data integration component could most likely be improved to increase enterprise scalability."
"The pricing could be lower because it is costly."
"Data writeback, and on-the-fly predictive analysis results from R and Python could be improved."
"I did not see any additional value of providing one button for installation on the whole platform if it was going to be installed for different servers. You would have to make customization every time. There was no additional value in an installer."
"Data preparation-wise, it was not so straightforward with respect to getting different sources. Preparing or transforming the data inside and then bringing it onto the dashboard was a bit difficult, and the experience could have been better."
"When we come to them with a problem, they might know more of a generalized solution, but not one targeted to our industry."
"There needs to be better visualization."
"We've found the scalability to be very good. However, it depends on the environment. In general, it could be much better."
"​The product is designed for enterprise. A lightweight version would be easier for a smaller workgroup.​"
 

Pricing and Cost Advice

"In my opinion, it's actually quite expensive."
"The designer has a list price of $5,995 USD."
"It can be a bit pricey, especially after the first year."
"My organization pays for it, and I do not look into the financial aspect of the licensing, but I know it is pretty expensive."
"The cost of the solution could be reduced."
"The pricing is $5000 per year per production license."
"The desktop platform costs $5,000 per year. It's very costly."
"It's very expensive. I'd rate it a four out of ten in terms of the price. It's great for big companies but not for small companies."
"The price was good. We have had great support along the way."
"The price of MicroStrategy is reasonable."
"I am unsure what the licensing costs are for this solution however, development costs are around $100,000 per year."
"All BI software vendors' list prices are high. It's about a price that fits the customer's needs. And I think MicroStrategy has some flexibility in its pricing model where we can easily demonstrate a total cost of ownership comparison against any of the other players."
"​They gave us a good deal.​"
"It is expensive. We would like to extend it to many users, but we are currently restricting that because the cost is a constraint. If we are given a chance, we would love to expand it."
"It would be nice if there was a sticker price that says, "This software costs this amount of money." But I think that's just indicative of all software vendors. A lot of people are in it to make money, commissions, so it's just the nature of the business. But I would like to see more transparency, more equality, on pricing. Some people get better deals than others, I think."
"The pricing for MicroStrategy is always on the higher side. They should seriously start thinking about their pricing and licensing strategy."
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Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Financial Services Firm
24%
Manufacturing Company
10%
Computer Software Company
9%
Healthcare Company
6%
Financial Services Firm
18%
Computer Software Company
10%
Retailer
8%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
One of the differences is that with Alteryx you can use it as an ETL and analytics tool. Please connect with me directly if you want to know more.
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
Alteryx is an extremely easy and flexible data tool, flexible in terms of drag and drop toolset and also has python, R integrations if your team requires this. It can handle over 2 billion rows of...
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
I am not familiar with IBM SPSS Modeler, therefore, I cannot compare these two products. Regarding Alteryx I can say the following: - An excellent desktop tool for Data Prep and analytics. - Featu...
What do you like most about MicroStrategy?
The stability of the product is good.
What is your experience regarding pricing and costs for MicroStrategy?
For larger businesses, I think the pricing is logical, but for smaller companies, it can be a bit costly.
What needs improvement with MicroStrategy?
There is a need to improve the automatic generation of metrics in MicroStrategy, as currently everything must be done manually. Additionally, the hierarchy creation process in MicroStrategy could b...
 

Comparisons

 

Overview

 

Sample Customers

AnalyticsIq Inc., belk, BloominBrands Inc., Cardinalhealth, Cineplex, Dairy Queen
Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
Find out what your peers are saying about Alteryx vs. MicroStrategy and other solutions. Updated: March 2020.
824,067 professionals have used our research since 2012.