Amazon QuickSight vs MicroStrategy comparison

Amazon Web Services (AWS) and MicroStrategy are both solutions in the BI (Business Intelligence) Tools category. Amazon Web Services (AWS) is ranked #3 with an average rating of 7.4, while MicroStrategy is ranked #8 with an average rating of 7.6. Amazon Web Services (AWS) holds a 8.1% mindshare in BIT, compared to MicroStrategy’s 3.4% mindshare. Additionally, 60% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 92% of MicroStrategy users who would recommend it.

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Executive Summary

We performed a comparison between Amazon QuickSight and MicroStrategy based on real PeerSpot user reviews.

Find out in this report how the two BI (Business Intelligence) Tools solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Amazon QuickSight vs. MicroStrategy Report (Updated: December 2024).

Buyer's Guide

Amazon QuickSight vs. MicroStrategy

December 2024

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Categories and Ranking

IBM Cognos

Mindshare comparison

As of December 2024, in the BI (Business Intelligence) Tools category, the mindshare of IBM Cognos is 3.8%, down from 4.3% compared to the previous year. The mindshare of Amazon QuickSight is 8.1%, down from 11.9% compared to the previous year. The mindshare of MicroStrategy is 3.4%, down from 3.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools

Featured Reviews

Carlos Larrad Salgado

Deputy Director Operations Management Control at Mapfre

Improved the quality of our KPIs, while reducing calls to the IT department

I don't like that when we use Colab packages, we get less functionality. For example, you can make groups of data with Excel or with the data sets from the packages, but when you use the Colab packages directly, you can only group the data when you analyze it with Analysis Studio. I think Cognos needs to improve more on this functionality. The user experience is also very important. Cognos is not very easy to understand sometimes, especially when they change the layout but keep the functionality the same. The help is not very graphic and they have no examples. Cognos has to make a big effort to help with understanding the functionality by improving the documentation. There is a lot of documentation, but the examples are hard to find and they should make their help section easier to understand for non-technical users.

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Anoop Jose

Senior Manager - Architecture and engineering excellence at a healthcare company with 201-500 employees

Helpful for visualization purposes but delayed drill-downs feature

Compared to Power BI, I felt QuickSight lacks some features, like delayed drill-downs. Drill-downs were the main area where we found QuickSight lacking. Especially for root cause analysis, the ability to drill down from a high-level problem to its root is crucial. Aside from that, QuickSight is a good service.

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Azhagupandi Parthiban

Vice President Of Technology at a tech services company with 1,001-5,000 employees

Good for security and performance but lack of user-friendliness

MicroStrategy, for me, it's the visualization and user-friendliness that needs improvement. When compared to Power BI and Tableau, that's their sweet spot. They're super easy to pick up and use. Plus, they've got this cool association feature that updates when you change the timeframe. But with MicroStrategy, there's a lot of room for improvement, especially in integrating with developed mobile solutions using MicroStrategy. We struggled to deploy to iOS, and the Android adaptation was a big challenge for us. Everything that worked in iOS wouldn't work in Android, and videos and calendars were a whole other mess. So, user-friendliness for non-technical users and mobile performance on Android, particularly in India, where it's the dominant platform, those are my two big areas for improvement.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Even while a user is using a cube for reporting, there will not be a situation as ' Cube file locked; unable to build or deploy'."

"Comparing IBM Cognos to other applications, once a person is trained on it or they have developed a skill set to operate the application, it is best in its category."

"The correlation analysis is excellent. It's one of the best that I have used to date."

"Cognos' most valuable features are the bundled studios, simple UI, and advanced features like the ability to create data modules."

"Security administration tools are powerful and flexible."

"One of the strong suits of Cognos is its robust corporate reporting capability."

"The initial setup is quite straightforward."

"If they want dashboarding, storytelling, and analyzing why KPIs are met or not, then Cognos is a better candidate than Qlik Sense."

More IBM Cognos pros

"The solution's most valuable feature is its flexibility to visualize certain logs."

"The most valuable feature of this solution is the user interface."

"Amazon QuickSight can provide insights from the available data. It supports various rule types. We get the options of machine learning and insights, which are not available in other intelligence tools. It is easier to use, more stable, and cheaper than other solutions."

"It is notably fast in handling large data set refreshes, making it efficient for data analysis."

"The solution is simple to implement."

"It is fine for basic reporting."

"Amazon QuickSight has introduced a new functionality called Q bar, which allows the user to do natural language queries and get additional insights using some built-in generative capabilities."

"It works well with the AWS ecosystem."

More Amazon QuickSight pros

"The feature I found most valuable is the drop and drag functionality available."

"The scalability is great. It was one of the selling points for us on MicroStrategy."

"Provides seamless integration between browser-based BI and Mobile BI."

"The architecture is very solid."

"Technical support has sent us to rapid response before, when we really needed them."

"On our mobile solution you can deploy up to 100,000 users. In our case, we're up to about 10,000 active users, and MicroStrategy's server technology behind the scenes, the Intelligence Server and the Mobile Servers, are very robust and they can handle the workload."

"I think what we're currently excited about is the ability to integrate R. Most of our data scientists use R for their modeling. I heard at one of the sessions, here at MicroStrategy World 2018, that you can put your R scripts directly into MicroStrategy, so any modeling effort that you've done in the past can be transferred into MicroStrategy."

"It's a stand-alone mobile development app that you don't even have to do business intelligence on. You can just use it to build apps."

More MicroStrategy pros

Cons

"It would be good if the solution had conditional formatting."

"Need improvement towards Visualization."

"I think the GIS pieces maybe not as good as we would like."

"They were lacking in the initial phases of development in the area of big data, and they still need to improve that aspect of the product."

"Data modeling needs to be improved. We use the ETL process, and when we get errors, we then need to identify which structural change is required. The error messaging should be better. They should be descriptive rather than semantic."

"IBM Cognos's error messages seem to be a bit ambiguous. An error will be encountered and a message will be sent out very ambiguous and after investigating the error message it could be any number of issues. There was never a direct answer to the question or a direct answer to the error messages. Sometimes it would be a generic error message for 21 different solutions. It wasn't very specific, which required a lot of digging around and trial and error trying to fix the problem. The messaging in their error messaging is something needing improvement."

"One key area for improvement is the need to improve the self-service nature and functionality of the product in terms of visual analytics."

"The data uploads that we do, such as Excel files, have a lot of restrictions. If we can make it a bit more user-friendly, allowing us to have more flexibility it would be a great help."

More IBM Cognos cons

"Amazon QuickSight's visualization could be improved."

"The product has some storage and SPICE data issues."

"It can be made more user-friendly as some users might find this solution hard to implement. Qlik Sense, for example, is very user-friendly."

"It's not ideal for reports that are more complex."

"I just want a few more features to be added."

"It is a simple tool with limited features. Its visualization set is very limited, and it also has limited functionality. An intelligence tool should not be only for creating reports. Currently, we have to do all computational and mathematical operations outside. We should be able to do such operations in an intelligence tool like this. As an intelligence tool, it should support dynamic refresh. QuickSight currently supports the refresh at a minimum of one hour, and it is not suitable for dynamic dashboards that require frequent refreshes."

"There is room for improvement in terms of the number of visualizations and dashboards that are available."

"The product is quite expensive because the price is too close to QlikView's prices but it does not ring as well as QlikView."

More Amazon QuickSight cons

"MicroStrategy needs to do some more development to make the platform easier to use. It's a complicated platform that requires a lot of skill to effectively utilize. So they could work on reducing the complexity to make it more accessible for a broader community of people."

"The problem is the way that their metrics are designed. It can be difficult to understand what you're actually looking at. Then when you're comparing a document against the VI, you can't actually do that properly. So there are components, and there is a huge learning curve in the Enterprise Manager space. I think it would benefit them greatly if they were to exercise a significant amount of research and development in that space."

"Preparation, data loading and data management application is challenging with MicroStrategy. It lacks cube-based analytics as it is outdated, meaning there is no memory or fast processing analytics or MMA deployment."

"MicroStrategy's mobile dashboard is still not a RESTful design."

"Sometimes, it has become too complex to upgrade and adjust to the ecosystem."

"I don't think that they will, but I'd like to see parallel processing, scalable parallel processing."

"The pricing could be lower because it is costly."

"If you do not learn the ins or outs, it can be a difficult tool to use. You could do a PoC and get enough out of it to be able to use it. However, when it comes to administering it, you definitely need the training."

More MicroStrategy cons

Pricing and Cost Advice

"IBM Cognos offers competitive pricing similar to other BI vendors in the market."

"It is quite pricy. I think Microsoft BI is cheaper. Tableau might also be cheaper, but it also depends on the usage. If you have very many users, Cognos can be a problem. It could be cheaper than Tableau but not for so many users. If you have a few thousand users, Tableau, which is generally quite expensive, can be cheaper than Cognos."

"Cognos is super expensive compared to Tableau ($70/month) and Power BI ($20/month) — I think Cognos is roughly $200 a month."

"It's more expensive than similar solutions like Tableau and Power BI."

"Pricing should be improved."

"It is averagely priced."

"The solution is affordable."

"On a scale from one to ten where one is low pricing and ten is high pricing, I would rate this solution at eight."

More IBM Cognos pricing and cost advice

"It is simpler and cheaper than other solutions."

"I rate the price of Amazon QuickSight a four on a scale of one to ten, where one is a low price, and ten is a high price."

"It's affordable compared to other long-term contractor business tools available in the market."

"The product pricing is better than other vendors."

"I wouldn't say that it is an expensive product, but to stay competitive they would need to bring down the prices."

"The solution is not affordable."

"The solution's pricing is cheaper than the other products in the market."

"The Amazon QuickSight licensing model my company's on is pay-as-you-go, but I wouldn't be able to give the figures because that's handled by the finance department."

More Amazon QuickSight pricing and cost advice

"The licensing is a bit high per user."

"MicroStrategy's licensing cost is higher than that of other tools in the market. My company uses the enterprise edition of the product."

"All BI software vendors' list prices are high. It's about a price that fits the customer's needs. And I think MicroStrategy has some flexibility in its pricing model where we can easily demonstrate a total cost of ownership comparison against any of the other players."

"I am unsure what the licensing costs are for this solution however, development costs are around $100,000 per year."

"We have one of the best pricing available, but we can't disclose that information."

"They gave us a good deal."

"The price was good. We have had great support along the way."

"They offer yearly as well as perpetual licenses."

More MicroStrategy pricing and cost advice

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Comparison Review

it_user6330

Product Manager at a retailer with 10,001+ employees

May 2, 2013

MicroStrategy vs. Tableau

After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…

Read full review

Top Industries

By visitors reading reviews

Educational Organization

55%

Financial Services Firm

Computer Software Company

Government

Financial Services Firm

15%

Computer Software Company

14%

Manufacturing Company

Government

Financial Services Firm

18%

Computer Software Company

10%

Retailer

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...

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What do you like most about IBM Cognos?

The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.

See all answers

What needs improvement with IBM Cognos?

I need improvements, particularly with the Framework Manager, which has an outdated user interface from older version...

See all answers

What do you like most about Amazon QuickSight?

The integration is very seamless. We stored our result CSV files in S3 and connected directly from there.

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What is your experience regarding pricing and costs for Amazon QuickSight?

QuickSight is considered cost-effective. As far as I know, QuickSight is cheaper compared to other solutions like Pow...

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What needs improvement with Amazon QuickSight?

QuickSight needs to add more visuals similar to what Power BI offers. I have noticed that many drill-down visuals and...

See all answers

What do you like most about MicroStrategy?

The stability of the product is good.

See all answers

What is your experience regarding pricing and costs for MicroStrategy?

For larger businesses, I think the pricing is logical, but for smaller companies, it can be a bit costly.

See all answers

What needs improvement with MicroStrategy?

There is a need to improve the automatic generation of metrics in MicroStrategy, as currently everything must be done...

See all answers

Comparisons

Microsoft Power BI vs IBM Cognos

Compared 13% of the time

Tableau vs IBM Cognos

Compared 10% of the time

Oracle Hyperion vs IBM Cognos

Compared 10% of the time

SAP BusinessObjects Business Intelligence Platform vs IBM Cognos

Compared 7% of the time

Oracle OBIEE vs IBM Cognos

Compared 3% of the time

More IBM Cognos Competitors

Microsoft Power BI vs Amazon QuickSight

Compared 25% of the time

Tableau vs Amazon QuickSight

Compared 20% of the time

Looker Studio vs Amazon QuickSight

Compared 11% of the time

Qlik Sense vs Amazon QuickSight

Compared 8% of the time

SAP Analytics Cloud vs Amazon QuickSight

Compared 1% of the time

More Amazon QuickSight Competitors

Tableau vs MicroStrategy

Compared 23% of the time

Microsoft Power BI vs MicroStrategy

Compared 18% of the time

SAP BusinessObjects Business Intelligence Platform vs MicroStrategy

Compared 7% of the time

Databricks vs MicroStrategy

Compared 5% of the time

Qlik Sense vs MicroStrategy

Compared 5% of the time

More MicroStrategy Competitors

Product Reports

Buyer's Guide

IBM Cognos

December 2024

Download IBM Cognos product report

Buyer's Guide

Amazon QuickSight

December 2024

Download Amazon QuickSight product report

Buyer's Guide

MicroStrategy

November 2024

Download MicroStrategy product report

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics

QuickSight

No data available

Learn More

IBM

Amazon Web Services (AWS)

MicroStrategy

Overview

IBM Cognos Business Intelligence provides a wide range of tools to help you analyze your organization's data. IBM Cognos BI allows businesses to monitor events and metrics, create and view business reports, and analyze data to help them make effective business decisions.

IBM Cognos applies techniques to describe, summarize, and compare data, and draw conclusions. This allows users to see trends and discover anomalies or variances that may not be evident by simply reading data. Data sources that contain information from different areas of a business can be stored in separate packages. Users can see only information that they have been granted access to, based on their group or role.

IBM Cognos BI consolidates the following business intelligence functions into a single web-based solution:

IBM Cognos Insight: Create personal and managed workspaces for data analysis. Using these interactive workspaces, you can share insight results with managers. Cognos Insight supports write-back, and you can also use these workspaces to capture and integrate management goals, commitments, and forecasts.
IBM Cognos Workspace: With IBM Cognos Workspace, you can create rich, interactive workspaces using IBM Cognos content as well as data from external sources. You can view and open your favorite workspaces and reports, edit content in your workspaces, and share your workspaces via email.
IBM Cognos Analytics: IBM Cognos Analytics utilizes built-in AI and intuitive searches which helps users to quickly create the visualizations and a wide range of reports. Cognos Analytics provides cognitive and managed self-service, enabling you to gain insights from controlled and trusted data.
IBM Cognos Report Studio and IBM Cognos Query Studio: Easily create structured and query reports. IBM Cognos allows users to create application and report templates. In addition, report authors can reuse report objects to apply filters, fields, and styles to reports. Users can set the language of the user interface and report content according to the user's native language.
IBM Cognos Event Studio: Receive notifications of events that occur within your organization in real time. Event Studio enables the creation of agents that detect the occurrence of business events, failures, or anomalies, based on the change of specific events or data conditions. Notification can be sent via email, publication in the portal, or by triggering reports.
IBM Cognos Connection: This is the Web portal for IBM Cognos BI and is the central area for accessing all the IBM Cognos functions. In the web portal, users can schedule and distribute reports, create tasks, administer the server and the access permissions, and more.

Reviews from Real Users

IBM Cognos stands out among its competitors for a number of reasons. Two major ones are its powerful analysis tool and its reporting capabilities.

Prasad B., a senior software engineer at a financial services firm, notes, “The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report. We can receive automated reports as well. They are easy to schedule on a weekly or monthly basis. It is very fast. I mean in means of report output, it's very fast compared to the actual clients involved.”

Amazon QuickSight is a fast, cloud-powered business analytics service that makes it easy to build visualizations, perform ad-hoc analysis, and quickly get business insights from your data. Using our cloud-based service you can easily connect to your data, perform advanced analysis, and create stunning visualizations and rich dashboards that can be accessed from any browser or mobile device.

Company: Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms. With direct operations in 26 countries worldwide and approximately 2,000 employees, our mission is to provide enterprise analytics, mobility, and security platforms that are flexible, powerful, scalable and user-friendly. To learn more, visit MicroStrategy online, and follow us on Facebook and Twitter.

Product portfoilio:

MicroStrategy 10 Secure Enterprise™ empowers leading organizations to analyze vast amounts of data and distribute actionable business insight throughout an enterprise through two distinct offerings: MicroStrategy Analytics™ and MicroStrategy Desktop™. MicroStrategy Analytics delivers reports and dashboards, and enables users to conduct ad hoc analysis and share insights anywhere, anytime, via mobile devices or the Web. It also combines the agility and productivity of self-service visual data discovery with the security, scalability, and governance features of enterprise-grade business intelligence. MicroStrategy Desktop is a standalone, on-premise visual data discovery tool designed to enable business users to analyze and understand their data. MicroStrategy Mobile™ enables organizations to rapidly build custom business applications that deliver analytics combined with transactions, multimedia, and custom workflows to mobile devices. MicroStrategy Secure Cloud™ combines all of the enterprise analytics, mobile, and security features in MicroStrategy 10 Secure Enterprise with powerful and scalable data integration, validation, and warehousing services — all delivered in an environment where organizations can deploy transformational analytics applications in minutes.

Usher, MicroStrategy’s breakthrough security solution, is a powerful mobile security platform designed to dematerialize traditional forms of identity verification (such as passwords, tokens, and physical badges) and replace them with a single mobile identity badge that is cryptographically linked to its owner’s smartphone and dynamically linked to an enterprise’s existing identity repositories. Usher works on standard Android and iOS smartphones, and also boasts an Apple Watch™ integration.

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.

MLB Advanced Media, Infor, HotelBeds, Gemini, Jivochat, Edmunds.com

Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.

Buyer's Guide

Amazon QuickSight vs. MicroStrategy

December 2024

Free Report: Amazon QuickSight vs. MicroStrategy

Find out what your peers are saying about Amazon QuickSight vs. MicroStrategy and other solutions. Updated: December 2024.

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