MicroStrategy vs Tableau comparison

MicroStrategy and Salesforce are both solutions in the BI (Business Intelligence) Tools category. MicroStrategy is ranked #8 with an average rating of 7.6, while Salesforce is ranked #2 with an average rating of 8.7. MicroStrategy holds a 3.4% mindshare in BIT, compared to Salesforce’s 19.8% mindshare. Additionally, 92% of MicroStrategy users are willing to recommend the solution, compared to 89% of Salesforce users who would recommend it.

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Executive SummaryUpdated on Oct 8, 2024

Tableau and MicroStrategy compete in the data visualization category, with Tableau having an edge in visualization and ease of use, while MicroStrategy stands out with its strong analytics and enterprise functionalities.

Features: Tableau offers an intuitive drag-and-drop interface, user-friendly design, and efficient data exploration. MicroStrategy provides advanced analytics, comprehensive reporting, and supports complex data requirements.

Room for Improvement: Tableau users often seek better performance with large datasets, and address occasional slow responses. Enhancements in real-time data processing are also noted. MicroStrategy users emphasize the need to simplify the steep learning curve, improve user guidance, and shorten the onboarding process.

Ease of Deployment and Customer Service: Tableau is praised for its fast deployment and straightforward learning curve, suitable for businesses needing quick solutions. MicroStrategy, although requiring more time to set up, is recognized for exceptional customer service and thorough support, ensuring accurate problem-solving.

Pricing and ROI: Tableau's lower setup costs and swift ROI are advantageous for budget-conscious businesses, enabling quick returns. MicroStrategy demands a higher initial investment but provides significant long-term value, supported by its extensive features and analytic capabilities, which justify the premium cost.

To learn more, read our detailed MicroStrategy vs. Tableau Report (Updated: November 2024).

Buyer's Guide

MicroStrategy vs. Tableau

November 2024

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Categories and Ranking

IBM Cognos

Mindshare comparison

As of December 2024, in the BI (Business Intelligence) Tools category, the mindshare of IBM Cognos is 3.8%, down from 4.3% compared to the previous year. The mindshare of MicroStrategy is 3.4%, down from 3.5% compared to the previous year. The mindshare of Tableau is 19.8%, up from 18.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools

Featured Reviews

Carlos Larrad Salgado

Deputy Director Operations Management Control at Mapfre

Improved the quality of our KPIs, while reducing calls to the IT department

I don't like that when we use Colab packages, we get less functionality. For example, you can make groups of data with Excel or with the data sets from the packages, but when you use the Colab packages directly, you can only group the data when you analyze it with Analysis Studio. I think Cognos needs to improve more on this functionality. The user experience is also very important. Cognos is not very easy to understand sometimes, especially when they change the layout but keep the functionality the same. The help is not very graphic and they have no examples. Cognos has to make a big effort to help with understanding the functionality by improving the documentation. There is a lot of documentation, but the examples are hard to find and they should make their help section easier to understand for non-technical users.

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Azhagupandi Parthiban

Vice President Of Technology at a tech services company with 1,001-5,000 employees

Good for security and performance but lack of user-friendliness

MicroStrategy, for me, it's the visualization and user-friendliness that needs improvement. When compared to Power BI and Tableau, that's their sweet spot. They're super easy to pick up and use. Plus, they've got this cool association feature that updates when you change the timeframe. But with MicroStrategy, there's a lot of room for improvement, especially in integrating with developed mobile solutions using MicroStrategy. We struggled to deploy to iOS, and the Android adaptation was a big challenge for us. Everything that worked in iOS wouldn't work in Android, and videos and calendars were a whole other mess. So, user-friendliness for non-technical users and mobile performance on Android, particularly in India, where it's the dominant platform, those are my two big areas for improvement.

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ROMIL SHAH

Deputy General Manger - Information Technology at Nayara Energy

Provides fast data access with in-memory extracts, makes it easy to create visualizations, and saves time

When it comes to visualizations, Tableau has a limitation as compared to Power BI. It has a limited set of visualizations. Power BI has the entire marketplace, so you can connect and import many visualizations and use them, whereas Tableau has only 10 or 15 visualizations. There should be more visualizations, and there should also be data integration with more cloud providers. Tableau has recently launched a paid version for the documentation. So, documentation has become a little bit challenging when it comes to Tableau development because we do not have any tool to export the data out of it. It is a license-based feature that you need to purchase to prepare documentation. So, on the documentation front, for preparing clear documentation for any dashboard, it would help if we get an embedded option, rather than buying a license for each user for the documentation. To document anything, if I have to connect to each workbook and see what has been written as a formula and then document in the Word document, it is pretty time-consuming. We have the Microsoft stack, and we are currently evaluating Power BI because Tableau has a limitation of 50 columns for a drill-down report. If we want more than 50 columns, we have found a hack, but there is no ready-made option for doing it. So, we have to use another tool in case we need a drilled report with more than 50 columns. There are many instances where users need 80 or 90 columns for their analysis, and switching between two technologies becomes a challenge. It is not a cost-effective approach for us. Their support should be improved. We are not happy with their support. Whenever we raised queries, we were pointed to a few blogs, and we didn't get a proper solution from them. Their licensing should also be improved. They want us to purchase a Tableau Creator license for business users, whereas Power BI Desktop is free for business users. They should come up with a basic license with one or two connectors that our business users can use for preparing their visualizations. Tableau also charges us per user for users who want the data only through email.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We use the account statement report. When you use an account in HSBC, you receive various types of accounts, such as the stock market, fixed accounts, credit cards, and business accounts. We can create one consolidated report called CCS support, which includes all these accounts. In that statement, we are consolidating all those accounts."

"The initial setup is quite straightforward."

"Cognos is the best application with dashboards,batch reporting, jobs, events and ad-hoc reporting for business users."

"The three IBM Cognos features I find the most valuable are Dynamic Cubes, PowerPlay, and Watson."

"The most valuable features are Report Development (Functionality) and Information Distribution (Flexibility)."

"We are able to generate quality reports easily which allows us to decrease response time."

"The most valuable features of IBM Cognos are governance and enterprise reporting."

"IBM Cognos is an excellent solution for tax, planning, budgeting, profit and loss statements and balance sheets."

More IBM Cognos pros

"The technical support of MicroStrategy can be helpful through implementation."

"I haven't come across any bugs."

"The single stack solution will always be more profitable, scalable, and elastic for organizational needs."

"There's extensive logging capabilities, if something is wrong then we are able to find out why."

"MicroStrategy has what they call the Semantic Graph — an enterprise-grade semantic graph — and I think the technology is fantastic."

"Stability is great, especially with package deployments. It is very consistent and stable."

"The usability for users to be able to drag and drop, then create their own reports."

"Our primary use case is to deliver all data insights to our company."

More MicroStrategy pros

"The best part about Tableau is the visualization."

"Partner support is very good."

"Show Me is a feature to help with knowing which chart is an appropriate one for the selected variables, and it makes helps in creating appropriate visuals."

"Visualization attributes: Marks – Color, Size, Label, etc.. Easily Accessible and Intuitive."

"The solution makes for very productive and really informative decision making. It can lead the whole business and build a strategy across whole working departments."

"There are already connectors to almost every single major database and service that you can possibly think of."

"It is easy to adapt visualizers to have interactive conversations among decision-makers."

"Tableau's most valuable features are user-friendliness and have a connection between multiple source systems. You can publish a report by using Tableau Public and there you can make your data online, not only batches of data, you can use it as an online analytical tool."

More Tableau pros

Cons

"IBM Support can be slow at times, but they can usually deliver in a timely manner."

"I would like to see is more easy building, movement in the reports, and dashboard functionality within reporting. Overall more simple elements within reports. If the elements are simple then you don't have to render a full page, but you can move separate parts in the page."

"There are some small features that are missing. It would be nice if the graphics were better. You can use external sources for charts, but it's quite complex to use and not easy to implement. If you want a new chart, you can download it from multiple tools and implement it into IBM Cognos."

"Chart quality: many other competitors have charts and graphics that look much better and that provide dynamic effects. Cognos doesn't."

"I don't like that when we use Colab packages, we get less functionality. For example, you can make groups of data with Excel or with the data sets from the packages, but when you use the Colab packages directly, you can only group the data when you analyze it with Analysis Studio. I think Cognos needs to improve more on this functionality."

"The performance is a bottleneck and something that can be improved."

"It would be nice to offer free online training on the tool for end-users."

"The tool needs to improve the connectivity since I see that, at times, there is a need to increase the memory in the database."

More IBM Cognos cons

"They need to do a better job In its ability to allow end users to produce their own reports, metrics, and self-service business intelligence."

"Lacks decent visualization and the process for creating new objects needs to be simplified."

"It is performing well, but sometimes we have complex requirements and the performance decreases, and then we have to find another way to make it perform again. That is what you encounter when use the project, but that's inevitable because if we would have used another product, we would've had the same thing."

"Our users tend to say the interface is a pain."

"The areas that have room for improvement in MicroStrategy are mainly related to building additional tools. Specifically, the embedding process has been a bit of a struggle."

"I did not see any additional value of providing one button for installation on the whole platform if it was going to be installed for different servers. You would have to make customization every time. There was no additional value in an installer."

"The learning curve is quite steep."

"MicroStrategy is dragging behind other tools on the self-service visualizations, like Tableau. I would rate Tableau as a 10. For the same visualizations, I would say MicroStrategy is an eight, maybe nine. They're still behind on the self-service visualizations,"

More MicroStrategy cons

"Reports should be downloadable as PDF files."

"The integration with other program languages, like Python, needs to be better."

"The solution could use more features in data analytics."

"If you mainly need a tool for BI reporting, it's not the best option. Tableau needs better abilities to generate simple reports, integrate, create databases, and work with data lakes."

"The pricing is high. I'm using a student license, however, I know that even this license is very expensive. I've tried to have this product in our organization, however, it's quite expensive. We don't have the internal budget."

"The data entered into Tableau must be clean. Otherwise, it won't work properly."

"In the next release, there should be more information describing each chart because users have a difficult time telling them apart. They should also include the animations/videos, similar to Power BI."

"The charts in Tableau are quite limited."

More Tableau cons

Pricing and Cost Advice

"The licensing costs are a little bit higher for IBM Cognos. I don't think there is any additional cost apart from the licensing charges."

"It is my understanding that the cost is very low. It's not very expensive."

"Cognos is super expensive compared to Tableau ($70/month) and Power BI ($20/month) — I think Cognos is roughly $200 a month."

"IBM Cognos offers competitive pricing similar to other BI vendors in the market."

"IBM Cognos is priced reasonable. However, it is more expensive than Power BI and Tableau."

"The pricing of this product is meant for medium to large-scale enterprises."

"On a scale from one to ten where one is low pricing and ten is high pricing, I would rate this solution at eight."

"There is some additional licensing that we needed to purchase because we were touching data outside of our core data platform. The cost was approximately $25,000 for the additional licenses, which were approximate 45 licenses. For the application itself, updates, and the core platform it was approximately $50,000. Giving a total cost of $75,000 annually for our usage of IBM Cognos."

More IBM Cognos pricing and cost advice

"The pricing list itself is not publicly accessible, so it's a bit opaque."

"They made a change in the licensing module some time ago and we can now use all the enterprise tools for free."

"The solution is scalable. A little expensive perhaps, but it is scalable."

"The price of MicroStrategy is reasonable."

"The pricing is fair."

"We are waiting to switch to Microsoft Power BI because MicroStrategy is too costly."

"We have one of the best pricing available, but we can't disclose that information."

"It is expensive. We would like to extend it to many users, but we are currently restricting that because the cost is a constraint. If we are given a chance, we would love to expand it."

More MicroStrategy pricing and cost advice

"The price of Tableau could improve. The license is too expensive."

"We are on an annual license which costs us $1,400 which is very expensive. Microsft BI is less expensive."

"Cost is where tools like MicroStrategy, Power BI, or Spotfire come into play. Cost-wise, Tableau is a little bit costlier than other tools such as Power BI. I have been using Tableau all these years, but about four years ago, Power BI came out at a very low cost. Their desktop version was free from the beginning. Power BI Desktop has always been free, whereas Tableau Desktop is costly. When it comes to cost, people prefer Power BI because it integrates very well with Office 365. You don't have to worry about integration with Teams or SharePoint."

"The price of Tableau is high, although there are different types of licenses available."

"The licensing model of Tableau has changed since we initially purchased it three years ago and it is more complicated, and I have found it to be more expensive. They have lost market shares to Microsoft BI. My company will probably change solutions this year because of the increased pricing model."

"The value for money is definitely there."

"Deployment of dashboards to viewers and unit supervisors can be prohibitively expensive."

"The pricing is $70 per month. You have to pay about $800 or something in that ballpark annually for one license."

More Tableau pricing and cost advice

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Comparison Review

it_user6330

Product Manager at a retailer with 10,001+ employees

May 2, 2013

MicroStrategy vs. Tableau

After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…

Read full review

Top Industries

By visitors reading reviews

Educational Organization

55%

Financial Services Firm

Computer Software Company

Government

Financial Services Firm

18%

Computer Software Company

10%

Retailer

Insurance Company

Educational Organization

42%

Financial Services Firm

11%

Computer Software Company

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...

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What do you like most about IBM Cognos?

The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.

See all answers

What needs improvement with IBM Cognos?

I need improvements, particularly with the Framework Manager, which has an outdated user interface from older version...

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What do you like most about MicroStrategy?

The stability of the product is good.

See all answers

What is your experience regarding pricing and costs for MicroStrategy?

For larger businesses, I think the pricing is logical, but for smaller companies, it can be a bit costly.

See all answers

What needs improvement with MicroStrategy?

There is a need to improve the automatic generation of metrics in MicroStrategy, as currently everything must be done...

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Tableau vs. Business Objects - Which is a better solution for visualization and analysis?

Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have be...

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Which would you choose - Tableau or SAP Analytics Cloud?

Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use....

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What do you like most about Tableau?

Tableau is a fantastic tool that provides impressive dashboards and customized reports.

See all answers

Comparisons

Microsoft Power BI vs IBM Cognos

Compared 13% of the time

Oracle Hyperion vs IBM Cognos

Compared 10% of the time

Amazon QuickSight vs IBM Cognos

Compared 8% of the time

SAP BusinessObjects Business Intelligence Platform vs IBM Cognos

Compared 7% of the time

Oracle OBIEE vs IBM Cognos

Compared 3% of the time

More IBM Cognos Competitors

Microsoft Power BI vs MicroStrategy

Compared 18% of the time

Amazon QuickSight vs MicroStrategy

Compared 7% of the time

SAP BusinessObjects Business Intelligence Platform vs MicroStrategy

Compared 7% of the time

Databricks vs MicroStrategy

Compared 5% of the time

Qlik Sense vs MicroStrategy

Compared 5% of the time

More MicroStrategy Competitors

Microsoft Power BI vs Tableau

Compared 19% of the time

Domo vs Tableau

Compared 12% of the time

Amazon QuickSight vs Tableau

Compared 8% of the time

Databricks vs Tableau

Compared 5% of the time

Oracle Hyperion vs Tableau

Compared 2% of the time

More Tableau Competitors

Product Reports

Buyer's Guide

IBM Cognos

December 2024

Download IBM Cognos product report

Buyer's Guide

MicroStrategy

November 2024

Download MicroStrategy product report

Buyer's Guide

Tableau

November 2024

Download Tableau product report

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics

No data available

Tableau Desktop, Tableau Server, Tableau Online

Learn More

IBM

MicroStrategy

Salesforce

Overview

IBM Cognos Business Intelligence provides a wide range of tools to help you analyze your organization's data. IBM Cognos BI allows businesses to monitor events and metrics, create and view business reports, and analyze data to help them make effective business decisions.

IBM Cognos applies techniques to describe, summarize, and compare data, and draw conclusions. This allows users to see trends and discover anomalies or variances that may not be evident by simply reading data. Data sources that contain information from different areas of a business can be stored in separate packages. Users can see only information that they have been granted access to, based on their group or role.

IBM Cognos BI consolidates the following business intelligence functions into a single web-based solution:

IBM Cognos Insight: Create personal and managed workspaces for data analysis. Using these interactive workspaces, you can share insight results with managers. Cognos Insight supports write-back, and you can also use these workspaces to capture and integrate management goals, commitments, and forecasts.
IBM Cognos Workspace: With IBM Cognos Workspace, you can create rich, interactive workspaces using IBM Cognos content as well as data from external sources. You can view and open your favorite workspaces and reports, edit content in your workspaces, and share your workspaces via email.
IBM Cognos Analytics: IBM Cognos Analytics utilizes built-in AI and intuitive searches which helps users to quickly create the visualizations and a wide range of reports. Cognos Analytics provides cognitive and managed self-service, enabling you to gain insights from controlled and trusted data.
IBM Cognos Report Studio and IBM Cognos Query Studio: Easily create structured and query reports. IBM Cognos allows users to create application and report templates. In addition, report authors can reuse report objects to apply filters, fields, and styles to reports. Users can set the language of the user interface and report content according to the user's native language.
IBM Cognos Event Studio: Receive notifications of events that occur within your organization in real time. Event Studio enables the creation of agents that detect the occurrence of business events, failures, or anomalies, based on the change of specific events or data conditions. Notification can be sent via email, publication in the portal, or by triggering reports.
IBM Cognos Connection: This is the Web portal for IBM Cognos BI and is the central area for accessing all the IBM Cognos functions. In the web portal, users can schedule and distribute reports, create tasks, administer the server and the access permissions, and more.

Reviews from Real Users

IBM Cognos stands out among its competitors for a number of reasons. Two major ones are its powerful analysis tool and its reporting capabilities.

Prasad B., a senior software engineer at a financial services firm, notes, “The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report. We can receive automated reports as well. They are easy to schedule on a weekly or monthly basis. It is very fast. I mean in means of report output, it's very fast compared to the actual clients involved.”

Company: Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms. With direct operations in 26 countries worldwide and approximately 2,000 employees, our mission is to provide enterprise analytics, mobility, and security platforms that are flexible, powerful, scalable and user-friendly. To learn more, visit MicroStrategy online, and follow us on Facebook and Twitter.

Product portfoilio:

MicroStrategy 10 Secure Enterprise™ empowers leading organizations to analyze vast amounts of data and distribute actionable business insight throughout an enterprise through two distinct offerings: MicroStrategy Analytics™ and MicroStrategy Desktop™. MicroStrategy Analytics delivers reports and dashboards, and enables users to conduct ad hoc analysis and share insights anywhere, anytime, via mobile devices or the Web. It also combines the agility and productivity of self-service visual data discovery with the security, scalability, and governance features of enterprise-grade business intelligence. MicroStrategy Desktop is a standalone, on-premise visual data discovery tool designed to enable business users to analyze and understand their data. MicroStrategy Mobile™ enables organizations to rapidly build custom business applications that deliver analytics combined with transactions, multimedia, and custom workflows to mobile devices. MicroStrategy Secure Cloud™ combines all of the enterprise analytics, mobile, and security features in MicroStrategy 10 Secure Enterprise with powerful and scalable data integration, validation, and warehousing services — all delivered in an environment where organizations can deploy transformational analytics applications in minutes.

Usher, MicroStrategy’s breakthrough security solution, is a powerful mobile security platform designed to dematerialize traditional forms of identity verification (such as passwords, tokens, and physical badges) and replace them with a single mobile identity badge that is cryptographically linked to its owner’s smartphone and dynamically linked to an enterprise’s existing identity repositories. Usher works on standard Android and iOS smartphones, and also boasts an Apple Watch™ integration.

Tableau is a tool for data visualization and business intelligence that allows businesses to report insights through easy-to-use, customizable visualizations and dashboards. Tableau makes it exceedingly simple for its customers to organize, manage, visualize, and comprehend data. It enables users to dig deep into the data so that they can see patterns and gain meaningful insights.

Make data-driven decisions with confidence thanks to Tableau’s assistance in providing faster answers to queries, solving harder problems more easily, and offering new insights more frequently. Tableau integrates directly to hundreds of data sources, both in the cloud and on premises, making it simpler to begin research. People of various skill levels can quickly find actionable information using Tableau’s natural language queries, interactive dashboards, and drag-and-drop capabilities. By quickly creating strong calculations, adding trend lines to examine statistical summaries, or clustering data to identify relationships, users can ask more in-depth inquiries.

Tableau has many valuable key features:

Tableau dashboards provide a complete view of your data through visualizations, visual objects, text, and more.
Tableau provides convenient, real-time options to collaborate with other users and instantly share data in the form of visualizations, sheets, and dashboards.
Tableau ensures connectivity to both live data sources and data extraction from external data sources as in-memory data. This gives users the flexibility to use data from more than one source without any restrictions.
Tableau gives many data source option, ranging from spreadsheets, big data, on-premise files, relational databases, non-relational databases, data warehouses, and big data, to on-cloud data.
Tableau has a lot of pre-installed information on maps, such as cities, postal codes, and administrative boundaries.
Tableau has a foolproof security system based on authentication and permission systems for data connections and user access. Tableau also gives you the freedom to integrate with other security protocols.

Tableau stands out among its competitors for a number of reasons. Some of these include its fast data access, easy creation of visualizations, and its stability. PeerSpot users take note of the advantages of these features in their reviews:

Romil S., Deputy General Manager of IT at Nayara Energy, notes, "Its visualizations are good, and its features make the development process a little less time-consuming. It has an in-memory extract feature that allows us to extract data and keep it on the server, and then our users can use it quickly.

Ariful M., Consulting Practice Partner of Data, Analytics & AI at FH, writes, “Tableau is very flexible and easy to learn. It has drag-and-drop function analytics, and its design is very good.”

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.

Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.

Buyer's Guide

MicroStrategy vs. Tableau

November 2024

Free Report: MicroStrategy vs. Tableau

Find out what your peers are saying about MicroStrategy vs. Tableau and other solutions. Updated: November 2024.

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