

Tableau Enterprise and IBM Cognos compete in the data analytics and BI solutions market. IBM Cognos seems to have the upper hand in enterprise features and data governance, while Tableau leads in visualization and user-friendliness.
Features: Tableau offers flexibility, interactive dashboards, and user-friendly drag-and-drop functionality. It enables seamless data connections and robust graphical representations. IBM Cognos provides robust reporting, comprehensive data modeling, and a suite of tools ideal for wide-ranging reporting requirements.
Room for Improvement: Tableau could improve cost efficiency, enhance data preparation features, and incorporate advanced ETL functionalities. IBM Cognos needs to boost its visualization capabilities, improve user interface accessibility, and enhance speed and dynamism to stay competitive.
Ease of Deployment and Customer Service: Tableau supports deployment across on-premises, cloud, and hybrid models with proactive customer service and a strong support community. IBM Cognos performs well in on-premises deployment but could strengthen its cloud capabilities and customer service, especially for non-technical users.
Pricing and ROI: Tableau's pricing may be high for SMBs, but it offers quick ROI with its user-friendly visualization strengths and straightforward licensing. IBM Cognos is positioned at the higher end for large enterprises, offering comprehensive features but with potentially prohibitive costs for smaller firms. Both offer ROI opportunities depending on business needs.
This saves a significant amount of time, particularly for reports that would have needed around fifty people.
The ROI of using Tableau extends to its seamless integration across various platforms, as it's from Salesforce and thus not limited to any specific cloud provider.
Tableau is saving me time, money, and resources, which I would rate as ten.
Our systems team, operating on a lot of Red Hat Enterprise Linux and maintaining long-term relations with IBM, benefits from good support coverage.
I rate technical support from IBM as eight out of ten, indicating a high quality of service.
They provide quick email and phone responses and have Thai-speaking personnel.
There should be consistent standards for all users.
The technical support for Tableau is quite good.
It can be scaled out to other teams, but requires building cubes and implementing policies.
Tableau is easy to use across various dimensions, whether on-premises or on the cloud.
The solution is fully scalable and performs well even with large datasets, provided there is proper supporting hardware.
Tableau is easy to scale.
I rate the stability of this solution as nine out of ten, indicating it is highly stable.
The application hangs after continuous use due to the buildup of cache.
I rate the stability a five or six because Tableau updates very often with new versions or patches.
There is room for improvement in self-service analytics and predictiveness.
Since IBM Cognos is a futuristic platform with many robust features, it takes time to grasp all the features and how they work, so there is a learning curve.
We are generally satisfied, but I am not certain if IBM Cognos meets every feature request from users since we only provide IBM Cognos as our standard and do not maintain infrastructure for other tools.
We cannot send the entire Excel file reports via email within Tableau.
The product owner should enhance its benefits or clarify its role.
It sometimes requires extensive investigation to determine why the data does not appear correctly.
I rate pricing as a four, meaning it is more expensive compared to other solutions.
Power BI as a much cheaper alternative.
A license for 150 users costs around $17,000 USD per year.
Looker is known to be quite expensive.
The AI features in IBM Cognos helped me gain deeper insights into our business processes, enabling me to make data-driven decisions easily and understand which points need our attention and which areas of our business are performing well.
IBM Cognos is a robust governed platform with significant security features and provides excellent graphics and reporting.
IBM Cognos is evaluated and complies fully with all our security standards.
A significant feature for me is the real-time connection to data sources because it effectively manages large data sets.
Tableau serves as a stable dashboarding tool for higher management, aiding in quick decision-making.
Building hyper extracts and visualization capabilities make Tableau a robust tool for data analysis.
| Product | Market Share (%) |
|---|---|
| Tableau Enterprise | 7.6% |
| IBM Cognos | 1.5% |
| Other | 90.9% |

| Company Size | Count |
|---|---|
| Small Business | 34 |
| Midsize Enterprise | 23 |
| Large Enterprise | 86 |
| Company Size | Count |
|---|---|
| Small Business | 117 |
| Midsize Enterprise | 67 |
| Large Enterprise | 184 |
IBM Cognos Business Intelligence provides a wide range of tools to help you analyze your organization's data. IBM Cognos BI allows businesses to monitor events and metrics, create and view business reports, and analyze data to help them make effective business decisions.
IBM Cognos applies techniques to describe, summarize, and compare data, and draw conclusions. This allows users to see trends and discover anomalies or variances that may not be evident by simply reading data. Data sources that contain information from different areas of a business can be stored in separate packages. Users can see only information that they have been granted access to, based on their group or role.
IBM Cognos BI consolidates the following business intelligence functions into a single web-based solution:
Reviews from Real Users
IBM Cognos stands out among its competitors for a number of reasons. Two major ones are its powerful analysis tool and its reporting capabilities.
Prasad B., a senior software engineer at a financial services firm, notes, “The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report. We can receive automated reports as well. They are easy to schedule on a weekly or monthly basis. It is very fast. I mean in means of report output, it's very fast compared to the actual clients involved.”
Tableau Enterprise offers powerful features for creating interactive visualizations, dashboards, and maps, including drag-and-drop functionality and easy integration with multiple data sources, promoting real-time collaboration and self-service analysis.
Tableau Enterprise stands out with its ability to create user-friendly, interactive visualizations, making it pivotal for business intelligence applications. Users benefit from its seamless connectivity and advanced analytical functions, facilitating data blending and storytelling. Despite a complex learning curve and high licensing costs, its features like geospatial analysis and efficient content distribution drive its indispensable value for data-driven insights. Enhancements in predictive analytics and support integration with machine learning tools further its capabilities across industries.
What are the most valuable features?Tableau Enterprise is widely used for business intelligence, supporting industries like healthcare, telecommunications, and finance. Organizations utilize it to analyze performance indicators, operational insights, and financial analytics, enhancing decision-making through interactive reports and real-time data integration.
We monitor all BI (Business Intelligence) Tools reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.