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IBM Cognos vs Tableau comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 12, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Cognos
Ranking in BI (Business Intelligence) Tools
7th
Ranking in Reporting
4th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
135
Ranking in other categories
No ranking in other categories
Tableau
Ranking in BI (Business Intelligence) Tools
2nd
Ranking in Reporting
2nd
Average Rating
8.4
Reviews Sentiment
6.4
Number of Reviews
295
Ranking in other categories
Data Visualization (1st), Embedded BI (1st)
 

Mindshare comparison

As of February 2025, in the BI (Business Intelligence) Tools category, the mindshare of IBM Cognos is 3.8%, down from 4.3% compared to the previous year. The mindshare of Tableau is 18.2%, down from 18.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools
 

Featured Reviews

AMOL JAJU - PeerSpot reviewer
Offers ad hoc analysis reports and good for operational dashboarding
There used to be many valuable features, but in the last three or four years, whatever IBM is doing with enhancements, it has taken a lot of time to build and develop. But the best usage of Cognos is the ad hoc analysis reports. I really like that. Our customers also like that. But now the usage of Cognos and OBIE is reduced by various business users because people and business users are now more focused on analytics, slice and dice, and the dashboard, and the widgets.
ROMIL SHAH - PeerSpot reviewer
Provides fast data access with in-memory extracts, makes it easy to create visualizations, and saves time
When it comes to visualizations, Tableau has a limitation as compared to Power BI. It has a limited set of visualizations. Power BI has the entire marketplace, so you can connect and import many visualizations and use them, whereas Tableau has only 10 or 15 visualizations. There should be more visualizations, and there should also be data integration with more cloud providers. Tableau has recently launched a paid version for the documentation. So, documentation has become a little bit challenging when it comes to Tableau development because we do not have any tool to export the data out of it. It is a license-based feature that you need to purchase to prepare documentation. So, on the documentation front, for preparing clear documentation for any dashboard, it would help if we get an embedded option, rather than buying a license for each user for the documentation. To document anything, if I have to connect to each workbook and see what has been written as a formula and then document in the Word document, it is pretty time-consuming. We have the Microsoft stack, and we are currently evaluating Power BI because Tableau has a limitation of 50 columns for a drill-down report. If we want more than 50 columns, we have found a hack, but there is no ready-made option for doing it. So, we have to use another tool in case we need a drilled report with more than 50 columns. There are many instances where users need 80 or 90 columns for their analysis, and switching between two technologies becomes a challenge. It is not a cost-effective approach for us. Their support should be improved. We are not happy with their support. Whenever we raised queries, we were pointed to a few blogs, and we didn't get a proper solution from them. Their licensing should also be improved. They want us to purchase a Tableau Creator license for business users, whereas Power BI Desktop is free for business users. They should come up with a basic license with one or two connectors that our business users can use for preparing their visualizations. Tableau also charges us per user for users who want the data only through email.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"If they want dashboarding, storytelling, and analyzing why KPIs are met or not, then Cognos is a better candidate than Qlik Sense."
"For planning, forecasting, in-boxing, modeling in general and for predicting numbers and doing work analysis, they are excellent."
"The solution's initial setup process is easy."
"It's enabled us to report directly from our main application systems. We're removing islands of data and we're removing inefficiencies, where people or small divisions had their own store of information."
"IBM Cognos offers tools so that you can design and develop your own test queries and reporting solutions."
"Cognos' most valuable features are the bundled studios, simple UI, and advanced features like the ability to create data modules."
"The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools."
"IBM Cognos is an excellent solution for tax, planning, budgeting, profit and loss statements and balance sheets."
"Very user friendly."
"Tableau has many different connectors for different databases. It's very easy to connect to MySQL, SQL Server, Amazon EMR, Presto, Redshift, BigQuery, and so on."
"Tableau has many good features. It is user-friendly, has a simple-to-use interface, and has a customizable dashboard."
"I like Tableau's heat maps and the storyboard. You can create data stories and tons of visuals with it, and it goes together really well. Tableau lets you manipulate the data in various ways."
"The most valuable feature is that we can integrate with our own database, and it will displays the KPIs. This is highly required from the business side."
"Tableau is easy to use. That's the first and most important thing. I not only provide consulting but I also train people to use it, so with its ease-of-use it's not as difficult for me to train executives and management staff, because they don't have the IT background, unlike when I'm using Python."
"It’s good for quick visualization and being able to quickly consume unstructured data to play around with."
"Its dashboarding is the most valuable. It is easy to create visualizations and dashboards and import Excel sheets and ESP files in Tableau as compared to other tools."
 

Cons

"Extending features on dashboards so it becomes a real dashboard building application, not only a data exploration tool."
"It would be good if the solution had conditional formatting."
"Chart quality: many other competitors have charts and graphics that look much better and that provide dynamic effects. Cognos doesn't."
"There is room for improvement in self-service analytics and predictiveness."
"There are some problems with how Cognos handles huge data sets and when connecting with multiple sources and searching the data."
"The solution seems to slow down the servers."
"Tableau and Power BI are faster than Cognos."
"Cognos charts are not as fast as those of the other tools, even with DQM (dynamic query mode)."
"I think Tableau could be improved with cheaper or more flexible licensing, though this is a generic improvement and applies for any product. It would be better if they had more flexible payment and licensing plans so that they could suit small- and mid-sized organizations."
"When you're working on a dashboard, you can't select multiple components at a time and align them, so you have to go one by one. This is very cumbersome."
"The cost of owning the solutions from Tableau is much higher compared to any other analytical solutions."
"We need big servers to perform the operations that we are doing. They should probably relook at its architecture."
"I am not a frequent user of this solution, so I am not sure what they've been doing recently. The last time when I used it, I had to use other tools with it for data extraction and cleansing. Its price should also be improved. It is more expensive than Power BI. In terms of training, there is generally better online training for Power BI, but I am not sure of that. It would be helpful to know from where to access its training."
"Tableau is a company that does not respect partners."
"The development part should be better. We are putting a lot of effort in during development, so if we face any struggles, we have to find workaround solutions on the internet."
"Requires a lot of user training."
 

Pricing and Cost Advice

"It is averagely priced."
"On a scale from one to ten where one is low pricing and ten is high pricing, I would rate this solution at eight."
"I don't know the exact cost, but I believe Cognos is quite expensive, especially when it comes to the support consultants and the procedures that need to be applied."
"Pricing should be improved."
"There is some additional licensing that we needed to purchase because we were touching data outside of our core data platform. The cost was approximately $25,000 for the additional licenses, which were approximate 45 licenses. For the application itself, updates, and the core platform it was approximately $50,000. Giving a total cost of $75,000 annually for our usage of IBM Cognos."
"IBM Cognos offers competitive pricing similar to other BI vendors in the market."
"It is quite pricy. I think Microsoft BI is cheaper. Tableau might also be cheaper, but it also depends on the usage. If you have very many users, Cognos can be a problem. It could be cheaper than Tableau but not for so many users. If you have a few thousand users, Tableau, which is generally quite expensive, can be cheaper than Cognos."
"IBM Cognos price is on the higher side of the spectrum. However, with the features that it brings, such as correlation analysis, it's worth the money. They should look at the pricing more clearly because it's a little on the higher side."
"I downloaded the solution online for free."
"The company chose to purchase a creator license for me, which was $70. With that license, you can also be an administrator. We also have 20-25 extra licenses and they cost around $20-$35 each. Those are for normal users who will be viewing the dashboards. Those are monthly charges."
"The price is definitely a point because smaller firms don't use Tableau as it's an expensive tool."
"It is fairly expensive. I have no idea what they paid. We were on an enterprise license, so whatever it is they licensed at the enterprise level is what we paid."
"The pricing for Tableau is the same as the other products in the market."
"Cost is where tools like MicroStrategy, Power BI, or Spotfire come into play. Cost-wise, Tableau is a little bit costlier than other tools such as Power BI. I have been using Tableau all these years, but about four years ago, Power BI came out at a very low cost. Their desktop version was free from the beginning. Power BI Desktop has always been free, whereas Tableau Desktop is costly. When it comes to cost, people prefer Power BI because it integrates very well with Office 365. You don't have to worry about integration with Teams or SharePoint."
"We are on an annual license which costs us $1,400 which is very expensive. Microsft BI is less expensive."
"Best advice on pricing is to anticipate the desire for more licenses once the results of this product are acknowledged in other parts of your company."
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Comparison Review

it_user79932 - PeerSpot reviewer
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Educational Organization
56%
Financial Services Firm
7%
Computer Software Company
4%
Manufacturing Company
4%
Educational Organization
44%
Financial Services Firm
10%
Computer Software Company
6%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
I need improvements, particularly with the Framework Manager, which has an outdated user interface from older versions like IBM Cognos 10 or 8. Additionally, the Event Studio, which offered great f...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...
What do you like most about Tableau?
Tableau is a fantastic tool that provides impressive dashboards and customized reports.
 

Comparisons

 

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics
Tableau Desktop, Tableau Server, Tableau Online
 

Overview

 

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Find out what your peers are saying about IBM Cognos vs. Tableau and other solutions. Updated: February 2025.
837,501 professionals have used our research since 2012.