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IBM Cognos vs Tableau comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 12, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Cognos
Ranking in BI (Business Intelligence) Tools
7th
Ranking in Reporting
4th
Average Rating
8.0
Reviews Sentiment
6.3
Number of Reviews
134
Ranking in other categories
No ranking in other categories
Tableau
Ranking in BI (Business Intelligence) Tools
2nd
Ranking in Reporting
2nd
Average Rating
8.4
Reviews Sentiment
6.4
Number of Reviews
295
Ranking in other categories
Data Visualization (1st), Embedded BI (1st)
 

Mindshare comparison

As of March 2025, in the BI (Business Intelligence) Tools category, the mindshare of IBM Cognos is 3.6%, down from 4.2% compared to the previous year. The mindshare of Tableau is 18.3%, down from 19.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools
 

Featured Reviews

AMOL JAJU - PeerSpot reviewer
Offers ad hoc analysis reports and good for operational dashboarding
There used to be many valuable features, but in the last three or four years, whatever IBM is doing with enhancements, it has taken a lot of time to build and develop. But the best usage of Cognos is the ad hoc analysis reports. I really like that. Our customers also like that. But now the usage of Cognos and OBIE is reduced by various business users because people and business users are now more focused on analytics, slice and dice, and the dashboard, and the widgets.
ROMIL SHAH - PeerSpot reviewer
Provides fast data access with in-memory extracts, makes it easy to create visualizations, and saves time
When it comes to visualizations, Tableau has a limitation as compared to Power BI. It has a limited set of visualizations. Power BI has the entire marketplace, so you can connect and import many visualizations and use them, whereas Tableau has only 10 or 15 visualizations. There should be more visualizations, and there should also be data integration with more cloud providers. Tableau has recently launched a paid version for the documentation. So, documentation has become a little bit challenging when it comes to Tableau development because we do not have any tool to export the data out of it. It is a license-based feature that you need to purchase to prepare documentation. So, on the documentation front, for preparing clear documentation for any dashboard, it would help if we get an embedded option, rather than buying a license for each user for the documentation. To document anything, if I have to connect to each workbook and see what has been written as a formula and then document in the Word document, it is pretty time-consuming. We have the Microsoft stack, and we are currently evaluating Power BI because Tableau has a limitation of 50 columns for a drill-down report. If we want more than 50 columns, we have found a hack, but there is no ready-made option for doing it. So, we have to use another tool in case we need a drilled report with more than 50 columns. There are many instances where users need 80 or 90 columns for their analysis, and switching between two technologies becomes a challenge. It is not a cost-effective approach for us. Their support should be improved. We are not happy with their support. Whenever we raised queries, we were pointed to a few blogs, and we didn't get a proper solution from them. Their licensing should also be improved. They want us to purchase a Tableau Creator license for business users, whereas Power BI Desktop is free for business users. They should come up with a basic license with one or two connectors that our business users can use for preparing their visualizations. Tableau also charges us per user for users who want the data only through email.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report."
"The tool can join data from different sources, write back to databases, generate alerts, and be customized to our preferences. It's an enterprise BI tool that's more powerful than just visualization tools like Power BI or Tableau."
"The solution's initial setup process is easy."
"Stability-wise, I rate the solution a ten out of ten."
"Mapbox integration for geospatial analytics down to longitude/latitude layers."
"The dashboarding offered by this solution is very valuable to us."
"I have worked on the features like dashboards and stories, and I do like them a lot."
"We are able to generate quality reports easily which allows us to decrease response time."
"Self-service is most valuable. Users can pick up quickly and do the resolution. There are a lot of out-of-the-box features, and it satisfies most of the needs. If users are properly trained, they can deal with any situation."
"There are already connectors to almost every single major database and service that you can possibly think of."
"The most valuable feature is the drag and drop, then the simplicity to build dashboards which allows us to provide more usable data to our customers."
"Its visualizations are good, and its features make the development process a little less time-consuming. It has an in-memory extract feature that allows us to extract data and keep it on the server, and then our users can use it quickly."
"The ability of filtering and segmentation of the data makes it very flexible compared to other tools."
"It's the ease of use. It is also a self-service tool so it decreases the burden on having centralized IT-type teams or developers."
"Good data flow and management."
"I have found the solution easy to use and the interface is very good."
 

Cons

"I think the GIS pieces maybe not as good as we would like."
"There are some problems with how Cognos handles huge data sets and when connecting with multiple sources and searching the data."
"IBM Support can be slow at times, but they can usually deliver in a timely manner."
"The technical support team’s response time is slow and needs to be improved."
"They were lacking in the initial phases of development in the area of big data, and they still need to improve that aspect of the product."
"I would like for the platform to become more standard. If we make a development on our report and our dashboard, it will not be used in another solution. That means there is no portability for the developers."
"The visualization aspect needs to be improved and I believe, this is being resolved in upcoming versions."
"I would like them to reinclude PowerPlay. One thing that I am missing in the current Cognos is what was formally named PowerPlay. They have basically removed PowerPlay from it, which is something that I fail to understand because it was the most wonderful tool for business intelligence that I've ever used. As far as I know, they don't provide this functionality anymore, so this is one thing that I dislike about Cognos."
"It needs more ETL capabilities, to be able to address the end-to-end BI need."
"The ability to use it on MAC machines. As far as I know, this is not possible."
"Implementation requires a technical background."
"Whenever it comes to specialized visualization, Tableau is an absolute failure."
"Tableau could be improved by introducing a data manipulation layer within the tool itself. Currently, data manipulations require using additional tools like Alteryx. If Tableau included these capabilities, it would reduce the need for external dependencies. The tool gets slower when we feed huge amounts of data."
"Overall, the only major frustration that I have had so far is with Tableau Public. I first used Tableau Public when I was building capacity, and when there was a later release to download and you wanted to upgrade, all your work would have to be manually re-entered."
"Licensing and pricing options could be made better so that more users would be able to use it."
"I would like to have the product be more flexible in terms of creating online shared dashboards."
 

Pricing and Cost Advice

"It is averagely priced."
"On a scale from one to ten where one is low pricing and ten is high pricing, I would rate this solution at eight."
"The pricing and licensing policies are comparatively cheaper than other products in the market ."
"It is quite pricy. I think Microsoft BI is cheaper. Tableau might also be cheaper, but it also depends on the usage. If you have very many users, Cognos can be a problem. It could be cheaper than Tableau but not for so many users. If you have a few thousand users, Tableau, which is generally quite expensive, can be cheaper than Cognos."
"The licensing costs are a little bit higher for IBM Cognos. I don't think there is any additional cost apart from the licensing charges."
"The pricing of this product is meant for medium to large-scale enterprises."
"There is a standard license required to use this solution. There are some additional tools but I am not sure if they are an extra cost."
"I rate the product price as four or five on a scale from one to ten, where one is a low price, and ten is a high price."
"The price of this solution could definitely be lower. It's quite expensive."
"It is expensive when you compare it with Power BI. It should be cheaper."
"There is a license for this solution and we pay on an annual basis."
"Be careful with the Tableau Viewer's licenses, and stay with the right number of users."
"In Korea, the tool's pricing depends on the scale of usage. For instance, it's reasonable for a department with fewer than 50 users to adopt Tableau, like sales. However, the pricing becomes an issue when considering an enterprise solution for a larger user base, say 10,000 people."
"At $70 per month, I think the price is a bit scary. I have a small consulting firm in Ghana, working in about 15 different African countries, and when it comes to our part of the world, $70 a month is a lot of money for software."
"Pricing is not bad. It's competitive."
"The company chose to purchase a creator license for me, which was $70. With that license, you can also be an administrator. We also have 20-25 extra licenses and they cost around $20-$35 each. Those are for normal users who will be viewing the dashboards. Those are monthly charges."
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Comparison Review

it_user79932 - PeerSpot reviewer
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Educational Organization
56%
Financial Services Firm
7%
Computer Software Company
4%
Manufacturing Company
4%
Educational Organization
44%
Financial Services Firm
10%
Computer Software Company
6%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
There is room for improvement in self-service analytics and predictiveness.
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...
What do you like most about Tableau?
Tableau is a fantastic tool that provides impressive dashboards and customized reports.
 

Comparisons

 

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics
Tableau Desktop, Tableau Server, Tableau Online
 

Overview

 

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Find out what your peers are saying about IBM Cognos vs. Tableau and other solutions. Updated: February 2025.
842,161 professionals have used our research since 2012.