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IBM Cognos vs SQL Server comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.2
Organizations benefit from IBM Cognos by saving costs, reducing delivery times, enhancing productivity, and improving data insights and decision-making.
Sentiment score
7.2
Organizations experience significant returns and financial advantages with SQL Server, preferring its cost-effectiveness and analytics over Oracle.
I have seen a return on investment with time savings and productivity gains, as we have consistent, governed data models that reduce the risk of errors by eliminating manual data entry.
Senior Software Engineer at McKinsey and Company
I have seen a return on investment, as I mentioned earlier about time saving and productivity gains, with a consistent governed data model that reduces the risk of errors.
Sr. Project Manager at GlaxoSmithKline
SQL Server is the most cost-effective with good human resource availability to manage it.
Manager - Production Database Administration at a tech vendor with 10,001+ employees
All applications need our repository to provide services for our online business or our customers, so the return is good.
Infrastructure Coordinator at a financial services firm with 10,001+ employees
With Standard edition, they have saved a ton of money and they are really happy about that.
Data Warehouse Lead at Resurs Bank AB (publ.)
 

Customer Service

Sentiment score
6.4
IBM Cognos support varies; online resources and knowledgeable staff assist, but complex issues lead to frustration with resolution times.
Sentiment score
6.5
Microsoft's technical support is reliable, praised for responsiveness, though communication and on-premise SQL Server support may need improvement.
Our systems team, operating on a lot of Red Hat Enterprise Linux and maintaining long-term relations with IBM, benefits from good support coverage.
EDW Manager at a university with 1,001-5,000 employees
I rate technical support from IBM as eight out of ten, indicating a high quality of service.
head of commercial at Assimil8 Ltd.
they are slow to respond to my queries
Senior Software Engineer at McKinsey and Company
I give their technical support a rating of ten out of ten.
Data Warehouse Lead at Resurs Bank AB (publ.)
There was a time when Microsoft support provided very crisp answers, but over time, they have diluted their support to third parties, leading to a drop in support quality.
Manager - Production Database Administration at a tech vendor with 10,001+ employees
When we created support tickets, the experience was very positive.
Subdirector of Support for Production at Servicios Electrónicos Globales -Oficial
 

Scalability Issues

Sentiment score
7.4
IBM Cognos is praised for its scalability, though it requires correct hardware and configuration to optimize performance fully.
Sentiment score
7.1
SQL Server is highly scalable, especially in the cloud, though performance may vary with complex applications and configurations.
The scalability of IBM Cognos is very good, as it has continued growing with my organization's needs, allowing us to analyze and store a significant amount of data and handle our organization's growth efficiently.
Sr. Project Manager at GlaxoSmithKline
It can be scaled out to other teams, but requires building cubes and implementing policies.
head of commercial at Assimil8 Ltd.
The server where we installed it has grown from 64 gigabytes in RAM to 256 gigabytes, demonstrating significant scalability capabilities.
Subdirector of Support for Production at Servicios Electrónicos Globales -Oficial
Most of the time, they simply add another node in the availability group.
Data Warehouse Lead at Resurs Bank AB (publ.)
I can scale both horizontally and vertically without challenges.
Manager - Production Database Administration at a tech vendor with 10,001+ employees
 

Stability Issues

Sentiment score
7.2
IBM Cognos is reliable with correct setup, but complex tasks and high loads may cause occasional performance slowdowns.
Sentiment score
7.6
SQL Server is reliable and stable, performing well in transactions despite occasional performance and deployment challenges.
Even though we deal with a huge amount of data, it is capable of handling it, making it very stable.
Senior Software Engineer at McKinsey and Company
I rate the stability of this solution as nine out of ten, indicating it is highly stable.
head of commercial at Assimil8 Ltd.
There was an issue with memory-optimized tables, but it was resolved in 2025, allowing you to remove that file group, which was not possible before.
Data Warehouse Lead at Resurs Bank AB (publ.)
All applications supporting SQL Server in my experience work very well across various industries including telecom, finance, banking, ad, entertainment, and workforce management.
Manager - Production Database Administration at a tech vendor with 10,001+ employees
 

Room For Improvement

IBM Cognos needs better data visualization, user interface, and integration improvements to compete effectively with Tableau and Power BI.
SQL Server faces criticism for requiring Internet Explorer, high licensing costs, complex operations, and lacking scalability and compatibility.
Integration with Azure login makes trouble.
Sr. Project Manager at GlaxoSmithKline
There is room for improvement in self-service analytics and predictiveness.
head of commercial at Assimil8 Ltd.
Since IBM Cognos is a futuristic platform with many robust features, it takes time to grasp all the features and how they work, so there is a learning curve.
Senior Data Engineer at LTI LATAM and Toubro Improtech
It is fine to do a first release that works, but you cannot simply abandon it in the following years without service packs and improvements.
Data Warehouse Lead at Resurs Bank AB (publ.)
I would appreciate using Microsoft Pro as it can integrate with Excel or, with a simple query, consume information from the database using Microsoft Excel.
Infrastructure Coordinator at a financial services firm with 10,001+ employees
When we consider the price for replication in another site, the pricing becomes prohibitive.
Subdirector of Support for Production at Servicios Electrónicos Globales -Oficial
 

Setup Cost

IBM Cognos offers comprehensive features with competitive pricing, making it cost-effective for enterprises despite perceived high costs.
SQL Server offers high initial costs but delivers value in features, scalability, and ROI, and is cheaper than Oracle.
I rate pricing as a four, meaning it is more expensive compared to other solutions.
head of commercial at Assimil8 Ltd.
I believe the pricing is affordable and pocket-friendly for every organization.
Senior Software Engineer at McKinsey and Company
Cost savings on human resources for Windows plus SQL Server versus other solutions.
Manager - Production Database Administration at a tech vendor with 10,001+ employees
 

Valuable Features

IBM Cognos excels in reporting, integration, security, and analytics, providing essential tools for data-driven enterprise decision-making.
SQL Server offers robust features, ease of use, and reliability, ideal for organizations needing effective database management and optimization.
The AI features in IBM Cognos helped me gain deeper insights into our business processes, enabling me to make data-driven decisions easily and understand which points need our attention and which areas of our business are performing well.
Senior Data Engineer at LTI LATAM and Toubro Improtech
IBM Cognos transforms raw data into insights and analytics, enabling our data team to make great insights and data-driven decisions easily.
Senior Software Engineer at McKinsey and Company
I love the seamless and efficient data integration capability of IBM Cognos Analytics, where it allows us easy merging of data from various sources such as customer feedback and sales figures.
Sr. Project Manager at GlaxoSmithKline
Always On HADR functionality is one of the features that I use on a daily basis and one of my most used features, saving me lots of time, especially since previously I had to build a SQL cluster and Windows clusters that had many dependencies on shared infrastructure, but now with Always On, it is too stable with easy management and almost zero maintenance, which SQL Server handles itself.
Manager - Production Database Administration at a tech vendor with 10,001+ employees
I have been working with SQL Server for a long time, and it works well for me as I am using it in different applications, such as web applications, Windows applications, or the data warehouse reporting.
Infrastructure Coordinator at a financial services firm with 10,001+ employees
The best features of SQL Server are availability and stability.
Subdirector of Support for Production at Servicios Electrónicos Globales -Oficial
 

Categories and Ranking

IBM Cognos
Average Rating
8.2
Reviews Sentiment
6.3
Number of Reviews
138
Ranking in other categories
BI (Business Intelligence) Tools (7th), Reporting (4th)
SQL Server
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
272
Ranking in other categories
Relational Databases Tools (1st), Database Management Systems (DBMS) (1st)
 

Mindshare comparison

IBM Cognos and SQL Server aren’t in the same category and serve different purposes. IBM Cognos is designed for BI (Business Intelligence) Tools and holds a mindshare of 1.3%, down 3.8% compared to last year.
SQL Server, on the other hand, focuses on Relational Databases Tools, holds 11.8% mindshare, down 19.4% since last year.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
IBM Cognos1.3%
Microsoft Power BI8.9%
Tableau Enterprise6.2%
Other83.6%
BI (Business Intelligence) Tools
Relational Databases Tools Market Share Distribution
ProductMarket Share (%)
SQL Server11.8%
Oracle Database11.7%
SAP HANA7.1%
Other69.4%
Relational Databases Tools
 

Featured Reviews

Christine Wanjiru - PeerSpot reviewer
Sr. Project Manager at GlaxoSmithKline
Reporting workflows have become faster and data-driven decisions are made confidently
The best features IBM Cognos offers include seamless data integration, AI-powered insights, and user-friendly dashboards that really make my job easier. The AI-powered insights help me automatically identify patterns and insights where they enhance analysis depth effortlessly, and this feature has been very instrumental in uncovering variable insights that might have otherwise gone unnoticed. When it comes to seamless data integration, I love the seamless and efficient data integration capability of IBM Cognos Analytics, where it allows us easy merging of data from various sources such as customer feedback and sales figures. The smooth integration process streamlines workflow efficiency and enhances overall data management practice. I also really love the user-friendly and intuitive dashboards where IBM Cognos Analytics enables quick creation of custom dashboards and an easy understanding of visual data presentation, allowing us to identify trends at a glance and enhance our analytical capabilities. IBM Cognos has positively impacted my organization since implementing this tool, as it has been very helpful with a particularly strong data analysis capability that helps us in business planning. Its strong data analysis capability helps us for business planning, and the great reporting capacity helps update all the leadership management about the business in one report. Auto-scheduling and report generation is a good feature that saves a significant amount of time. Specific outcomes that show how IBM Cognos has helped my organization include saving time, as we have been able to save forty to fifty percent of our time with its auto-scheduling and report generation functionality.
Peter Larsson - PeerSpot reviewer
Data Warehouse Lead at Resurs Bank AB (publ.)
Ledger and seamless integrations have strengthened trusted analytics and unified workloads
SQL Server's high availability and disaster recovery features work for supporting mission-critical applications, but there is much more to wish for. These features are not quite ready yet, although they do function. However, they could be significantly better. High availability and disaster recovery features should be improved in the next releases. I have noticed that everything could be improved or enhanced in the future, particularly temporal tables and window functions. Sometimes, I believe Microsoft releases features to stay ahead of competitors, but they do not make them feature-rich or feature-complete. They release something to be ahead of leaders and then seem to forget to maintain and upgrade them. I want Microsoft to pay more attention and be more mindful about the things they implement. It is fine to do a first release that works, but you cannot simply abandon it in the following years without service packs and improvements. You must continue to build on features rather than forgetting about them.
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Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
14%
Insurance Company
10%
Manufacturing Company
9%
Computer Software Company
7%
Financial Services Firm
39%
Computer Software Company
7%
Manufacturing Company
6%
Comms Service Provider
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business34
Midsize Enterprise23
Large Enterprise88
By reviewers
Company SizeCount
Small Business119
Midsize Enterprise59
Large Enterprise115
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
Since IBM Cognos is a futuristic platform with many robust features, it takes time to grasp all the features and how they work, so there is a learning curve. The more I use this platform, the more ...
Would you say the price of SQL Server is high compared to that of similar products?
SQL Server is fairly priced because it has various editions, depending on the number of users, servers, or core packs you are using. If you compare the product to others in this category, the price...
Has using SQL Server helped your organization in any way?
SQL Server has helped my organization through partitioning to distribute the workload, as it splits them up into smaller pieces so the machines can easily deal with it. However, this comes with a h...
Which authentication mode is best for SQL Server?
My company connects through SQL Server authentication. We have company Windows accounts, but we do not want to connect the two, out of security concerns and to keep things separated for our own pur...
 

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics
Microsoft SQL Server, MSSQL, MS SQL
 

Overview

 

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
Microsoft SQL Server is used by businesses in every industry, including Great Western Bank, Aviva, the Volvo Car Corporation, BMW, Samsung, Principality Building Society, Wellmark Blue Cross and Blue Shield, and the Catholic District School Board of Eastern Ontario.
Find out what your peers are saying about Microsoft, Salesforce, Domo and others in BI (Business Intelligence) Tools. Updated: January 2026.
881,384 professionals have used our research since 2012.