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AWS Directory Service vs Omada Identity comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 2, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Directory Service
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
14th
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
14
Ranking in other categories
No ranking in other categories
Omada Identity
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
5th
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
48
Ranking in other categories
User Provisioning Software (3rd), Identity Management (IM) (4th), Customer Identity and Access Management (CIAM) (3rd)
 

Mindshare comparison

As of February 2025, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of AWS Directory Service is 2.0%, down from 2.5% compared to the previous year. The mindshare of Omada Identity is 3.0%, up from 2.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

Basa Saiteja - PeerSpot reviewer
A valuable access management system with a user-friendly and straightforward setup
The solution is scalable, and we can scale according to our needs. I rate the scalability a nine out of ten. In our organization, our access to our AWS comes from IAM. We use AWS consoles using our credentials and don't have route access, so each person will log in through our IAM programmatic access, and everyone on our team can work on cloud. Over 10,000 people in our organization utilize the solution.
Pernilla Hulth - PeerSpot reviewer
The interface is easy to use and gives you a solid overview
The cloud-based deployment was straightforward, but the on-prem deployment was in a highly complex ecosystem. Omada has matured since then. I wouldn't say that it isn't straightforward, but it depends on the customer. A standard deployment is relatively easy, but it can be more painful if you need a lot of customization. We deployed the cloud solution in around four months, nearly meeting the 12-week benchmark. The on-prem deployment took three years. It was a highly complex ecosystem that was dependent on other systems. Depending on the size of your environment, you need a product owner and some specialists for maintenance. My last customer was a university with a complex environment. They had around 12 people involved in maintenance at that organization. Typically, it's between 2-5 people.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We can provide specific access to people based on what they need from our accounts."
"The most valuable feature of AWS Directory Service is cost-cutting features."
"Two-step authentication is very useful and important."
"The AD Connector is very good and easy to implement."
"Provides good performance and availability."
"The solution integrates well with other tools, particularly through single sign-on, allowing users to connect to various applications using just one password, including email."
"The support is very good. I would rate the technical support as a nine out of ten."
"AWS Directory Service is secure."
"The most valuable feature of Omada is its API connectivity, which allows seamless integration with various services like SAP, GRC, and Microsoft licenses."
"Omada Identity Suite has a very powerful workflow engine. It is used for requesting access for approval to everything that's around Access Management and for re-certification purposes."
"It has a very user-friendly interface compared to what we are used to, and it is highly configurable. In the old solution, when we needed to do something, we had to have a programmer sitting next to us, whereas, in Omada Identity, everything is configurable."
"Omada's most valuable aspect is its usability."
"As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configurable to meet our specific needs."
"The teams we work with at Omada provide great insights and support. Overall, it has been a pleasure working with them. That's the part we value the most."
"The Governance and self-service that can be set up so you can use them yourself to work in the system are the most valuable features. End users can be enabled to help themselves."
"It has a lot of out-of-the-box features. It is flexible, and there are a lot of possibilities to configure and extend it. It is user-friendly. It has an interface that is end-user or business-user friendly."
 

Cons

"Currently, there is no option to integrate our on-premises Cisco AWS Directory Service, requiring some manual configuration. If AWS Active Directory Service provided additional domain controller functionalities, like other on-premises Active Directory, it would be very helpful."
"The AWS Directory Service should be easier to integrate."
"I would like to see better integration with other business solutions."
"Some of the security protocols are difficult to understand."
"Currently, there is no option to integrate our on-premises Cisco AWS Directory Service, requiring some manual configuration."
"Can be improved by including on-premises access for services through Identity Access Management."
"AWS could improve the number of regions. Azure has passed them. The ned more consistency, as far as the Northeast is concerned."
"I've encountered challenges, particularly with Amazon WorkDocs, which is being deprecated. This has made it necessary to find an alternative document management solution that can handle editing, sharing, and workflow management for documents like Word files and PDFs."
"Omada Identity has two main issues that need to be solved or improved the most. One is its setup or installation process because it's complex and cumbersome. I'm talking about the process for on-premises deployment because I've never tried the cloud version of Omada Identity. Setting up the cloud version should be much easier. The second area for improvement in Omada Identity is that it's piggybacking on Microsoft's complex way of having all kinds of add-ons, extensions, or setups, whether small or large, such as the new SQL Server, and it's cumbersome to make sure that everything works. Omada Identity is a complex solution and could still be improved."
"The user interface should have a more flexible design, where you can change it to your requirement."
"There's a challenge with handling large amounts of data in this system."
"The Omada Identity SaaS version doesn't provide all the features Omada Identity on-premise provides."
"We are still on Omada on-prem, but I understand that when Omada is in the cloud, you cannot send an attachment via email. We have some emails with attachments for new employees because we have to explain to them how to register and do their multi-factor authentication. All that information is in the attachment. People have to do that before they are in our system. We cannot give them a link to our Intranet and SharePoint because they do not yet have access. They have to register before that, so I need to send the attachments, but this functionality is not there in the cloud."
"The web GUI can be improved."
"I am not working with the product, but they have this BI tool for role-based mining, and I think that should be included in the core product rather than an add-on."
"I would like more training. As someone who is new to this world, I don't feel that the courses Omada provides are good enough. They should also improve the documentation. It is difficult to learn how to use the solution by yourself"
 

Pricing and Cost Advice

"AWS' pricing is fair, and costs can be cut if you look carefully at when you're using it."
"The pricing depends because with AWS there are two types of directory objects: 30,000 and 500,000. It varies. AWS provides the pricing calculators so we can get an estimate from there as per the company requirement of how many users and objects that we need to create. So we can go to that portal, put in the data, and get the quotation. There are no extra licensing fees. It's all included."
"We pay an annual subscription fee."
"The pricing is reasonable."
"It is expensive. Fortunately, I had a very good procurement manager on my side, but they are expensive. The closest competitors are also very expensive. You get a full-fledged solution that can do everything you dream of, but you pay for everything."
"Omada is expensive."
"Omada isn't cheap or expensive. The licensing model is flexible. I've only had limited interactions with the Omada sales team, but they were positive. They don't sell the customers more licenses than they need. It's important to accurately forecast future usage. For example, we have many licenses that we don't use because we don't have the identities yet. We pay extra, which isn't good."
"Omada is too expensive. We are in the automotive industry. The pricing might be high because most of the other customers are in the insurance or banking sectors, but it's steep for an auto supply company."
"They are positioned at a good price point. They are lower than some of their competitors."
"Omada Identity offers a reasonable price point, but it will increase as we transition to the cloud."
"It is licensed per managed user per year."
"My client deals directly with the Omada Identity team in terms of licensing. I never look at pricing, so I'm not aware of how much the solution costs, but it's worth the money. Often, when you begin to use Omada Identity and it takes a while to set up, it'll be irreversible, and you'd depend on and focus more on the functionality of the solution, rather than its price tag."
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Top Industries

By visitors reading reviews
Computer Software Company
16%
Manufacturing Company
12%
Financial Services Firm
10%
Healthcare Company
9%
Financial Services Firm
16%
Computer Software Company
13%
Manufacturing Company
8%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about AWS Directory Service?
The most valuable feature of AWS Directory Service is cost-cutting features.
What is your experience regarding pricing and costs for AWS Directory Service?
The pricing is very good because it is low and there is no management cost. You do not need to hire any system administrator to manage your Active Directory.
What needs improvement with AWS Directory Service?
Currently, there is no option to integrate our on-premises Cisco AWS Directory Service, requiring some manual configuration. If AWS Active Directory Service provided additional domain controller fu...
What do you like most about Omada Identity Cloud?
As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configurable to meet our specific needs.
What is your experience regarding pricing and costs for Omada Identity Cloud?
They are positioned at a good price point. They are lower than some of their competitors.
What needs improvement with Omada Identity Cloud?
The biggest issue, which is the reason why we are transitioning from their product to SailPoint, is the overall user experience. From a technical perspective, it is a very good product, but from an...
 

Also Known As

AWS Managed Microsoft AD
Omada Identity Suite, Omada Identity Cloud
 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing
Find out what your peers are saying about AWS Directory Service vs. Omada Identity and other solutions. Updated: January 2025.
838,713 professionals have used our research since 2012.