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AWS Directory Service vs Omada Identity comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 2, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Directory Service
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
17th
Average Rating
8.6
Reviews Sentiment
7.3
Number of Reviews
15
Ranking in other categories
No ranking in other categories
Omada Identity
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
4th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
48
Ranking in other categories
User Provisioning Software (4th), Identity Management (IM) (4th), Customer Identity and Access Management (CIAM) (3rd)
 

Mindshare comparison

As of September 2025, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of AWS Directory Service is 1.6%, down from 1.9% compared to the previous year. The mindshare of Omada Identity is 2.9%, down from 3.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Market Share Distribution
ProductMarket Share (%)
Omada Identity2.9%
AWS Directory Service1.6%
Other95.5%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

Basa Saiteja - PeerSpot reviewer
A valuable access management system with a user-friendly and straightforward setup
The solution is scalable, and we can scale according to our needs. I rate the scalability a nine out of ten. In our organization, our access to our AWS comes from IAM. We use AWS consoles using our credentials and don't have route access, so each person will log in through our IAM programmatic access, and everyone on our team can work on cloud. Over 10,000 people in our organization utilize the solution.
Pernilla Hulth - PeerSpot reviewer
The interface is easy to use and gives you a solid overview
The cloud-based deployment was straightforward, but the on-prem deployment was in a highly complex ecosystem. Omada has matured since then. I wouldn't say that it isn't straightforward, but it depends on the customer. A standard deployment is relatively easy, but it can be more painful if you need a lot of customization. We deployed the cloud solution in around four months, nearly meeting the 12-week benchmark. The on-prem deployment took three years. It was a highly complex ecosystem that was dependent on other systems. Depending on the size of your environment, you need a product owner and some specialists for maintenance. My last customer was a university with a complex environment. They had around 12 people involved in maintenance at that organization. Typically, it's between 2-5 people.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Provides good performance and availability."
"I would rate AWS Directory Service nine out of ten."
"AWS has eliminated the downtime we waste when our on-premises resources go down."
"We like the fact that it's got such great redundancy."
"Two-step authentication is very useful and important."
"We can provide specific access to people based on what they need from our accounts."
"The support is very good. I would rate the technical support as a nine out of ten."
"The most valuable feature is ease of use."
"Technically, the product does everything one would expect from an identity and access management platform. The product offers robust handling of Active Directory resources."
"We used to have a problem where an employee's access wasn't terminated when they left the company. Now, we have much better visibility into and control over who has access."
"Omada Identity Suite has a very powerful workflow engine. It is used for requesting access for approval to everything that's around Access Management and for re-certification purposes."
"The administrative features and SoD are valuable."
"For me, the best feature of Omada Identity is its web interface because it's really easy for users to understand."
"The most valuable feature for us is the ability to set up connectors to various IT systems and offer a wide range of supported connectors."
"It has a lot of out-of-the-box features. It is flexible, and there are a lot of possibilities to configure and extend it. It is user-friendly. It has an interface that is end-user or business-user friendly."
"The best feature in Omada Identity is that it enables us to implement standardized employee life cycle processes so that we don't have to create them ourselves. We can then use the standard workflows. The breadth and scope of the solution’s IGA features also fulfill our requirements."
 

Cons

"Can be improved by including on-premises access for services through Identity Access Management."
"Some of the security protocols are difficult to understand."
"Accessing the data needs improvement."
"I would like to grant partial access to a table contained in a database without having to provide full access to the whole database."
"The solution lacks certain features."
"I would like to see better integration with other business solutions."
"Our only complaint is that you cannot integrate your Exchange server. Or, if you are planning to install an Exchange server on your Amazon EC2 instance, then you need to configure Active Directory on EC2 instance. We would like for this limitation to be lifted."
"Currently, there is no option to integrate our on-premises Cisco AWS Directory Service, requiring some manual configuration."
"The reporting on the warehouse data and the import process both have room for improvement."
"When you do a recalculation of an identity, it's hard to understand what was incorrect before you started the recalculation, and which values are actually updated... all you see are all the new fields that are provisioned, instead of seeing only the fields that are changed."
"Its flexibility is both a good thing and a bad thing. Because it is very flexible, it also becomes too complex. This is common for most of the products we evaluated. Its scalability should be better. It had a few scalability issues."
"The user interface could be improved. The interface between Omada and the user is mainly text-based."
"Documentation can be improved. I have already filed a few suggestions to make documentation more clear and more representative of reality."
"Omada could make it a bit more convenient to send emails based on events automatically. Having that functionality is critical for us to maintain transparency."
"I would like more training. As someone who is new to this world, I don't feel that the courses Omada provides are good enough. They should also improve the documentation. It is difficult to learn how to use the solution by yourself"
"Omada could communicate better with us about the product roadmap. We haven't gotten any updates about it. The user interface is often a bit difficult to understand. It isn't optimized for small screens, so it doesn't display all of the information clearly, so users need to scroll a lot."
 

Pricing and Cost Advice

"AWS' pricing is fair, and costs can be cut if you look carefully at when you're using it."
"We pay an annual subscription fee."
"The pricing depends because with AWS there are two types of directory objects: 30,000 and 500,000. It varies. AWS provides the pricing calculators so we can get an estimate from there as per the company requirement of how many users and objects that we need to create. So we can go to that portal, put in the data, and get the quotation. There are no extra licensing fees. It's all included."
"The pricing is reasonable."
"It is not cheap. It is expensive, but compared to what we did almost three years ago, it is value for money. It is worth it."
"Omada Identity is competitively priced and delivers good value for our money."
"The pricing is okay."
"From an on-prem point of view, the cost is quite transparent and reasonable. The direct cost is primarily for licenses and maintenance on licenses."
"While Omada Identity carries a premium price tag, it proves to be cost-effective."
"Omada Identity is very reasonably and competitively priced."
"It is licensed per managed user per year."
"The pricing is too high for SMBs."
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Top Industries

By visitors reading reviews
Computer Software Company
11%
Healthcare Company
10%
Performing Arts
10%
Manufacturing Company
8%
Financial Services Firm
15%
Computer Software Company
12%
Manufacturing Company
9%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise3
Large Enterprise4
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise3
Large Enterprise39
 

Questions from the Community

What do you like most about AWS Directory Service?
The most valuable feature of AWS Directory Service is cost-cutting features.
What is your experience regarding pricing and costs for AWS Directory Service?
The pricing is very good because it is low and there is no management cost. You do not need to hire any system administrator to manage your Active Directory.
What needs improvement with AWS Directory Service?
Accessing the data needs improvement. Additionally, integration and compatibility with other AWS ( /products/amazon-aws-reviews ) services, network open LDAP, support for on-premise and cloud envir...
What do you like most about Omada Identity Cloud?
As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configurable to meet our specific needs.
What is your experience regarding pricing and costs for Omada Identity Cloud?
They are positioned at a good price point. They are lower than some of their competitors.
What needs improvement with Omada Identity Cloud?
The biggest issue, which is the reason why we are transitioning from their product to SailPoint, is the overall user experience. From a technical perspective, it is a very good product, but from an...
 

Also Known As

AWS Managed Microsoft AD
Omada Identity Suite, Omada Identity Cloud
 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing
Find out what your peers are saying about AWS Directory Service vs. Omada Identity and other solutions. Updated: July 2025.
867,676 professionals have used our research since 2012.