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AWS Directory Service vs Omada Identity comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 2, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Directory Service
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
15th
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
14
Ranking in other categories
No ranking in other categories
Omada Identity
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
5th
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
48
Ranking in other categories
User Provisioning Software (3rd), Identity Management (IM) (4th), Customer Identity and Access Management (CIAM) (3rd)
 

Mindshare comparison

As of March 2025, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of AWS Directory Service is 1.9%, down from 2.5% compared to the previous year. The mindshare of Omada Identity is 3.0%, up from 2.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

Basa Saiteja - PeerSpot reviewer
A valuable access management system with a user-friendly and straightforward setup
The solution is scalable, and we can scale according to our needs. I rate the scalability a nine out of ten. In our organization, our access to our AWS comes from IAM. We use AWS consoles using our credentials and don't have route access, so each person will log in through our IAM programmatic access, and everyone on our team can work on cloud. Over 10,000 people in our organization utilize the solution.
Pernilla Hulth - PeerSpot reviewer
The interface is easy to use and gives you a solid overview
The cloud-based deployment was straightforward, but the on-prem deployment was in a highly complex ecosystem. Omada has matured since then. I wouldn't say that it isn't straightforward, but it depends on the customer. A standard deployment is relatively easy, but it can be more painful if you need a lot of customization. We deployed the cloud solution in around four months, nearly meeting the 12-week benchmark. The on-prem deployment took three years. It was a highly complex ecosystem that was dependent on other systems. Depending on the size of your environment, you need a product owner and some specialists for maintenance. My last customer was a university with a complex environment. They had around 12 people involved in maintenance at that organization. Typically, it's between 2-5 people.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Provides good performance and availability."
"We like the fact that it's got such great redundancy."
"Two-step authentication is very useful and important."
"AWS handles everything on the backend requiring minimal legwork from our team. We only require a dedicated database administrator while depending on Amazon for RDS."
"The AD Connector is very good and easy to implement."
"We can provide specific access to people based on what they need from our accounts."
"The most valuable feature is ease of use."
"The most valuable feature is that because it's all in the cloud, you don't need to manage the infrastructure."
"The benefits of Omada Identity include a holistic way of viewing access, the ability to give people access, and automation."
"The teams we work with at Omada provide great insights and support. Overall, it has been a pleasure working with them. That's the part we value the most."
"Two valuable features of Omada Identity are the ability to discover accounts and link them to identities, and the automatic disabling of inactive accounts or identities."
"Omada Identity Suite has a very powerful workflow engine. It is used for requesting access for approval to everything that's around Access Management and for re-certification purposes."
"I appreciate all the support we receive from Omada."
"Omada's onboarding features reflect our processes for onboarding new employees well. That is the primary reason we use this solution. We use role-based access control. I'm not sure how much it has improved our security posture, but it's made managing identities more convenient."
"The customer success and support teams have been crucial."
"The most valuable feature of Omada is its API connectivity, which allows seamless integration with various services like SAP, GRC, and Microsoft licenses."
 

Cons

"Some of the security protocols are difficult to understand."
"I would like to see better integration with other business solutions."
"We had a problem with the schema uploading and setting up the directory when we are migrating our users from on-premises to cloud infrastructure."
"Currently, there is no option to integrate our on-premises Cisco AWS Directory Service, requiring some manual configuration. If AWS Active Directory Service provided additional domain controller functionalities, like other on-premises Active Directory, it would be very helpful."
"The group policy can be improved."
"The AWS Directory Service should be easier to integrate."
"Currently, there is no option to integrate our on-premises Cisco AWS Directory Service, requiring some manual configuration."
"Our only complaint is that you cannot integrate your Exchange server. Or, if you are planning to install an Exchange server on your Amazon EC2 instance, then you need to configure Active Directory on EC2 instance. We would like for this limitation to be lifted."
"I am not working with the product, but they have this BI tool for role-based mining, and I think that should be included in the core product rather than an add-on."
"There is room for improvement in Omada's integration capabilities, particularly in streamlining complex integrations and enhancing programming logic for better rule management."
"Omada could make it a bit more convenient to send emails based on events automatically. Having that functionality is critical for us to maintain transparency."
"I would like to see them expand the functionality of the tool to continue to be competitive with the monsters out there. For example, they could add functionality on the authentication side, functionality that Octa and SailPoint have. But they should do that while maintaining the same simplicity that makes Omada a product of choice today."
"Documentation can be improved. I have already filed a few suggestions to make documentation more clear and more representative of reality."
"If I had to name one thing, it would be the user interface (UI)."
"They need to improve the cost for small companies."
"The Omada support response time has room for improvement."
 

Pricing and Cost Advice

"The pricing depends because with AWS there are two types of directory objects: 30,000 and 500,000. It varies. AWS provides the pricing calculators so we can get an estimate from there as per the company requirement of how many users and objects that we need to create. So we can go to that portal, put in the data, and get the quotation. There are no extra licensing fees. It's all included."
"AWS' pricing is fair, and costs can be cut if you look carefully at when you're using it."
"We pay an annual subscription fee."
"The pricing is reasonable."
"It is fairly priced for an on-premise environment, but for the cloud environment, I am not that happy with the pricing."
"They are positioned at a good price point. They are lower than some of their competitors."
"There were a lot of administrator, partner, and supplier accounts for people who were no longer working for us but still in the system. So, we reduced the number of users no longer with the company, which saved us some money on licensing."
"While Omada Identity carries a premium price tag, it proves to be cost-effective."
"Omada isn't cheap or expensive. The licensing model is flexible. I've only had limited interactions with the Omada sales team, but they were positive. They don't sell the customers more licenses than they need. It's important to accurately forecast future usage. For example, we have many licenses that we don't use because we don't have the identities yet. We pay extra, which isn't good."
"Being Dutch, I can only say that it is extremely expensive, but all software products are expensive. If you have 38,000 users, then even one dollar or one euro per person would amount to a significant amount of money. Because of the high number of users, anything gets expensive very fast here."
"Omada Identity is competitively priced and delivers good value for our money."
"Omada is expensive."
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Top Industries

By visitors reading reviews
Computer Software Company
16%
Financial Services Firm
10%
Healthcare Company
10%
Manufacturing Company
9%
Financial Services Firm
16%
Computer Software Company
13%
Manufacturing Company
8%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about AWS Directory Service?
The most valuable feature of AWS Directory Service is cost-cutting features.
What is your experience regarding pricing and costs for AWS Directory Service?
The pricing is very good because it is low and there is no management cost. You do not need to hire any system administrator to manage your Active Directory.
What needs improvement with AWS Directory Service?
Currently, there is no option to integrate our on-premises Cisco AWS Directory Service, requiring some manual configuration. If AWS Active Directory Service provided additional domain controller fu...
What do you like most about Omada Identity Cloud?
As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configurable to meet our specific needs.
What is your experience regarding pricing and costs for Omada Identity Cloud?
They are positioned at a good price point. They are lower than some of their competitors.
What needs improvement with Omada Identity Cloud?
The biggest issue, which is the reason why we are transitioning from their product to SailPoint, is the overall user experience. From a technical perspective, it is a very good product, but from an...
 

Also Known As

AWS Managed Microsoft AD
Omada Identity Suite, Omada Identity Cloud
 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing
Find out what your peers are saying about AWS Directory Service vs. Omada Identity and other solutions. Updated: March 2025.
842,651 professionals have used our research since 2012.