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AWS Snowball vs CTERA Enterprise File Services Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Turbonomic
Sponsored
Ranking in Cloud Migration
5th
Average Rating
8.8
Reviews Sentiment
7.4
Number of Reviews
205
Ranking in other categories
Cloud Management (4th), Virtualization Management Tools (4th), IT Financial Management (1st), IT Operations Analytics (4th), Cloud Analytics (1st), Cloud Cost Management (1st), AIOps (5th)
AWS Snowball
Ranking in Cloud Migration
12th
Average Rating
8.4
Reviews Sentiment
7.2
Number of Reviews
10
Ranking in other categories
Data Migration Appliances (1st)
CTERA Enterprise File Servi...
Ranking in Cloud Migration
7th
Average Rating
9.2
Reviews Sentiment
7.4
Number of Reviews
9
Ranking in other categories
File System Software (2nd), NAS (9th), Cloud Storage (10th), Cloud Backup (12th), Disaster Recovery (DR) Software (8th), Cloud Storage Gateways (2nd), Content Collaboration Platforms (12th)
 

Mindshare comparison

As of April 2025, in the Cloud Migration category, the mindshare of IBM Turbonomic is 4.0%, down from 5.3% compared to the previous year. The mindshare of AWS Snowball is 0.7%, up from 0.1% compared to the previous year. The mindshare of CTERA Enterprise File Services Platform is 5.7%, up from 3.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Migration
 

Featured Reviews

Keldric Emery - PeerSpot reviewer
Saves time and costs while reducing performance degradation
It's been a very good solution. The reporting has been very, very valuable as, with a very large environment, it's very hard to get your hands on the environment. Turbonomic does that work for you and really shows you where some of the cost savings can be done. It also helps you with the reporting side. Me being able to see that this machine hasn't been used for a very long time, or seeing that a machine is overused and that it might need more RAM or CPU, et cetera, helps me understand my infrastructure. The cost savings are drastic in the cloud feature in Azure and in AWS. In some of those other areas, I'm able to see what we're using, what we're not using, and how we can change to better fit what we have. It gives us the ability for applications and teams to see the hardware and how it's being used versus how they've been told it's being used. The reporting really helps with that. It shows which application is really using how many resources or the least amount of resources. Some of the gaps between an infrastructure person like myself and an application are filled. It allows us to come to terms by seeing the raw data. This aspect is very important. In the past, it was me saying "I don't think that this application is using that many resources" or "I think this needs more resources." I now have concrete evidence as well as reporting and some different analytics that I can show. It gives me the evidence that I would need to show my application owners proof of what I'm talking about. In terms of the downtime, meantime, and resolution that Turbonomic has been able to show in reports, it has given me an idea of things before things happen. That is important as I would really like to see a machine that needs resources, and get resources to it before we have a problem where we have contention and aspects of that nature. It's been helpful in that regard. Turbonomic has helped us understand where performance risks exist. Turbonomic looks at my environment and at the servers and even at the different hosts and how they're handling traffic and the number of machines that are on them. I can analyze it and it can show me which server or which host needs resources, CPU, or RAM. Even in Azure, in the cloud, I'm able to see which resources are not being used to full capacity and understand where I could scale down some in order to save cost. It is very, very helpful in assessing performance risk by navigating underlying causes and actions. The reason why it's helpful is because if there's a machine that's overrunning the CPU, I can run reports every week to get an idea of machines that would need CPU, RAM, or additional resources. Those resources could be added by Turbonomic - not so much by me - on a scheduled basis. I personally don't have to do it. It actually gives me a little bit of my life back. It helps me to get resources added without me physically having to touch each and every resource myself. Turbonomic has helped to reduce performance degradation in the same way as it's able to see the resources and see what it needs and add them before a problem occurs. It follows the trends. It sees the trends of what's happening and it's able to add or take away those resources. For example, we discuss when we need to do certain disaster recovery tests. Over the years, Turbo will be able to see, for example, around this time of year that certain people ramp up certain resources in an environment, and then it will add the resources as required. Another time of year, it will realize these resources are not being used as much, and it takes those resources away. In this way, it saves money and time while letting us know where we are. We've saved a great deal of time using this product when I consider how I'd have to multiply myself and people like me who would have to add resources to devices or take resources away. We've saved hundreds of hours. Most of the time those hours would have to be after hours as well, which are more valuable to me as that's my personal time. Those saved hours are across months, not years. I would consider the number of resources that Turbonomic is adding and taking away and the placement (if I had to do it all myself) would end up being hundreds of hours monthly that would be added without the help of Turbonomic. It helps us to meet SLAs mainly due to the fact that we're able to keep the servers going and to keep the servers in an environment, to keep them to where (if we need to add resources) we can add them at any given time. It will keep our SLAs where they need to be. If we were to have downtime due to the fact that we had to add resources or take resources away and it was an emergency, then that would prevent us from meeting our SLAs. We also use it to monitor Azure and to monitor our machines in terms of the resources that are out there and the cost involved. In a lot of cases, it does a better job of giving us cost information than Azure itself does. We're able to see the cost per machine. We're able to see the unattached volume and storage that we are paying for. It gives us a great level of insight. Turbonomic gives us the time to be able to focus on innovation and ongoing modernization. Some of the tasks that it does are tasks that I would not necessarily have to do. It's very helpful in that I know that the resources are there where they need to be and it gives me an idea of what changes need to be made or what suggestions it's making. Even if I don't take them, I'm able to get a good idea of some best practices through Turbonomic. One of the ways that Turbonomic does to help bring new resources to market is that we are now able to see the resources (or at least monitor the resources) before they get out to the general public within our environment. We saw immediate value from the product in the test environment. We set it up in a small test environment and we started with just placement and we could tell that the placement was being handled more efficiently than what VMware was doing. There was value for us in placement alone. Then, after we left the placement, we began to look at the resources and there were resources. We immediately began to see a change in the environment. It has made the application and performance better, mainly due to the fact that we are able to give resources and take resources away based on what the need is. Our expenses, definitely, have been in a better place based on the savings that we've been able to make in the cloud and on-prem. Turbonomic has been very helpful in that regard. We've been able to see the savings easily based on the reports in Turbonomic. That, and just seeing the machines that are not being used to capacity allows us to set everything up so it runs a bit more efficiently.
Kevin-Davis - PeerSpot reviewer
Seamless data transfer and efficient migration with customizable storage sizes
I like that I can take data and send it straight to S3 when it loads in. The interface for getting my data onto the Snowball is so streamlined. I don't know if you've ever seen it before. It's really cool. I connect them to the backplane of our existing network. I'm able to address it quickly and move the data quickly inside my customers' data centers. There's a little screen on it, which changes the UPS codes and all that stuff. The label and everything AWS electronic, so I don't have to deal with shipping issues. It makes it super simple and easy to use from end to end.
Igal Muginstein - PeerSpot reviewer
Offers flexibility, fast performance, and ransomware protection
The platform is releasing new features at a fast pace, which sometimes leads to version updates every three to six months. Although updates are generally not complex, it is challenging to stop the production environment during these updates, even if the downtime is just a few minutes. This is a common challenge across all NAS providers. From my perspective, the most important area for improvement is developing a method to perform updates without affecting customer production environments. Additionally, there are some cache size limitations that might become problematic for future use cases, though they don’t impact current applications. Collaboration for NFS and SMB protocols could also be enhanced. Although this issue isn't specific to CTERA, it is something we are working on together to improve. The quality of the versions has improved, but occasional issues still arise. All solutions face this challenge, but we hope to see a continued reduction in the number of bugs. That said, we haven't had any major production problems in the last four years, and we appreciate how responsive CTERA is to our issues. We engage in brainstorming sessions together, and we value this relationship.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The proactive monitoring of all our open enrollment applications has improved our organization. We have used it to size applications that we are moving to the cloud. Therefore, when we move them out there, we have them appropriately sized. We use it for reporting to current application owners, showing them where they are wasting money. There are easy things to find for an application, e.g., they decommissioned the server, but they never took care of the storage. Without a tool like this, that storage would just sit there forever, with us getting billed for it."
"The system automatically sizes and moves resources based on the needs of the applications."
"The tool provides the ability to look at the consumption utilization over a period of time and determine if we need to change that resource allocation based on the actual workload consumption, as opposed to how IT has configured it. Therefore, we have come to realize that a lot of our workloads are overprovisioned, and we are spending more money in the public cloud than we need to."
"I like Turbonomic's built-in reporting. It provides a ton of information out of the box, so I don't have to build panels for the monthly summaries and other reports I need to present to management. We get better performance and bottleneck reporting from this than we do from our older EMC software."
"The automated memory balancing, where it looks at whether it's being used in the most efficient way and adds or takes away memory, is the best part. If it didn't do that, it would be something that I would have to do. We have too many machines for one person to do that. The automation helps me in that it is done in a really efficient way and a balanced way because of the policies. It really helps."
"In our organization, optimizing application performance is a continuous process that is beyond human scale. We would not be able to do the number of actions that Turbonomic takes on a daily, weekly, and monthly basis. It is humanly impossible with the little micro adjustments that it can make. That is a huge differentiator. If you just figure each action could take anywhere very conservatively from five to 10 minutes to act upon, then you multiply that out by thousands of actions every month, it is easily something where you could say, "I am saving a couple of FTEs.""
"We've saved hundreds of hours. Most of the time those hours would have to be after hours as well, which are more valuable to me as that's my personal time."
"The feature for optimizing VMs is the most valuable because a number of the agencies have workloads or VMs that are not really being used. Turbonomic enables us to say, 'If you combine these, or if you decide to go with a reserve instance, you will save this much.'"
"The way the data is moved is very clever. Also, the interface is very simple and user-friendly."
"The solution is elastic."
"AWS helps save time and costs, being a managed cloud provider with evolving services."
"AWS offers managed services which save time and reduce administrative overhead."
"It's a nice way of shipping a lot of data without using a network."
"The support team's awesome, and they've always been very responsive."
"The most valuable features of AWS Snowball for me are its security measures and its flexibility."
"The flexibility of AWS Snowball is valuable. Its security allows for the ability to move and secure data without concern if the device is lost and the option to trace it back to AWS data centers."
"CTERA stood out due to its ease of use and superior security features."
"The CTERA Enterprise File Services Platform is a hybrid solution that supports both on-premises and cloud environments."
"The solution provides data eviction, where unused data is evicted from the local file, freeing up space. It also allows data to be rehydrated from the cloud when needed."
"CTERA is a very scalable product, allowing us to grow."
"The solution provides substantial flexibility, allowing the separation of workloads across various hardware platforms without vendor lock-in. This flexibility makes it adaptable to future infrastructure changes."
"CTERA has been particularly capable of keeping all of our workstations backed up. That became a critical feature for us during the pandemic when computers were rarely in the office. Everybody went off-site with their computers, and we were accustomed to working with a centralized storage infrastructure where people would come to the office and connect to the server to use, create, and modify files. Everything was done directly to that server."
"CTERA has out-of-the-box data protection capabilities."
"The support is awesome. It is top-notch. I would rate their support a ten out of ten."
 

Cons

"If they would educate their customers to understand the latest updates, that would help customers... Also, there are a lot of features that are not available in Turbonomic. For example, PaaS component optimization and automation are still in the development phase."
"There are a few things that we did notice. It does kind of seem to run away from itself a little bit. It does seem to have a mind of its own sometimes. It goes out there and just kind of goes crazy. There needs to be something that kind of throttles things back a little bit. I have personally seen where we've been working on things, then pulled servers out of the VMware cluster and found that Turbonomic was still trying to ship resources to and from that node. So, there has to be some kind of throttling or ability for it to not be so buggy in that area. Because we've pulled nodes out of a cluster into maintenance mode, then brought it back up, and it tried to put workloads on that outside of a cluster. There may be something that is available for this, but it seems very kludgy to me."
"Enhanced executive reporting standard with the tool beyond the reports that can be created today. Something that can easily be used with upper management on a monthly or quarterly basis to show the impact to our environment."
"I like the detail I get in the old user interface and will miss some of that in the new interface when we perform our planned upgrade soon."
"The implementation could be enhanced."
"Before IBM bought it, the support was fantastic. After IBM bought it, the support became very disappointing."
"Remove the need for special in-house knowledge and development."
"The automation area could be improved, and the generic reports are poor. We want more details in the analysis report from the application layer. The reports from the infrastructure layer are satisfactory, but Turbonomic won't provide much information if we dig down further than the application layer."
"It's not an easy product to start using for a beginner, but If you're a professional, it's easy to understand."
"24/7 support is more expensive on AWS compared to Azure."
"It's not cheap."
"I think AWS Snowball could improve by expanding its availability to more countries."
"It would be helpful if Snowball provided more kinds of connectivity. That will make it easier to add and move data."
"The stability of the solution isn't ideal and should be improved."
"If AWS Snowball is intercepted, there is a potential risk of unauthorized access to the data."
"The costs of services the customer needs also matter, such as storage requirements and whether storage is rational."
"One suggested improvement for the CTERA Enterprise File Services Platform is the ability to distribute data across multiple active backend storage nodes rather than the current limitation of a single active node."
"I am looking for a process where version upgrades do not impact the customers. There is no downtime."
"The web portal that our users access to view data and backups could be optimized. CTERA could apply some of the improvements made to their administrative interface on the user side. The administrators are a much smaller group of people than the users, so it would be helpful if they targeted user experience resources to them."
"It would help to have a global single-pane-of-glass view of all my CTERA devices. We have different regions, and we must log in to each portal to see what's happening with those. It would be nice to have a single portal to see the health of the devices, versions, and firmware upgrades. Sometimes, we want to dive into something more complex, like investigating why CTERA storage usage grew from 2 terabytes to 4 terabytes in a week. That's a little challenging. It's something we would like to see on the road map."
"It has a learning curve."
"One area for improvement is the migration tool, which at times does not work as designed, necessitating the use of alternative solutions like Robocopy."
"AI and automation features could enhance the platform, such as AI-powered search, predictive storage analytics, and intelligent alerts for proactive monitoring. Predictive storage analytics will help with better capacity planning. There can be some sort of intelligent alerts for proactive monitoring."
"One of the bigger things that I would like to see is additional logging. There are logs in there. They provide us with the initial logs on what is happening on our CTERA device. I appreciate that, but they do not give us any further information. I would like to have more information on the logs themselves."
 

Pricing and Cost Advice

"I'm not involved in any of the billing, but my understanding is that is fairly expensive."
"The pricing is in line with the other solutions that we have. It's not a bargain software, nor is it overly expensive."
"I know there have been some issues with the billing, when the numbers were first proposed, as to how much we would save. There was a huge miscommunication on our part. Turbonomic was led to believe that we could optimize our AWS footprint, because we didn't know we couldn't. So, we were promised savings of $750,000. Then, when we came to implement Turbonomic, the developers in AWS said, "Absolutely not. You're not putting that in our environment. We can't scale down anything because they coded it." Our AWS environment is a legacy environment. It has all these old applications, where all the developers who have made it are no longer with the company. Those applications generate a ton of money for us. So, if one breaks, we are really in trouble and they didn't want to have to deal with an environment that was changing and couldn't be supported. That number went from $750,000 to about $450,000. However, that wasn't Turbonomic's fault."
"If you're a super-small business, it may be a little bit pricey for you... But in large, enterprise companies where money is, maybe, less of an issue, Turbonomic is not that expensive. I can't imagine why any big company would not buy it, for what it does."
"I don't know the current prices, but I like how the licensing is based on the number of instances instead of sockets, clusters, or cores. We have some VMs that are so heavy I can only fit four on one server. It's not cost-effective if we have to pay more for those. When I move around a VM SQL box with 30 cores and a half-terabyte of RAM, I'm not paying for an entire socket and cores where people assume you have at least 10 or 20 VMs on that socket for that pricing."
"In the last year, Turbonomic has reduced our cloud costs by $94,000."
"It was an annual buy-in. You basically purchase it based on your host type stuff. The buy-in was about 20K, and the annual maintenance is about $3,000 a year."
"It is an endpoint type license, which is fine. It is not overly expensive."
"It's not a cheap solution, but the price is right for the product."
"The tool's pricing depends on the type of Snowball device you choose, the amount of data you need to transfer, and the service fees involved. There’s a standard price for larger data transfers and a flat job fee, which includes the first ten days of on-site usage. Typically, there are no additional data transfer fees."
"So far, pricing seems to be fine."
"I find the pricing reasonable. They offered us deals that helped us. Especially with the upgrade to a bigger unit last year, they were helpful with the deal."
"I am not directly involved in the pricing aspects, but I understand that CTERA's pricing is competitive and within industry standards."
"It is hard to compare the costs if we want to retain the same model of a separate high-performance storage or certain things, but it is one of the cheapest solutions available in Israel."
"CTERA's pricing model is competitive compared to other companies that achieve the same thing. Their closest rival is Nasuni, and CTERA is significantly more affordable than Nasuni."
"CTERA's pricing seems to be on par with some of the other players, such as Nasuni and Azure. They all have benefits, but CTERA is competitive for its features."
"It is fairly priced. I am not too involved in the pricing of what we used to pay, but it would have reduced the cost of ownership. I cannot give a figure, but the EMC solution was very expensive compared to CTERA."
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Computer Software Company
13%
Manufacturing Company
10%
Insurance Company
7%
Computer Software Company
15%
Financial Services Firm
13%
Government
9%
Manufacturing Company
8%
Computer Software Company
70%
Financial Services Firm
5%
Educational Organization
4%
University
3%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What is your experience regarding pricing and costs for Turbonomic?
It offers different scenarios. It provides more capabilities than many other tools available. Typically, its price is...
What needs improvement with Turbonomic?
The implementation could be enhanced.
What is your primary use case for Turbonomic?
We use IBM Turbonomic to automate our cloud operations, including monitoring, consolidating dashboards, and reporting...
Which is better - Microsoft Azure Data Box or AWS Snowball?
Microsoft Azure Databox is a 45-pound, super rugged, tamper-resistant, human-managed hardware appliance that can tran...
What do you like most about AWS Snowball?
The most valuable features of AWS Snowball for me are its security measures and its flexibility.
What is your experience regarding pricing and costs for AWS Snowball?
Depending of what is your priority; UseAWS Snowball if you are heavily invested in AWS or need edge computing feature...
What is your experience regarding pricing and costs for CTERA Enterprise File Services Platform?
I am not directly involved in the pricing aspects, but I understand that CTERA's pricing is competitive and within in...
What needs improvement with CTERA Enterprise File Services Platform?
One area for improvement is the migration tool, which at times does not work as designed, necessitating the use of al...
What is your primary use case for CTERA Enterprise File Services Platform?
We use it as a hosted cloud solution. We had initially tried Azure File Sync, but that did not work. Due to certain s...
 

Also Known As

Turbonomic, VMTurbo Operations Manager
Amazon AWS Snowball, Amazon Snowball, Snowball
No data available
 

Interactive Demo

 

Overview

 

Sample Customers

IBM, J.B. Hunt, BBC, The Capita Group, SulAmérica, Rabobank, PROS, ThinkON, O.C. Tanner Co.
Wazee Digital, Craftsy, Live Nation, Essess
McDonald's, WPP, US Navy, Gore, Festo, Stryker, Bezeq, PERI
Find out what your peers are saying about AWS Snowball vs. CTERA Enterprise File Services Platform and other solutions. Updated: March 2025.
845,406 professionals have used our research since 2012.