Try our new research platform with insights from 80,000+ expert users

Azure Data Factory vs Fivetran comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Azure Data Factory
Ranking in Data Integration
1st
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
90
Ranking in other categories
Cloud Data Warehouse (3rd)
Fivetran
Ranking in Data Integration
13th
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
25
Ranking in other categories
Data Replication (3rd), Cloud Data Integration (7th)
 

Mindshare comparison

As of February 2025, in the Data Integration category, the mindshare of Azure Data Factory is 10.1%, down from 12.9% compared to the previous year. The mindshare of Fivetran is 2.2%, up from 1.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration
 

Featured Reviews

Joy Maitra - PeerSpot reviewer
Facilitates seamless data pipeline creation with good analytics and and thorough monitoring
Azure Data Factory is a low code, no code platform, which is helpful. It provides many prebuilt functionalities that assist in building data pipelines. Also, it facilitates easy transformation with all required functionalities for analytics. Furthermore, it connects to different sources out-of-the-box, making integration much easier. The monitoring is very thorough, though a more readable version would be appreciable.
Erik Jones - PeerSpot reviewer
Solution reduces time-to-value; high ROI
Fivetran has room for improvement in data pipeline observability. The Fivetran logs are fairly basic, compared to, for example, the insight Fivetran gives into helping users understanding the performance of data pipelines. So I think their observability into the pipeline itself could be improved. In addition, Fivetran is in the very early stages of allowing other companies to access its metadata API, but that's something that could use improvement, and I know that they're working on right now. We use a separate tool for "reverse ETL", which is the opposite of what Fivetran does; it pushes data from your data warehouse back out to business applications. If Fivetran pulls data from those same applications, they should also enable users to push it back. I would love to do both ETL and reverse ETL in the same tool. It would be nice if Fivetran offered both their regular offering plus the reverse ETL option as well.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Azure Data Factory is a low code, no code platform, which is helpful."
"The function of the solution is great."
"The most valuable feature is the ease in which you can create an ETL pipeline."
"Data Factory's best feature is the ease of setting up pipelines for data and cloud integrations."
"The most valuable feature of this solution would be ease of use."
"We use the solution to move data from on-premises to the cloud."
"From my experience so far, the best feature is the ability to copy data to any environment. We have 100 connects and we can connect them to the system and copy the data from its respective system to any environment. That is the best feature."
"From what we have seen so far, the solution seems very stable."
"Its arrays are powerful enough to handle migrations even when the replication is happening in the background, without causing any trouble with the ongoing traffic."
"The compare feature is the most valuable piece of it."
"The most valuable feature of Fivetran is that it only synchronizes what needs to be synchronized."
"It is easy for users to get accustomed to the tool due to its gentle learning curve and clear error transparency."
"The simplicity and scalability are the strongest features of Fivetran."
"The most important feature of the solution is its ability to build data pipelines in less time."
"SysTrack load is the best feature."
"The portal is very intuitive and easy to use."
 

Cons

"There is no built-in function for automatically adding notifications concerning the progress or outline of a pipeline run."
"Data Factory could be improved by eliminating the need for a physical data area. We have to extract data using Data Factory, then create a staging database for it with Azure SQL, which is very, very expensive. Another improvement would be lowering the licensing cost."
"Sometimes, the compute fails to process data if there is a heavy load suddenly, and it doesn't scale up automatically."
"The pricing model should be more transparent and available online."
"DataStage is easier to learn than Data Factory because it's more visual. Data Factory has some drag-and-drop options, but it's not as intuitive as DataStage. It would be better if they added more drag-and-drop features. You can start using DataStage without knowing the code. You don't need to learn how the code works before using the solution."
"Data Factory's cost is too high."
"The main challenge with implementing Azure Data Factory is that it processes data in batches, not near real-time. To achieve near real-time processing, we need to schedule updates more frequently, which can be an issue. Its interface needs to be lighter."
"Some of the optimization techniques are not scalable."
"HVR Software's technical support could be improved. Whenever we log a case, the response that we get from the support is a bit delayed."
"More connectors are needed for exotic, popular, and rising star portals."
"The customization could improve because Fivetran gives more thought to people who don't want to manage analytics workflows rather than engineers who want to be able to customize pipelines more thoroughly."
"Some of the pain points we're looking at are trying to integrate some of the items in the Microsoft stack, so SharePoint and Excel, and then some of the newer Azure services."
"We use a separate tool for "reverse ETL", which is the opposite of what Fivetran does; it pushes data from your data warehouse back out to business applications. If Fivetran pulls data from those same applications, they should also enable users to push it back. I would love to do both ETL and reverse ETL in the same tool."
"I would like for them to incorporate additional transformations. A valuable aspect of the product is that it does inflight transformations and that could be expanded."
"An in-line data quality checking capability is missing"
"The documentation is decent, but it's hard to find information online about Fivetran. For example, if you try to search for an error code, you won't find much information about it in forums."
 

Pricing and Cost Advice

"This is a cost-effective solution."
"The pricing is a bit on the higher end."
"I don't see a cost; it appears to be included in general support."
"There's no licensing for Azure Data Factory, they have a consumption payment model. How often you are running the service and how long that service takes to run. The price can be approximately $500 to $1,000 per month but depends on the scaling."
"The price you pay is determined by how much you use it."
"I rate the product price as six on a scale of one to ten, where one is low price and ten is high price."
"I would not say that this product is overly expensive."
"The pricing model is based on usage and is not cheap."
"The solution is affordable."
"I don't have the exact information, but I know it is high, and it is on a yearly basis. There is no additional cost for what we're doing. We're always open to doing things cheaper, so we might potentially implement a different solution."
"The pricing model is okay and mid to large companies will not have an issue with it."
"I've heard that the license for HVR is a bit costly compared to its competitors, but since it's reliable and efficient, I think the customer shouldn't be bothered about the cost."
"I would say they're a little bit on the expensive side, and their contract process is not particularly good, but there is a lot of potential flexibility."
"The licensing costs are extremely high for the usage of somebody who has one GB or two GB of usage per day for real-time traffic. There are many other players in the market which are similarly priced or competitively priced. On average per month, it used to come around 12,000-15,000 USD, which is very high."
"The product is reasonably expensive"
"I can't give exact amounts because that's based on usage, but it's more expensive than some of its competitors."
report
Use our free recommendation engine to learn which Data Integration solutions are best for your needs.
838,713 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
13%
Computer Software Company
12%
Manufacturing Company
9%
Healthcare Company
7%
Educational Organization
30%
Computer Software Company
12%
Financial Services Firm
10%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How do you select the right cloud ETL tool?
AWS Glue and Azure Data factory for ELT best performance cloud services.
How does Azure Data Factory compare with Informatica PowerCenter?
Azure Data Factory is flexible, modular, and works well. In terms of cost, it is not too pricey. It offers the stability and reliability I am looking for, good scalability, and is easy to set up an...
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
What's the deal with the HVR software acquisition?
As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...
Does HVR Software provide reliable insights?
I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...
How much traffic can HVR Software handle?
As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...
 

Overview

 

Sample Customers

1. Adobe 2. BMW 3. Coca-Cola 4. General Electric 5. Johnson & Johnson 6. LinkedIn 7. Mastercard 8. Nestle 9. Pfizer 10. Samsung 11. Siemens 12. Toyota 13. Unilever 14. Verizon 15. Walmart 16. Accenture 17. American Express 18. AT&T 19. Bank of America 20. Cisco 21. Deloitte 22. ExxonMobil 23. Ford 24. General Motors 25. IBM 26. JPMorgan Chase 27. Microsoft (Azure Data Factory is developed by Microsoft) 28. Oracle 29. Procter & Gamble 30. Salesforce 31. Shell 32. Visa
Autodesk, Condé Nast, JetBlue, Morgan Stanley, OpenAI, LVMH, Pfizer, Verizon, SpotifyNational Australia Bank, Saks, Cemex, Okta, Dropbox, Pitney Bowes, World Fuel Services,Lufthansa, AutoZone, ASICS, ASOS, Coupa, Databricks, Hermes, New Relic, Intercom,Canva, Honeywell, Square, DocuSign, Nandos, Oldcastle Infrastructure
Find out what your peers are saying about Azure Data Factory vs. Fivetran and other solutions. Updated: January 2025.
838,713 professionals have used our research since 2012.