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Azure Data Factory vs Fivetran comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.1
Azure Data Factory offers significant time, effort, and infrastructure savings, enhancing data analysis and decision-making capabilities.
Sentiment score
7.2
Fivetran enhances productivity and cuts costs by easing data management, reducing setup times, and minimizing the need for engineers.
It saves us the effort of having one to two data engineers managing the tasks that Fivetran handles.
 

Customer Service

Sentiment score
6.5
Azure Data Factory support is praised for responsiveness, though some report delays; satisfaction varies with Microsoft partnerships.
Sentiment score
6.2
Fivetran's customer support is praised for thoroughness and communication, but some users experience slow response and resolution times.
The technical support from Microsoft is rated an eight out of ten.
The technical support is responsive and helpful
The technical support for Azure Data Factory is generally acceptable.
The technical support provided by Fivetran has generally been good, with a response time and competence that I would rate as good.
 

Scalability Issues

Sentiment score
7.5
Azure Data Factory scales efficiently, managing large datasets for enterprises, though users note cost and integration limitations.
Sentiment score
7.4
Fivetran is scalable, flexible, user-friendly, and supports diverse platforms, though high data usage may increase costs.
Azure Data Factory is highly scalable.
 

Stability Issues

Sentiment score
7.8
Azure Data Factory is highly rated for stability, scalability, and performance, despite occasional minor issues with larger data volumes.
Sentiment score
7.8
Fivetran is generally stable and dependable, with rare outages and occasional errors that are quickly resolved.
The solution has a high level of stability, roughly a nine out of ten.
 

Room For Improvement

Azure Data Factory requires improvements in integration, pricing, documentation, UI, monitoring, processing, and debugging for enhanced user experience.
Fivetran users desire enhanced database connections, security, documentation, user interfaces, pricing, customization, support, integration, and data processing capabilities.
Incorporating more dedicated API sources to specific services like HubSpot CRM or Salesforce would be beneficial.
There is a problem with the integration with third-party solutions, particularly with SAP.
Sometimes, the compute fails to process data if there is a heavy load suddenly, and it doesn't scale up automatically.
Improvement in existing connectors with new features is desirable.
 

Setup Cost

Azure Data Factory offers competitive, flexible pay-as-you-go pricing; costs vary by data volume and use of additional services.
Fivetran pricing varies, perceived as costly yet flexible, with discounts and adaptability beneficial for mid to large enterprises.
The pricing is cost-effective.
It is considered cost-effective.
Our current yearly contract for Fivetran is approximately $70,000.
 

Valuable Features

Azure Data Factory enables easy data integration, management, and transformation with over 100 connectors, supporting ETL and automation efficiently.
Fivetran provides easy setup, real-time sync, seamless connectors, effective scalability, and efficient data flow between sources like Sybase and Snowflake.
It connects to different sources out-of-the-box, making integration much easier.
I find the most valuable feature in Azure Data Factory to be its ability to handle large datasets.
The interface of Azure Data Factory is very usable with a more interactive visual experience, making it easier for people who are not as experienced in coding to work with.
The most valuable feature of Fivetran is its built-in connectors for a wide range of data sources.
 

Categories and Ranking

Azure Data Factory
Ranking in Data Integration
1st
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
90
Ranking in other categories
Cloud Data Warehouse (3rd)
Fivetran
Ranking in Data Integration
12th
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
26
Ranking in other categories
Data Replication (3rd), Cloud Data Integration (8th)
 

Mindshare comparison

As of April 2025, in the Data Integration category, the mindshare of Azure Data Factory is 9.5%, down from 12.7% compared to the previous year. The mindshare of Fivetran is 2.2%, up from 1.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration
 

Featured Reviews

Joy Maitra - PeerSpot reviewer
Facilitates seamless data pipeline creation with good analytics and and thorough monitoring
Azure Data Factory is a low code, no code platform, which is helpful. It provides many prebuilt functionalities that assist in building data pipelines. Also, it facilitates easy transformation with all required functionalities for analytics. Furthermore, it connects to different sources out-of-the-box, making integration much easier. The monitoring is very thorough, though a more readable version would be appreciable.
Mediha Šiljić - PeerSpot reviewer
Built-in connectors offer extensive data source integration and time savings
Fivetran could improve by adapting more for technical users and by providing more options for such users. There should be more adaptability in terms of new features. If a specific feature is required, it should be integrated promptly. Improvement in existing connectors with new features is desirable. Enhancements around customer-focused product adaptation are also suggested.
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Use our free recommendation engine to learn which Data Integration solutions are best for your needs.
847,646 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
14%
Computer Software Company
12%
Manufacturing Company
9%
Healthcare Company
6%
Educational Organization
26%
Computer Software Company
12%
Financial Services Firm
11%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How do you select the right cloud ETL tool?
AWS Glue and Azure Data factory for ELT best performance cloud services.
How does Azure Data Factory compare with Informatica PowerCenter?
Azure Data Factory is flexible, modular, and works well. In terms of cost, it is not too pricey. It offers the stability and reliability I am looking for, good scalability, and is easy to set up an...
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
What's the deal with the HVR software acquisition?
As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...
Does HVR Software provide reliable insights?
I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...
How much traffic can HVR Software handle?
As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...
 

Overview

 

Sample Customers

1. Adobe 2. BMW 3. Coca-Cola 4. General Electric 5. Johnson & Johnson 6. LinkedIn 7. Mastercard 8. Nestle 9. Pfizer 10. Samsung 11. Siemens 12. Toyota 13. Unilever 14. Verizon 15. Walmart 16. Accenture 17. American Express 18. AT&T 19. Bank of America 20. Cisco 21. Deloitte 22. ExxonMobil 23. Ford 24. General Motors 25. IBM 26. JPMorgan Chase 27. Microsoft (Azure Data Factory is developed by Microsoft) 28. Oracle 29. Procter & Gamble 30. Salesforce 31. Shell 32. Visa
Autodesk, Condé Nast, JetBlue, Morgan Stanley, OpenAI, LVMH, Pfizer, Verizon, SpotifyNational Australia Bank, Saks, Cemex, Okta, Dropbox, Pitney Bowes, World Fuel Services,Lufthansa, AutoZone, ASICS, ASOS, Coupa, Databricks, Hermes, New Relic, Intercom,Canva, Honeywell, Square, DocuSign, Nandos, Oldcastle Infrastructure
Find out what your peers are saying about Azure Data Factory vs. Fivetran and other solutions. Updated: April 2025.
847,646 professionals have used our research since 2012.