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Azure Data Factory vs Fivetran comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Azure Data Factory
Ranking in Data Integration
1st
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
90
Ranking in other categories
Cloud Data Warehouse (3rd)
Fivetran
Ranking in Data Integration
12th
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
25
Ranking in other categories
Data Replication (3rd), Cloud Data Integration (8th)
 

Mindshare comparison

As of March 2025, in the Data Integration category, the mindshare of Azure Data Factory is 10.0%, down from 12.9% compared to the previous year. The mindshare of Fivetran is 2.1%, up from 1.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration
 

Featured Reviews

Joy Maitra - PeerSpot reviewer
Facilitates seamless data pipeline creation with good analytics and and thorough monitoring
Azure Data Factory is a low code, no code platform, which is helpful. It provides many prebuilt functionalities that assist in building data pipelines. Also, it facilitates easy transformation with all required functionalities for analytics. Furthermore, it connects to different sources out-of-the-box, making integration much easier. The monitoring is very thorough, though a more readable version would be appreciable.
Erik Jones - PeerSpot reviewer
Solution reduces time-to-value; high ROI
Fivetran has room for improvement in data pipeline observability. The Fivetran logs are fairly basic, compared to, for example, the insight Fivetran gives into helping users understanding the performance of data pipelines. So I think their observability into the pipeline itself could be improved. In addition, Fivetran is in the very early stages of allowing other companies to access its metadata API, but that's something that could use improvement, and I know that they're working on right now. We use a separate tool for "reverse ETL", which is the opposite of what Fivetran does; it pushes data from your data warehouse back out to business applications. If Fivetran pulls data from those same applications, they should also enable users to push it back. I would love to do both ETL and reverse ETL in the same tool. It would be nice if Fivetran offered both their regular offering plus the reverse ETL option as well.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The trigger scheduling options are decently robust."
"It's extremely consistent."
"The data copy template is a valuable feature."
"Microsoft supported us when we planned to provision Azure Data Factory over a private link. As a result, we received excellent support from Microsoft."
"On the tool itself, we've never experienced any bugs or glitches. There haven't been crashes. Stability has been good."
"Data Factory allows you to pull data from multiple systems, transform it according to your business needs, and load it into a data warehouse or data lake."
"I think it makes it very easy to understand what data flow is and so on. You can leverage the user interface to do the different data flows, and it's great. I like it a lot."
"The tool's most valuable features are its connectors. It has many out-of-the-box connectors. We use ADF for ETL processes. Our main use case involves integrating data from various databases, processing it, and loading it into the target database. ADF plays a crucial role in orchestrating these ETL workflows."
"It is not like a traditional ETL, but it gives quite a lot of flexibility."
"The ease of usability is the most valuable feature. It's very easy and quick to set up. It also has a central hub as opposed to GoldenGate which is one direct interface. For GoldenGate I would have needed three interfaces whereas with HVR I have a central interface that manages everything."
"The most valuable feature of Fivetran is that it only synchronizes what needs to be synchronized."
"It is easy for users to get accustomed to the tool due to its gentle learning curve and clear error transparency."
"Making the decision to implement Fivetran was supported by the fact that they have better connectors than other competitors."
"Fivetran can perform data migration incredibly fast, depending on the source and target."
"Fivetran offers native connectivity with Sybase"
"The simplicity of the solution is its valuable feature."
 

Cons

"The thing we missed most was data update, but this is now available as of two weeks ago."
"There is no built-in pipeline exit activity when encountering an error."
"There's space for improvement in the development process of the data pipelines."
"There's no Oracle connector if you want to do transformation using data flow activity, so Azure Data Factory needs more connectors for data flow transformation."
"Azure Data Factory's pricing in terms of utilization could be improved."
"The number of standard adaptors could be extended further."
"I do not have any notes for improvement."
"The solution needs to be more connectable to its own services."
"The documentation is decent, but it's hard to find information online about Fivetran. For example, if you try to search for an error code, you won't find much information about it in forums."
"An in-line data quality checking capability is missing"
"Fivetran would be improved by adding the ability to integrate the data from third-party APIs."
"The solution is very expensive. I would like to have a better integration of the solution with Azure."
"This solution needs to improve its real-time data and transformation availability."
"We experience cost issues because Fivetran is charged on a usage basis. When you reach a certain level, the tool should focus on reducing the costs. The solution is expensive when you are moving gigabytes and petabytes of data. It should also focus more on REST APIs and webhooks."
"HVR Software's technical support could be improved. Whenever we log a case, the response that we get from the support is a bit delayed."
"I would like for them to incorporate additional transformations. A valuable aspect of the product is that it does inflight transformations and that could be expanded."
 

Pricing and Cost Advice

"The solution's fees are based on a pay-per-minute use plus the amount of data required to process."
"Pricing appears to be reasonable in my opinion."
"It seems very low initially, but as the data grows, the solution’s bills grow exponentially."
"Understanding the pricing model for Data Factory is quite complex."
"The licensing cost is included in the Synapse."
"Product is priced at the market standard."
"The solution's pricing is competitive."
"I would not say that this product is overly expensive."
"I've heard that the license for HVR is a bit costly compared to its competitors, but since it's reliable and efficient, I think the customer shouldn't be bothered about the cost."
"I can't give exact amounts because that's based on usage, but it's more expensive than some of its competitors."
"The product is reasonably expensive"
"The solution is affordable."
"When you have a lot of workflows and complex use cases, pricing goes down as you use it more."
"The licensing costs are extremely high for the usage of somebody who has one GB or two GB of usage per day for real-time traffic. There are many other players in the market which are similarly priced or competitively priced. On average per month, it used to come around 12,000-15,000 USD, which is very high."
"I rate the pricing a six out of ten."
"Fivetran is very expensive, and its database-driven pricing model is outdated."
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Computer Software Company
12%
Manufacturing Company
9%
Healthcare Company
7%
Educational Organization
27%
Computer Software Company
12%
Financial Services Firm
11%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How do you select the right cloud ETL tool?
AWS Glue and Azure Data factory for ELT best performance cloud services.
How does Azure Data Factory compare with Informatica PowerCenter?
Azure Data Factory is flexible, modular, and works well. In terms of cost, it is not too pricey. It offers the stability and reliability I am looking for, good scalability, and is easy to set up an...
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
What's the deal with the HVR software acquisition?
As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...
Does HVR Software provide reliable insights?
I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...
How much traffic can HVR Software handle?
As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...
 

Overview

 

Sample Customers

1. Adobe 2. BMW 3. Coca-Cola 4. General Electric 5. Johnson & Johnson 6. LinkedIn 7. Mastercard 8. Nestle 9. Pfizer 10. Samsung 11. Siemens 12. Toyota 13. Unilever 14. Verizon 15. Walmart 16. Accenture 17. American Express 18. AT&T 19. Bank of America 20. Cisco 21. Deloitte 22. ExxonMobil 23. Ford 24. General Motors 25. IBM 26. JPMorgan Chase 27. Microsoft (Azure Data Factory is developed by Microsoft) 28. Oracle 29. Procter & Gamble 30. Salesforce 31. Shell 32. Visa
Autodesk, Condé Nast, JetBlue, Morgan Stanley, OpenAI, LVMH, Pfizer, Verizon, SpotifyNational Australia Bank, Saks, Cemex, Okta, Dropbox, Pitney Bowes, World Fuel Services,Lufthansa, AutoZone, ASICS, ASOS, Coupa, Databricks, Hermes, New Relic, Intercom,Canva, Honeywell, Square, DocuSign, Nandos, Oldcastle Infrastructure
Find out what your peers are saying about Azure Data Factory vs. Fivetran and other solutions. Updated: March 2025.
842,296 professionals have used our research since 2012.