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Azure Data Factory vs Fivetran comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Azure Data Factory
Ranking in Data Integration
1st
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
89
Ranking in other categories
Cloud Data Warehouse (3rd)
Fivetran
Ranking in Data Integration
13th
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
25
Ranking in other categories
Data Replication (3rd), Cloud Data Integration (7th)
 

Mindshare comparison

As of January 2025, in the Data Integration category, the mindshare of Azure Data Factory is 10.8%, down from 13.4% compared to the previous year. The mindshare of Fivetran is 2.3%, up from 1.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration
 

Featured Reviews

Joy Maitra - PeerSpot reviewer
Facilitates seamless data pipeline creation with good analytics and and thorough monitoring
Azure Data Factory is a low code, no code platform, which is helpful. It provides many prebuilt functionalities that assist in building data pipelines. Also, it facilitates easy transformation with all required functionalities for analytics. Furthermore, it connects to different sources out-of-the-box, making integration much easier. The monitoring is very thorough, though a more readable version would be appreciable.
Erik Jones - PeerSpot reviewer
Solution reduces time-to-value; high ROI
Fivetran has room for improvement in data pipeline observability. The Fivetran logs are fairly basic, compared to, for example, the insight Fivetran gives into helping users understanding the performance of data pipelines. So I think their observability into the pipeline itself could be improved. In addition, Fivetran is in the very early stages of allowing other companies to access its metadata API, but that's something that could use improvement, and I know that they're working on right now. We use a separate tool for "reverse ETL", which is the opposite of what Fivetran does; it pushes data from your data warehouse back out to business applications. If Fivetran pulls data from those same applications, they should also enable users to push it back. I would love to do both ETL and reverse ETL in the same tool. It would be nice if Fivetran offered both their regular offering plus the reverse ETL option as well.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable aspect is the copy capability."
"I like that it's a monolithic data platform. This is why we propose these solutions."
"The two most valuable features of Azure Data Factory are that it's very scalable and that it's also highly reliable."
"We use the solution to move data from on-premises to the cloud."
"The tool's most valuable features are its connectors. It has many out-of-the-box connectors. We use ADF for ETL processes. Our main use case involves integrating data from various databases, processing it, and loading it into the target database. ADF plays a crucial role in orchestrating these ETL workflows."
"It's cloud-based, allowing multiple users to easily access the solution from the office or remote locations. I like that we can set up the security protocols for IP addresses, like allow lists. It's a pretty user-friendly product as well. The interface and build environment where you create pipelines are easy to use. It's straightforward to manage the digital transformation pipelines we build."
"It is beneficial that the solution is written with Spark as the back end."
"ADF is another ETL tool similar to Informatica that can transform data or copy it from on-prem to the cloud or vice versa. Once we have the data, we can apply various transformations to it and schedule our pipeline according to our business needs. ADF integrates with Databricks. We can call our Databricks notebooks and schedule them via ADF."
"The general data ingestion is valuable. It's used for a lot of data. It provides about 90% of the data we use in our data warehouse without needing data engineering."
"The most important feature of the solution is its ability to build data pipelines in less time."
"The compare feature is the most valuable piece of it."
"You can manage all of your connectors individually, which gives you a very good ability to trace which one of your ETL processes is running and when."
"The simplicity of the solution is its valuable feature."
"The simplicity and scalability are the strongest features of Fivetran."
"The ease of setting up the connectors and transformations is highly valuable."
"For us, Fivetran has been able to scale both in terms of the data we bring into our warehouse and the amount of data that we use as well."
 

Cons

"Data Factory has so many features that it can be a little difficult or confusing to find some settings and configurations. I'm sure there's a way to make it a little easier to navigate."
"The solution needs to integrate more with other providers and should have a closer integration with Oracle BI."
"When we initiated the cluster, it took some time to start the process."
"The number of standard adaptors could be extended further."
"The need to work more on developing out-of-the-box connectors for other products like Oracle, AWS, and others."
"Real-time replication is required, and this is not a simple task."
"The product could provide more ways to import and export data."
"We are too early into the entire cycle for us to really comment on what problems we face. We're mostly using it for transformations, like ETL tasks. I think we are comfortable with the facts or the facts setting. But for other parts, it is too early to comment on."
"An in-line data quality checking capability is missing"
"The customization could improve because Fivetran gives more thought to people who don't want to manage analytics workflows rather than engineers who want to be able to customize pipelines more thoroughly."
"The documentation can be laid out better to make it easier to find things, and I really wish there was built-in support for changing passwords. Some features don't work as advertised for the platform/repository database, and HVR is not always the fastest at getting results."
"I would like to see an improvement in the support offered by Fivetran."
"We experience cost issues because Fivetran is charged on a usage basis. When you reach a certain level, the tool should focus on reducing the costs. The solution is expensive when you are moving gigabytes and petabytes of data. It should also focus more on REST APIs and webhooks."
"The solution is very expensive. I would like to have a better integration of the solution with Azure."
"More connectors are needed for exotic, popular, and rising star portals."
"The environment must be more development-friendly."
 

Pricing and Cost Advice

"The licensing is a pay-as-you-go model, where you pay for what you consume."
"Data Factory is affordable."
"Data Factory is expensive."
"The cost is based on the amount of data sets that we are ingesting."
"It seems very low initially, but as the data grows, the solution’s bills grow exponentially."
"For our use case, it is not expensive. We take into the picture everything: resources, learning curve, and maintenance."
"I would not say that this product is overly expensive."
"Our licensing fees are approximately 15,000 ($150 USD) per month."
"I would say they're a little bit on the expensive side, and their contract process is not particularly good, but there is a lot of potential flexibility."
"I rate the pricing a six out of ten."
"The solution is affordable."
"I don't have the exact information, but I know it is high, and it is on a yearly basis. There is no additional cost for what we're doing. We're always open to doing things cheaper, so we might potentially implement a different solution."
"The product is reasonably expensive"
"I can't give exact amounts because that's based on usage, but it's more expensive than some of its competitors."
"The licensing costs are extremely high for the usage of somebody who has one GB or two GB of usage per day for real-time traffic. There are many other players in the market which are similarly priced or competitively priced. On average per month, it used to come around 12,000-15,000 USD, which is very high."
"The pricing model is okay and mid to large companies will not have an issue with it."
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Computer Software Company
12%
Manufacturing Company
9%
Healthcare Company
7%
Educational Organization
30%
Computer Software Company
12%
Financial Services Firm
10%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How do you select the right cloud ETL tool?
AWS Glue and Azure Data factory for ELT best performance cloud services.
How does Azure Data Factory compare with Informatica PowerCenter?
Azure Data Factory is flexible, modular, and works well. In terms of cost, it is not too pricey. It offers the stability and reliability I am looking for, good scalability, and is easy to set up an...
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
What's the deal with the HVR software acquisition?
As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...
Does HVR Software provide reliable insights?
I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...
How much traffic can HVR Software handle?
As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...
 

Overview

 

Sample Customers

1. Adobe 2. BMW 3. Coca-Cola 4. General Electric 5. Johnson & Johnson 6. LinkedIn 7. Mastercard 8. Nestle 9. Pfizer 10. Samsung 11. Siemens 12. Toyota 13. Unilever 14. Verizon 15. Walmart 16. Accenture 17. American Express 18. AT&T 19. Bank of America 20. Cisco 21. Deloitte 22. ExxonMobil 23. Ford 24. General Motors 25. IBM 26. JPMorgan Chase 27. Microsoft (Azure Data Factory is developed by Microsoft) 28. Oracle 29. Procter & Gamble 30. Salesforce 31. Shell 32. Visa
DocuSign, Oldcastle Infrastructure, Crossmedia, Talkdesk, Chubbies, Brandwatch
Find out what your peers are saying about Azure Data Factory vs. Fivetran and other solutions. Updated: January 2025.
831,265 professionals have used our research since 2012.