Fivetran vs Informatica Intelligent Data Management Cloud (IDMC) comparison

Fivetran and Informatica are both solutions in the Data Integration category. Fivetran is ranked #13 with an average rating of 7.9, while Informatica is ranked #3 with an average rating of 7.8. Additionally, 88% of Fivetran users are willing to recommend the solution, compared to 93% of Informatica users who would recommend it.

Fivetran

Read 25 Fivetran reviews

3,872 Views
2,678 Comparison Views

88% willing to recommend

Informatica Intelligent Dat...

Read 181 Informatica Intelligent Data Management Cloud (IDMC) reviews

13,019 Views
9,444 Comparison Views

93% willing to recommend

Fivetran

Informatica Intelligent Dat...

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Executive SummaryUpdated on Dec 3, 2024

Informatica IDMC and Fivetran are leading competitors in the data management and integration category. While Informatica offers a wider range of enterprise data management features, Fivetran stands out for its simplicity and efficient data replication capabilities.

Features: Informatica IDMC integrates MDM, data quality, and data integration modules, offering golden record management, data cleansing, and deduplication features. It supports flexible architectures and domain management. Fivetran provides easy-to-use managed pipelines for data replication and integrates transformation tools like DBT, enabling robust ETL workflows without the need for additional tools.

Room for Improvement: Informatica IDMC users report integration and interface usability challenges, as well as limitations with SAP and data stewardship. Fivetran faces criticism for high pricing on large data volumes and limited customization options. Enhancements in data observability and reverse ETL capabilities could expand its data management offerings.

Ease of Deployment and Customer Service: Informatica IDMC supports on-premises, hybrid, and cloud deployments, offering flexibility but potential complexity. Its customer support is generally responsive but with some areas needing improvement. Fivetran's cloud deployment is quick and simple, while customer service receives varied reviews, being strong in ongoing support, though service quality can be inconsistent.

Pricing and ROI: Informatica IDMC is perceived as expensive due to its comprehensive features, yet customers find value in its enterprise-grade capabilities. Fivetran uses a consumption-based pricing model, which may become costly with high data usage but provides scalability and affordability for smaller operations. Both solutions deliver significant ROI through improved data management efficiencies.

To learn more, read our detailed Fivetran vs. Informatica Intelligent Data Management Cloud (IDMC) Report (Updated: January 2025).

Buyer's Guide

Fivetran vs. Informatica Intelligent Data Management Cloud (IDMC)

January 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Fivetran

Ranking in Data Integration

13th

Ranking in Cloud Data Integration

7th

Average Rating

8.0

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Data Replication (3rd)

Informatica Intelligent Dat...

Ranking in Data Integration

3rd

Ranking in Cloud Data Integration

3rd

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

181

Ranking in other categories

Data Quality (1st), Business Process Management (BPM) (7th), Business-to-Business Middleware (3rd), API Management (7th), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (1st), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (2nd), Product Information Management (PIM) (1st), Data Observability (2nd)

Featured Reviews

Erik Jones

Head of BI and Analytics at HyperScience

Solution reduces time-to-value; high ROI

Fivetran has room for improvement in data pipeline observability. The Fivetran logs are fairly basic, compared to, for example, the insight Fivetran gives into helping users understanding the performance of data pipelines. So I think their observability into the pipeline itself could be improved. In addition, Fivetran is in the very early stages of allowing other companies to access its metadata API, but that's something that could use improvement, and I know that they're working on right now. We use a separate tool for "reverse ETL", which is the opposite of what Fivetran does; it pushes data from your data warehouse back out to business applications. If Fivetran pulls data from those same applications, they should also enable users to push it back. I would love to do both ETL and reverse ETL in the same tool. It would be nice if Fivetran offered both their regular offering plus the reverse ETL option as well.

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Raj Sethupathi

Data Integration Consultant GCP/AWS at Infogrators Inc

Offers profiling and address standardization but can be complicated

Informatica Data Quality has its data warehouse, primarily using Oracle and some SQL databases. You need a database to host the data. The cleansed version of the data is stored in the data warehouse. It integrates with PowerCenter and other Informatica tools. The integration details can be complex, but a regional setup is involved in this process. Profiling smaller datasets, such as 10,000-50,000 records, worked fine. However, unexpected issues could arise with larger datasets, such as thousands of records or more, especially with tables containing many columns. Handling tables with fifty or more columns can be challenging, even in Excel. A mismatch in data types could cause the entire system to crash. Continual enhancements are being made to address these issues, which can be unique to specific industries like finance and healthcare.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The ease of usability is the most valuable feature. It's very easy and quick to set up. It also has a central hub as opposed to GoldenGate which is one direct interface. For GoldenGate I would have needed three interfaces whereas with HVR I have a central interface that manages everything."

"The portal is very intuitive and easy to use."

"You can manage all of your connectors individually, which gives you a very good ability to trace which one of your ETL processes is running and when."

"The product is very easy to use and very easy to configure."

"The most important feature of the solution is its ability to build data pipelines in less time."

"Fivetran can perform data migration incredibly fast, depending on the source and target."

"The ease of setting up the connectors and transformations is highly valuable."

"The general data ingestion is valuable. It's used for a lot of data. It provides about 90% of the data we use in our data warehouse without needing data engineering."

More Fivetran pros

"The most valuable feature of Informatica MDM is hierarchy management. It's not something that's typically available and effective within ERPs."

"The solution is straightforward."

"The data quality component is very good."

"Axon has a marketplace that allows you to showcase all the assets the data owner has, so they can request access. That's one feature we use extensively. Axon also offers great visibility and intuitive searchability, allowing you to easily search data assets. You can check the lineage and see the work EDC does. EDC handles all the classification, cataloging, and lineage. It's integrated with Axon, and anyone can see that."

"The most valuable feature of Informatica Enterprise Data Catalog is it provides clients with a full view of the enterprise data assets. For example, how many data assets they have and who owns them."

"Axon does one interesting thing that I don't think other tools do as well. It lets you rate data and incorporates Informatica's data quality feature into it. There are little indications and graphics that show you how good the data quality is, and you can drill into it to see where potential issues lie."

"The solution has the best feature for parameterization."

"Informatica MDM stands out as a tool that can give you the flexibility needed for doing channel-specific data quality or business validation."

More Informatica Intelligent Data Management Cloud (IDMC) pros

Cons

"There was a random change to our contract in a unilateral manner after the first year. The overall cost of using Fivetran was then unclear and this is the reason I would not recommend this solution."

"The biggest area for improvement is in customization, particularly in how Fivetran socializes its tools."

"This solution needs to improve its real-time data and transformation availability."

"The interface needs to be more user-friendly."

"HVR Software's technical support could be improved. Whenever we log a case, the response that we get from the support is a bit delayed."

"An in-line data quality checking capability is missing"

"I would like for them to incorporate additional transformations. A valuable aspect of the product is that it does inflight transformations and that could be expanded."

"The environment must be more development-friendly."

More Fivetran cons

"The ability of the product to leverage the power of big data could be improved."

"If I want to scan the metadata from the data lineage or the Python code, such areas can get tedious in the tool."

"Data integration should be improved."

"Informatica MDM has limitations with connectivity."

"There may be some types of limitations with the performance."

"It is not easy to set up and configure the tool."

"This is a costly solution. We have several customers who evaluate it but then look for other solutions because of the cost. At present, Informatica MDM comes as an on-premises or cloud-based solution. I would like to see them offer a SaaS-based MDM model. I think they are working on it."

"Its cloud-based version has a few limitations compared to the on-premise version."

More Informatica Intelligent Data Management Cloud (IDMC) cons

Pricing and Cost Advice

"The licensing costs are extremely high for the usage of somebody who has one GB or two GB of usage per day for real-time traffic. There are many other players in the market which are similarly priced or competitively priced. On average per month, it used to come around 12,000-15,000 USD, which is very high."

"The solution is affordable."

"I can't give exact amounts because that's based on usage, but it's more expensive than some of its competitors."

"I don't have the exact information, but I know it is high, and it is on a yearly basis. There is no additional cost for what we're doing. We're always open to doing things cheaper, so we might potentially implement a different solution."

"The pricing model is okay and mid to large companies will not have an issue with it."

"In the first year, we were given a very good discount. It was approximately 20,000 Euros per year. In the third year, we purchased credit for two years and the price was 33,000 Euros per year."

"I rate the pricing a six out of ten."

"I've heard that the license for HVR is a bit costly compared to its competitors, but since it's reliable and efficient, I think the customer shouldn't be bothered about the cost."

More Fivetran pricing and cost advice

"Informatica MDM's price could be lower."

"We have licenses, and we are provided with certain particular services in the solution."

"It's a costly solution"

"The product is very expensive"

"I have heard from customers that the product comes with a huge license cost."

"Informatica Axon is a costly solution. I rate Informatica Axon a four out of ten for its pricing."

"The licensing price of the product depends on the organization's requirements."

"The price of Informatica Cloud Data Integration could be reduced."

More Informatica Intelligent Data Management Cloud (IDMC) pricing and cost advice

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Top Industries

By visitors reading reviews

Educational Organization

30%

Computer Software Company

12%

Financial Services Firm

10%

Manufacturing Company

Financial Services Firm

17%

Computer Software Company

12%

Manufacturing Company

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What's the deal with the HVR software acquisition?

As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...

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Does HVR Software provide reliable insights?

I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...

See all answers

How much traffic can HVR Software handle?

As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...

See all answers

How does Azure Data Factory compare with Informatica Cloud Data Integration?

Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...

See all answers

Which Informatica product would you choose - PowerCenter or Cloud Data Integration?

Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...

See all answers

What are the biggest benefits of using Informatica Cloud Data Integration?

When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...

See all answers

Comparisons

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Compared 15% of the time

Oracle GoldenGate vs Fivetran

Compared 12% of the time

Qlik Replicate vs Fivetran

Compared 9% of the time

Azure Data Factory vs Fivetran

Compared 8% of the time

AWS Glue vs Fivetran

Compared 5% of the time

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Informatica PowerCenter vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 8% of the time

Azure Data Factory vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 7% of the time

Reltio Cloud vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 5% of the time

Microsoft Purview Data Governance vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 4% of the time

AWS Glue vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 4% of the time

More Informatica Intelligent Data Management Cloud (IDMC) Competitors

Product Reports

Buyer's Guide

Fivetran

January 2025

Download Fivetran product report

Buyer's Guide

Informatica Intelligent Data Management Cloud (IDMC)

January 2025

Informatica Intelligent Data Management Cloud (IDMC) report

Download Informatica Intelligent Data Management Cloud (IDMC) product report

Also Known As

No data available

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration

Learn More

Fivetran

Informatica

Overview

Fivetran is a data integration and migration solution that centralizes data from various sources into a data warehouse (such as Snowflake or BigQuery) for analytics. Its most valuable features include replication and managed pipelines, integration with DBT for data transformation, and many source connections.

Fivetran is easy to use, with fast data migration and an intuitive portal for easy setup and troubleshooting. It has helped organizations integrate and manage data, saving time and resources.

Informatica Intelligent Data Management Cloud (IDMC) is a robust platform used by banks, financial institutions, and health sector organizations for data management, governance, and compliance.

IDMC provides comprehensive tools for data discovery, profiling, masking, and transformation. It supports Salesforce integration, real-time data streaming, and scalable data management solutions. Health organizations manage national product catalogs while financial entities focus on data protection and regulatory compliance. Its intuitive interface, flexible features, and robust tools make it valuable across sectors, though enhancements in data integration and human workflow are being sought.

What are the most important features?

Data discovery: Facilitates identifying and understanding data sources.
Data profiling: Analyzes old databases for data quality.
Data and platform masking: Ensures data protection.
Salesforce integration: Seamless connectivity with Salesforce.
Mastering data: Centralizing and standardizing data.
UI intuitiveness: User-friendly interface.
Feature map flexibility: Adapts to user needs.
Business glossary creation: Defines business terms.
Data lineage: Tracks data flow and transformations.
Automation: Streamlines data processes.
Enterprise data cataloging: Organizes extensive data assets.
Scalability: Supports expanding data requirements.
Easy setup: Quick deployment process.
Bulk upload: Efficiently handles large data volumes.
Customizable data management: Tailors data solutions.
Real-time data streaming: Manages live data streams.
Integration with Hadoop and NoSQL: Connects with big data platforms.

What benefits and ROI should be considered?

Regulatory compliance: Ensures adherence to regulations.
Data protection: Safeguards sensitive information.
Enhanced data quality: Improves accuracy and reliability.
Centralized data: Consolidates data for better management.
Process automation: Reduces manual tasks and errors.

Banks and financial institutions use IDMC for data masking, transformation, and compliance, while health sector organizations leverage it for national product catalogs. Industry applications focus on automating business processes, centralizing data, and managing data catalogs to meet regulatory demands and ensure data protection.

Sample Customers

DocuSign, Oldcastle Infrastructure, Crossmedia, Talkdesk, Chubbies, Brandwatch

The Travel Company, Carbonite

Buyer's Guide

Fivetran vs. Informatica Intelligent Data Management Cloud (IDMC)

January 2025

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