Fivetran vs Informatica Intelligent Data Management Cloud (IDMC) comparison

Fivetran and Informatica are both solutions in the Data Integration category. Fivetran is ranked #13 with an average rating of 7.9, while Informatica is ranked #3 with an average rating of 7.8. Fivetran holds a 2.2% mindshare in DI, compared to Informatica’s 5.0% mindshare. Additionally, 88% of Fivetran users are willing to recommend the solution, compared to 93% of Informatica users who would recommend it.

Fivetran

Read 25 Fivetran reviews

3,638 Views
2,518 Comparison Views

88% willing to recommend

Informatica Intelligent Dat...

Read 182 Informatica Intelligent Data Management Cloud (IDMC) reviews

11,930 Views
8,733 Comparison Views

93% willing to recommend

Fivetran

Informatica Intelligent Dat...

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Executive SummaryUpdated on Dec 3, 2024

Informatica IDMC and Fivetran are leading competitors in the data management and integration category. While Informatica offers a wider range of enterprise data management features, Fivetran stands out for its simplicity and efficient data replication capabilities.

Features: Informatica IDMC integrates MDM, data quality, and data integration modules, offering golden record management, data cleansing, and deduplication features. It supports flexible architectures and domain management. Fivetran provides easy-to-use managed pipelines for data replication and integrates transformation tools like DBT, enabling robust ETL workflows without the need for additional tools.

Room for Improvement: Informatica IDMC users report integration and interface usability challenges, as well as limitations with SAP and data stewardship. Fivetran faces criticism for high pricing on large data volumes and limited customization options. Enhancements in data observability and reverse ETL capabilities could expand its data management offerings.

Ease of Deployment and Customer Service: Informatica IDMC supports on-premises, hybrid, and cloud deployments, offering flexibility but potential complexity. Its customer support is generally responsive but with some areas needing improvement. Fivetran's cloud deployment is quick and simple, while customer service receives varied reviews, being strong in ongoing support, though service quality can be inconsistent.

Pricing and ROI: Informatica IDMC is perceived as expensive due to its comprehensive features, yet customers find value in its enterprise-grade capabilities. Fivetran uses a consumption-based pricing model, which may become costly with high data usage but provides scalability and affordability for smaller operations. Both solutions deliver significant ROI through improved data management efficiencies.

To learn more, read our detailed Fivetran vs. Informatica Intelligent Data Management Cloud (IDMC) Report (Updated: February 2025).

Buyer's Guide

Fivetran vs. Informatica Intelligent Data Management Cloud (IDMC)

February 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Fivetran

Ranking in Data Integration

13th

Ranking in Cloud Data Integration

7th

Average Rating

8.0

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Data Replication (3rd)

Informatica Intelligent Dat...

Ranking in Data Integration

3rd

Ranking in Cloud Data Integration

3rd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

182

Ranking in other categories

Data Quality (1st), Business Process Management (BPM) (6th), Business-to-Business Middleware (3rd), API Management (7th), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (1st), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (2nd), Product Information Management (PIM) (1st), Data Observability (2nd)

Mindshare comparison

As of February 2025, in the Data Integration category, the mindshare of Fivetran is 2.2%, up from 1.9% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 5.0%, down from 7.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Integration

Featured Reviews

Erik Jones

Head of BI and Analytics at HyperScience

Solution reduces time-to-value; high ROI

Fivetran has room for improvement in data pipeline observability. The Fivetran logs are fairly basic, compared to, for example, the insight Fivetran gives into helping users understanding the performance of data pipelines. So I think their observability into the pipeline itself could be improved. In addition, Fivetran is in the very early stages of allowing other companies to access its metadata API, but that's something that could use improvement, and I know that they're working on right now. We use a separate tool for "reverse ETL", which is the opposite of what Fivetran does; it pushes data from your data warehouse back out to business applications. If Fivetran pulls data from those same applications, they should also enable users to push it back. I would love to do both ETL and reverse ETL in the same tool. It would be nice if Fivetran offered both their regular offering plus the reverse ETL option as well.

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Raj Sethupathi

Data Integration Consultant GCP/AWS at Infogrators Inc

Offers profiling and address standardization but can be complicated

Informatica Data Quality has its data warehouse, primarily using Oracle and some SQL databases. You need a database to host the data. The cleansed version of the data is stored in the data warehouse. It integrates with PowerCenter and other Informatica tools. The integration details can be complex, but a regional setup is involved in this process. Profiling smaller datasets, such as 10,000-50,000 records, worked fine. However, unexpected issues could arise with larger datasets, such as thousands of records or more, especially with tables containing many columns. Handling tables with fifty or more columns can be challenging, even in Excel. A mismatch in data types could cause the entire system to crash. Continual enhancements are being made to address these issues, which can be unique to specific industries like finance and healthcare.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The simplicity and scalability are the strongest features of Fivetran."

"The most important feature of the solution is its ability to build data pipelines in less time."

"Fivetran can perform data migration incredibly fast, depending on the source and target."

"The user interface is mostly UI-based, eliminating the need for a lot of coding."

"Making the decision to implement Fivetran was supported by the fact that they have better connectors than other competitors."

"It is easy for users to get accustomed to the tool due to its gentle learning curve and clear error transparency."

"The product has some seamless connectors, which are readily available."

"The simplicity of the solution is its valuable feature."

More Fivetran pros

"A great product enrichment tool."

"I think that it's a good solution...It is stable because we have the experience to deploy this solution."

"The most valuable feature of Informatica Axon is features, interfaces, and data mapping. It represents clusters nicely."

"I have rated the stability a ten out of ten due to a high level of satisfaction."

"The solution is stable."

"It has flexibility in extending the data model."

"The tool's most valuable feature is bulk upload. We upload files in CSV or Excel format."

"The most valuable features are data quality, data integrate transformations, match-merge, and a few MDM solutions we build into data quality transformation."

More Informatica Intelligent Data Management Cloud (IDMC) pros

Cons

"Fivetran is very expensive for data sources with a lot of rows, such as email data. I would like to see cheaper pricing for data sources like that."

"The connections with SAP must be improved."

"The documentation is decent, but it's hard to find information online about Fivetran. For example, if you try to search for an error code, you won't find much information about it in forums."

"Fivetran could improve in the area of customization, especially in how they socialize their tools."

"The solution is very expensive. I would like to have a better integration of the solution with Azure."

"This solution needs to improve its real-time data and transformation availability."

"HVR Software's technical support could be improved. Whenever we log a case, the response that we get from the support is a bit delayed."

"Fivetran would be improved by adding the ability to integrate the data from third-party APIs."

More Fivetran cons

"It would be great if the cloud version could match the full range of capabilities available on-premise."

"Informatica Axon needs to improve its interface."

"The biggest pain point for us is the documentation. Typically, you have to go through knowledge forums and knowledge groups to find out about the syntax issues for interfacing with new products. Typically, you've got to deal with someone who has been through the pain before. Their documents are not really up to date with current innovations happening in the industry. As big as they are, you can't really expect it, but that's our pain point."

"Informatica MDM's UI is not intuitive enough."

"The solution should improve its integration."

"The biggest challenge I see is the IDE's for the cloud and automization are different."

"Informatica Cloud Data Integration can improve by being more user-friendly. When you're working with the solution a lot of technical knowledge is required. It's not a solution that anyone can use properly, you need knowledge of what's happening at the back end, such as SQL. When you get stuck, you need to look into your logic. For other tools, such as Dell Boomi, anyone can use them."

"The stability and the integration of the solution have room for improvement."

More Informatica Intelligent Data Management Cloud (IDMC) cons

Pricing and Cost Advice

"I don't have the exact information, but I know it is high, and it is on a yearly basis. There is no additional cost for what we're doing. We're always open to doing things cheaper, so we might potentially implement a different solution."

"When you have a lot of workflows and complex use cases, pricing goes down as you use it more."

"The licensing costs are extremely high for the usage of somebody who has one GB or two GB of usage per day for real-time traffic. There are many other players in the market which are similarly priced or competitively priced. On average per month, it used to come around 12,000-15,000 USD, which is very high."

"The pricing model is okay and mid to large companies will not have an issue with it."

"I rate the pricing a six out of ten."

"I can't give exact amounts because that's based on usage, but it's more expensive than some of its competitors."

"The solution is affordable."

"In the first year, we were given a very good discount. It was approximately 20,000 Euros per year. In the third year, we purchased credit for two years and the price was 33,000 Euros per year."

More Fivetran pricing and cost advice

"I'm not sure about the most recent pricing trends, but I don't believe it's significantly different from PowerCenter. I believe it is nearly the same."

"We are quite happy with the licensing model."

"it's expensive, but if you're looking for a stable solution, Informatica MDM is a good one to choose."

"The platform has a premium cost. I rate the pricing as seven out of ten."

"It is an expensive solution. I would say it is the most expensive solution in the market."

"The licensing price of the product depends on the organization's requirements."

"The price is high, but the competitors are even higher, like Collibra."

"It's a very expensive solution"

More Informatica Intelligent Data Management Cloud (IDMC) pricing and cost advice

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Top Industries

By visitors reading reviews

Educational Organization

30%

Computer Software Company

12%

Financial Services Firm

10%

Manufacturing Company

Financial Services Firm

17%

Computer Software Company

12%

Manufacturing Company

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What's the deal with the HVR software acquisition?

As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...

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Does HVR Software provide reliable insights?

I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...

See all answers

How much traffic can HVR Software handle?

As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...

See all answers

How does Azure Data Factory compare with Informatica Cloud Data Integration?

Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...

See all answers

Which Informatica product would you choose - PowerCenter or Cloud Data Integration?

Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...

See all answers

What are the biggest benefits of using Informatica Cloud Data Integration?

When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...

See all answers

Comparisons

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Compared 16% of the time

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Compared 13% of the time

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Compared 9% of the time

Azure Data Factory vs Fivetran

Compared 8% of the time

Boomi iPaaS vs Fivetran

Compared 3% of the time

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Informatica PowerCenter vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 7% of the time

Azure Data Factory vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 7% of the time

Reltio Cloud vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 5% of the time

Microsoft Purview Data Governance vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 4% of the time

TIBCO EBX vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 4% of the time

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Product Reports

Buyer's Guide

Fivetran

February 2025

Download Fivetran product report

Buyer's Guide

Informatica Intelligent Data Management Cloud (IDMC)

February 2025

Informatica Intelligent Data Management Cloud (IDMC) report

Download Informatica Intelligent Data Management Cloud (IDMC) product report

Also Known As

No data available

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration

Overview

Fivetran, the global leader in data movement, is trusted by companies like OpenAI, LVMH, Pfizer, Verizon and Spotify to centralize data from SaaS applications, databases, files, and other sources into cloud destinations, including data lakes. With high-performance pipelines, seamless interoperability, and enterprise-grade security, Fivetran empowers organizations to modernize their data infrastructure, power analytics and AI, ensure compliance, and achieve transformative business outcomes. Learn more at Fivetran.com

Fivetran

Informatica Intelligent Data Management Cloud (IDMC) is a robust platform used by banks, financial institutions, and health sector organizations for data management, governance, and compliance.

IDMC provides comprehensive tools for data discovery, profiling, masking, and transformation. It supports Salesforce integration, real-time data streaming, and scalable data management solutions. Health organizations manage national product catalogs while financial entities focus on data protection and regulatory compliance. Its intuitive interface, flexible features, and robust tools make it valuable across sectors, though enhancements in data integration and human workflow are being sought.

What are the most important features?

Data discovery: Facilitates identifying and understanding data sources.
Data profiling: Analyzes old databases for data quality.
Data and platform masking: Ensures data protection.
Salesforce integration: Seamless connectivity with Salesforce.
Mastering data: Centralizing and standardizing data.
UI intuitiveness: User-friendly interface.
Feature map flexibility: Adapts to user needs.
Business glossary creation: Defines business terms.
Data lineage: Tracks data flow and transformations.
Automation: Streamlines data processes.
Enterprise data cataloging: Organizes extensive data assets.
Scalability: Supports expanding data requirements.
Easy setup: Quick deployment process.
Bulk upload: Efficiently handles large data volumes.
Customizable data management: Tailors data solutions.
Real-time data streaming: Manages live data streams.
Integration with Hadoop and NoSQL: Connects with big data platforms.

What benefits and ROI should be considered?

Regulatory compliance: Ensures adherence to regulations.
Data protection: Safeguards sensitive information.
Enhanced data quality: Improves accuracy and reliability.
Centralized data: Consolidates data for better management.
Process automation: Reduces manual tasks and errors.

Banks and financial institutions use IDMC for data masking, transformation, and compliance, while health sector organizations leverage it for national product catalogs. Industry applications focus on automating business processes, centralizing data, and managing data catalogs to meet regulatory demands and ensure data protection.

Informatica

Sample Customers

Autodesk, Condé Nast, JetBlue, Morgan Stanley, OpenAI, LVMH, Pfizer, Verizon, SpotifyNational Australia Bank, Saks, Cemex, Okta, Dropbox, Pitney Bowes, World Fuel Services,Lufthansa, AutoZone, ASICS, ASOS, Coupa, Databricks, Hermes, New Relic, Intercom,Canva, Honeywell, Square, DocuSign, Nandos, Oldcastle Infrastructure

The Travel Company, Carbonite

Buyer's Guide

Fivetran vs. Informatica Intelligent Data Management Cloud (IDMC)

February 2025

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