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Birst vs Tableau comparison

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Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

IBM Cognos
Sponsored
Ranking in Reporting
4th
Average Rating
8.0
Number of Reviews
134
Ranking in other categories
BI (Business Intelligence) Tools (7th)
Birst
Ranking in Reporting
32nd
Average Rating
7.4
Number of Reviews
20
Ranking in other categories
Embedded BI (14th)
Tableau
Ranking in Reporting
2nd
Average Rating
8.4
Number of Reviews
294
Ranking in other categories
BI (Business Intelligence) Tools (2nd), Data Visualization (1st), Embedded BI (1st)
 

Mindshare comparison

As of November 2024, in the Reporting category, the mindshare of IBM Cognos is 4.4%, down from 6.1% compared to the previous year. The mindshare of Birst is 0.2%, down from 0.2% compared to the previous year. The mindshare of Tableau is 24.3%, up from 22.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting
 

Featured Reviews

Carlos Larrad Salgado - PeerSpot reviewer
Jul 27, 2022
Improved the quality of our KPIs, while reducing calls to the IT department
I don't like that when we use Colab packages, we get less functionality. For example, you can make groups of data with Excel or with the data sets from the packages, but when you use the Colab packages directly, you can only group the data when you analyze it with Analysis Studio. I think Cognos needs to improve more on this functionality. The user experience is also very important. Cognos is not very easy to understand sometimes, especially when they change the layout but keep the functionality the same. The help is not very graphic and they have no examples. Cognos has to make a big effort to help with understanding the functionality by improving the documentation. There is a lot of documentation, but the examples are hard to find and they should make their help section easier to understand for non-technical users.
RH
Apr 26, 2017
The dashboards and Visualizer are valuable.
The administration module was built using flash. It is clunky and outdated. By “clunky” I mean that it sometimes becomes confused and throw an error when I’m making a change. To clear it up, I will have to log out and log back in. We knew going into our purchase that the UI for the admin was not the strongest part of Birst at the moment. Power users often depend on the web services to complete admin tasks and the web services are robust. Birst knows they need to improve this area of their system and have been working on that. They began improving usability overall with the the front-end UI that report writers utilize and did an excellent job with that so I have good reason to expect the admin module UI refresh to be solid as well. From what I understand, the planned changes are more significant than a simple UI refresh also.
ROMIL SHAH - PeerSpot reviewer
Mar 22, 2022
Provides fast data access with in-memory extracts, makes it easy to create visualizations, and saves time
When it comes to visualizations, Tableau has a limitation as compared to Power BI. It has a limited set of visualizations. Power BI has the entire marketplace, so you can connect and import many visualizations and use them, whereas Tableau has only 10 or 15 visualizations. There should be more visualizations, and there should also be data integration with more cloud providers. Tableau has recently launched a paid version for the documentation. So, documentation has become a little bit challenging when it comes to Tableau development because we do not have any tool to export the data out of it. It is a license-based feature that you need to purchase to prepare documentation. So, on the documentation front, for preparing clear documentation for any dashboard, it would help if we get an embedded option, rather than buying a license for each user for the documentation. To document anything, if I have to connect to each workbook and see what has been written as a formula and then document in the Word document, it is pretty time-consuming. We have the Microsoft stack, and we are currently evaluating Power BI because Tableau has a limitation of 50 columns for a drill-down report. If we want more than 50 columns, we have found a hack, but there is no ready-made option for doing it. So, we have to use another tool in case we need a drilled report with more than 50 columns. There are many instances where users need 80 or 90 columns for their analysis, and switching between two technologies becomes a challenge. It is not a cost-effective approach for us. Their support should be improved. We are not happy with their support. Whenever we raised queries, we were pointed to a few blogs, and we didn't get a proper solution from them. Their licensing should also be improved. They want us to purchase a Tableau Creator license for business users, whereas Power BI Desktop is free for business users. They should come up with a basic license with one or two connectors that our business users can use for preparing their visualizations. Tableau also charges us per user for users who want the data only through email.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Self-service is possible through the use of dashboards, which are also very intuitive. Stories can be used to pin snapshots, tell the story for meetings, etc."
"The most valuable features of IBM Cognos are governance and enterprise reporting."
"Dashboarding, reporting, and ad hoc reporting are the valuable features of IBM Cognos."
"The main difference that I like about Cognos compared to other solutions is its data splitting functionality. We have all our company data inside the Cognos environment and so we prefer to split the information Cognos itself. It's more efficient this way."
"Mapbox integration for geospatial analytics down to longitude/latitude layers."
"This solution allows you to input a wide range of file formats."
"IBM Cognos is an excellent solution for tax, planning, budgeting, profit and loss statements and balance sheets."
"The initial setup was straightforward."
"Dashboards and self-service reports. These are widely used by customers in the EPM domain."
"A valuable feature of Tableau is that it is a useful tool for small setups. I shuffle between Tableau and MicroStrategy, so I use Tableau for personal purposes more than enterprise. I like the light version of Tableau for personal usage and doing some use cases on my own. When it comes to something small, I use Tableau for setups, rather than any other tool."
"Tableau is a fantastic tool that provides impressive dashboards and customized reports."
"It has been the best tool to work with from a self-service point of view."
"The solution helps users create dashboards and analyze data without relying on IT or product teams."
"Good data flow and management."
"The most valuable feature is the user experience."
"Tableau has comprehensive, insightful charts, which allow you to build stunning dashboards and enrich your support decision-making."
"From my perspective, it enables clients to better understand our data and make better decisions based on that information."
 

Cons

"IBM Support can be slow at times, but they can usually deliver in a timely manner."
"I would like for the platform to become more standard. If we make a development on our report and our dashboard, it will not be used in another solution. That means there is no portability for the developers."
"I think the GIS pieces maybe not as good as we would like."
"They should provide improved visual reporting."
"I would like to see the introduction of mapbooks for supporting some geographical information."
"It could have more options for themes."
"The data uploads that we do, such as Excel files, have a lot of restrictions. If we can make it a bit more user-friendly, allowing us to have more flexibility it would be a great help."
"I need improvements, particularly with the Framework Manager, which has an outdated user interface from older versions like IBM Cognos 10 or 8. Additionally, the Event Studio, which offered great flexibility in previous versions, is no longer available in IBM Cognos Analytics 12. These are areas that could be improved to enhance the product."
"Customer support takes lot of time to get a solution."
"Some of our clients are looking for better UI when using Tableau as they often work with this solution directly."
"They need to improve the bar chart position and width."
"I think Tableau could be improved with cheaper or more flexible licensing, though this is a generic improvement and applies for any product. It would be better if they had more flexible payment and licensing plans so that they could suit small- and mid-sized organizations."
"Lacks customization in some areas."
"I would like to be able to set the parameters in a more specific manner."
"When it comes to visualizations, Tableau has a limitation as compared to Power BI. It has a limited set of visualizations. Power BI has the entire marketplace, so you can connect and import many visualizations and use them, whereas Tableau has only 10 or 15 visualizations. There should be more visualizations, and there should also be data integration with more cloud providers."
"The customization in the front end is a bit difficult."
"In the cloud sometimes the performance is a little bit slow."
 

Pricing and Cost Advice

"IBM Cognos is priced reasonable. However, it is more expensive than Power BI and Tableau."
"I rate the product price as four or five on a scale from one to ten, where one is a low price, and ten is a high price."
"It is pretty expensive."
"Cognos is super expensive compared to Tableau ($70/month) and Power BI ($20/month) — I think Cognos is roughly $200 a month."
"IBM Cognos offers competitive pricing similar to other BI vendors in the market."
"The pricing and licensing policies are comparatively cheaper than other products in the market ."
"It is my understanding that the cost is very low. It's not very expensive."
"There is need to assess the purchase license accordingly so as to avoid audit penalties."
"Please negotiate on the price and purchase the latest version."
"The cost of the solution should be improved."
"Tableau can be costly (but this can be indefinable, such as user experience vs. cheaper etc.)"
"The solution's licensing is based on user-basis. It depends on the business ROI it offers. It's not on the higher side or too cheap; it falls in the medium-cost range. The price is determined by user usage, so the cost will also increase as the number of users increases."
"I downloaded the solution online for free."
"The price of Tableau is high, although there are different types of licenses available."
"One of the biggest drawbacks of Tableau is the price, it is expensive. The price should be reduced."
"This license is on a yearly basis."
"For our organization, the cost hasn't been an issue."
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Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Educational Organization
57%
Financial Services Firm
7%
Computer Software Company
5%
Government
4%
No data available
Educational Organization
40%
Financial Services Firm
11%
Computer Software Company
7%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
I need improvements, particularly with the Framework Manager, which has an outdated user interface from older version...
Ask a question
Earn 20 points
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have be...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use....
What do you like most about Tableau?
Tableau is a fantastic tool that provides impressive dashboards and customized reports.
 

Comparisons

No data available
 

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics
No data available
Tableau Desktop, Tableau Server, Tableau Online
 

Overview

 

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
Citrix Systems, Jive Software, SunnyD, Toshiba Medical Systems, Cisco OpenDNS, RB, Sunny D, Vertafore
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Find out what your peers are saying about Birst vs. Tableau and other solutions. Updated: October 2024.
814,649 professionals have used our research since 2012.