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BrandMuscle vs SAP CRM comparison

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

BrandMuscle
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Marketing Resource Management (10th)
SAP CRM
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
43
Ranking in other categories
CRM (4th), Local Government CRM (2nd), Marketing Management (4th)
 

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. BrandMuscle is designed for Marketing Resource Management and holds a mindshare of 4.9%, down 5.2% compared to last year.
SAP CRM, on the other hand, focuses on CRM, holds 11.7% mindshare, up 9.9% since last year.
Marketing Resource Management
CRM
 

Featured Reviews

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Bruno Spiazzi - PeerSpot reviewer
Good solution for controlling company processes
Our primary use case for SAP is as a principal company system and it's relatively easy to understand our process in the system. It's quite easy to analyze the configuration and make other operations make custom accounts for the application. In my opinion, it's a good experience I don't have a…
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Top Industries

By visitors reading reviews
No data available
Computer Software Company
11%
Manufacturing Company
11%
Government
9%
Educational Organization
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

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What do you like most about SAP CRM?
Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.
What needs improvement with SAP CRM?
One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's es...
 

Comparisons

No data available
 

Also Known As

Saepio, MarketPort
No data available
 

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Overview

 

Sample Customers

Ochsner, HCS, VSP, CVS Pharmacy, Audi, Paccair, VCA Animal Hospitals, United Way, Sonic, Auntie Anne's, H&R Block
Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.