SAP CRM vs SAS Marketing Automation comparison

The compared SAP and SAS solutions aren't in the same category. SAP is ranked #4 in CRM , with an average rating of 7.9, and holds a 12.7% mindshare in the category. SAS is ranked #10 in MA , with an average rating of 7.0, and holds a 2.2% mindshare. Additionally, 83% of SAP users are willing to recommend the solution, compared to 100% of SAS users who would recommend it.

SAP CRM

Read 43 SAP CRM reviews

3,779 Views
3,197 Comparison Views

83% willing to recommend

SAS Marketing Automation

Read 2 SAS Marketing Automation reviews

280 Views
221 Comparison Views

100% willing to recommend

SAP CRM

SAS Marketing Automation

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between SAP CRM and SAS Marketing Automation based on real PeerSpot user reviews.

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To learn more, read our detailed CRM Report (Updated: November 2024).

Buyer's Guide

CRM

November 2024

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Helped 823,875 peers since 2012

Categories and Ranking

SAP CRM

Average Rating

7.8

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

CRM (4th), Local Government CRM (2nd), Marketing Management (4th)

SAS Marketing Automation

Average Rating

7.6

Number of Reviews

Ranking in other categories

Marketing Automation (10th)

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. SAP CRM is designed for CRM and holds a mindshare of 12.7%, up 9.4% compared to last year.
SAS Marketing Automation, on the other hand, focuses on Marketing Automation, holds 2.2% mindshare, up 1.8% since last year.

CRM

Marketing Automation

Featured Reviews

Shreyas K M S

Systems Architect at NetApp

It integrates well with our existing solutions, so we can analyze the data for analytics, forecasting and modeling

Setting up SAP CRM is straightforward. I rate it eight out of 10 for ease of setup. SAP provides all the tools and techniques were available from the vendor. However, the integration portion is a lot of work and requires some functional consultants. It takes some effort to customize the program and rewrite it to align with our business standards, but the initial implementation is straightforward. We didn't face any challenges here. Total deployment for this project took around eight or nine months, including development, testing, and validation. After deployment, the administration is fairly simple. We have to take care of the licensing part and forecast data growth for the next three or four months. We have the tools and people available for operations as well as vendor support. If we have complex issues, we can raise a ticket to the vendor and get it sorted.

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Trini Olivan

Senior Data Manager at Liberty Seguros, Compania de Seguros y Reaseguros, S.A.

It's good at visualizing large amounts of data

You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most important factor for recommending SAP CRM is its integration with the core SAP platform. Globally, most enterprises are using SAP as an ERP platform to manage their key business functions. SAP CRM has out-of-the-box integration with the core SAP platform. You can integrate your pre-sales and post-sales into the single platform on the SAP CRM very easily, and you can extend that CRM to your customers who can actually see what is happening to their orders—such as whether it is dispatched or not dispatched or at what stage it is—simply by logging onto the CRM platform."

"The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations."

"SAP CRM is a scalable solution."

"The features that are used most are the lead model and the opportunity model. We can create many different pipelines with many phases. These features improved our process in the States very well."

"The solution is stable."

"I have found the sales reporting feature specifically useful as it provides reporting and visualization which helps in decision-making. I use this to understand where to improve, which in-turn, helps generate sales."

"The solution is highly scalable."

"The stability is good."

More SAP CRM pros

"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."

"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."

Cons

"The implementation and integrations could be better. After we went into the production environment, we had some issues. Most of them were with the ERP integration. Many other issues were around the client's integrations between the ERP and CRM platforms. It could be more user-friendly. It wasn't very user-friendly initially, but now it's easier for them to use. Now, the users can use that platform better than at the beginning. We would like to see reports with more analytic features and artificial intelligence in the next release. For example, show more metrics and KPIs and more dynamic dashboards. Because the platform has some models, but it's not easy to use. It's a little complex."

"What I see as a challenge against our competitor is that Salesforce comes with more flexibility, for enhancement purposes, whereas the SAP CRM Cloud is more robust and rigid. It's not flexible to implement any bespoke solution."

"The product's pricing could be better."

"CRM is costlier than its competitors."

"In the future, machine learning and artificial intelligence functionality need to be included."

"Improvement is needed for SAP CRM's integration with Microsoft Teams and Outlook Its integration with Microsoft collaboration software, including Teams, Outlook, and SharePoint, is not very good. There are issues with synchronization between appointments in CRM and Outlook, as well as challenges with managing contacts, which creates problems."

"The solution needs more flexible customization, tender request, and they need to think about some of the localization aspects."

"Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database. Recently, we migrated to a content server, but it would be nice if CRM had built-in BLOB data management because BLOB data is a challenge we've been dealing with since last year."

More SAP CRM cons

"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."

"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."

Pricing and Cost Advice

"SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost."

"SAP CRM costs approximately a couple of thousand a month."

"We have to pay a yearly licensing fee for SAP CRM, which is expensive."

"There is a license required to use SAP CRM."

"The product is costly."

"They should reduce the price to target small businesses."

"The solution is expensive."

"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."

More SAP CRM pricing and cost advice

"I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

10%

Government

Educational Organization

Financial Services Firm

32%

Computer Software Company

20%

Comms Service Provider

15%

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

Every user needs to have a license.

See all answers

What needs improvement with SAP CRM?

One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's es...

See all answers

What do you like most about SAS Marketing Automation?

You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in...

See all answers

What needs improvement with SAS Marketing Automation?

The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main conce...

See all answers

What is your primary use case for SAS Marketing Automation?

I'm using it for micro-segmentation-based campaigns and inbound and outbound campaigns. I'm using its latest on-prem version.

See all answers

Comparisons

Microsoft Dynamics CRM vs SAP CRM

Compared 33% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 28% of the time

Siebel CRM vs SAP CRM

Compared 10% of the time

Zoho CRM vs SAP CRM

Compared 10% of the time

More SAP CRM Competitors

Salesforce Marketing Cloud vs SAS Marketing Automation

Compared 76% of the time

More SAS Marketing Automation Competitors

Product Reports

Buyer's Guide

SAP CRM

November 2024

Download SAP CRM product report

Buyer's Guide

Marketing Automation

November 2024

Download SAS Marketing Automation product report

Also Known As

No data available

SAS Campaign Management

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SAP

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SAS

Overview

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

Sample Customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

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