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SAP CRM vs SAS Marketing Automation comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

SAP CRM
Average Rating
7.8
Number of Reviews
43
Ranking in other categories
CRM (4th), Local Government CRM (2nd), Marketing Management (4th)
SAS Marketing Automation
Average Rating
7.6
Number of Reviews
2
Ranking in other categories
Marketing Automation (10th)
 

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. SAP CRM is designed for CRM and holds a mindshare of 12.3%, up 9.3% compared to last year.
SAS Marketing Automation, on the other hand, focuses on Marketing Automation, holds 2.1% mindshare, up 1.8% since last year.
CRM
Marketing Automation
 

Featured Reviews

Shreyas  K M S - PeerSpot reviewer
May 25, 2022
It integrates well with our existing solutions, so we can analyze the data for analytics, forecasting and modeling
Setting up SAP CRM is straightforward. I rate it eight out of 10 for ease of setup. SAP provides all the tools and techniques were available from the vendor. However, the integration portion is a lot of work and requires some functional consultants. It takes some effort to customize the program and rewrite it to align with our business standards, but the initial implementation is straightforward. We didn't face any challenges here. Total deployment for this project took around eight or nine months, including development, testing, and validation. After deployment, the administration is fairly simple. We have to take care of the licensing part and forecast data growth for the next three or four months. We have the tools and people available for operations as well as vendor support. If we have complex issues, we can raise a ticket to the vendor and get it sorted.
Trini Olivan - PeerSpot reviewer
Apr 25, 2022
It's good at visualizing large amounts of data
SAS Marketing Automation is a data analytics platform. I have a data analytics background, and this is my actual role. SAS has a lot of capacities to work with massive amounts of data SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The stability is good."
"The product integrates with third-party tools easily."
"The user interface is excellent."
"SAP CRM is very fast, providing accurate information and good results."
"SAP CRM integrates well with SAP ERP which is useful."
"Compared to other systems, SAP CRM has been reliable, stable, and cost-effective for us."
"The most valuable feature is lead management and integration."
"SAP CRM's most valuable at a branch level."
"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."
"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."
 

Cons

"Our users are using it primarily from their laptop browser and very few are using it on their mobile because the mobile is not that user-friendly."
"SAP CRM should create a more user-friendly graphical user interface (GUI)."
"The solution needs more flexible customization, tender request, and they need to think about some of the localization aspects."
"There is no scope for integration because SAP does not allow any personal integration."
"The solution is slow."
"The integration of SAP CRM with the SAP platform is relatively easier as compared to any other third-party product. If you go for any other third-party product, you will have a lot of challenges in terms of integration."
"The implementation and integrations could be better. After we went into the production environment, we had some issues. Most of them were with the ERP integration. Many other issues were around the client's integrations between the ERP and CRM platforms. It could be more user-friendly. It wasn't very user-friendly initially, but now it's easier for them to use. Now, the users can use that platform better than at the beginning. We would like to see reports with more analytic features and artificial intelligence in the next release. For example, show more metrics and KPIs and more dynamic dashboards. Because the platform has some models, but it's not easy to use. It's a little complex."
"The B2C features of SAP are strong, but they are not very known to the public and companies. They must make it more known for B2C applications or B2C use cases."
"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."
"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."
 

Pricing and Cost Advice

"They should reduce the price to target small businesses."
"As for the product licensing, we pay an annual fee. It's important to consider setup costs and licensing based on your organization's budget and needs."
"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."
"The solution is expensive."
"SAP CRM costs approximately a couple of thousand a month."
"SAP CRM is an expensive solution and is the most challenging aspect of the solution."
"There is a license required for the solution and most of my clients purchase an annual license."
"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."
"I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Manufacturing Company
11%
Government
9%
Educational Organization
8%
Financial Services Firm
30%
Computer Software Company
22%
Comms Service Provider
13%
Insurance Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about SAP CRM?
Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.
What needs improvement with SAP CRM?
One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's es...
What do you like most about SAS Marketing Automation?
You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in...
What needs improvement with SAS Marketing Automation?
The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main conce...
What is your primary use case for SAS Marketing Automation?
I'm using it for micro-segmentation-based campaigns and inbound and outbound campaigns. I'm using its latest on-prem version.
 

Also Known As

No data available
SAS Campaign Management
 

Learn More

Video not available
 

Overview

 

Sample Customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
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