SAP CRM vs SAS Marketing Automation comparison

The compared SAP and SAS solutions aren't in the same category. SAP is ranked #4 in CRM , with an average rating of 7.9, and holds a 11.4% mindshare in the category. SAS is ranked #10 in MA , with an average rating of 7.0, and holds a 2.0% mindshare. Additionally, 83% of SAP users are willing to recommend the solution, compared to 100% of SAS users who would recommend it.

SAP CRM

Read 43 SAP CRM reviews

3,704 Views
3,209 Comparison Views

83% willing to recommend

SAS Marketing Automation

Read 2 SAS Marketing Automation reviews

235 Views
190 Comparison Views

100% willing to recommend

SAP CRM

SAS Marketing Automation

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between SAP CRM and SAS Marketing Automation based on real PeerSpot user reviews.

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To learn more, read our detailed CRM Report (Updated: January 2025).

Buyer's Guide

CRM

January 2025

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Helped 832,138 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

SAP CRM

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM (4th), Local Government CRM (2nd), Marketing Management (4th)

SAS Marketing Automation

Average Rating

7.6

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

Marketing Automation (10th)

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. SAP CRM is designed for CRM and holds a mindshare of 11.4%, up 10.2% compared to last year.
SAS Marketing Automation, on the other hand, focuses on Marketing Automation, holds 2.0% mindshare, up 1.9% since last year.

CRM

Marketing Automation

Featured Reviews

Bruno Spiazzi

Business Process Analyst at Marcopolo SA

Good solution for controlling company processes

Our primary use case for SAP is as a principal company system and it's relatively easy to understand our process in the system. It's quite easy to analyze the configuration and make other operations make custom accounts for the application. In my opinion, it's a good experience I don't have a…

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Trini Olivan

Senior Data Manager at Liberty Seguros, Compania de Seguros y Reaseguros, S.A.

It's good at visualizing large amounts of data

You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics, sales forecasting, and data modeling."

"Once the lead is matured, you can convert it into an opportunity and you can track it by the opportunity based on the product segment."

"The tool is easy to use."

"SAP is very easy to use."

"SAP CRM's most valuable at a branch level."

"SAP CRM integrates well with SAP ERP which is useful."

"SAP CRM is a scalable solution."

"We use SAP CRM for customer service improvement. The main idea is to make sure our team has the right information when talking to customers. This helps them process things like price approvals for quotes faster. The goal is to make the product more efficient, and faster, and, in the end, provide better customer service."

More SAP CRM pros

"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."

"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."

Cons

"The integration of SAP CRM with the SAP platform is relatively easier as compared to any other third-party product. If you go for any other third-party product, you will have a lot of challenges in terms of integration."

"In terms of stability, there are some latency issues."

"They have recently updated their user interface but they should continue to improve upon it in the future. Additionally, overall performance or speed of response times could be better."

"As SAP CRM is still in its pilot version in my company, and my team is still experimenting on it, there's little room for exploration, but its setup is not as straightforward, so this could be an area for improvement."

"There are quite a lot of missing parts in SAP CRM, which is why we do a lot of customization. Not everything is there, and some things need custom coding to cater to specific needs. It is not a plug-and-play solution with standard features, and we have to customize quite a lot."

"Our users are using it primarily from their laptop browser and very few are using it on their mobile because the mobile is not that user-friendly."

"We would like the coding system within this solution to be more straightforward when carrying out general entry tasks."

"Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database. Recently, we migrated to a content server, but it would be nice if CRM had built-in BLOB data management because BLOB data is a challenge we've been dealing with since last year."

More SAP CRM cons

"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."

"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."

Pricing and Cost Advice

"The product is costly."

"The licensing model for SAP CRM is customer-based."

"SAP CRM costs approximately a couple of thousand a month."

"As for the product licensing, we pay an annual fee. It's important to consider setup costs and licensing based on your organization's budget and needs."

"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."

"The product is expensive."

"We have to pay a yearly licensing fee for SAP CRM, which is expensive."

"Every user needs to have a license."

More SAP CRM pricing and cost advice

"I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

10%

Government

Educational Organization

Financial Services Firm

30%

Computer Software Company

21%

Comms Service Provider

16%

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

Every user needs to have a license.

See all answers

What needs improvement with SAP CRM?

One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's es...

See all answers

What do you like most about SAS Marketing Automation?

You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in...

See all answers

What needs improvement with SAS Marketing Automation?

The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main conce...

See all answers

What is your primary use case for SAS Marketing Automation?

I'm using it for micro-segmentation-based campaigns and inbound and outbound campaigns. I'm using its latest on-prem version.

See all answers

Comparisons

Microsoft Dynamics CRM vs SAP CRM

Compared 33% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 27% of the time

Siebel CRM vs SAP CRM

Compared 11% of the time

Zoho CRM vs SAP CRM

Compared 10% of the time

SAP Marketing Cloud vs SAP CRM

Compared 1% of the time

More SAP CRM Competitors

Salesforce Marketing Cloud vs SAS Marketing Automation

Compared 70% of the time

More SAS Marketing Automation Competitors

Product Reports

Buyer's Guide

SAP CRM

January 2025

Download SAP CRM product report

Buyer's Guide

Marketing Automation

February 2025

Download SAS Marketing Automation product report

Also Known As

No data available

SAS Campaign Management

Overview

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

SAS

Sample Customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Staples

Find out what your peers are saying about Salesforce, Microsoft, monday.com and others in CRM. Updated: January 2025.

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