Dell PowerStore vs HPE All-Flash Storage comparison

Dell Technologies and Hewlett Packard Enterprise are both solutions in the NVMe All-Flash Storage Arrays category. Dell Technologies is ranked #1 with an average rating of 8.8, while Hewlett Packard Enterprise is ranked #9 with an average rating of 8.8. Dell Technologies holds a 21.5% mindshare in N, compared to Hewlett Packard Enterprise’s 1.3% mindshare. Additionally, 96% of Dell Technologies users are willing to recommend the solution, compared to 75% of Hewlett Packard Enterprise users who would recommend it.

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Executive SummaryUpdated on Nov 5, 2024

Dell PowerStore and HPE All-Flash Storage compete in modern data management solutions, focusing on innovative technology and performance. Dell PowerStore may have the upper hand due to its flexible pricing and support model, although HPE All-Flash Storage stands out with impressive features and ROI.

Features: Dell PowerStore offers intelligent automation, adaptable architecture, and simplified data management. HPE All-Flash Storage provides high-speed data processing, robust data protection, and strong ROI. Dell emphasizes scalability and automation, while HPE focuses on performance and security.

Ease of Deployment and Customer Service: Dell PowerStore presents a streamlined deployment process with accessible customer service. HPE All-Flash Storage features a structured deployment model with comprehensive support and guidance. Dell is user-friendly in deployment, whereas HPE is known for detailed customer service.

Pricing and ROI: Dell PowerStore typically offers a competitive pricing model supporting modular upgrades, contributing to favorable ROI. HPE All-Flash Storage, despite higher initial costs, promises superior ROI through efficiency and enhanced operations. Dell is noted for cost-effectiveness, contrasting with HPE's long-term value.

To learn more, read our detailed Dell PowerStore vs. HPE All-Flash Storage Report (Updated: September 2025).

Buyer's Guide

Dell PowerStore vs. HPE All-Flash Storage

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of October 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 3.2%, up from 2.5% compared to the previous year. The mindshare of Dell PowerStore is 21.5%, down from 23.8% compared to the previous year. The mindshare of HPE All-Flash Storage is 1.3%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays Market Share Distribution
Product	Market Share (%)
Dell PowerStore	21.5%
Pure FlashArray X NVMe	3.2%
HPE All-Flash Storage	1.3%
Other	74.0%

NVMe All-Flash Storage Arrays

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Eoin O’Brien

Director of Global Platform at a computer software company with 51-200 employees

Improves cost efficiency and significantly while boosting workload performance

We have realized several benefits from using Dell PowerStore; we migrated to the current Dell PowerStore models from tiered storage, and now we're using all flash. The dedupe and compression has been a big benefit for us versus the old storage that it was running, and we've seen the performance of all flash for our storage services. My company finds particular features within Dell PowerStore valuable, primarily the cost benefits for the performance that we get out of the platform. We've definitely seen the benefit on that side of it, including the cost per terabyte, and the support from Dell has been excellent as well. We haven't had any issues with it, so it's been very reliable as a platform for us. The performance metrics I use to measure success with Dell PowerStore are all IOPS and throughput. We are not using it with AI workloads on Dell PowerStore, so it's primarily just customers running IaaS, however, it is important that it's reliable and performs well, and we get that from Dell PowerStore. Dell PowerStore has supported growth and operational success for my business; a key driver at the moment is consolidation, and the dedupe and compression ratios allow us to standardize on a single platform. This has helped improve our operational metrics and overall operations, as we now have only one vendor to support and one set of storage arrays to manage. We have a very clear path into support and escalation if there is an issue, and we are not dealing with multiple vendors.

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Saquib Hameed

VDI Technology Specialist at Faysal Bank Ltd

Easily manageable, expandable, and provides high-capacity and high security

The solution is used in production. It can be used for core banking applications and database applications The solution has improved our data processing speed and our performance. The solution is easily manageable. It is expandable and can be easily organized. We can get centralized reports from…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Everything, especially the VMs inside, is pretty fast."

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."

"Technical support has been helpful and responsive."

"Overall stability is very good. It is a very stable solution."

"The database workloads are pretty fast because I frequently move data from here to there."

"The initial setup was extremely simple and straightforward."

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."

More Pure FlashArray X NVMe pros

"Dell PowerStore has impacted my organization positively because we have reduced outages."

"The most valuable feature of Dell PowerStore is its easy-to-use feature, specifically the simplicity."

"After implementing Dell PowerStore storage, the performance became exceptional, and customers started to notice improvements in system access."

"The solution's migration feature is very valuable, but the most valuable thing is that more features appear with every iteration of the software."

"Currently, the features of replication and deduplication have been very important to us."

"It has its own file formatting protocol, which saves a lot of space."

"The most valuable feature of Dell PowerStore is Metro Volumes. It allowed us to remove our current Recovery Point/Broadcom VMware SRM licenses, which cost a fortune, resulting in significant cost savings."

"The solution is extremely stable."

More Dell PowerStore pros

"The initial setup is easy compared to other vendors."

"HP has its own software called InfoSight for the users. It performs predictive analysis and takes a proactive approach to identify issues even before failures occur."

"HPE is excellent, at least in this part of the world in Kuwait."

"The storage has been very simple to use and offers high availability."

"The platform’s most valuable feature is the ability to process huge amounts of data."

"The solution is easily manageable."

Cons

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

"It is on the expensive side."

"In the future, I would like to see integration with enterprise backup systems."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

"The tool's portfolio is minimal. It is expensive."

More Pure FlashArray X NVMe cons

"Dell PowerStore should offer more cybersecurity and warehouse data security."

"Improvements could be made in the replication solutions of Dell PowerStore. Even though replication between Dell PowerStores is possible, high latency connectivity is problematic."

"Dell PowerStore does not meet the needs of a small organization; Dell has Unity which meets the entry-level or SMB segment."

"Some areas of Dell PowerStore that could be improved include reporting features, such as performance reports, which are lacking compared to VMAX and PowerMax."

"The product can improve by offering AI-based functionalities to users...Dell PowerStore's throughput limit of the boxes can be improved."

"The customer support is slow and has room for improvement."

"The price is on the higher side."

"The UI should be a little more user-friendly to manage."

More Dell PowerStore cons

"The product’s ability to recover information and generate reports needs enhancement."

"HPE All-Flash Storage does not have snapshot immutability, which is something I need. This was a significant factor in my decision to switch from HPE to Dell PowerStore."

"The support, visibility, and reporting features must be improved."

"It might be expensive. If budgets are not a concern for any client, I recommend All-Flash."

"It might be expensive."

"The product is expensive. I rate the pricing a nine out of ten."

Pricing and Cost Advice

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"With VMware, we pay $300,000 annually."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"Our licensing fees are $500,000+ USD."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"Given its price, Pure is not the first option."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

More Pure FlashArray X NVMe pricing and cost advice

"The pricing structure and licensing model of Dell PowerStore are very good and I like it. We chose it because it was reasonably priced and met our requirements"

"The price of Dell PowerStore could improve. The price should be managed more compared to Huawei Dorado or IBM All-Flash series."

"We are happy with the pricing that we get from Dell."

"It is expensive compared to one of its competitors."

"The pricing is good. There's no need to pay for a license; it's all-inclusive."

"The price is high compared to the Tunisian market."

"We are currently using Dell PowerStore for our smaller storage and there is no competition for pricing."

"The solution’s pricing is always too high."

More Dell PowerStore pricing and cost advice

"The product is expensive. I rate the pricing a nine out of ten."

"The product is more expensive than one of its competitors."

"The product is not cheap."

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Computer Software Company

17%

Manufacturing Company

10%

Financial Services Firm

Government

Music Company

12%

Government

12%

Retailer

10%

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	41
Midsize Enterprise	27
Large Enterprise	61

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What do you think about Dell EMC PowerStore? Is it actually a new product?

PowerStore is flexible, scalable, simple, and performant with market-leading economics for a wide range of legacy and...

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How does Dell's EMC PowerStore compare with its EMC Unity XT?

Dell EMC PowerStore is a unified storage platform that has the added benefit of being scalable. The automated managem...

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What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

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What do you like most about HPE All-Flash Storage?

The solution is easily manageable.

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What is your experience regarding pricing and costs for HPE All-Flash Storage?

In my region, the pricing is good. We work with a local channel for HPE, which provides a good final price. The list ...

See all answers

What needs improvement with HPE All-Flash Storage?

There are some areas that could be improved in HPE All-Flash Storage. The performance could be enhanced, as it is cur...

See all answers

Comparisons

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 15% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 11% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 10% of the time

More Pure FlashArray X NVMe Competitors

HPE Alletra Storage vs Dell PowerStore

Compared 14% of the time

Dell Unity XT vs Dell PowerStore

Compared 12% of the time

Dell PowerVault vs Dell PowerStore

Compared 11% of the time

NetApp AFF vs Dell PowerStore

Compared 8% of the time

IBM FlashSystem vs Dell PowerStore

Compared 8% of the time

More Dell PowerStore Competitors

Hitachi VSP 5000 Series vs HPE All-Flash Storage

Compared 35% of the time

More HPE All-Flash Storage Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

October 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell PowerStore

October 2025

Download Dell PowerStore product report

Buyer's Guide

NVMe All-Flash Storage Arrays

October 2025

Download HPE All-Flash Storage product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

PowerStore

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell PowerStore is a scalable, high-performance platform supporting both modern and traditional workloads, enhancing IT operations with AI-driven automation and advanced data reduction features.

Designed for flexibility, Dell PowerStore integrates seamlessly with VMware, providing robust security and high IOPS. Users benefit from fast NVMe storage, intelligent data management, and scalable performance to handle diverse workload demands. However, improvements are needed in replication, enterprise functionalities, and UI complexity. Stability and support issues highlight the need for enhanced monitoring and pricing strategies.

What are the key features of Dell PowerStore?

Advanced Compression: Optimizes storage capacity effectively.
Data Deduplication: Reduces redundant data, improving efficiency.
Scalability: Easily adjusts to growing business needs.
VMware Integration: Enhances virtualization performance.
AI-Driven Management: Simplifies IT operations.
NVMe Storage: Provides fast, reliable access to data.
Robust Security: Ensures data protection.

What benefits does Dell PowerStore offer?

High Performance: Supports demanding applications with high IOPS.
Flexible Design: Adapts to changing workload requirements.
Cost Efficiency: Promotes ROI through data reduction and scaling.
Enhanced Management: Streamlines operations with AI and integrations.
Improved Data Handling: Efficiently manages databases and storage.

In industries like finance, healthcare, and IT, Dell PowerStore is critical for VMware virtualization, high-performance databases, and backup storage. It supports hosting virtual machines, mirroring storage, and handling SAP and Oracle databases effectively. Its role in hybrid and on-premises setups showcases its adaptability and integration capabilities for mission-critical tasks.

Dell Technologies

HPE All-Flash Storage provides high-performance, reliable storage solutions for enterprises, optimizing workflow efficiency with advanced data management capabilities and flexible scalability.

HPE All-Flash Storage is designed to enhance enterprise storage capabilities with reliable data solutions. It offers exceptional speed and efficiency, making it ideal for businesses requiring rapid data access and processing. Its architecture supports seamless integrations, catering to demanding workloads in diverse industries. With a focus on data reduction and compaction, HPE All-Flash Storage provides a robust environment for efficient and dependable data handling.

What are the valuable features of HPE All-Flash Storage?

Data Reduction: Minimizes storage use through efficient compression and deduplication.
Scalability: Easily expands to accommodate growing data requirements.
Integration: Seamlessly integrates with existing IT infrastructure.
Performance: Ensures rapid data processing and retrieval speeds.
Reliability: Provides consistent uptime and data availability.

What benefits or ROI should users look for?

Cost Efficiency: Reduces overall storage costs with improved data management.
Business Agility: Enables quicker response to market changes with faster data processing.
Operational Efficiency: Decreases downtime with reliable infrastructure.
Scalable Investment: Invests in scalable technology for future growth.

HPE All-Flash Storage is widely implemented in sectors like finance for real-time transaction processing, healthcare for managing large patient data systems, and retail to enhance customer data analytics. Its adaptability makes it a valuable asset in tech-dependent fields.

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Buyer's Guide

Dell PowerStore vs. HPE All-Flash Storage

September 2025

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