Dell Unity XT vs Hitachi Virtual Storage Platform comparison

Dell Unity XT vs. Hitachi Virtual Storage Platform

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of April 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.9% compared to the previous year. The mindshare of Dell Unity XT is 7.8%, down from 10.1% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.1%, up from 3.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Syed Habib

Head of Infrastructure Security (S.A.V.P) at EXIM Bank Ltd

Efficient data replication and fast IOPS have improved operational performance

Dell and a partner jointly implemented this solution in Auvink. We installed the Flash, which makes our IO operations fast and efficient. Replication is available, allowing us to replicate data simultaneously from one site to another. All-flash technology and vTXT enhance speed, and the IOPS are faster. The cache's IOPS are much better. Snapshots provide a unique feature for testing and make management more comfortable and easy. The platform is multi-supported and certification is more convenient and easy to manage.

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Ozair Amin

Sales Manager - Infrastructure at Synergy Computers

A robust and dependable product that ensures a 100 percent data availability guarantee

We don't encounter any challenges in selling these Hitachi VSPs to our customers. These products boast an exceptionally robust architecture, making them highly reliable. This reliability is the key reason behind our lack of challenges. However, when we delve into the realm of competition, particularly in the unified storage sector, we do face certain challenges. This is primarily due to the usage of gateways in their storage solutions by some competitors. Unlike other competitors such as NetApp and Huawei, who do not employ gateways, we contend with challenges related to these gateways within the context of unified products. Many customers have been utilizing Hitachi Vantara for several years, relying on its storage capabilities. They appreciate its reliable roadmaps, which facilitate long-term planning. This makes it an effortless choice for customers to opt for Hitachi Vantara, as the product seamlessly accommodates updates and future changes. The key focal point of the Hitachi Vantara roadmap for our clients is centered around future upgrades. Typically, customers undergo tech refresh cycles approximately every five years. Consequently, when they embark on a tech refresh initiative, they tend to prioritize options that facilitate a smooth transition of data to alternative storage solutions. In this context, Hitachi Vantara leverages its external storage virtualization platform to ensure a seamless data migration process. This approach proves to be highly advantageous for our customers, and it stands as a primary reason for their choice to engage with Hitachi Vantara's offerings. Our customers are highly satisfied with their choice to acquire Hitachi products and services. I have not observed any of our customers shifting away from the Hitachi brand. I would recommend Hitachi Vantara 100 percent of the time to others. There are tools that assist us in accessing the IOPS per second and latencies of Hitachi Vantara systems. One such tool is the CPK tool, accessible through the Hitachi Vantara portal. Whenever we configure a product and a customer requests information about the IOPS and latencies, we can provide them with a report from the portal. This report includes details about reads, writes, IOPS, and sequential operations, offering a comprehensive overview of the IOPS performance that Hitachi Vantara offers. The combination of low latency and high performance has consistently assisted customers in improving their production and enhancing their working experience. It also aids them in easily managing the product, giving them time to expand their knowledge and plan for the future, rather than dealing with storage-related issues. The cost comparison of IOPS between our solutions and those of competitors is favorable at present, but this wasn't always the case. In the Pakistani market, Huawei used to be highly competitive. However, our current partnership with Hitachi has allowed us to pose a strong challenge to Huawei. Additionally, when considering products from NetApp, EMC, and even IBM, Hitachi remains highly competitive. Hitachi offers flexible media options to support the consolidation of multiple uses within the same platform which is important to our customers. Most of our customers utilize Unified Storage, employing a two-tier storage approach that includes both NVMe and SSDs. However, current trends indicate a shift in customer preferences towards NVMe over SAAS or SSDs due to the heightened reliability and increased cost-effectiveness of NVMe technology. This transition is driving many customers to adopt a comprehensive NVMe solution. Nonetheless, a substantial number of large customers still adhere to the two-tier storage model. For their primary tier, they employ NVMe drives, while for the secondary tier, they opt for NFS drives or a SAAS-based large-scale service. The integration of various use cases into a unified platform to facilitate the transformation of data into business insights is highly valuable. We receive input from our customers regarding their workloads. Based on the nature of these workloads and their intended use for storage – whether for ERP solutions, archives, or backup purposes – we recommend the appropriate storage type. These steps outline our process for evaluating the intended storage workload. Following this workload assessment, we suggest either NAS Unified Storage or Document Storage solutions. In the portal, there is a tool that enables us to calculate Hitachi's guaranteed effective capacity. It is quite straightforward for customers to comprehend and identify the effective capacity ratio. This is because many customers in Pakistan are already familiar with and using effective capacity ratios. Explaining the concept of effective capacity to customers is not a challenging task. Customers typically appreciate the Hitachi Virtual Storage Platform due to its efficiency, easy product manageability, and product reliability, all of which offer significant benefits to the customers. This is crucial, especially in sectors like banking, where any breach or downtime could lead to substantial losses for customers. The uninterrupted operation of storage is paramount. This substantial benefit not only ensures customer satisfaction but also underscores the value derived from data utilization. Hitachi's adaptive data reduction technology assists in decreasing our client's storage footprint by around 50 percent. The majority of our customers were using storage from various vendors. We consolidated this storage into a single system using Hitachi Vantara.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."

"I appreciate the performance."

"On a scale of one to ten, I rate Pure FlashArray as ten."

"It has good, reliable, fast storage."

"One of the best features is the support, which is excellent."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

More Pure FlashArray X NVMe pros

"The most valuable feature is the performance. It's still an all-flash array at a good price point."

"It is scalable. We can add additional tools if we need to expand it."

"Stable data storage platform which promotes ease of management through its multi-cloud support. Remote support provided to users to address issues is very good."

"The most valuable feature is the dynamic cache of this product. It is very important. We have the physical cache and we can boost this cache using disks. All the products are mainly flash now and this is one of the main characteristics which our customers like."

"When I have an issue and need technical support, I reach out to them either through chat or by submitting a service request, and the response is good."

"After migration to Unity 300F, we were able to put more DBs on flash, reducing latency. The results were visible in the front-end systems, and all users noticed the improvement."

"We use the solution for site recovery manager, DR, and endpoint penetration."

"The performance combined with the gig-per-dollar value is a combination that is superior to other storage options."

More Dell Unity XT pros

"The product provides a good storage space."

"The most valuable feature is that you can use it with all deployment models."

"I am happy about the storage system and availability."

"Data optimization, compression, and deduplication are the most important features for us."

"It's a state of the art solution in storage systems. High-availability and performance are the strongest aspects of these machines."

"This is a good product with high capabilities and high reliability."

"Hitachi's technical support is perfect."

"The most valuable features are external storage virtualization and the 100 percent data guaranteed availability."

More Hitachi Virtual Storage Platform pros

Cons

"The tool's pricing is higher than competitors."

"It is on the expensive side."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

More Pure FlashArray X NVMe cons

"It would be great if the solution could integrate an NVMe disk."

"The pricing is a bit higher than expected, and this is an area where I see room for improvement."

"Dell Unity XT’s price needs improvement."

"The EMC VNX Virtual Data Mover (VDM) software needs more improvement."

"The solution should include a free process in the HPE portal that uses serial numbers to verify that hardware is genuine."

"I would like them to continue to build on the solution and expand on the functionality, like replication."

"Dell Unity XT could add a unit-to-unit replication. We haven't seen that because we don't have an additional one to test. However, it is not an improvement, but something that we would like to have visibility on how it's done or how it works."

"It isn't easy to find trusted partners for the product. The solution has issues with mid-level storage and does not come with enterprise storage."

More Dell Unity XT cons

"It seemed like every time we turned around it was a statement of work and we'd have to pay for something that our previous vendors would not have billed us for."

"The life-cycle of the Hitachi Virtual Storage Platform G Series is too short. We only had approximately four or five years out of the solution before it was rendered its end of life."

"If they had a certain approach to layered storage, it would be better. For example, adaption to the browser, or having a centralized console."

"The Hitachi Virtual Storage Platform faces challenges when it comes to features like deduplication and compression. Enabling these features can lead to processor overload, resulting in performance degradation, especially under high loads."

"At the moment, I don't see any room for improvement in Hitachi Virtual Storage Platform G Series because my experience with the product is very good. The software is okay and you can manage the storage well. What I'd like to see in the next release of Hitachi Virtual Storage Platform G Series is for it to be a real NAS solution because right now, you need to use a Hitachi converter called HNAS which makes the process a little bit more expensive. In my opinion, Hitachi should look into the possibility of unifying the HNAS into full storage, meaning that the HNAS should be integrated into the Hitachi Virtual Storage Platform G Series."

"The embedded management for installation feature has neither simplified nor complicated the management process, therefore, there is room for improvement."

"In the next version I would like to see more intelligence."

"There is a drawback related to Hitachi's configuration flexibility. The Hitachi storage platform solution is not flexible. That means that both the Hitachi and the partner presale guys have to do a lot of work to design a solution."

More Hitachi Virtual Storage Platform cons

Pricing and Cost Advice

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"The product is expensive."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"Given its price, Pure is not the first option."

"We pay approximately $50,000 USD per year in licensing fees."

"The licensing is on a yearly basis."

"Our licensing fees are $500,000+ USD."

More Pure FlashArray X NVMe pricing and cost advice

"As far as licensing goes, I love how VMware works with Dell EMC Unity. It's great. They work hand in hand. They have made it so simple."

"Most licenses for the solution are free but upgrades are available when adding additional software or storage."

"This solution is a good price for what you get."

"Its biggest valuable feature is its price point for the amount of storage and performance you get. It's a sweet spot. It's cheaper than the other SANs out there, but performs well enough. It fits that nice, middle-ground portfolio."

"The price is up a little bit from what we used to pay so I'm hoping that it's a little bit of a better system than the VNXe was. But I still think it's a good value. It's new, so I'm sure there's room for the pricing to drop."

"The pricing of Dell Unity XT is good."

"The only improvement would be a lower cost per unit/disks, however on the whole we are very pleased with this product."

"From a pricing perspective, this solution is comparable to others on the market."

More Dell Unity XT pricing and cost advice

"The main difference between Hitachi and other vendors is the cost. At the time that we bought the solution, it was the best option but the price, compared to other vendors, is a little high."

"When you are looking for high-end solutions such as this, price is less important than stability and availability."

"Our main issue with the Hitachi G-Series is what we consider to be an archaic software licensing scheme and high maintenance costs."

"It is cheap. It is not very expensive. If you decide to expand the system, the cost is pretty low as compared to other vendors, such as Dell."

"It is a little expensive."

"I find Hitachi to be cheaper by five to ten percent when compared to Dell and HP's costs, but the features in Dell are better than Hitachi Virtual Storage Platform."

"The costs were primarily in line with every other vendor at the time."

"Architecture-wise, it's actually at a competitive price point. It is not cheap."

More Hitachi Virtual Storage Platform pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Educational Organization

69%

Computer Software Company

Manufacturing Company

Government

Computer Software Company

20%

Financial Services Firm

19%

Government

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?

I saw that you have doubts about what you chose. I have a lot of experience with the constructor, honestly I can reco...

What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?

They’re both great solutions and I’ve used both. EMC is being VERY aggressive on pricing which may be the undoing of...

What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?

First of all the decision should be taken looking at similar products in terms of capacity and performance. I will sh...

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

For NVMe storage, the pricing is reasonable compared to competitors in India. However, for entry-level SAN storage or...

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

What needs improvement with Hitachi Virtual Storage Platform E990?

The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Plat...

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Comparisons

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IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 7% of the time

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Dell PowerStore vs Dell Unity XT

Compared 39% of the time

NetApp AFF vs Dell Unity XT

Compared 11% of the time

HPE Nimble Storage vs Dell Unity XT

Compared 5% of the time

Pure Storage FlashArray vs Dell Unity XT

Compared 5% of the time

Lenovo ThinkSystem DM Series vs Dell Unity XT

Compared 3% of the time

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Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 15% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 12% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 7% of the time

Pure Storage FlashArray vs Hitachi Virtual Storage Platform

Compared 5% of the time

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Product Reports

Download Pure FlashArray X NVMe product report

Pure FlashArray X NVMe

March 2025

Dell Unity XT

Download Dell Unity XT product report

Hitachi Virtual Storage Platform

Download Hitachi Virtual Storage Platform product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

EMC Unity, Dell EMC Unity

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell EMC Unity XT is one of the best all-flash storage arrays on the market today. Dell EMC Unity XT arrays are designed for performance, optimized for efficiency, and built for a multi-cloud world. In addition, they support digital transformation, enabling businesses to reach the full potential of their data capital quickly and easily. Dell EMC Unity’s All-Flash and Hybrid Flash storage platforms provide the performance, efficiency, enterprise-class software, and virtualization integrations required for running a wide range of virtualized applications.

Dell EMC Unity XT Features

Dell EMC Unity XT has many valuable key features, including:

Unified storage flexibility: With Dell EMC Unity XT you can consolidate separate storage platforms into a single Unity XT unified storage system via a simple and intuitive (HTML5) management GUI that also connects you to CloudIQ.
All-inclusive data protection: Dell EMC Unity XT offers a reliable way to protect application data with all-inclusive data protection services, including snapshots, data-at-rest drive encryption, replication, thin clones, and dynamic pools.
Software-defined solutions: Dell EMC Unity XT provides software-defined storage and HA for on-prem and in the cloud solutions.
Multi-cloud alignment: With Dell EMC Unity XT you have the ability to build and manage an effective data-first multi-cloud strategy. It allows you to consolidate public and private cloud resources that align with your business goals.
Metro node: This feature enables automated business continuity with zero RPO and RTO. It also provides greater flexibility through multi-platform support and replication to any array and has zero performance impact on the storage array.
Scalable file system: Dell EMC Unity XT is built with a robust 256TBu file system. The UFS64 file system includes up to 256 independent VMDK clones, 16 thin clones, space efficient snapshots with a simple space reclaim and low IO impact, file system shrink that can reclaim free blocks, simplified Quotas for User, and much more.
DevOps integrations: Dell EMC Unity XT supports the Container Storage Interface (CSI) plugin to run Kubernetes workloads.

Dell EMC Unity XT Benefits

Some of the benefits of using Dell EMC Unity XT include:

High-speed data access
Low latency
Dual-active controller architecture
Multi-cloud
Intuitive user interface
Cost efficient
Solid performance

Reviews from Real Users

Below are some reviews and helpful feedback written by Dell EMC Unity XT users.

A Systems Engineering Manager at a manufacturing company says, "It is definitely one of the most robust, solid, well-performing products that I have dealt with. It is set it and forget it, which is pretty amazing." He also mentions, “We can do both block and file storage on one unit without purchasing a separate device.”

Peter S., Senior Technical Specialist at a healthcare company, states, “The most valuable feature is reliability. At the end of the day, it just runs. This solution is easy to work with and easy to maintain.”

PeerSpot user Melvin T., Senior Systems Engineer at Prosperity Bank, explains that the solution is “easy to use and we can add LUNs or space without interruption to end-users. We're able to access it from just about anywhere, as long as we have access to a browser. That feature is really neat because sometimes we will go to a different data center or a different site, and if we need to access it to see a LUN or to see any type of storage, we can do that. That's one of the big takeaways with Unity."

Dell Technologies

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Draper, Rio Grande Pacific, Royal Victoria Regional Health Centre

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Dell Unity XT vs. Hitachi Virtual Storage Platform