Hitachi Virtual Storage Platform vs NetApp AFF comparison

Hitachi Vantara and NetApp are both solutions in the All-Flash Storage category. Hitachi Vantara is ranked #11 with an average rating of 8.2, while NetApp is ranked #2 with an average rating of 9.0. Hitachi Vantara holds a 3.1% mindshare in AFS, compared to NetApp’s 9.3% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 98% of NetApp users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

Hitachi Virtual Storage Platform and NetApp AFF are both high-performing storage solutions. NetApp AFF stands out due to its advanced features, while Hitachi Virtual Storage Platform is more competitive in pricing and support.

Features:Hitachi Virtual Storage Platform is noted for reliability, maintaining critical workloads, and robust performance. NetApp AFF excels in data management capabilities, integration with cloud platforms, and versatile data management.

Room for Improvement: Hitachi Virtual Storage Platform needs enhanced scalability, easier updates, and better system integration. NetApp AFF could improve cost efficiency, backup integration, and reduce total maintenance expenses.

Ease of Deployment and Customer Service: Hitachi Virtual Storage Platform faces challenges in initial setup yet offers commendable customer service. NetApp AFF has simpler deployment processes and efficient customer service, offering a more seamless experience.

Pricing and ROI: Hitachi Virtual Storage Platform is more economical with lower setup costs, providing a good return on investment. NetApp AFF, although pricier, offers significant ROI because of its advanced features and high performance.

To learn more, read our detailed Hitachi Virtual Storage Platform vs. NetApp AFF Report (Updated: April 2025).

Buyer's Guide

Hitachi Virtual Storage Platform vs. NetApp AFF

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of April 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.9% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.1%, up from 3.1% compared to the previous year. The mindshare of NetApp AFF is 9.3%, down from 9.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

Read full review

Ozair Amin

Sales Manager - Infrastructure at Synergy Computers

A robust and dependable product that ensures a 100 percent data availability guarantee

We don't encounter any challenges in selling these Hitachi VSPs to our customers. These products boast an exceptionally robust architecture, making them highly reliable. This reliability is the key reason behind our lack of challenges. However, when we delve into the realm of competition, particularly in the unified storage sector, we do face certain challenges. This is primarily due to the usage of gateways in their storage solutions by some competitors. Unlike other competitors such as NetApp and Huawei, who do not employ gateways, we contend with challenges related to these gateways within the context of unified products. Many customers have been utilizing Hitachi Vantara for several years, relying on its storage capabilities. They appreciate its reliable roadmaps, which facilitate long-term planning. This makes it an effortless choice for customers to opt for Hitachi Vantara, as the product seamlessly accommodates updates and future changes. The key focal point of the Hitachi Vantara roadmap for our clients is centered around future upgrades. Typically, customers undergo tech refresh cycles approximately every five years. Consequently, when they embark on a tech refresh initiative, they tend to prioritize options that facilitate a smooth transition of data to alternative storage solutions. In this context, Hitachi Vantara leverages its external storage virtualization platform to ensure a seamless data migration process. This approach proves to be highly advantageous for our customers, and it stands as a primary reason for their choice to engage with Hitachi Vantara's offerings. Our customers are highly satisfied with their choice to acquire Hitachi products and services. I have not observed any of our customers shifting away from the Hitachi brand. I would recommend Hitachi Vantara 100 percent of the time to others. There are tools that assist us in accessing the IOPS per second and latencies of Hitachi Vantara systems. One such tool is the CPK tool, accessible through the Hitachi Vantara portal. Whenever we configure a product and a customer requests information about the IOPS and latencies, we can provide them with a report from the portal. This report includes details about reads, writes, IOPS, and sequential operations, offering a comprehensive overview of the IOPS performance that Hitachi Vantara offers. The combination of low latency and high performance has consistently assisted customers in improving their production and enhancing their working experience. It also aids them in easily managing the product, giving them time to expand their knowledge and plan for the future, rather than dealing with storage-related issues. The cost comparison of IOPS between our solutions and those of competitors is favorable at present, but this wasn't always the case. In the Pakistani market, Huawei used to be highly competitive. However, our current partnership with Hitachi has allowed us to pose a strong challenge to Huawei. Additionally, when considering products from NetApp, EMC, and even IBM, Hitachi remains highly competitive. Hitachi offers flexible media options to support the consolidation of multiple uses within the same platform which is important to our customers. Most of our customers utilize Unified Storage, employing a two-tier storage approach that includes both NVMe and SSDs. However, current trends indicate a shift in customer preferences towards NVMe over SAAS or SSDs due to the heightened reliability and increased cost-effectiveness of NVMe technology. This transition is driving many customers to adopt a comprehensive NVMe solution. Nonetheless, a substantial number of large customers still adhere to the two-tier storage model. For their primary tier, they employ NVMe drives, while for the secondary tier, they opt for NFS drives or a SAAS-based large-scale service. The integration of various use cases into a unified platform to facilitate the transformation of data into business insights is highly valuable. We receive input from our customers regarding their workloads. Based on the nature of these workloads and their intended use for storage – whether for ERP solutions, archives, or backup purposes – we recommend the appropriate storage type. These steps outline our process for evaluating the intended storage workload. Following this workload assessment, we suggest either NAS Unified Storage or Document Storage solutions. In the portal, there is a tool that enables us to calculate Hitachi's guaranteed effective capacity. It is quite straightforward for customers to comprehend and identify the effective capacity ratio. This is because many customers in Pakistan are already familiar with and using effective capacity ratios. Explaining the concept of effective capacity to customers is not a challenging task. Customers typically appreciate the Hitachi Virtual Storage Platform due to its efficiency, easy product manageability, and product reliability, all of which offer significant benefits to the customers. This is crucial, especially in sectors like banking, where any breach or downtime could lead to substantial losses for customers. The uninterrupted operation of storage is paramount. This substantial benefit not only ensures customer satisfaction but also underscores the value derived from data utilization. Hitachi's adaptive data reduction technology assists in decreasing our client's storage footprint by around 50 percent. The majority of our customers were using storage from various vendors. We consolidated this storage into a single system using Hitachi Vantara.

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Anna Sofo

Commercial adviser at Personal Data S.r.l. Gruppo Project

Since switching, our clients have reported improved performance and reduced latency

I like NetApp AFF's deduplication. The solution's AutoSupport feature is efficient and effective because customers are notified of potential issues before they experience problems with NetApp. The support is sold based on metro clusters, so they guarantee the client's business continuity. NetApp has an Active IQ app that allows you to get information on your smartphone.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of this solution is reliability."

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"The most valuable feature of this solution is its ease of use."

"One of the best features is the support, which is excellent."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."

"The most valuable features of this solution are its ease of use and performance."

More Pure FlashArray X NVMe pros

"Hitachi's technical support is perfect."

"The valuable features for data management include deduplication and compression without performance impact, and the ability to virtualize old storage, making migration seamless."

"The performance is very good."

"The setup is very easy to manage and configure. The initial setup and takes one hour more or less."

"It is the most stable high-end solution in this area."

"It's best features are its reliability and stability."

"Storage is the most valuable feature."

"It is a very stable solution. Stability-wise, I rate the solution a ten out of ten."

More Hitachi Virtual Storage Platform pros

"I like how easy it is to discover an issue and either resolve that issue or fine-tune that app to premium support to find that resolution."

"Before, we didn't have standardized storage, so adopting the solution across our organization has allowed us the ability to provide data across all our sites and dramatically improve our backup and disaster."

"Over the years, the main features have been great, and the introduction of Snapshot has become really big."

"Using System Manager for green management or command line interface, we have a single point for managing the cluster. It is much easier to manage. It is very seamless. The product is robust and solid."

"I actually did major projects where we used NetApp storage for some government agencies, and we were able to keep the storage where the government or the customer is able to own the storage while using AWS as their computing. That part was helpful to the customer."

"Performance is excellent. In fact, it's so fast that we're not really even taxing it all that much."

"NetApp solutions are easy to maintain and upgrade."

"The ease of use, the SnapMirror capabilities, the cloning, and the efficiencies are all good features."

More NetApp AFF pros

Cons

"There are some challenges with data encryption and reduction."

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

"It feels more suitable for small and medium-sized businesses rather than enterprises."

"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

More Pure FlashArray X NVMe cons

"The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Platform, I find the management aspect not as good as their hardware."

"The user interface should be made simpler because it is difficult to manage."

"For the support windows to work, maybe they have to upgrade the firmware of the VSP. They changed the hardware or the disk. I don't know if it was the port blade they changed or a VM for a memory cache. Also, replacing the old target with the processor target would be fine. The old equipment is very easy to manage, and I don't have any bad commentary."

"There is a drawback related to Hitachi's configuration flexibility. The Hitachi storage platform solution is not flexible. That means that both the Hitachi and the partner presale guys have to do a lot of work to design a solution."

"In the next version I would like to see more intelligence."

"One improvement I am hoping for in the next release is unified storage."

"Hitachi should offer a distinct overview of the various storage choices."

"The installation procedure it a bit difficult, because it is a high-end solution. With this type of product, the original company is interested in doing the setup for customers in the area, but because of sanctions we were not able to get support in our area. We faced many issued trying to learn to run this product."

More Hitachi Virtual Storage Platform cons

"In terms of improvements, they could have a couple more things that are usually done through the command line."

"The upgrade process could be a lot quicker, but it's still good as it is. The failovers and things like that are harder than expected."

"The support documentation has room for improvement."

"The SRA stuff that intergrades with SRM is a problem point. It's a pain point. The support personnel aren't always knowledgeable on that product. At times, they are not even aware what product is supported and what is not, when one has been deprecated and there is a new one out, and what the bug fixes of the newer version are."

"I would like there to be a way to break out the 40 gig ports on them. We have a lot of 10 gigs in our environment. It is a big challenge breaking out the 40 gig coming out of the filer. It would be nice to have good old 10 gig ports again, or a card that has just 10 gig ports on it."

"NetApp could lower the price and offer a true cluster architecture. It's currently a 1.4 cluster, not a real 2.0 cluster."

"Offering the ability to actively write data on a single volume spanning multiple clusters is significant."

"Stability could be improved."

More NetApp AFF cons

Pricing and Cost Advice

"The licensing is on a yearly basis."

"The product is expensive."

"The support cost per array is about $20,000 a year for 24/7 support."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"With VMware, we pay $300,000 annually."

"We pay approximately $50,000 USD per year in licensing fees."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"As far as the licensing costs, everything is included in the license."

More Pure FlashArray X NVMe pricing and cost advice

"It is cheap. It is not very expensive. If you decide to expand the system, the cost is pretty low as compared to other vendors, such as Dell."

"In our company, we only pay towards the licensing charges associated with Forcepoint, as Hitachi is considered to be a third-party product for us."

"The price is good enough considering the performance, and we are satisfied."

"The main difference between Hitachi and other vendors is the cost. At the time that we bought the solution, it was the best option but the price, compared to other vendors, is a little high."

"The pricing is very competitive compared to other vendors. It really depends on the type of media we're using, like SaaS, SSP, or NVMe."

"The price of the solution is reasonable. However, I have not done extensive comparative research on the price. If you want to upgrade the size of the disc you will need to purchase a license that accounts for the size."

"I find Hitachi to be cheaper by five to ten percent when compared to Dell and HP's costs, but the features in Dell are better than Hitachi Virtual Storage Platform."

"A drawback of Hitachi storage systems is that they are expensive. The upfront cost is very high compared to others. But when you compare the IOPS at the same price, Hitachi gives you better business value..."

More Hitachi Virtual Storage Platform pricing and cost advice

"We would like it to be free."

"One of the reasons we like this solution is that all of the features are included with the one license."

"The price of the upgrading of the solution is high. I could buy a whole unit of All Flash FAS 300 with a shelf for around $285,000. Yet if I want to add one additional shelf, it'll cost me $275,000. So they want you to upgrade by replacing it. It's cheaper to buy a whole new unit than to just scale out. The upside is they last. AFF lasts us three or four years. So that's a good investment."

"With other options, you need to buy a couple of different products to achieve the same outcome."

"It depends on how you look at things, but they are in a higher price range."

"The list price of AFF is too expensive... they need to be careful with the pricing of the new NVMe disks. They are way too expensive."

"All features are included in the license, whereas with an EMC solution, you have to pay separately for extra terabytes."

"I do not deal with pricing, but the pricing of NetApp and Dell seems pretty close. NetApp support is cheaper than Dell support."

More NetApp AFF pricing and cost advice

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Comparison Review

it_user186357

Solutions Architect with 51-200 employees

Jan 28, 2015

NetApp vs. XtremIO

Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…

Read full review

Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Computer Software Company

20%

Financial Services Firm

19%

Government

Manufacturing Company

Educational Organization

70%

Computer Software Company

Manufacturing Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

See all answers

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

For NVMe storage, the pricing is reasonable compared to competitors in India. However, for entry-level SAN storage or...

See all answers

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

See all answers

What needs improvement with Hitachi Virtual Storage Platform E990?

The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Plat...

See all answers

What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?

Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...

See all answers

What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?

This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...

See all answers

What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?

The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 32% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 17% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 8% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 14% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 12% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 7% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 7% of the time

Dell Unity XT vs Hitachi Virtual Storage Platform

Compared 5% of the time

More Hitachi Virtual Storage Platform Competitors

Dell PowerStore vs NetApp AFF

Compared 16% of the time

NetApp ASA vs NetApp AFF

Compared 10% of the time

Lenovo ThinkSystem DM Series vs NetApp AFF

Compared 9% of the time

Dell Unity XT vs NetApp AFF

Compared 8% of the time

IBM FlashSystem vs NetApp AFF

Compared 4% of the time

More NetApp AFF Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

March 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Hitachi Virtual Storage Platform

April 2025

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Buyer's Guide

NetApp AFF

March 2025

Download NetApp AFF product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

The NetApp A-Series and C-Series are AFF storage arrays that deliver high performance, scalability, and simplified data management for a wide range of workloads. They are designed for organizations that need to improve the performance and agility of their applications, while also reducing costs and complexity.

NetApp A-Series and C-Series feature a scale-out architecture that can be scaled to meet the needs of your growing business. They also support a wide range of built-in data protection and data security features, including snapshots, replication, disaster recovery, and autonomous ransomware protection.

AFF A-Series all-flash systems deliver industry-leading performance, density, scalability, security, and network connectivity.

AFF C-Series systems are suited for large-capacity deployment as an affordable way to modernize your data center to all flash and also connect to the cloud.

NetApp AFF Benefits

Speed up your critical applications with lightning-fast end-to-end NVMe enterprise all-flash arrays.
Increase Performance: AFF A-Series systems deliver industry-leading performance proven by SPC-1 and SPEC SFS industry benchmarks, making them ideal for demanding, highly transactional applications such as Oracle, Microsoft SQL Server, MongoDB databases, VDI, and server virtualization.
Save up to 95% of rack space and up to 85% of power and cooling cost over hybrid flash storage.
Reduce cost with guaranteed storage efficiency.
Realize even greater savings by tiering cold data to the cloud easily.
Simplify Operations on premises or in the cloud: Eliminate fragmented and redundant toolsets and combine visibility and manageability of storage instances with data services in a unified control plane across the hybrid cloud.

NetApp AFF Features

Expand capacity with nondisruptive scaling in a cluster without silos or data migration.
Manage data with the ultimate flexibility of unified support across different storage media and protocols, on premises or in the cloud.
Scale performance with technology innovations of NVMe/FC and NVMe/TCP connectivity.
Safeguard your data with best-in-class data security, ransomware protection, multifactor admin access, secure multitenant shared storage, and in-flight and at-rest encryption.
Simplify backup and recovery with built-in application-consistent data protection.
Achieve business continuity and fast disaster recovery with zero data loss and zero downtime.
Scale out to 24 nodes, 367PB of effective capacity, and 4 million IOPS non-disruptively.

Reviews from Real Users

NetApp AFF stands out among its competitors for a number of reasons. Two major ones are its high performance and simplicity. PeerSpot users take note of the advantages of these features in their reviews:

PeerSpot user and Storage Administrator, Daniel Rúnar Friðþjófsson, comments “AFF has helped to simplify our infrastructure, while still getting very high performance for our business-critical applications. Having all these things working well on one solution is really good. We run this as the backbone for both Hyper-V and VMware as well as an archive location for Rubrik. So, it is great having one solution that can do it all.

Because of the ease of it all, you have a highly tunable, high-performance storage system that alleviates a lot of problems. With its ease of management, you can quickly get your work done and go onto the next thing on your list.”

Additionally, Mohan Reddy, Sr. Technology Architect at a Pharma/Biotech company comments on how “NetApp's ONTAP data management software has also made tasks simpler for us. There's no question about that. It has helped us run operations very quickly, saving us a lot of time. Before ONTAP, we used to spend a long time doing regular operations, but with the latest version of the tool, our day-to-day operations are much quicker and easier.”

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

DreamWorks Animation, FICO, Yahoo! Japan

Buyer's Guide

Hitachi Virtual Storage Platform vs. NetApp AFF

April 2025

Free Report: Hitachi Virtual Storage Platform vs. NetApp AFF

Find out what your peers are saying about Hitachi Virtual Storage Platform vs. NetApp AFF and other solutions. Updated: April 2025.

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