HPE Alletra Storage vs Hitachi Virtual Storage Platform comparison

HPE Alletra Storage vs. Hitachi Virtual Storage Platform

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of March 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.9% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.1%, up from 3.1% compared to the previous year. The mindshare of HPE Alletra Storage is 8.0%. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Ozair Amin

Sales Manager - Infrastructure at Synergy Computers

A robust and dependable product that ensures a 100 percent data availability guarantee

We don't encounter any challenges in selling these Hitachi VSPs to our customers. These products boast an exceptionally robust architecture, making them highly reliable. This reliability is the key reason behind our lack of challenges. However, when we delve into the realm of competition, particularly in the unified storage sector, we do face certain challenges. This is primarily due to the usage of gateways in their storage solutions by some competitors. Unlike other competitors such as NetApp and Huawei, who do not employ gateways, we contend with challenges related to these gateways within the context of unified products. Many customers have been utilizing Hitachi Vantara for several years, relying on its storage capabilities. They appreciate its reliable roadmaps, which facilitate long-term planning. This makes it an effortless choice for customers to opt for Hitachi Vantara, as the product seamlessly accommodates updates and future changes. The key focal point of the Hitachi Vantara roadmap for our clients is centered around future upgrades. Typically, customers undergo tech refresh cycles approximately every five years. Consequently, when they embark on a tech refresh initiative, they tend to prioritize options that facilitate a smooth transition of data to alternative storage solutions. In this context, Hitachi Vantara leverages its external storage virtualization platform to ensure a seamless data migration process. This approach proves to be highly advantageous for our customers, and it stands as a primary reason for their choice to engage with Hitachi Vantara's offerings. Our customers are highly satisfied with their choice to acquire Hitachi products and services. I have not observed any of our customers shifting away from the Hitachi brand. I would recommend Hitachi Vantara 100 percent of the time to others. There are tools that assist us in accessing the IOPS per second and latencies of Hitachi Vantara systems. One such tool is the CPK tool, accessible through the Hitachi Vantara portal. Whenever we configure a product and a customer requests information about the IOPS and latencies, we can provide them with a report from the portal. This report includes details about reads, writes, IOPS, and sequential operations, offering a comprehensive overview of the IOPS performance that Hitachi Vantara offers. The combination of low latency and high performance has consistently assisted customers in improving their production and enhancing their working experience. It also aids them in easily managing the product, giving them time to expand their knowledge and plan for the future, rather than dealing with storage-related issues. The cost comparison of IOPS between our solutions and those of competitors is favorable at present, but this wasn't always the case. In the Pakistani market, Huawei used to be highly competitive. However, our current partnership with Hitachi has allowed us to pose a strong challenge to Huawei. Additionally, when considering products from NetApp, EMC, and even IBM, Hitachi remains highly competitive. Hitachi offers flexible media options to support the consolidation of multiple uses within the same platform which is important to our customers. Most of our customers utilize Unified Storage, employing a two-tier storage approach that includes both NVMe and SSDs. However, current trends indicate a shift in customer preferences towards NVMe over SAAS or SSDs due to the heightened reliability and increased cost-effectiveness of NVMe technology. This transition is driving many customers to adopt a comprehensive NVMe solution. Nonetheless, a substantial number of large customers still adhere to the two-tier storage model. For their primary tier, they employ NVMe drives, while for the secondary tier, they opt for NFS drives or a SAAS-based large-scale service. The integration of various use cases into a unified platform to facilitate the transformation of data into business insights is highly valuable. We receive input from our customers regarding their workloads. Based on the nature of these workloads and their intended use for storage – whether for ERP solutions, archives, or backup purposes – we recommend the appropriate storage type. These steps outline our process for evaluating the intended storage workload. Following this workload assessment, we suggest either NAS Unified Storage or Document Storage solutions. In the portal, there is a tool that enables us to calculate Hitachi's guaranteed effective capacity. It is quite straightforward for customers to comprehend and identify the effective capacity ratio. This is because many customers in Pakistan are already familiar with and using effective capacity ratios. Explaining the concept of effective capacity to customers is not a challenging task. Customers typically appreciate the Hitachi Virtual Storage Platform due to its efficiency, easy product manageability, and product reliability, all of which offer significant benefits to the customers. This is crucial, especially in sectors like banking, where any breach or downtime could lead to substantial losses for customers. The uninterrupted operation of storage is paramount. This substantial benefit not only ensures customer satisfaction but also underscores the value derived from data utilization. Hitachi's adaptive data reduction technology assists in decreasing our client's storage footprint by around 50 percent. The majority of our customers were using storage from various vendors. We consolidated this storage into a single system using Hitachi Vantara.

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Lisa Whalen

System Engineer at University of Nebraska

Provides a cloud-like operation model on-prem for managing data infrastructure

I've always said I love that it's easy to use. At one point in time, we had a 3PAR. And with 3PAR, I always thought it was a little more difficult. There was so much more to maintaining it, setting it up, and everything. With the [HPE] Alletra [Storage], it's just easy. It's easy to provision space to use and to set up. InfoSight is invaluable to me. With it, I can just quickly go out there and see what is going on. Alletra provides a cloud-like operation model on-prem for managing data infrastructure. [HPE] Alletra [Storage] is very good for predicting problems and preventing them before they occur. InfoSight has really helped with that. I honestly don't have to look at it much. However, there's the alerting and everything that will tell us what's going on. That said, I check InfoSight every once in a while. [HPE Alletra Storage] reduced the time spent on storage provision. It's so much easier than the 3PAR. It's just so much easier. I don't spend time in there at all. The product improved our storage performance experience in terms of IOPS. Our end users that use the SAP environment were a little concerned at first. We said we were going to switch over from the 3PAR to the Alletra since they've always been more familiar with the 3PAR. However, when we moved them over, they noticed a performance increase.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"The most valuable feature of this solution is reliability."

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

"The most valuable features of this solution are its ease of use and performance."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"I appreciate the performance."

"It has benefited my organization because it has reduced time to insights."

More Pure FlashArray X NVMe pros

"The customer service and support are reasonably good. The environment I work in, there always remains an element of surprise, and there are restrictions. But Hitachi has good technical people."

"It's a state of the art solution in storage systems. High-availability and performance are the strongest aspects of these machines."

"The most valuable feature is that it has 'eight nines' availability, 99.999999 percent of the time. That is the main selling point."

"It's best features are its reliability and stability."

"The solution is very user-friendly in terms of maintenance and configuration. It's also possible to connect the solution to other storage management solutions."

"The valuable features for data management include deduplication and compression without performance impact, and the ability to virtualize old storage, making migration seamless."

"The most valuable feature is that you can use it with all deployment models."

"The most valuable features in Hitachi Virtual Storage Platform F Series are Shadowimage, easy to manage equipment, and upgrading the firewire is very simple."

More Hitachi Virtual Storage Platform pros

"It's really easy to use."

"One of the best benefits I can think of is that the support team is top-tier."

"The solution's most valuable features are reliable storage, speed, and performance."

"HPE Alletra Storage is 100% stable and is the best in the market, although slightly expensive."

"It is the simplicity of the deployment. They have unified all the features they have."

"HPE Alletra Storage helps simplify storage operations, integrating with vCenter."

"Alletra's performance has been very good."

"The most value aspect is the data reduction and compression."

More HPE Alletra Storage pros

Cons

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

"The software layer has to improve."

"Adding some functions to the product would be beneficial."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

"I would like to see replication and DR features in the next release of this solution."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

More Pure FlashArray X NVMe cons

"The installation procedure it a bit difficult, because it is a high-end solution. With this type of product, the original company is interested in doing the setup for customers in the area, but because of sanctions we were not able to get support in our area. We faced many issued trying to learn to run this product."

"We moved away from this product because we were looking for an all-flash solution, and with our G1500 at the time, perhaps two years ago, they were just proposing more of the same technology."

"In terms of ransomware, Pure Storage is probably a couple of steps ahead of Hitachi, but Hitachi does not rush in terms of features. They want to be really sure that the hardware works properly without any kind of problem in new environments, and the implementation or improvement does not affect the customer installation. They really want to make sure that customers are not affected in any way."

"In the next version I would like to see more intelligence."

"Hitachi Virtual Storage Platform's GUI or interface for storage and management is a little bit difficult compared to Primera and HPE storage products."

"One improvement I am hoping for in the next release is unified storage."

"The snapshot and clone operation functions can be made easier."

"The user experience is pretty bad in Hitachi. A lot of mandatory tasks take a long time to work through."

More Hitachi Virtual Storage Platform cons

"It could use improvement in correctly identifying and naming the systems. The solution keeps changing the names of everything. It's been hard to track."

"When you configure it, the system has to be connected to the Internet. Otherwise, you cannot configure it. That is the most difficult part. They need to have something that does not require a connection to the Internet."

"We had a good base with 3PAR, which we're replacing Alletra right now. However, the integration with DCCS could still use some work. It's in its infancy and needs more features."

"It's already being tied into GreenLake. However, my understanding is that the dashboards are now going to be a charge. That's concerning."

"Everything is performing well with no major problems or complaints and complete data protection. However, it could benefit from integrating an AI assistant module to streamline data migration between different vendor arrays in a more automated fashion."

"They are starting to add more blocking tools. It's lacking natively, however, they seem to be adding in more."

"HPE Alletra Storage is considered expensive compared to competitors like Dell and Huawei. Many times, we lose deals due to price even though it is the best solution in the market."

"I would say that maybe the user interface and experience could be improved."

More HPE Alletra Storage cons

Pricing and Cost Advice

"The support cost per array is about $20,000 a year for 24/7 support."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"The product is expensive."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"The licensing is on a yearly basis."

"As far as the licensing costs, everything is included in the license."

"We pay approximately $50,000 USD per year in licensing fees."

More Pure FlashArray X NVMe pricing and cost advice

"It is expensive as compared to other vendors, but its price is good if you are looking for stability, reliability, performance, and security."

"The price is good enough considering the performance, and we are satisfied."

"We pay for a support contract agreement."

"The costs were primarily in line with every other vendor at the time."

"This is an expensive solution."

"I find Hitachi to be cheaper by five to ten percent when compared to Dell and HP's costs, but the features in Dell are better than Hitachi Virtual Storage Platform."

"Architecture-wise, it's actually at a competitive price point. It is not cheap."

"Pricing could be better, because the cost is very high."

More Hitachi Virtual Storage Platform pricing and cost advice

"For us, its price is good."

"There is a license. HPE Alletra uses a cloud-based model."

"It is fairly priced. It is in line with industry standard pricing and cost models."

"It is reasonably priced."

"Overall, it was good. It had a good price per gigabyte."

"Its licensing is good. Pricing-wise, there can be a little bit more flexibility. It would help to have different sizes. However, it fits into the budget that we have, so we are happy."

"Its pricing is very competitive."

"The solution is expensive and can cost around five lakhs."

More HPE Alletra Storage pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Computer Software Company

20%

Financial Services Firm

19%

Government

Manufacturing Company

Computer Software Company

19%

Manufacturing Company

10%

Financial Services Firm

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

For NVMe storage, the pricing is reasonable compared to competitors in India. However, for entry-level SAN storage or...

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

What needs improvement with Hitachi Virtual Storage Platform E990?

The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Plat...

What do you like most about HPE Alletra?

It offers rich features and high speed for transferring data.

What is your experience regarding pricing and costs for HPE Alletra?

Scheduling a Proof of Concept to demonstrate ROI - Will be a well documented way to portray Alletra's performance, ju...

What needs improvement with HPE Alletra?

I would say that maybe the user interface and experience could be improved. There are a few areas where enhancements ...

Dell PowerStore vs Pure FlashArray X NVMe

Comparisons

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TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 16% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Nimble Storage vs Pure FlashArray X NVMe

Compared 5% of the time

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Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 14% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 12% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 7% of the time

Dell Unity XT vs Hitachi Virtual Storage Platform

Compared 6% of the time

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Dell PowerStore vs HPE Alletra Storage

Compared 29% of the time

HPE Primera vs HPE Alletra Storage

Compared 15% of the time

Pure Storage FlashArray vs HPE Alletra Storage

Compared 9% of the time

HPE 3PAR StoreServ vs HPE Alletra Storage

Compared 8% of the time

Lenovo ThinkSystem DE Series vs HPE Alletra Storage

Compared 2% of the time

More HPE Alletra Storage Competitors

Product Reports

Pure FlashArray X NVMe

Download Pure FlashArray X NVMe product report

Hitachi Virtual Storage Platform

Download Hitachi Virtual Storage Platform product report

HPE Alletra Storage

Download HPE Alletra Storage product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

HPE Alletra Storage is designed for high-performance virtualization, data centers, and hyper-converged infrastructures, supporting applications with block storage and databases across sectors like healthcare and finance.

HPE Alletra Storage excels in delivering low-latency, high-I/O operations and data reduction capabilities. It integrates seamlessly with VMware and vCenter, handling large SQL databases and multiple virtual machines efficiently. Its features, such as NVMe drives and predictive analytics with InfoSight, offer a streamlined management experience. However, users seek improvements in NVMe tier integration, a more compact chassis design, and better energy efficiency. The operational efficiency is increased by reducing data provisioning time and enhancing storage performance for complex environments.

What are the key features of HPE Alletra Storage?

Seamless vCenter Integration: Enhances virtualization management.
High IOPS NVMe Drives: Delivers high-speed and low-latency access.
Deduplication & Replication: Increases storage efficiency and protection.
Cloud-like Models: Simplifies operations with intuitive management.
InfoSight Analytics: Provides predictive diagnostics and proactive problem-solving.

What benefits and ROI can users expect?

Reduced Provisioning Time: Accelerates deployment processes.
100% Data Availability: Ensures uninterrupted access to data.
Simplified Management: Streamlines storage operations and enhances satisfaction.
Reliability and Performance: Supports demanding applications with reliable performance.

In healthcare and financial industries, HPE Alletra Storage supports the storage of sensitive data and operations of critical applications, facilitating quick access to information and maintaining high availability. However, users recommend improvements in training resources, energy efficiency, and integration with backup solutions like Veeam to enhance implementation efficiency and cost management.

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck

HPE Alletra Storage vs. Hitachi Virtual Storage Platform