HPE Alletra Storage vs Hitachi Virtual Storage Platform comparison

Hitachi Vantara and Hewlett Packard Enterprise are both solutions in the All-Flash Storage category. Hitachi Vantara is ranked #12 with an average rating of 8.1, while Hewlett Packard Enterprise is ranked #5 with an average rating of 9.1. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 97% of Hewlett Packard Enterprise users who would recommend it.

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Sep 18, 2024

Hitachi Virtual Storage Platform and HPE Alletra Storage are two leading storage solutions. HPE Alletra Storage generally outperforms Hitachi in terms of features due to its advanced capabilities.

Features: Hitachi Virtual Storage Platform is praised for its reliability, scalability, and performance enhancements. HPE Alletra Storage is noted for its agility, integration capabilities, and use of AI-driven insights.

Room for Improvement: Hitachi Virtual Storage Platform users have pointed out needs for better cloud integration and simplified management tools. HPE Alletra Storage users suggest improvements in documentation and initial configuration processes.

Ease of Deployment and Customer Service: Hitachi Virtual Storage Platform generally has a straightforward deployment process with commendable customer service. HPE Alletra Storage users experience a slightly more complex setup but benefit from attentive customer service.

Pricing and ROI: Hitachi Virtual Storage Platform offers competitive setup costs and delivers solid ROI. HPE Alletra Storage, while often reported as pricier, showcases a high ROI due to its comprehensive features, justifying the investment for many users.

To learn more, read our detailed HPE Alletra Storage vs. Hitachi Virtual Storage Platform Report (Updated: January 2025).

Buyer's Guide

HPE Alletra Storage vs. Hitachi Virtual Storage Platform

January 2025

Download the complete report

Helped 838,640 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

Read full review

Ozair Amin

Sales Manager - Infrastructure at Synergy Computers

A robust and dependable product that ensures a 100 percent data availability guarantee

We don't encounter any challenges in selling these Hitachi VSPs to our customers. These products boast an exceptionally robust architecture, making them highly reliable. This reliability is the key reason behind our lack of challenges. However, when we delve into the realm of competition, particularly in the unified storage sector, we do face certain challenges. This is primarily due to the usage of gateways in their storage solutions by some competitors. Unlike other competitors such as NetApp and Huawei, who do not employ gateways, we contend with challenges related to these gateways within the context of unified products. Many customers have been utilizing Hitachi Vantara for several years, relying on its storage capabilities. They appreciate its reliable roadmaps, which facilitate long-term planning. This makes it an effortless choice for customers to opt for Hitachi Vantara, as the product seamlessly accommodates updates and future changes. The key focal point of the Hitachi Vantara roadmap for our clients is centered around future upgrades. Typically, customers undergo tech refresh cycles approximately every five years. Consequently, when they embark on a tech refresh initiative, they tend to prioritize options that facilitate a smooth transition of data to alternative storage solutions. In this context, Hitachi Vantara leverages its external storage virtualization platform to ensure a seamless data migration process. This approach proves to be highly advantageous for our customers, and it stands as a primary reason for their choice to engage with Hitachi Vantara's offerings. Our customers are highly satisfied with their choice to acquire Hitachi products and services. I have not observed any of our customers shifting away from the Hitachi brand. I would recommend Hitachi Vantara 100 percent of the time to others. There are tools that assist us in accessing the IOPS per second and latencies of Hitachi Vantara systems. One such tool is the CPK tool, accessible through the Hitachi Vantara portal. Whenever we configure a product and a customer requests information about the IOPS and latencies, we can provide them with a report from the portal. This report includes details about reads, writes, IOPS, and sequential operations, offering a comprehensive overview of the IOPS performance that Hitachi Vantara offers. The combination of low latency and high performance has consistently assisted customers in improving their production and enhancing their working experience. It also aids them in easily managing the product, giving them time to expand their knowledge and plan for the future, rather than dealing with storage-related issues. The cost comparison of IOPS between our solutions and those of competitors is favorable at present, but this wasn't always the case. In the Pakistani market, Huawei used to be highly competitive. However, our current partnership with Hitachi has allowed us to pose a strong challenge to Huawei. Additionally, when considering products from NetApp, EMC, and even IBM, Hitachi remains highly competitive. Hitachi offers flexible media options to support the consolidation of multiple uses within the same platform which is important to our customers. Most of our customers utilize Unified Storage, employing a two-tier storage approach that includes both NVMe and SSDs. However, current trends indicate a shift in customer preferences towards NVMe over SAAS or SSDs due to the heightened reliability and increased cost-effectiveness of NVMe technology. This transition is driving many customers to adopt a comprehensive NVMe solution. Nonetheless, a substantial number of large customers still adhere to the two-tier storage model. For their primary tier, they employ NVMe drives, while for the secondary tier, they opt for NFS drives or a SAAS-based large-scale service. The integration of various use cases into a unified platform to facilitate the transformation of data into business insights is highly valuable. We receive input from our customers regarding their workloads. Based on the nature of these workloads and their intended use for storage – whether for ERP solutions, archives, or backup purposes – we recommend the appropriate storage type. These steps outline our process for evaluating the intended storage workload. Following this workload assessment, we suggest either NAS Unified Storage or Document Storage solutions. In the portal, there is a tool that enables us to calculate Hitachi's guaranteed effective capacity. It is quite straightforward for customers to comprehend and identify the effective capacity ratio. This is because many customers in Pakistan are already familiar with and using effective capacity ratios. Explaining the concept of effective capacity to customers is not a challenging task. Customers typically appreciate the Hitachi Virtual Storage Platform due to its efficiency, easy product manageability, and product reliability, all of which offer significant benefits to the customers. This is crucial, especially in sectors like banking, where any breach or downtime could lead to substantial losses for customers. The uninterrupted operation of storage is paramount. This substantial benefit not only ensures customer satisfaction but also underscores the value derived from data utilization. Hitachi's adaptive data reduction technology assists in decreasing our client's storage footprint by around 50 percent. The majority of our customers were using storage from various vendors. We consolidated this storage into a single system using Hitachi Vantara.

Read full review

Lisa Whalen

System Engineer at University of Nebraska

Provides a cloud-like operation model on-prem for managing data infrastructure

I've always said I love that it's easy to use. At one point in time, we had a 3PAR. And with 3PAR, I always thought it was a little more difficult. There was so much more to maintaining it, setting it up, and everything. With the [HPE] Alletra [Storage], it's just easy. It's easy to provision space to use and to set up. InfoSight is invaluable to me. With it, I can just quickly go out there and see what is going on. Alletra provides a cloud-like operation model on-prem for managing data infrastructure. [HPE] Alletra [Storage] is very good for predicting problems and preventing them before they occur. InfoSight has really helped with that. I honestly don't have to look at it much. However, there's the alerting and everything that will tell us what's going on. That said, I check InfoSight every once in a while. [HPE Alletra Storage] reduced the time spent on storage provision. It's so much easier than the 3PAR. It's just so much easier. I don't spend time in there at all. The product improved our storage performance experience in terms of IOPS. Our end users that use the SAP environment were a little concerned at first. We said we were going to switch over from the 3PAR to the Alletra since they've always been more familiar with the 3PAR. However, when we moved them over, they noticed a performance increase.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It has good, reliable, fast storage."

"Everything, especially the VMs inside, is pretty fast."

"The database workloads are pretty fast because I frequently move data from here to there."

"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."

"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."

"On a scale of one to ten, I rate Pure FlashArray as ten."

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

More Pure FlashArray X NVMe pros

"The deduplication is useful for us because we don't have that much money for our lab infrastructure. Deduplication means we have more storage available. And the IOPS are really fast."

"The feature I like best is the stability of the hardware."

"The product provides a good storage space."

"The performance was decent."

"It is a very stable solution. Stability-wise, I rate the solution a ten out of ten."

"Its resilience is the most valuable."

"The most valuable feature is that you can use it with all deployment models."

"Hitachi's technical support is perfect."

More Hitachi Virtual Storage Platform pros

"Clients like the insights tools within the solution that came from Nimble and were pulled in."

"The reliability is very good."

"InfoSight is invaluable to me. With it, I can just quickly go out there and see what is going on."

"One of the best benefits I can think of is that the support team is top-tier."

"Alletra has helped us improve our storage performance."

"It's good for preventing problems before they occur."

"It is the simplicity of the deployment. They have unified all the features they have."

"Since we've implemented the solution, we've had zero downtime on the arrays."

More HPE Alletra Storage pros

Cons

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"I'd like to see the product implement active replication for vehicles such as VMware."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"In the future, I would like to see integration with enterprise backup systems."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

More Pure FlashArray X NVMe cons

"The initial setup was difficult, as we don't have access to assistance. We had some issues around configuration. We needed to know things like what kind of rate is the best, or what kind of replication is ideal. We had to seek out answers online to get the information we needed."

"In the next version I would like to see more intelligence."

"For mission critical issues the performance is low."

"In terms of ransomware, Pure Storage is probably a couple of steps ahead of Hitachi, but Hitachi does not rush in terms of features. They want to be really sure that the hardware works properly without any kind of problem in new environments, and the implementation or improvement does not affect the customer installation. They really want to make sure that customers are not affected in any way."

"The solution is stable. However, there have been some software crashes where we had to restart the system. They could improve the hardware to prevent this type of issue."

"The complex setup, ease of use, and snapshot operations of this product need to be improved."

"The Hitachi Virtual Storage Platform faces challenges when it comes to features like deduplication and compression. Enabling these features can lead to processor overload, resulting in performance degradation, especially under high loads."

"Hitachi should offer a distinct overview of the various storage choices."

More Hitachi Virtual Storage Platform cons

"We had some issues while installing it on our servers. It required more resources while cross-checking. So, the initial setup process could be better."

"They have a new update coming out that I'm going to be using as far as lack of snapshots. I'm going to put that into place as soon as I upgrade to the new version."

"They are definitely going to start pushing more on MP for files. This was an area where HPE was not very strong, but now, with Alletra MP, it is going to be very strong. Most importantly, there is going to be the flexibility of moving compute and storage on Alletra MP. This flexibility will be very good."

"Some of the upgrades can take a while to come through. The release cadence of versions is a little bit slow."

"Moving from Nimble to Alletra was a little difficult."

"It would be great if it cost less."

"We haven't had any issues with the solution so far."

"There can be more visibility and statistics for the customers to see. The customers would love to see AI."

More HPE Alletra Storage cons

Pricing and Cost Advice

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"Our licensing fees are $500,000+ USD."

"The product is expensive."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"As far as the licensing costs, everything is included in the license."

"The support cost per array is about $20,000 a year for 24/7 support."

More Pure FlashArray X NVMe pricing and cost advice

"The product is reasonably priced."

"Architecture-wise, it's actually at a competitive price point. It is not cheap."

"The cost price of this product is better than its competitors."

"The costs were primarily in line with every other vendor at the time."

"I would rate the solution's pricing at around eight or nine on a scale of one to ten. While the solution may be priced higher than some competitors, we prioritize the quality and durability of the storage."

"When you are looking for high-end solutions such as this, price is less important than stability and availability."

"Hitachi VSP's pricing is good compared to other brands."

"It is cheap. It is not very expensive. If you decide to expand the system, the cost is pretty low as compared to other vendors, such as Dell."

More Hitachi Virtual Storage Platform pricing and cost advice

"It is reasonably priced."

"So far, so good."

"Its licensing is good. Pricing-wise, there can be a little bit more flexibility. It would help to have different sizes. However, it fits into the budget that we have, so we are happy."

"The solution is expensive and can cost around five lakhs."

"Overall, it was good. It had a good price per gigabyte."

"It is fairly priced. It is in line with industry standard pricing and cost models."

"For us, its price is good."

"There is a license. HPE Alletra uses a cloud-based model."

More HPE Alletra Storage pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which All-Flash Storage solutions are best for your needs.

See recommendations

838,640 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

15%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Computer Software Company

20%

Financial Services Firm

19%

Manufacturing Company

Government

Computer Software Company

19%

Manufacturing Company

10%

Financial Services Firm

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

See all answers

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

For NVMe storage, the pricing is reasonable compared to competitors in India. However, for entry-level SAN storage or...

See all answers

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

See all answers

What needs improvement with Hitachi Virtual Storage Platform E990?

Hitachi should work on unified storage for the SMB market and entry-level NAS storage, similar to what HP or Dell off...

See all answers

What do you like most about HPE Alletra?

It offers rich features and high speed for transferring data.

See all answers

What is your experience regarding pricing and costs for HPE Alletra?

We work with a vendor partner, and he offers us good service and pricing. Some vendor partners are not so effective.

See all answers

What needs improvement with HPE Alletra?

More training videos would help. We could learn some best practices. Sometimes, people may not follow the best practi...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 33% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 15% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 13% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 13% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 7% of the time

Dell Unity XT vs Hitachi Virtual Storage Platform

Compared 6% of the time

More Hitachi Virtual Storage Platform Competitors

Dell PowerStore vs HPE Alletra Storage

Compared 29% of the time

HPE Primera vs HPE Alletra Storage

Compared 16% of the time

Pure Storage FlashArray vs HPE Alletra Storage

Compared 8% of the time

HPE 3PAR StoreServ vs HPE Alletra Storage

Compared 8% of the time

Lenovo ThinkSystem DE Series vs HPE Alletra Storage

Compared 2% of the time

More HPE Alletra Storage Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

February 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Hitachi Virtual Storage Platform

February 2025

Download Hitachi Virtual Storage Platform product report

Buyer's Guide

HPE Alletra Storage

February 2025

Download HPE Alletra Storage product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

HPE Alletra Storage is designed for high-performance virtualization, data centers, and hyper-converged infrastructures, supporting applications with block storage and databases across sectors like healthcare and finance.

HPE Alletra Storage excels in delivering low-latency, high-I/O operations and data reduction capabilities. It integrates seamlessly with VMware and vCenter, handling large SQL databases and multiple virtual machines efficiently. Its features, such as NVMe drives and predictive analytics with InfoSight, offer a streamlined management experience. However, users seek improvements in NVMe tier integration, a more compact chassis design, and better energy efficiency. The operational efficiency is increased by reducing data provisioning time and enhancing storage performance for complex environments.

What are the key features of HPE Alletra Storage?

Seamless vCenter Integration: Enhances virtualization management.
High IOPS NVMe Drives: Delivers high-speed and low-latency access.
Deduplication & Replication: Increases storage efficiency and protection.
Cloud-like Models: Simplifies operations with intuitive management.
InfoSight Analytics: Provides predictive diagnostics and proactive problem-solving.

What benefits and ROI can users expect?

Reduced Provisioning Time: Accelerates deployment processes.
100% Data Availability: Ensures uninterrupted access to data.
Simplified Management: Streamlines storage operations and enhances satisfaction.
Reliability and Performance: Supports demanding applications with reliable performance.

In healthcare and financial industries, HPE Alletra Storage supports the storage of sensitive data and operations of critical applications, facilitating quick access to information and maintaining high availability. However, users recommend improvements in training resources, energy efficiency, and integration with backup solutions like Veeam to enhance implementation efficiency and cost management.

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck

Buyer's Guide

HPE Alletra Storage vs. Hitachi Virtual Storage Platform

January 2025

Free Report: HPE Alletra Storage vs. Hitachi Virtual Storage Platform

Find out what your peers are saying about HPE Alletra Storage vs. Hitachi Virtual Storage Platform and other solutions. Updated: January 2025.

DOWNLOAD NOW

838,640 professionals have used our research since 2012.

See our HPE Alletra Storage vs. Hitachi Virtual Storage Platform report.

See our list of best All-Flash Storage vendors.

We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.