HPE Alletra Storage vs Hitachi Virtual Storage Platform comparison

HPE Alletra Storage vs. Hitachi Virtual Storage Platform

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

1.0

Organizations reduced costs and improved performance with Pure FlashArray X NVMe, achieving quick ROI and efficient resource management.

Sentiment score

6.2

Users find Hitachi Virtual Storage Platform valuable, citing long-term benefits, competitive costs, financial gains, and improved performance.

Sentiment score

5.7

Many organizations found HPE Alletra Storage cost-effective, easy to manage, reliable, and beneficial for efficiency and performance improvements.

If you wait more than seven years to buy another one, you get a return on your investment.

For more quotes and insights, download the Pure FlashArray X NVMe report

Sales Manager at Multicomputos PR

While performance, security, and financial aspects of Hitachi Virtual Storage Platform are satisfactory, I am unsure about the exact return on investment.

Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

For more quotes and insights, download the Hitachi Virtual Storage Platform report

For anyone new to the company, it is very easy to understand what is going on, how to manage, how to get access and know what it is doing.

Fernando Hortal

CTO & Presales Manager at Pleiades Tecnologia

Uptime is ROI.

reviewer2506134

Network System Analyst at a government with 5,001-10,000 employees

With Alletra, it downloads the software, and you just hit the button, and go.

Lisa Whalen

System Engineer at University of Nebraska

For more quotes and insights, download the HPE Alletra Storage report

Customer Service

Sentiment score

7.1

Pure FlashArray X NVMe's technical support is praised for responsiveness, despite occasional follow-up issues, earning high customer satisfaction.

Sentiment score

6.2

Users have mixed feedback on Hitachi's support: praised for expertise but criticized for delays and inconsistent global assistance.

Sentiment score

6.5

HPE Alletra Storage support is highly rated for responsive, skilled service, quick resolutions, and effective problem-solving, especially Nimble support.

Customers always have their issues resolved promptly.

For more quotes and insights, download the Pure FlashArray X NVMe report

Sales Manager at Multicomputos PR

Technical support is good at least through vendors, not directly with the principal.

Shakeel Qureshi

Infrastructure Specialis at a tech services company with 1-10 employees

The time taken to act upon issues is quite large, and issue identification takes a significant amount of time, especially when it comes to critical problems.

For more quotes and insights, download the Hitachi Virtual Storage Platform report

Associate Vice President at Federal Bank Ltd

We have four-hour support, and 99% of our issues are resolved within that timeframe.

Jacob Jorgensen

System Administrator at a consumer goods company with 1,001-5,000 employees

Last week, a ticket that needed to be solved in six hours took one week.

Julio Cesar Bortolotti

Solution Architect at a tech services company with 51-200 employees

As soon as we have a problem, we open a ticket with them, and they immediately get back to us well within the four hour SLA that we have with them.

Jim Welch

Infrastructure Architect at Enloe Medical Center, Inc.

For more quotes and insights, download the HPE Alletra Storage report

Scalability Issues

Sentiment score

7.1

Pure FlashArray X NVMe offers scalable storage with low latency, easy upgrades, though capacity customization and high costs are noted.

Sentiment score

7.3

Hitachi Virtual Storage Platform provides scalable options, adaptability, and reliability, supporting diverse enterprise expansion needs effectively despite some limitations.

Sentiment score

7.0

HPE Alletra Storage offers efficient scalability, enabling easy expansions with minimal downtime, despite some limitations in certain models.

It is highly scalable.

Sales Director at systemzwo group

It hasn't broken down anytime in the last six to seven years, despite hurricanes, earthquakes, and power outages.

For more quotes and insights, download the Pure FlashArray X NVMe report

Sales Manager at Multicomputos PR

No quotes available

For more quotes and insights, download the Hitachi Virtual Storage Platform report

We've had zero downtime.

reviewer2505762

Manager, Information Technology, Infrastructure at a manufacturing company with 51-200 employees

Alletra provides modular, non-disruptive scale-up and scale-out.

reviewer7142983

Senior Consultant at a tech vendor with 10,001+ employees

If we do grow beyond what the appliance already has, we know that service will take care of it and grow the appliance for us without needing to forklift upgrade.

reviewer2729496

Operations Technician at a energy/utilities company with 201-500 employees

For more quotes and insights, download the HPE Alletra Storage report

Stability Issues

Sentiment score

8.1

Pure Storage offers exceptional stability and reliability with outstanding support, consistently achieving high user ratings for performance and service.

Sentiment score

8.2

Hitachi Virtual Storage Platform is highly reliable and stable, ideal for critical 24/7 operations with minimal downtime issues.

Sentiment score

7.9

HPE Alletra Storage is recognized for high uptime, reliability, and performance, with some concerns about future stability.

I would rate the stability of the product at seven out of ten.

Gary Cheung

Project Manager at a government with 11-50 employees

For more quotes and insights, download the Pure FlashArray X NVMe report

If we are running on a standalone infrastructure, I would rate Hitachi Virtual Storage Platform a 10 for stability.

For more quotes and insights, download the Hitachi Virtual Storage Platform report

Associate Vice President at Federal Bank Ltd

The solution is stable and rock-solid.

Jim Welch

Infrastructure Architect at Enloe Medical Center, Inc.

I have not experienced any downtime, crashes, or performance issues.

reviewer2729523

Manager, Information Technology at a agriculture with 5,001-10,000 employees

I have experienced no issues yet, so I assess the stability and reliability of HPE Alletra Storage as 100%.

reviewer2729526

Head of Information Technology at a media company with 51-200 employees

For more quotes and insights, download the HPE Alletra Storage report

Room For Improvement

Pure FlashArray X requires cost-effective improvements in UI, integration, cloud features, multitenancy, analytics, backup, AI, and scalability.

Hitachi Virtual Storage Platform needs improved UX, automation, scalability, support, reasonable pricing, deduplication, and better management tools.

HPE Alletra users seek NVMe integration, improved setup, intuitive management, AI capabilities, and better compatibility with protocols and platforms.

We would appreciate a built-in transparent failover in the next release to eliminate the need for a separate metro cluster.

Sales Director at systemzwo group

One way to improve the product is to add an operational assistant that doesn't depend on VMware.

For more quotes and insights, download the Pure FlashArray X NVMe report

Sales Manager at Multicomputos PR

I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert.

Santhosh Sridhara

Cloud Architect at DXC Technology

The interface management and monitoring need improvement.

Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

Additional functionality related to data encryption and authentication could improve Hitachi Virtual Storage Platform.

reviewer904212

Solution Architect at a outsourcing company with 201-500 employees

For more quotes and insights, download the Hitachi Virtual Storage Platform report

They shouldn't strip out anything from InfoSight. That is really helpful software to see how the storage arrays are performing and has helped us do a lot of troubleshooting.

reviewer2465262

Senior Director, Information Technology at a tech vendor with 201-500 employees

They would like to have one tool that can take them everywhere. There should be a single pane of glass.

reviewer2505771

Sr. Storage and Virtualization Engineer at a tech services company with 201-500 employees

Most importantly, there is going to be the flexibility of moving compute and storage on Alletra MP.

Andre Bellotti

Solution Architect at CBTS

For more quotes and insights, download the HPE Alletra Storage report

Setup Cost

Enterprise buyers see Pure FlashArray X NVMe as a justified premium investment due to performance and comprehensive licensing.

Hitachi Virtual Storage Platform is initially costly but offers justified performance and potential discounts, with complex licensing options.

HPE Alletra Storage pricing is competitive, with varying opinions on cost, licensing complexity, and alignment with consumption-based models.

While the prices may be higher than those of other vendors, we see it as a market leader with benefits.

Enes SUZER

Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.

The support can be a bit pricey, but the solution is more cost-effective than anything else out there.

Sales Manager at Multicomputos PR

I would rate the solution as an eight out of ten in terms of costliness.

For more quotes and insights, download the Pure FlashArray X NVMe report

Sales Director at systemzwo group

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors.

For more quotes and insights, download the Hitachi Virtual Storage Platform report

Associate Vice President at Federal Bank Ltd

For future use, we bill based on device consumption rather than the traditional datacenter model.

Yosef Emiru

System Engineer at Kenera International Trading PLC

The predictability of having that one-time cost is everything for the data center.

reviewer2465262

Senior Director, Information Technology at a tech vendor with 201-500 employees

It's expensive.

reviewer2506134

Network System Analyst at a government with 5,001-10,000 employees

For more quotes and insights, download the HPE Alletra Storage report

Valuable Features

Pure FlashArray X NVMe offers exceptional performance, reliability, scalability, and seamless VMware integration, enhancing workload efficiency and user experience.

Hitachi Virtual Storage Platform offers seamless data mobility, reliability, scalability, and efficient storage management with user-friendly features across industries.

HPE Alletra Storage offers easy management, fast deployment, cost savings, VMware integration, predictive analysis, and proactive support for efficient operations.

Its data compression feature is the best that we have ever seen.

Sales Manager at Multicomputos PR

The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability.

For more quotes and insights, download the Pure FlashArray X NVMe report

Sales Director at systemzwo group

Pure FlashArray X NVMe helps to improve our processing speed.

Enes SUZER

Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.

The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure.

Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

Hitachi Virtual Storage Platform is a great device that is very stable, very durable, and very simple.

reviewer904212

Solution Architect at a outsourcing company with 201-500 employees

For more quotes and insights, download the Hitachi Virtual Storage Platform report

With NVMe drives, a single drive can provide up to thirty thousand IOPS.

SushilKumar4

Solution architect at Aeris

The guarantee of data availability is very important to us. Data runs everything.

reviewer2505762

Manager, Information Technology, Infrastructure at a manufacturing company with 51-200 employees

The guarantee of data available to our organization is important. We're a manufacturing company. If our systems go down, we lose dollars every minute that system's offline.

Jacob Jorgensen

System Administrator at a consumer goods company with 1,001-5,000 employees

For more quotes and insights, download the HPE Alletra Storage report

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of December 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.2%, up from 0.7% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.7%, up from 3.0% compared to the previous year. The mindshare of HPE Alletra Storage is 9.3%, up from 5.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
HPE Alletra Storage	9.3%
Hitachi Virtual Storage Platform	3.7%
Pure FlashArray X NVMe	1.2%
Other	85.8%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

Read full review

Reliable and secure storage solution supports core banking operations effectively

Associate Vice President at Federal Bank Ltd

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.

Read full review

Toby Lutter

Systems Specialist at a comms service provider with 201-500 employees

Data management operations are streamlined with impressive metrics and responsive support

Improving HPE Alletra Storage is challenging to answer because there are several different metrics to consider. From a performance perspective, the improvements and large jumps are fantastic as is. From a deployment perspective, I was a big fan of the on-premise deployment model and then connecting it afterward to GreenLake. Now that's being sunsetted. From a sensor and metric standpoint, there is just enough data without getting useless metrics, where you become blind to what it provides. The HPE Storage Technical Assistance Center is still probably the best out of all the storage vendors. It's difficult to improve upon being able to call in and get assistance almost instantly.

Read full review

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879,371 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Financial Services Firm

17%

Computer Software Company

14%

Manufacturing Company

Government

Computer Software Company

15%

Manufacturing Company

10%

Financial Services Firm

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	15
Large Enterprise	28

By reviewers
Company Size	Count
Small Business	29
Midsize Enterprise	25
Large Enterprise	36

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

What needs improvement with Hitachi Virtual Storage Platform E990?

The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...

What do you like most about HPE Alletra?

It offers rich features and high speed for transferring data.

What is your experience regarding pricing and costs for HPE Alletra?

The cost overall depends on the competition; normally, the price is competitive for HPE Alletra 5000. However, for th...

What needs improvement with HPE Alletra?

In HPE Alletra Storage, areas that have room for improvement include the network-attached storage, specifically the N...

Dell PowerStore vs Pure FlashArray X NVMe

Comparisons

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Compared 13% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 12% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 9% of the time

Pure Storage FlashArray vs Pure FlashArray X NVMe

Compared 3% of the time

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Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 11% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 9% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 9% of the time

Dell PowerMax vs Hitachi Virtual Storage Platform

Compared 5% of the time

Pure Storage FlashArray vs Hitachi Virtual Storage Platform

Compared 5% of the time

More Hitachi Virtual Storage Platform Competitors

Dell PowerStore vs HPE Alletra Storage

Compared 27% of the time

Pure Storage FlashArray vs HPE Alletra Storage

Compared 9% of the time

HPE Primera vs HPE Alletra Storage

Compared 9% of the time

HPE 3PAR StoreServ vs HPE Alletra Storage

Compared 7% of the time

HPE Nimble Storage vs HPE Alletra Storage

Compared 3% of the time

More HPE Alletra Storage Competitors

Product Reports

Pure FlashArray X NVMe

Download Pure FlashArray X NVMe product report

Hitachi Virtual Storage Platform

Download Hitachi Virtual Storage Platform product report

HPE Alletra Storage

Download HPE Alletra Storage product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

HPE Alletra Storage provides on-premises cloud-like operations, delivering high-performance NVMe drives, VMware integration, data deduplication, and compression. It's known for simplicity, management ease, and capacity efficiency.

HPE Alletra Storage stands out for its scalability and comprehensive features, benefiting diverse workloads and scenarios. Users report faster IOPS, reduced provisioning time, and fewer support tickets. Its guarantee of data availability and strong support network ensure high operational reliability and cost-efficiency. However, it could improve NVMe compatibility, setup, and connectivity. Enhancing intuitive design and monitoring capabilities while reducing internet dependency and refining integration with existing software would increase user satisfaction. Cost efficiency and streamlined licensing are ongoing concerns, with demands for file-based storage, better scalability, and customizability improvements.

What are the key features of HPE Alletra Storage?

Cloud-like Operations: Provides on-premises cloud-like experiences.
High-Performance NVMe: Utilizes NVMe drives for enhanced speed.
VMware Integration: Seamlessly integrates with VMware environments.
Data Deduplication: Efficiently reduces data redundancy.
Compression: Optimizes storage capacity through compression.

What benefits and ROI should be evaluated in reviews?

Reliability: High data availability guarantee and strong support network.
Scalability: Benefits workloads with flexible scaling options.
Speed: Reports of faster IOPS and reduced provisioning time.
Efficiency: Fewer support tickets and efficient resource management.
Cost-Effectiveness: Operational reliability leads to lower costs.

HPE Alletra Storage is widely used in virtualization, VMware, and data center block storage, particularly in financial and healthcare sectors. Organizations utilize it for VM storage, cloud infrastructure, and databases. It supports VDI, hyper-converged infrastructure, and high-performance computing. Businesses leverage its capabilities for data backup, compression, and deduplication, integrating seamlessly with existing environments to meet enterprise storage needs with high throughput and low-latency performance.

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck

HPE Alletra Storage vs. Hitachi Virtual Storage Platform