Dell PowerStore vs Hitachi Virtual Storage Platform comparison

Dell Technologies and Hitachi Vantara are both solutions in the NAS category. Dell Technologies is ranked #2 with an average rating of 8.7, while Hitachi Vantara is ranked #6 with an average rating of 8.1. Additionally, 96% of Dell Technologies users are willing to recommend the solution, compared to 96% of Hitachi Vantara users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

Hitachi Virtual Storage Platform and Dell PowerStore are leading storage solutions in the IT industry. Hitachi appears to have the upper hand in performance and scalability, while Dell is noted for its integration and support capabilities.

Features: Users value Hitachi Virtual Storage Platform for high performance, efficient scalability, and robust performance suitable for heavy workloads. Dell PowerStore is recognized for its flexibility, excellent integration capabilities, and adaptability to various IT environments.

Room for Improvement: Hitachi users suggest improvements in provisioning, automation features, and user interface simplicity. Dell users point to software stability, advanced analytics, and optimization of update processes.

Ease of Deployment and Customer Service: Hitachi's deployment process is complex but aided by effective customer support. Dell PowerStore offers smoother deployment and easier integration. Both offer strong customer service, with Dell being more user-friendly in deployment.

Pricing and ROI: Hitachi Virtual Storage Platform involves significant upfront costs but offers a high ROI due to reliable performance. Dell PowerStore features competitive pricing and quicker ROI due to efficient resource utilization.

To learn more, read our detailed Dell PowerStore vs. Hitachi Virtual Storage Platform Report (Updated: January 2025).

Buyer's Guide

Dell PowerStore vs. Hitachi Virtual Storage Platform

January 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Hamed Mohamed

Adv. Service Manager at ECC Solutions

Straightforward with great snapshots and no complicated configuration

The usage of the system is very straightforward. It is simple and easy to use. It has great snapshots. I can take a million snapshots and also schedule the timing. There is no complicated configuration for queries and calls. You just create a model and go. This generation of the product, overall, has been very nice. It is stable. The solution can scale.

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Ozair Amin

Sales Manager - Infrastructure at Synergy Computers

A robust and dependable product that ensures a 100 percent data availability guarantee

We don't encounter any challenges in selling these Hitachi VSPs to our customers. These products boast an exceptionally robust architecture, making them highly reliable. This reliability is the key reason behind our lack of challenges. However, when we delve into the realm of competition, particularly in the unified storage sector, we do face certain challenges. This is primarily due to the usage of gateways in their storage solutions by some competitors. Unlike other competitors such as NetApp and Huawei, who do not employ gateways, we contend with challenges related to these gateways within the context of unified products. Many customers have been utilizing Hitachi Vantara for several years, relying on its storage capabilities. They appreciate its reliable roadmaps, which facilitate long-term planning. This makes it an effortless choice for customers to opt for Hitachi Vantara, as the product seamlessly accommodates updates and future changes. The key focal point of the Hitachi Vantara roadmap for our clients is centered around future upgrades. Typically, customers undergo tech refresh cycles approximately every five years. Consequently, when they embark on a tech refresh initiative, they tend to prioritize options that facilitate a smooth transition of data to alternative storage solutions. In this context, Hitachi Vantara leverages its external storage virtualization platform to ensure a seamless data migration process. This approach proves to be highly advantageous for our customers, and it stands as a primary reason for their choice to engage with Hitachi Vantara's offerings. Our customers are highly satisfied with their choice to acquire Hitachi products and services. I have not observed any of our customers shifting away from the Hitachi brand. I would recommend Hitachi Vantara 100 percent of the time to others. There are tools that assist us in accessing the IOPS per second and latencies of Hitachi Vantara systems. One such tool is the CPK tool, accessible through the Hitachi Vantara portal. Whenever we configure a product and a customer requests information about the IOPS and latencies, we can provide them with a report from the portal. This report includes details about reads, writes, IOPS, and sequential operations, offering a comprehensive overview of the IOPS performance that Hitachi Vantara offers. The combination of low latency and high performance has consistently assisted customers in improving their production and enhancing their working experience. It also aids them in easily managing the product, giving them time to expand their knowledge and plan for the future, rather than dealing with storage-related issues. The cost comparison of IOPS between our solutions and those of competitors is favorable at present, but this wasn't always the case. In the Pakistani market, Huawei used to be highly competitive. However, our current partnership with Hitachi has allowed us to pose a strong challenge to Huawei. Additionally, when considering products from NetApp, EMC, and even IBM, Hitachi remains highly competitive. Hitachi offers flexible media options to support the consolidation of multiple uses within the same platform which is important to our customers. Most of our customers utilize Unified Storage, employing a two-tier storage approach that includes both NVMe and SSDs. However, current trends indicate a shift in customer preferences towards NVMe over SAAS or SSDs due to the heightened reliability and increased cost-effectiveness of NVMe technology. This transition is driving many customers to adopt a comprehensive NVMe solution. Nonetheless, a substantial number of large customers still adhere to the two-tier storage model. For their primary tier, they employ NVMe drives, while for the secondary tier, they opt for NFS drives or a SAAS-based large-scale service. The integration of various use cases into a unified platform to facilitate the transformation of data into business insights is highly valuable. We receive input from our customers regarding their workloads. Based on the nature of these workloads and their intended use for storage – whether for ERP solutions, archives, or backup purposes – we recommend the appropriate storage type. These steps outline our process for evaluating the intended storage workload. Following this workload assessment, we suggest either NAS Unified Storage or Document Storage solutions. In the portal, there is a tool that enables us to calculate Hitachi's guaranteed effective capacity. It is quite straightforward for customers to comprehend and identify the effective capacity ratio. This is because many customers in Pakistan are already familiar with and using effective capacity ratios. Explaining the concept of effective capacity to customers is not a challenging task. Customers typically appreciate the Hitachi Virtual Storage Platform due to its efficiency, easy product manageability, and product reliability, all of which offer significant benefits to the customers. This is crucial, especially in sectors like banking, where any breach or downtime could lead to substantial losses for customers. The uninterrupted operation of storage is paramount. This substantial benefit not only ensures customer satisfaction but also underscores the value derived from data utilization. Hitachi's adaptive data reduction technology assists in decreasing our client's storage footprint by around 50 percent. The majority of our customers were using storage from various vendors. We consolidated this storage into a single system using Hitachi Vantara.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

"Overall stability is very good. It is a very stable solution."

"The most valuable feature of this solution is its ease of use."

"I appreciate the performance."

"On a scale of one to ten, I rate Pure FlashArray as ten."

"The most valuable feature of this solution is reliability."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

More Pure FlashArray X NVMe pros

"You can add compute and capacity independently. We have sized the solution based on our current needs, but in the future we can choose to increase capacity if we grow our activity in the market. And if we have more business in our monetary system, we can increase compute. The ability to choose what we increase is a good feature."

"It is a stable solution."

"The most valuable feature is the encryption in the loop because we can manage data center data from a different perspective, reducing the space used while growing data using the same equipment."

"The supportability of SCME drives for faster data access from the PowerStore and is the most valuable feature."

"The deduplication functionality provided by the solution is fairly good. The speed offered by the product is enough for our organization."

"The initial setup was straightforward."

"The most valuable feature is the unwavering performance."

"It's really good, price-wise. It's cost-effective."

More Dell PowerStore pros

"I am happy about the storage system and availability."

"The deduplication is useful for us because we don't have that much money for our lab infrastructure. Deduplication means we have more storage available. And the IOPS are really fast."

"The solution provides excellent scalability."

"Its resilience is the most valuable."

"This is a good product with high capabilities and high reliability."

"Hitachi's technical support is perfect."

"It is the most stable high-end solution in this area."

"The solution is very user-friendly in terms of maintenance and configuration. It's also possible to connect the solution to other storage management solutions."

More Hitachi Virtual Storage Platform pros

Cons

"In terms of what needs improvement, the dashboard and management could be simplified."

"There are some challenges with data encryption and reduction."

"It is on the expensive side."

"Adding some functions to the product would be beneficial."

"We need better data deduplication."

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

"The tool's portfolio is minimal. It is expensive."

More Pure FlashArray X NVMe cons

"The customer service and support are bad."

"The previous version of Dell PowerStore we used was easier to use compared to the current one. They have made it more cumbersome to handle, although it still works. It has become more complicated to manage."

"The replication part needs improvement, particularly the integration of RecoverPoint."

"The support team doesn't always provide adequate assistance. So, there is room for improvement in the support."

"We need to find a way to ensure the cache data is safe and secure."

"PowerStore's management console could be improved."

"Monitoring is an area of concern in the product where improvements are required."

"The only area I can highlight for improvement is that the 4:1 data reduction target has not been reached. This may be due to an issue with Dell EMC's initial analysis of data compression. As a result, we have had to add new physical disks to reach our goal of total available disk space."

More Dell PowerStore cons

"I would like to see an audit account set up such that the user can log in, see the configuration, and see the logs, but they cannot make any changes."

"The initial setup was difficult, as we don't have access to assistance. We had some issues around configuration. We needed to know things like what kind of rate is the best, or what kind of replication is ideal. We had to seek out answers online to get the information we needed."

"The life-cycle of the Hitachi Virtual Storage Platform G Series is too short. We only had approximately four or five years out of the solution before it was rendered its end of life."

"One problem is that there are too many management tools for the F Series and for all the other Hitachi storage systems. There are four or five such solutions. Maybe these could be combined in the future."

"This product should be easier to install and set up."

"The pricing is high, but the product is good. Additional features like data duplication might make it even better."

"The installation procedure it a bit difficult, because it is a high-end solution. With this type of product, the original company is interested in doing the setup for customers in the area, but because of sanctions we were not able to get support in our area. We faced many issued trying to learn to run this product."

"Hitachi Vantara has invested heavily in improving their management interface, however, they still have a way to go to catch up with many of their competitors."

More Hitachi Virtual Storage Platform cons

Pricing and Cost Advice

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"Given its price, Pure is not the first option."

"We pay approximately $50,000 USD per year in licensing fees."

"The product is expensive."

"Our licensing fees are $500,000+ USD."

"As far as the licensing costs, everything is included in the license."

"The support cost per array is about $20,000 a year for 24/7 support."

More Pure FlashArray X NVMe pricing and cost advice

"It is very expensive though when you get to this point of using the 3000 with a client. They will start to think about using another vendor. There are a lot of solutions similar to PowerStore in regards to networking capacity and their prices are very cheap compared to PowerStore."

"The solution's price was comparable to other products for the use case, size, and setup."

"Pricing depends on the model and negotiation. Sometimes we manage to get good discounts, sometimes not."

"Dell PowerStore is more expensive than Dell EMC Unity All Flash. Dell PowerStore's performance metrics were way higher than what Dell EMC Unity All Flash offered."

"The price is high compared to the Tunisian market."

"The software features are included in the pricing without any additional purchase requirements."

"When we compared it with the other solutions, the pricing of PowerStore was equal. The pricing is good."

"The pricing structure and licensing model of Dell PowerStore are very good and I like it. We chose it because it was reasonably priced and met our requirements"

More Dell PowerStore pricing and cost advice

"Hitachi Virtual Storage Platform is a very expensive product."

"The price is good enough considering the performance, and we are satisfied."

"The product is reasonably priced."

"When you are looking for high-end solutions such as this, price is less important than stability and availability."

"The price per gigabyte is good and it is low when it comes to terabytes."

"Hitachi Virtual Storage Platform G Series tools are highly specialized, such as management and performance tools and the overall solution is expensive. If customers want to have a lot of data in their hands, they need to purchase several solutions."

"The pricing is very competitive compared to other vendors. It really depends on the type of media we're using, like SaaS, SSP, or NVMe."

"The pricing we get is very competitive when compared to other vendors. Hitachi is working on their licensing model and it is improving but can be irksome when many different items are not bundled or enterprise size."

More Hitachi Virtual Storage Platform pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Computer Software Company

18%

Manufacturing Company

10%

Financial Services Firm

Government

Computer Software Company

20%

Financial Services Firm

19%

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

See all answers

What do you think about Dell EMC PowerStore? Is it actually a new product?

PowerStore is flexible, scalable, simple, and performant with market-leading economics for a wide range of legacy and...

See all answers

How does Dell's EMC PowerStore compare with its EMC Unity XT?

Dell EMC PowerStore is a unified storage platform that has the added benefit of being scalable. The automated managem...

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What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

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What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

For NVMe storage, the pricing is reasonable compared to competitors in India. However, for entry-level SAN storage or...

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What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

See all answers

What needs improvement with Hitachi Virtual Storage Platform E990?

Hitachi should work on unified storage for the SMB market and entry-level NAS storage, similar to what HP or Dell off...

See all answers

Comparisons

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 15% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 9% of the time

Dell PowerMax NVMe vs Pure FlashArray X NVMe

Compared 8% of the time

More Pure FlashArray X NVMe Competitors

Dell Unity XT vs Dell PowerStore

Compared 17% of the time

HPE Alletra Storage vs Dell PowerStore

Compared 13% of the time

IBM FlashSystem vs Dell PowerStore

Compared 10% of the time

NetApp AFF vs Dell PowerStore

Compared 8% of the time

HPE Primera vs Dell PowerStore

Compared 2% of the time

More Dell PowerStore Competitors

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 13% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 7% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 7% of the time

Dell Unity XT vs Hitachi Virtual Storage Platform

Compared 6% of the time

More Hitachi Virtual Storage Platform Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

February 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell PowerStore

February 2025

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Buyer's Guide

Hitachi Virtual Storage Platform

February 2025

Download Hitachi Virtual Storage Platform product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

PowerStore

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell PowerStore stands out for its high performance, flexibility, and easy integration with VMware. It offers notable data compression and deduplication capabilities while providing powerful NVMe support and machine learning to optimize IT operations.

Dell PowerStore is designed to offer a comprehensive approach to IT infrastructure by enhancing performance and simplifying management. It is particularly suitable for companies that require scalable solutions to increase compute or capacity independently. Featuring built-in intelligence, PowerStore allows efficient storage consolidation and reduced footprint, while integration with CloudIQ enhances monitoring and analytics. However, there are areas for improvement, such as stability, enterprise features, and the user interface. Pricing is high, and support responsiveness needs attention. Organizations primarily use PowerStore for VMware environments, storage, and data protection, supporting high-performance databases and VMware workloads. It is utilized in data centers for disaster recovery and hybrid setups.

What are the key features of Dell PowerStore?

Flexibility: Independently scales compute or capacity
High Performance: Offers powerful NVMe support and machine learning
Integration: Easily integrates with VMware
Data Efficiency: Provides data compression and deduplication
Simplified Management: Built-in intelligence for efficient storage management

What benefits should users consider?

Performance Optimization: Enhance IT operations with machine learning
Scalability: Increase compute or storage capacity as needed
Integration Potential: Improve efficiency with VMware and CloudIQ
Data Protection: Reliable for disaster recovery and hybrid environments

In industries like IT, finance, and healthcare, Dell PowerStore supports efficient data management and enhances infrastructure performance. Organizations leverage it to manage extensive data, streamline virtualization processes, and facilitate migration from legacy systems, while integrating cloud and on-premises infrastructures for improved operations.

Dell Technologies

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Buyer's Guide

Dell PowerStore vs. Hitachi Virtual Storage Platform

January 2025

Free Report: Dell PowerStore vs. Hitachi Virtual Storage Platform

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