Hitachi Virtual Storage Platform vs IBM FlashSystem comparison

Hitachi Virtual Storage Platform vs. IBM FlashSystem

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

A robust and dependable product that ensures a 100 percent data availability guarantee

Ozair Amin

Sales Manager - Infrastructure at Synergy Computers

We don't encounter any challenges in selling these Hitachi VSPs to our customers. These products boast an exceptionally robust architecture, making them highly reliable. This reliability is the key reason behind our lack of challenges. However, when we delve into the realm of competition, particularly in the unified storage sector, we do face certain challenges. This is primarily due to the usage of gateways in their storage solutions by some competitors. Unlike other competitors such as NetApp and Huawei, who do not employ gateways, we contend with challenges related to these gateways within the context of unified products. Many customers have been utilizing Hitachi Vantara for several years, relying on its storage capabilities. They appreciate its reliable roadmaps, which facilitate long-term planning. This makes it an effortless choice for customers to opt for Hitachi Vantara, as the product seamlessly accommodates updates and future changes. The key focal point of the Hitachi Vantara roadmap for our clients is centered around future upgrades. Typically, customers undergo tech refresh cycles approximately every five years. Consequently, when they embark on a tech refresh initiative, they tend to prioritize options that facilitate a smooth transition of data to alternative storage solutions. In this context, Hitachi Vantara leverages its external storage virtualization platform to ensure a seamless data migration process. This approach proves to be highly advantageous for our customers, and it stands as a primary reason for their choice to engage with Hitachi Vantara's offerings. Our customers are highly satisfied with their choice to acquire Hitachi products and services. I have not observed any of our customers shifting away from the Hitachi brand. I would recommend Hitachi Vantara 100 percent of the time to others. There are tools that assist us in accessing the IOPS per second and latencies of Hitachi Vantara systems. One such tool is the CPK tool, accessible through the Hitachi Vantara portal. Whenever we configure a product and a customer requests information about the IOPS and latencies, we can provide them with a report from the portal. This report includes details about reads, writes, IOPS, and sequential operations, offering a comprehensive overview of the IOPS performance that Hitachi Vantara offers. The combination of low latency and high performance has consistently assisted customers in improving their production and enhancing their working experience. It also aids them in easily managing the product, giving them time to expand their knowledge and plan for the future, rather than dealing with storage-related issues. The cost comparison of IOPS between our solutions and those of competitors is favorable at present, but this wasn't always the case. In the Pakistani market, Huawei used to be highly competitive. However, our current partnership with Hitachi has allowed us to pose a strong challenge to Huawei. Additionally, when considering products from NetApp, EMC, and even IBM, Hitachi remains highly competitive. Hitachi offers flexible media options to support the consolidation of multiple uses within the same platform which is important to our customers. Most of our customers utilize Unified Storage, employing a two-tier storage approach that includes both NVMe and SSDs. However, current trends indicate a shift in customer preferences towards NVMe over SAAS or SSDs due to the heightened reliability and increased cost-effectiveness of NVMe technology. This transition is driving many customers to adopt a comprehensive NVMe solution. Nonetheless, a substantial number of large customers still adhere to the two-tier storage model. For their primary tier, they employ NVMe drives, while for the secondary tier, they opt for NFS drives or a SAAS-based large-scale service. The integration of various use cases into a unified platform to facilitate the transformation of data into business insights is highly valuable. We receive input from our customers regarding their workloads. Based on the nature of these workloads and their intended use for storage – whether for ERP solutions, archives, or backup purposes – we recommend the appropriate storage type. These steps outline our process for evaluating the intended storage workload. Following this workload assessment, we suggest either NAS Unified Storage or Document Storage solutions. In the portal, there is a tool that enables us to calculate Hitachi's guaranteed effective capacity. It is quite straightforward for customers to comprehend and identify the effective capacity ratio. This is because many customers in Pakistan are already familiar with and using effective capacity ratios. Explaining the concept of effective capacity to customers is not a challenging task. Customers typically appreciate the Hitachi Virtual Storage Platform due to its efficiency, easy product manageability, and product reliability, all of which offer significant benefits to the customers. This is crucial, especially in sectors like banking, where any breach or downtime could lead to substantial losses for customers. The uninterrupted operation of storage is paramount. This substantial benefit not only ensures customer satisfaction but also underscores the value derived from data utilization. Hitachi's adaptive data reduction technology assists in decreasing our client's storage footprint by around 50 percent. The majority of our customers were using storage from various vendors. We consolidated this storage into a single system using Hitachi Vantara.

Offers cost-effective storage for small companies with budget constraints

Raanan Sitton

Vice President Sales at BELOCAL LTD

IBM FlashSystem 5300 is offered at a very low cost in Israel, which is advantageous for small companies. However, other features like deduplication and compression do not perform effectively. The price sensitivity makes it a viable option for clients with budgetary constraints, as it allows us to secure deals based on the cost rather than advanced performance.

More Pure FlashArray X NVMe pros

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Technical support has been helpful and responsive."

"The most valuable feature of this solution is its ease of use."

"Overall stability is very good. It is a very stable solution."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."

"The solution is scalable."

"Everything, especially the VMs inside, is pretty fast."

"The performance was decent."

"The first thing that attracted this model to us was the non-disruptive migration. We had a very large database application that was on older gear and needed to be migrated to these arrays. We had experience with virtualizing behind an array and moving applications and data but this made it even better."

"Its resilience is the most valuable."

"This is a good product with high capabilities and high reliability."

"The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure."

"It's a state of the art solution in storage systems. High-availability and performance are the strongest aspects of these machines."

"It is the most stable high-end solution in this area."

"The most valuable feature of Hitachi Virtual Storage Platform G Series is the platform and overall usage has been good. We have not had very many issues."

More Hitachi Virtual Storage Platform pros

"This solution is convenient, user-friendly, convenient and reliable."

"The most valuable feature of the solution is SCM (Storage Class Memory), which has the lowest latency value in the storage industry."

"One of the most valuable features is that it's very easy to use and configure. It used to be more difficult, but now it's almost flawless."

"Data deduplication is one of the most valuable features of this solution."

"The performance monitoring feature is useful as it can report in 15 minute intervals by hour, day, week, month, or by a custom date range."

"The speed of the unit is its best feature. It performs very well."

"The performance of the solution is noteworthy."

"The initial setup was really straightforward. It was not complex. Deployment took one month, due to the data migration duration."

More IBM FlashSystem pros

Cons

"The tool's portfolio is minimal. It is expensive."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"In terms of what needs improvement, the dashboard and management could be simplified."

"We need better data deduplication."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"There is room for improvement in the pricing of the product."

"I'd like to see the product implement active replication for vehicles such as VMware."

"Adding some functions to the product would be beneficial."

More Pure FlashArray X NVMe cons

"The solution is priced higher than its competitors."

"We've only faced some minor issues. For example, the documentation of some features isn't as detailed as we would like."

"One improvement I am hoping for in the next release is unified storage."

"If they had a certain approach to layered storage, it would be better. For example, adaption to the browser, or having a centralized console."

"In terms of ransomware, Pure Storage is probably a couple of steps ahead of Hitachi, but Hitachi does not rush in terms of features. They want to be really sure that the hardware works properly without any kind of problem in new environments, and the implementation or improvement does not affect the customer installation. They really want to make sure that customers are not affected in any way."

"I would like the fan noise to be automatically adjusted based on the drive's current workload."

"For the support windows to work, maybe they have to upgrade the firmware of the VSP. They changed the hardware or the disk. I don't know if it was the port blade they changed or a VM for a memory cache. Also, replacing the old target with the processor target would be fine. The old equipment is very easy to manage, and I don't have any bad commentary."

"I would like to see an audit account set up such that the user can log in, see the configuration, and see the logs, but they cannot make any changes."

More Hitachi Virtual Storage Platform cons

"I know they have a flashcopy manager, but it is extra software, an additional license, and some customers don't like to add addition costs to their infrastructure. If IBM could create, or include snapshot management within the GUI, that would really be helpful."

"Our model does not support compression or deduplication."

"The deduplication and compression ratio is not very good. It's not reaching a very high ratio."

"The solution is not easy to use and could improve."

"This product lacks some of the options we wanted. For example, expansion was difficult and it required a lot of patching to be done."

"They don't offer subscription-based payments."

"With regards to the IBM V7000 storage system, where we have multiple tiers of storage, a heat map would show I/O distribution across the tiers of storage."

"Replication features need improvement. Currently, they are there in the product, but I'm not sure as to how it works exactly."

More IBM FlashSystem cons

Pricing and Cost Advice

"Given its price, Pure is not the first option."

"The licensing is on a yearly basis."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"With VMware, we pay $300,000 annually."

"The support cost per array is about $20,000 a year for 24/7 support."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"As far as the licensing costs, everything is included in the license."

More Pure FlashArray X NVMe pricing and cost advice

"The costs were primarily in line with every other vendor at the time."

"Architecture-wise, it's actually at a competitive price point. It is not cheap."

"The price is good enough considering the performance, and we are satisfied."

"This is an expensive solution."

"I give the price of Hitachi Virtual Storage Platform a nine out of ten."

"The price of the solution is reasonable compared to others, such as Dell EMC."

"It is cheap. It is not very expensive. If you decide to expand the system, the cost is pretty low as compared to other vendors, such as Dell."

"The product is reasonably priced."

More Hitachi Virtual Storage Platform pricing and cost advice

"The pricing is reasonable."

"The tool is cost-efficient."

"I price of IBM FlashSystem is reasonable and competitive."

"Its price is very good."

"The price depends of the technology that our customers need. The price can come at a lower cost but this may increase as storage is added."

"There are no licensing fees, it is a one-time purchase of the IBM FlashSystem."

"They've been much more aggressive in the last five, six years than they were before that."

"We have no issues with the price as it is very competitive."

More IBM FlashSystem pricing and cost advice

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Comparison Review

it_user277539

Vice President, Products and Services with 51-200 employees

Jul 30, 2015

Hybrid storage, all-flash storage, and hyper-converged products offer software capable of running on commodity hardware, providing a better end-user experience at a reduced price.

Originally posted at https://www.freeitdata.com/ Over the last 15 years, the storage industry has primarily been dominated (market share) by six companies, EMC, NetApp, IBM, Hitachi Data Systems (HDS), HP and Dell. In 2013, these six companies made up approximately 85% of all storage sold in the…

What do you like most about Pure FlashArray X NVMe?

Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Computer Software Company

20%

Financial Services Firm

19%

Government

Manufacturing Company

Computer Software Company

14%

Financial Services Firm

11%

Manufacturing Company

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

For NVMe storage, the pricing is reasonable compared to competitors in India. However, for entry-level SAN storage or...

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

What needs improvement with Hitachi Virtual Storage Platform E990?

The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Plat...

What do you like most about IBM FlashSystem?

It is simple to make an update.

What is your experience regarding pricing and costs for IBM FlashSystem?

Many factors affect purchasing directly from IBM, often involving a multi-step process. Customers, especially in bank...

What needs improvement with IBM FlashSystem?

The GUI needs some improvement. An additional function that could be helpful is reducing the time it takes to delete ...

Dell PowerStore vs Pure FlashArray X NVMe

Comparisons

Compared 32% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 17% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 8% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 7% of the time

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Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 14% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 7% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 7% of the time

Dell Unity XT vs Hitachi Virtual Storage Platform

Compared 5% of the time

More Hitachi Virtual Storage Platform Competitors

Dell PowerStore vs IBM FlashSystem

Compared 24% of the time

Huawei OceanStor Dorado vs IBM FlashSystem

Compared 8% of the time

Pure Storage FlashArray vs IBM FlashSystem

Compared 8% of the time

HPE Alletra Storage vs IBM FlashSystem

Compared 8% of the time

NetApp AFF vs IBM FlashSystem

Compared 6% of the time

More IBM FlashSystem Competitors

Product Reports

Download Pure FlashArray X NVMe product report

Pure FlashArray X NVMe

March 2025

Hitachi Virtual Storage Platform

Download Hitachi Virtual Storage Platform product report

IBM FlashSystem

Download IBM FlashSystem product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

IBM Storwize

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

IBM FlashSystem products are enterprise computer data storage systems that store data on flash memory chips. Unlike storage systems that use standard solid-state drives, IBM FlashSystem products incorporate custom hardware based on technology from the 2012 acquisition of Texas Memory Systems. This hardware provides performance, reliability, and efficiency benefits versus competitive offerings.

IBM

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Celero, Friedhelm Loh Group, Clarks, Mingkang Natregro Health Food Group, Sofia, Etisalat Fights Fraud, UF Health Shands Hospital, Generali, Elecon Engineering Company Limited, Ventiv , Technology, CPFL Energia, Royal Caribbean Cruises Ltd., SciQuest, Coca-Cola Bottling Co. Consolidated, Paddy Power, Kelsey-Seybold Clinic, Interconnect Services, Severstal IP-Only AB, PVU Group GmbH

Hitachi Virtual Storage Platform vs. IBM FlashSystem