Dell XtremIO vs Pure Storage FlashBlade comparison

Dell Technologies and Pure Storage are both solutions in the All-Flash Storage category. Dell Technologies is ranked #19 with an average rating of 8.3, while Pure Storage is ranked #17 with an average rating of 9.0. Dell Technologies holds a 0.8% mindshare in AFS, compared to Pure Storage’s 1.9% mindshare. Additionally, 82% of Dell Technologies users are willing to recommend the solution, compared to 97% of Pure Storage users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

Dell XtremIO and Pure Storage FlashBlade are both top contenders in the flash storage market. Pure Storage FlashBlade seems to have the upper hand due to its advanced features and overall performance, which many users find worth the additional cost.

Features: Dell XtremIO offers ease of use, scalability, and robust data reduction capabilities. Pure Storage FlashBlade provides superior performance, rapid data access, and seamless integration with various environments.

Room for Improvement: Dell XtremIO needs better performance metrics and enhanced data analytics tools. Pure Storage FlashBlade could improve its management tools and lower entry-level costs.

Ease of Deployment and Customer Service: Dell XtremIO is noted for its straightforward deployment process and responsive support team. Pure Storage FlashBlade stands out with its exceptional customer service, highlighted for proactive support and clear communication.

Pricing and ROI: Dell XtremIO offers competitive pricing and good ROI. Pure Storage FlashBlade, while higher in price, provides substantial ROI due to its advanced features and enhanced performance.

To learn more, read our detailed Dell XtremIO vs. Pure Storage FlashBlade Report (Updated: January 2025).

Buyer's Guide

Dell XtremIO vs. Pure Storage FlashBlade

January 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of February 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.7%, down from 1.0% compared to the previous year. The mindshare of Dell XtremIO is 0.8%, down from 1.2% compared to the previous year. The mindshare of Pure Storage FlashBlade is 1.9%, down from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

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Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Gouranga Maiti

Sr. Project Manager -IT at ITC Ltd

Suitable for high IOPS and helps get backup in ten minutes

We use Dell XtremIO for high IOPS. We get backup within 10 minutes. Initially, we faced numerous issues with our analytical systems. However, we saw performance improvement after the implementation of the solution. I like the tool's snapshot backup and flash storage features. Sometimes we…

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Eric Black

Solutions Architect at Recovery Point Systems

The ability to leverage multi-tenancy along with immutability is a huge benefit for us

The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top. Veeam Backup specifically has started to streamline their API, and they are doing that with SOS API. They have optimized it. Any of the S3 devices out there that support this SOS API can have far more API calls at once. On our side, that translates to better restoration. With SOS API, it can leverage far more restorations at a single given time or read from the device in simple terms. That results in maximizing the output and throughput from the device itself.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"The initial setup was extremely simple and straightforward."

"The latency is good."

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."

"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."

"On a scale of one to ten, I rate Pure FlashArray as ten."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

More Pure FlashArray X NVMe pros

"Ease of management, aside from the serious performance, is the best feature."

"Dell XtremIO is good for databases and huge workloads."

"The speed is extremely valuable."

"The solution's most valuable feature is its high performance."

"Initially, we faced numerous issues with our analytical systems. However, we saw performance improvement after the implementation of the solution."

"Xtrem10's features are more simple to implement. The integration and interface are also good."

"I like the deduplication and auto-tiering features."

"The guaranteed sub-millisecond response time for a 4K block."

More Dell XtremIO pros

"The most valuable feature is Safe Mode."

"The initial setup was straightforward. If you know how to plug in power and network you're pretty much qualified. They were on site to configure the network, the box to fit into our network architecture. Other than that, we self-managed from there."

"The solution provides many controllers."

"It helps simplify our storage, because the user interface is very simple and the installation is easy."

"The initial setup is pretty quick."

"The onboarding and integrated monitoring tools are pretty good."

"We have integrated it with VMware. The integration process is pretty good. Especially with VMware, it helps with the capacity of it."

"Pure Storage FlashBlade is user-friendly. It's replication feature is great because it has active replication and active DR. That's the beauty of the product. It's a perfect solution for block storage."

More Pure Storage FlashBlade pros

Cons

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"Adding some functions to the product would be beneficial."

"The tool's portfolio is minimal. It is expensive."

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."

"We need better data deduplication."

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

"It feels more suitable for small and medium-sized businesses rather than enterprises."

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."

More Pure FlashArray X NVMe cons

"Dell's technical support could be better."

"It needs a way to determine the deduplication of each LUN and what the impact would be if we were to move data from one LUN to another."

"When we upgraded the capacity from five to ten TB, the price of the disks was high."

"We've encountered challenges in integrating other products with Dell Xtremio, as it tends to be more vendor-locked. This means we can't easily explore other solutions that might work alongside Dell."

"I am not too impressed with XtremeIO because we had a major failure."

"The solution's stability has certain shortcomings where improvements are needed."

"Management: At the time, there was no snapshot scheduler, so I had to write XSnapCourier to address it. The sad thing is that even after the newest release, which includes a native scheduler, most customers using XSnapCourier chose to stick with it due to a more feature-rich experience."

"It can be more cost-efficient."

More Dell XtremIO cons

"Its configuration should be easier."

"File storage needs a lot of improvement. Mainframe connectivity also needs improvement because it requires additional components to be integrated with Pure Storage FlashBlade. If you want to keep your backup data, then this becomes an even more expensive solution because Pure Storage FlashBlade will not be able to meet your backup needs."

"The feature that we're waiting on is better integration with the cell services."

"It usually comes down to just what you hit and the value you're getting when you spend the money and license the products. I would always go, "If you want to make things better, lower your price and make your licensing simpler." There's always an opportunity around that."

"Commvault has mainly driven the Analytics, providing data and reports. However, the product has room for improvement, especially regarding storage analytics. Upgrading firmware has caused issues, requiring feature disabling to revert to traditional backups. The firmware upgrades sometimes affect Commvault backups."

"Compared to, for example, Hitachi NAS, the solution is not mature at all. It's just in its infancy as far as technology goes."

"I want efficiency. FlashBlade doesn't have efficiency now."

"We haven't been able to use much of the cloud area of Pure Storage. We have a storage server and it would be better if it could integrate with other cloud features of this solution."

More Pure Storage FlashBlade cons

Pricing and Cost Advice

"The product is expensive."

"With VMware, we pay $300,000 annually."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Our licensing fees are $500,000+ USD."

"As far as the licensing costs, everything is included in the license."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

More Pure FlashArray X NVMe pricing and cost advice

"Dell XtremIO's price is affordable and I would rate it a five out of ten."

"Licensing is approximately $200,000 per year."

"This is the best flash array on the market for high-end workloads, so expect to pay for that. But the support subscription cost is fixed for seven years, which made it easier for us to plan on the maintenance costs."

"With some workloads that benefit from compression and deduplication, costs are actually better than some tier 2 subsystems (while latency remains <1ms)."

"Too high priced for the Brazil market."

"The licensing cost is on a yearly subscription basis, which can be expensive but is necessary for ongoing support and services. The pricing could be improved to make it more accessible."

"Pricing and licensing are in line with other products from other manufacturers. You get what you pay for."

"It is great when a product can deliver high-end performance capabilities while offering a very competitive price point."

More Dell XtremIO pricing and cost advice

"I understand that it is competitively priced compared to other brands."

"It's a costly solution, but Pure Storage FlashBlade doesn't require additional licenses. All of the software is combined into one bundle."

"Our licensing is renewed annually."

"I have seen ROI. It has allowed me to increase the density of my VMs without having to purchase anything additional."

"The price is a little high."

"The product is very expensive."

"It is within reason for what you get. From what we have found comparing it to other vendors, it is in the same range as others. Given the choice, we would definitely redeploy it based on the cost."

"Pure Storage FlashBlade is a hardware appliance, and it's very expensive if you compare its price with other solutions. You can get the same features and benefits from its competitor, VAST Data, but for half the price of Pure Storage FlashBlade."

More Pure Storage FlashBlade pricing and cost advice

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Comparison Review

it_user182013

Federal Civ/Intel Engineering Lead at Rubrik

May 1, 2015

Measuring Up: EMC XtremIO and HP 3PAR

Leading up to EMC World 2015, IT Central Station asked how I would compare EMC XtremIO and HP 3PAR. Until recently, the flash storage conversation in my organization and many others has centered on XtremIO and Pure Storage, the leaders of the all-flash array (AFA) space. To that end, I've written a…

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Top Industries

By visitors reading reviews

Computer Software Company

16%

Manufacturing Company

12%

Financial Services Firm

11%

Government

Financial Services Firm

17%

Computer Software Company

16%

Manufacturing Company

Healthcare Company

Educational Organization

38%

Computer Software Company

10%

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Maybe the price can be reduced since the solution is very expensive.

See all answers

What do you like most about Dell EMC XtremIO?

The feature I like most about Dell Xtremio is its hardware quality compared to other vendors. It's clear they're cont...

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What is your experience regarding pricing and costs for Dell XtremIO?

When purchased eight years ago, it was offered at a special price that was good and competitive. However, upgrading w...

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What needs improvement with Dell XtremIO?

When we upgraded the capacity from five to ten TB, the price of the disks was high. Dell explained that they are sell...

See all answers

What do you like most about Pure Storage FlashBlade?

The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...

See all answers

What is your experience regarding pricing and costs for Pure Storage FlashBlade?

The pricing for FlashBlade is between cheap and moderate. FlashBlade is worth the money due to the experience and per...

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What needs improvement with Pure Storage FlashBlade?

Its configuration should be easier. There should be easier language for the configuration.

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 36% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 16% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 10% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 9% of the time

Dell PowerMax NVMe vs Pure FlashArray X NVMe

Compared 9% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Dell XtremIO

Compared 32% of the time

Dell PowerMax NVMe vs Dell XtremIO

Compared 15% of the time

Pure Storage FlashArray vs Dell XtremIO

Compared 15% of the time

Dell Unity XT vs Dell XtremIO

Compared 11% of the time

IBM FlashSystem vs Dell XtremIO

Compared 8% of the time

More Dell XtremIO Competitors

Dell PowerScale (Isilon) vs Pure Storage FlashBlade

Compared 21% of the time

VAST Data vs Pure Storage FlashBlade

Compared 13% of the time

Red Hat Ceph Storage vs Pure Storage FlashBlade

Compared 12% of the time

MinIO vs Pure Storage FlashBlade

Compared 11% of the time

Nutanix Unified Storage (NUS) vs Pure Storage FlashBlade

Compared 2% of the time

More Pure Storage FlashBlade Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

January 2025

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Buyer's Guide

Dell XtremIO

February 2025

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Buyer's Guide

Pure Storage FlashBlade

January 2025

Download Pure Storage FlashBlade product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Dell EMC XtremIO Flash, Dell EMC XtremIO X2, XtremIO, XtremIO X2

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Bring all-flash, scale-out storage to your enterprise applications with EMC XtremIO. Purpose-built for flash, XtremIO storage arrays are amazingly fast. Delivering high IOPS at less than 1 millisecond latency is just the start. EMC XtremIO helps you harness the power of flash storage by building in innovations like content-based data placement and dual-stage metadata.

Dell Technologies

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Raiffeisen Bank Bulgaria, Wentworth-Douglas Hospital

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL

Buyer's Guide

Dell XtremIO vs. Pure Storage FlashBlade

January 2025

Free Report: Dell XtremIO vs. Pure Storage FlashBlade

Find out what your peers are saying about Dell XtremIO vs. Pure Storage FlashBlade and other solutions. Updated: January 2025.

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