Dell PowerMax NVMe vs Dell XtremIO comparison

Dell PowerMax NVMe and Dell XtremIO are both solutions in the All-Flash Storage category. Dell PowerMax NVMe is ranked #8 with an average rating of 8.5, while Dell XtremIO is ranked #22 with an average rating of 8.0. Dell PowerMax NVMe holds a 4.1% mindshare in AFS, compared to Dell XtremIO’s 0.8% mindshare. Additionally, 97% of Dell PowerMax NVMe users are willing to recommend the solution, compared to 80% of Dell XtremIO users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

Dell XtremIO and Dell PowerMax NVMe are both popular storage solutions. Dell PowerMax NVMe stands out for its features and performance, making it a superior choice overall despite the cost.

Features: Dell XtremIO users value its easy scalability, data reduction capabilities, and pricing. Dell PowerMax NVMe is known for its high performance, real-time machine learning, and data efficiency. PowerMax NVMe includes cutting-edge features that drive better performance.

Room for Improvement: Users suggest that Dell XtremIO could improve by offering broader compatibility with third-party tools, enhancing cloud integration, and refining user interfaces. Dell PowerMax NVMe needs more intuitive management tools, a reduction in operational complexity, and enhanced automation capabilities. XtremIO focuses more on compatibility issues, while PowerMax NVMe needs improvements in usability.

Ease of Deployment and Customer Service: Dell XtremIO is known for a straightforward deployment model and responsive customer support. Dell PowerMax NVMe has a slightly more complex deployment but provides excellent customer service. While both products offer strong support, XtremIO is easier to deploy, whereas PowerMax NVMe requires more effort but delivers top-tier performance.

Pricing and ROI: Dell XtremIO users find the setup cost reasonable and the ROI satisfactory. Dell PowerMax NVMe, though higher in cost, justifies the investment with significant performance gains and robust ROI. XtremIO is cost-effective and offers good returns, whereas PowerMax NVMe, despite its higher price, delivers remarkable ROI through advanced capabilities.

To learn more, read our detailed Dell PowerMax NVMe vs. Dell XtremIO Report (Updated: January 2025).

Buyer's Guide

Dell PowerMax NVMe vs. Dell XtremIO

January 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of March 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.9% compared to the previous year. The mindshare of Dell PowerMax NVMe is 4.1%, down from 4.2% compared to the previous year. The mindshare of Dell XtremIO is 0.8%, down from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Haseeb Khalid Sheikh

Senior Manager Enterprise Solutions at a comms service provider with 10,001+ employees

End-to-end NVMe capabilities helps improve availability, performance, and capacity

The solution's most valuable feature is the data reduction ratio. You can store a 5:1 ratio of your data in Dell PowerMax NVMe. For example, if you have 200 terabytes of usable capacity, you can save up to five times of data on that capacity. That means you can save one petabyte of data on just 200 terabytes of usable capacity. The solution's end-to-end NVMe capabilities have improved our operations. Everything is fast, and you don't have to map your storage to old hybrid storage technologies. Our organization has experienced positive change, and the solution has improved our uptime, availability, performance, and capacity.

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Stanislaw Jagielski

Trainer, Storage Consultant at Oxon

Efficient and straightforward setup boosts data management capabilities

Scalability is a significant feature of Dell XtremIO, as it is easy to expand and manage. It provides a lot of features suited for complex systems, such as scalability and the ability to define multi-domain systems, which are beneficial for data management and storage separation. It is efficient from the customer's point of view, offering deduplication at both the volume and file levels. The configuration and setup are straightforward, provided one has knowledge in setting up network infrastructure like VLANs. It is easy to install, use, and configure, making it a reliable product.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

"The most valuable feature of this solution is reliability."

"The initial setup was extremely simple and straightforward."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

More Pure FlashArray X NVMe pros

"You can use PowerMax for all workloads and consolidation. We have used it to scale thousands of VMs."

"Dell PowerMax NVMe's tech support is good."

"The product is very fast and reliable."

"A huge benefit of the PowerMax has been the decreasing of our physical footprint. We recently did a consolidation where we went from 58 tiles down to 5. If we had used just the PowerMax, we could have gone from 58 tiles down to 2 tiles, which is huge space savings. If you have 56 newly available floor tiles on a raised floor data center, which you previously had to cool and provide power to, then now, not only are my costs going down, I now have more revenue opportunities because I have more space to put new customers."

"The UI is very easy to use. We can add volumes and manage them easily."

"The most valuable feature of Dell PowerMax NVMe is its replication feature."

"The smaller footprint of the device has been really nice. We have gone from eight bays to one bay. Having one floor tile in our data center has been pretty awesome. A lot less power and HVAC cooling is being consumed."

"We're consolidating two to three arrays down to one which means that our data center footprint has decreased by like 90%. So we're saving 90% of our space, and it also is much better on power and everything else in our data center. And on top of that, the performance is much, much better than our older arrays."

More Dell PowerMax NVMe pros

"I rate Dell XtremIO at eight out of ten. It is a product I would recommend to companies where data performance, scalability, and security are highly important due to its beneficial features."

"The most valuable features are that it is fast and reliable."

"The speed and scalability of Dell XtremIO are significant features that improve data storage management."

"Very good IOPS performance"

"The Metro clustering and solid-state performance, are the most valuable features of this solution."

"It has very good performance for an application which needs lower latency and a better response, for example, in microseconds."

"A valuable feature of XtremIO is that, in terms of administration, it's simple and manageable."

"The performance is good, which is important."

More Dell XtremIO pros

Cons

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."

"I would like to see replication and DR features in the next release of this solution."

"The tool's pricing is higher than competitors."

"There are some challenges with data encryption and reduction."

"Adding some functions to the product would be beneficial."

"The software layer has to improve."

"In terms of what needs improvement, the dashboard and management could be simplified."

More Pure FlashArray X NVMe cons

"We would like more documentation, a guide to the features of the PowerMax."

"Dell PowerMax needs more connectivity options for projects that require separate web access."

"When it comes to Oracle and database workloads, data reduction could be a little bit better. Some of the competition, like Pure, have post-processes which do additional deduplication and compression on the backside; everything is in-line and then they do a secondary process. It would be a good option if you could start getting 5:1 or 6:1 data reduction on database workloads."

"The initial setup was complex, as it is a complex system and you have to learn a lot."

"There is also room for improvement in the PowerMax architecture and hardware itself. They should design the PowerMax on the basis of PCIe 4.0. I would like to see the possibility of an NVMe drive that operates on PCIe 4.0 and not PCIe 3.0."

"The main feature that I personally want to see is the possibility to upgrade to the next generation without changing all the components and just change the engine, relying on the compatibility matrices between two different generations. Meaning that we could just keep the enclosure and upgrade the engine, integrating the enclosure to the existing pool, then adding automation tools for orchestration."

"I would like to see more security features and improvements in the platform's ease of management."

"If the solution had more power-saving capabilities, it would be quite nice."

More Dell PowerMax NVMe cons

"It needs a way to determine the deduplication of each LUN and what the impact would be if we were to move data from one LUN to another."

"XtremIO is coming to its end of life."

"Scalability could be better."

"If you are looking at flash storage solutions, XtremIO doesn't offer any unique features. Most of my customers are migrating their workload from XtremIO to other formats because of this."

"The product could be improved by reducing the pricing and having better organization in their technical support team."

"The GUI could be modified more in terms of how the different components are linked to each other."

"They can improve the product by providing an HTML5-based interface instead of the Java GUI based application."

"Management and reporting need improvement."

More Dell XtremIO cons

Pricing and Cost Advice

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"As far as the licensing costs, everything is included in the license."

"The licensing is on a yearly basis."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"Our licensing fees are $500,000+ USD."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"The support cost per array is about $20,000 a year for 24/7 support."

More Pure FlashArray X NVMe pricing and cost advice

"The cost of the solution is quite noticeable, but it provides a good fit regarding the price of the hardware and all of the required licenses."

"It is high-end storage and it is a bit expensive, but it is doing what it is meant for: running business-critical applications or latency-sensitive applications..."

"Negotiate hard and consider the commercial advantages/benefits to Dell EMC for onboarding your product."

"Our costs for the product are three million."

"Dell PowerMax NVMe's price is expensive."

"We hope that with the combination of both NVMe and SCM the next PowerMax will be much cheaper that the one which we acquired."

"I rate Dell PowerMax NVMe a five out of ten for pricing."

"The tool is very expensive."

More Dell PowerMax NVMe pricing and cost advice

"There are costs in addition to the standard licensing fees."

"It's not cheap, but it absolutely gets the job done. I don't have any real comment regarding licensing specifically."

"Too high priced for the Brazil market."

"XtremIO is pretty straightforward about pricing. However, you need to look at your data so you can estimate, with the advice of DEL EMC, what data reduction ratio you will reach. In our case, a 3:1 reduction ration gave us a positive case compared to other storage arrays."

"Dell XtremIO's price is affordable and I would rate it a five out of ten."

"The licensing cost is on a yearly subscription basis, which can be expensive but is necessary for ongoing support and services. The pricing could be improved to make it more accessible."

"This is the best flash array on the market for high-end workloads, so expect to pay for that. But the support subscription cost is fixed for seven years, which made it easier for us to plan on the maintenance costs."

"It is costly but worth it."

More Dell XtremIO pricing and cost advice

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Comparison Review

it_user182013

Federal Civ/Intel Engineering Lead at Rubrik

May 1, 2015

Measuring Up: EMC XtremIO and HP 3PAR

Leading up to EMC World 2015, IT Central Station asked how I would compare EMC XtremIO and HP 3PAR. Until recently, the flash storage conversation in my organization and many others has centered on XtremIO and Pure Storage, the leaders of the all-flash array (AFA) space. To that end, I've written a…

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Financial Services Firm

17%

Computer Software Company

13%

Manufacturing Company

10%

Government

Financial Services Firm

18%

Computer Software Company

16%

Manufacturing Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

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What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

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What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

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What do you like most about Dell EMC PowerMax NVMe?

First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.

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What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?

The price is starting from $500,000. It's expensive.

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What do you like most about Dell EMC XtremIO?

The feature I like most about Dell Xtremio is its hardware quality compared to other vendors. It's clear they're cont...

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What is your experience regarding pricing and costs for Dell XtremIO?

When purchased eight years ago, it was offered at a special price that was good and competitive. However, upgrading w...

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What needs improvement with Dell XtremIO?

When we upgraded the capacity from five to ten TB, the price of the disks was high. Dell explained that they are sell...

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Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 34% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 15% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 6% of the time

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Dell PowerStore vs Dell PowerMax NVMe

Compared 27% of the time

HPE Alletra Storage vs Dell PowerMax NVMe

Compared 13% of the time

IBM FlashSystem vs Dell PowerMax NVMe

Compared 11% of the time

Dell VMAX All Flash vs Dell PowerMax NVMe

Compared 7% of the time

HPE Primera vs Dell PowerMax NVMe

Compared 3% of the time

More Dell PowerMax NVMe Competitors

Dell PowerStore vs Dell XtremIO

Compared 29% of the time

Pure Storage FlashArray vs Dell XtremIO

Compared 12% of the time

Dell Unity XT vs Dell XtremIO

Compared 11% of the time

IBM FlashSystem vs Dell XtremIO

Compared 7% of the time

VAST Data vs Dell XtremIO

Compared 7% of the time

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Product Reports

Buyer's Guide

Pure FlashArray X NVMe

February 2025

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Buyer's Guide

Dell PowerMax NVMe

March 2025

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Buyer's Guide

Dell XtremIO

March 2025

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Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Dell EMC PowerMax, PowerMax

Dell EMC XtremIO Flash, Dell EMC XtremIO X2, XtremIO, XtremIO X2

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell PowerMax is the industry’s most secure mission-critical storage platform. With NVMe Dynamic Fabric technology, PowerMax breaks from traditional storage limitations, enabling seamless integration with cloud-native and legacy applications. Designed with a powerful scale-up and scale-out architecture, PowerMax supports mission-critical applications at scale with zero downtime and ultra-low latency. The latest PowerMaxOS 10 release harnesses AI-driven efficiencies for trusted performance, capacity, and security. By choosing PowerMax, you can trust in a secure, intelligent, and always modern storage solution that unlocks the full potential of your data to drive business success.

Dell Technologies

Bring all-flash, scale-out storage to your enterprise applications with EMC XtremIO. Purpose-built for flash, XtremIO storage arrays are amazingly fast. Delivering high IOPS at less than 1 millisecond latency is just the start. EMC XtremIO helps you harness the power of flash storage by building in innovations like content-based data placement and dual-stage metadata.

Dell Technologies

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Rackspace, Open Line

Raiffeisen Bank Bulgaria, Wentworth-Douglas Hospital

Buyer's Guide

Dell PowerMax NVMe vs. Dell XtremIO

January 2025

Free Report: Dell PowerMax NVMe vs. Dell XtremIO

Find out what your peers are saying about Dell PowerMax NVMe vs. Dell XtremIO and other solutions. Updated: January 2025.

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