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Domo vs Oracle Analytics Cloud comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Domo
Ranking in BI (Business Intelligence) Tools
3rd
Ranking in Data Visualization
6th
Average Rating
7.8
Reviews Sentiment
6.5
Number of Reviews
47
Ranking in other categories
Data Integration (15th), Business Performance Management (5th), Reporting (3rd)
Oracle Analytics Cloud
Ranking in BI (Business Intelligence) Tools
15th
Ranking in Data Visualization
11th
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
27
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of February 2026, in the BI (Business Intelligence) Tools category, the mindshare of Domo is 2.8%, down from 6.7% compared to the previous year. The mindshare of Oracle Analytics Cloud is 1.2%, down from 2.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
Domo2.8%
Oracle Analytics Cloud1.2%
Other96.0%
BI (Business Intelligence) Tools
 

Featured Reviews

RD
Assistant Manager at a tech services company with 10,001+ employees
Have improved workflow efficiency through custom reports but encountered formatting limitations
The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.
Vaclav-Biba - PeerSpot reviewer
BI/DW Consultant at Neit Consulting
Enhanced analytics through metadata-driven reporting with enterprise-level visualizations enables competitive advantage
In my opinion, what can be better in Oracle Analytics Cloud these days is primarily about pricing. I am from the Czech Republic, which is our main market. The situation here in the Czech Republic is that Power BI rules the world. There are two main reasons for this. First, speaking about the Czech Republic specifically, and second, the Power BI pricing model appears cheaper compared to Oracle Analytics Cloud. The pricing model in Microsoft is more straightforward. With Oracle, you have the data visualization and enterprise lines, and to put it simply, both appear as more expensive options for customers trying to get oriented in the segment.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"What I appreciate most about Domo is that it's the simplest visualization tool, not complex at all, and it has a very simple interface making it easier for teams to adopt."
"My favorite feature in Domo is Beast Mode, and we have Insights; when asking insights on the right side of the dashboard, we create insights, and if I ask questions in segments, they provide more information regarding the dashboard and data set."
"I mostly see it as an ETL which has many system connectors. It does a good job of ETL."
"The best feature of Domo is that it's completely on the cloud. I also like that you can handle data end-to-end without having to depend on multiple tools. Another specific feature I like the most about Domo is Magic ETL because, through it, you can do all your expression, transformation, and loading activities very smoothly. The tool also follows the lineage concept, so you can understand what kind of transformations took place on a particular data set. You can find end-to-end data from the source until it has become the final output or the final data set. Whatever happened to a particular data set, you can understand it through the Domo lineage, and that isn't possible in most of the tools available in the market, but in Domo, that's available. The tool is also solid and because it's on the cloud, it uses multiple data engineering in the backend and multiple algorithms in the back, behind the scenes, resulting in a great performance. For example, if an end user such as the CEO or COO opens a report or the dashboard and it takes more than ten seconds, the end user won't be interested in looking at that report or dashboard, but Domo enables better performance and there's usually no performance issues from that tool."
"The dashboarding itself was pretty easy. So both the front and the back end were positive in this case."
"The one thing that stands out in case of Domo is that you have everything under the same tool; you don't have to log in into any particular cloud services to have access to that platform as it's just a web-hosted platform and everything related to data engineering, data science, ETL, everything comes under the same umbrella."
"The ease of use, overall, is one of the valuable features, as is the ease of setup. Other than making sure IT was aware of, and agreed with our proceeding, we did not need IT for any of the setup. The ease of setup is more valuable than you might think. The ease of configuring the security policies, setting up groups, and setting up personalized data permissions so that only certain people can see certain data — that stuff is amazing... Domo really is extraordinarily full-featured, but it's really easy to use."
"We find the ease of using the solution valuable."
"A valuable feature is the speed of the solution."
"Analytics Cloud allows you to merge various data types and structure data from multiple sources."
"The ability to quickly search for and access relevant data is crucial."
"It has the best feature for data augmentation."
"It plays a crucial role in facilitating decision-making for various organizational stakeholders."
"Data preparation is fantastic and fast. We were able to use multiple data sources and prepare the data quickly."
"The features that I find to be the most valuable are the BAS (Business Analytics), the Narrate feature, and the auto-visualization."
"Oracle Analytics Cloud is not very user-friendly, however, it is robust and capable of performing a wide range of tasks."
 

Cons

"There's a learning curve before you can get used to the solution."
"If Domo had a Copilot feature, you could interact with the graphs and talk to the graphs and tables."
"It is expensive."
"I would like to see more flexibility in their pricing structure. The trend is moving from database pricing to a user-license pricing model. That would be a benefit if they wanted to reevaluate their pricing structure."
"They could use more charts. They have had a very limited number of charts we can use. I believe, now, there are somewhere around 30 of them, but they could definitely use some more options."
"Domo is losing out in the pricing area. We tried pitching Domo to many of our clients, and they liked it initially, but the pricing point was something they were not comfortable with."
"In Tableau, you can create virtually any kind of visualization. Based on your creativity, you can create a visualization on a human body structure, you can create a visualization on anything that you want. But Domo is limited to a few kinds of visualization views: standard things like bar, pie, and some other charts... I would like to see them add new views for presenting the data in the visualization space."
"Data integration is okay, but not the best."
"The pricing model in Microsoft is more straightforward. With Oracle, you have the data visualization and enterprise lines, and to put it simply, both appear as more expensive options for customers trying to get oriented in the segment."
"It's not a failure of the product; it's just an architectural choice. It has to do with data modeling. I'm comparing this to another product, which is Oracle's developer client and probably called Oracle BI Developer Client Tool. The data modeler, which is cloud-based, and Oracle BI Developer Client Tool, which is local or on-premises-based, both can do the same thing in data modeling. However, the cloud tool does not have as many features as the Oracle BI Developer Client Tool, which is closest to the OBIEE Administration Tool with full feature data modeling, metadata development, and so forth. In a complex environment or implementation, that is the capability that you need."
"As with most BI tools, the visualizations can be made much nicer. Currently, it has standard visualizations. They've been adding new visualizations, but we see animated visualizations from other vendors. It would be nice to have similar visualizations, such as the swarming visualizations, which are fairly new and very popular at the moment. I haven't seen that with Oracle. That would be nice."
"When we have, for example, a table with low performance, we have several issues with drawing some graphics in the Oracle cloud."
"Its FAW feature has limitations in terms of usage."
"The solution could be more flexible."
"The product should be improved in terms of connectors; right now the top twenty connectors are available, but OneDrive and Teradata are missing."
"The product should improve its user interface. It should be welcoming and modern. Developers should also find it easier to build data models. Oracle Analytics Cloud needs to have better visualizations and more options in the marketplace."
 

Pricing and Cost Advice

"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."
"The solution is expensive compared to one of its competitors."
"For about 100 users our cost is $95,800."
"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."
"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."
"I think it is reasonable."
"The pricing differs from customer to customer, depending on the package."
"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."
"I would rate it a five out of five in terms of the value received for the price charge."
"We pay on a monthly basis and it is $10 per user each month."
"It is an expensive platform."
"The price is reasonable; it's quite a bit lower than Tableau and Spotfire."
"The product’s pricing is expensive. However, feature-wise, it fits the requirements of enterprise customers."
"The tool's pricing is not unreasonable or non-competitive."
"I rate the product's pricing a nine on a scale of one to ten, where one is cheap, and ten is expensive."
"Bottom line, the cost is really, really cheap compared to other solutions. Oracle has made a huge effort on the pricing."
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Top Industries

By visitors reading reviews
University
10%
Computer Software Company
9%
Financial Services Firm
9%
Manufacturing Company
7%
Government
14%
Financial Services Firm
9%
Manufacturing Company
8%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise12
Large Enterprise20
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise7
Large Enterprise11
 

Questions from the Community

What do you like most about Domo?
All our client SLAs and daily and weekly dashboards are tracked on Domo.
What is your experience regarding pricing and costs for Domo?
The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo. We are creating multiple backups on...
What needs improvement with Domo?
I have experience with Domo and Microsoft tools. Domo is losing out in the pricing area. We tried pitching Domo to many of our clients, and they liked it initially, but the pricing point was someth...
Which Oracle product is better - OBIEE or Analytics Cloud?
Oracle OBIEE is designed to be relatively easy to set up and has a helpful customer support staff at the ready to assist customers. These are two attributes that make this system quite valuable. OB...
What do you like most about Oracle Analytics Cloud?
The ability to quickly search for and access relevant data is crucial.
What is your experience regarding pricing and costs for Oracle Analytics Cloud?
The pricing of Oracle Analytics Cloud is quite expensive, fitting for a premium tool. However, the cost raises expectations for partner support that are not met, especially for smaller companies wh...
 

Also Known As

corda
Oracle Analytics Cloud Service, OAC, Oracle Data Visualization, Oracle Data Visualization Cloud Service, ODV
 

Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
Sejong Hospital
Find out what your peers are saying about Domo vs. Oracle Analytics Cloud and other solutions. Updated: January 2026.
881,565 professionals have used our research since 2012.