Try our new research platform with insights from 80,000+ expert users

Domo pros and cons

Vendor: Domo

3.9 out of 5

48 reviews
85% willing to recommend

Pros & Cons summary

Domo enhances organizational decision-making with real-time insights and diverse source connections within one platform, featuring Magic ETL for complex transformations without coding. While Domo handles data accommodation and quick access effectively, it struggles with large data volumes and pricing. Preconfigured apps lack flexibility, affecting report customization. Data export limitations and less advanced visualization features compared to competitors impact workflow efficiency. Buyers should consider these strengths and weaknesses in their assessment.

Buyer's Guide

Get pricing advice, tips, use cases and valuable features from real users of this product.

Prominent pros & cons

PROS

Domo enhances organizational decision-making by allowing quick access to data cards without BI dependency.

Domo's Magic ETL enables complex data transformations without coding, simplifying data handling.

The integration and handling of multiple data sources within one platform is a standout feature of Domo.

Real-time data insights and customizable alerts in Domo provide enhanced analytical capabilities.

Domo's capability for substantial data accommodation and diverse source connections is highly appreciated.

CONS

Preconfigured apps lack relevance and flexibility, limiting users in loading data for preset reports and views.

ETL tool struggles with large data volumes, causing delays and failures if processes run longer than 24 hours.

Pricing structure is high and has recently increased, making Domo less affordable for many clients.

Data export limitations lead to difficulties in managing graphs and charts, impacting workflow efficiency.

Visualization and analytics capabilities are limited compared to competitors, lacking advanced features and diverse chart options.

Domo Pros review quotes

Business Intelligence Manager at a retailer with 51-200 employees

Feb 11, 2018

Using the "cards" which function as preconfigured reports or views. I use many of them simultaneously on an organized page, with filters that allow me to see high-level information as well as subsets across the dataset, in a few clicks. Many Excel-challenged users love to use this product for its simplicity.

Read full review

AP

Manager of Data Analytics & CRM Operations at a tech company with 201-500 employees

Dec 19, 2018

The best thing is that the data storage is pretty much free. I can store as much data as I want, from different sources.

Read full review

FS

Fredrik Schauman

Managing Director at TokenMarket Capital

Jan 20, 2019

The fact that you can add any data source is valuable. The entire data handling suite they have, all the apps, etc., is pretty amazing. One of the key things, not being a techie or a data-warehouse guy, is that you can connect data sources, and do all kinds of pretty amazing things.

Read full review

Free Report: Domo Reviews and More

Learn what your peers think about Domo. Get advice and tips from experienced pros sharing their opinions. Updated: February 2026.

882,744 professionals have used our research since 2012.

GD

Girish Kumar Dandamudi

Solutions Architect at a tech services company with 11-50 employees

Jan 22, 2019

I mostly see it as an ETL which has many system connectors. It does a good job of ETL.

Read full review

AV

Alfredo Vidal Davalos Mora

Freelance DBA

Jan 28, 2019

Domo has a lot of connections using APIs where you can use data from different databases, such as NoSQLs, SQL databases, and other connections. These connections exist to obtain data and transform whatever that you want.

Read full review

IK

Project Manager at a marketing services firm with 51-200 employees

Jan 31, 2019

The ability to create custom connectors was useful because you never know, with customers, what platform they want to utilize or what data they have. It gave us a lot of flexibility in being able to bring data in from different places.

Read full review

RC

Software Developer at CapitalVia Global Research Limited

Feb 12, 2019

We've worked with all the features of Domo. Among the most important are Pivot and Sumo Cards. We can use drill-down from the top-most level with a click, generating charts.

Read full review

KG

Manager - Talent Acquisition Analytics at a wholesaler/distributor

May 9, 2019

What makes me really fond of Domo is the ETL because it enables us to maximize a single platform for pulling reports and automating things. We can send the raw data from a third-party platform and do the rest of the ETL in Domo, including transforming data, adding columns, etc.

Read full review

KB

Application Engineer at Automation Anywhere

Nov 1, 2019

This solution allows us to change our performance metrics and tracks our goals in real-time.

Read full review

LR

Manager of Program Operations at a manufacturing company with 1,001-5,000 employees

Dec 16, 2019

The data certification feature, where the admin user can put a certified stamp on a data source so that other users can know that that is the correct and accurate data flow or data source to use, is a good feature.

Read full review

Show 10 more reviews (out of 33)

Domo Cons review quotes

Business Intelligence Manager at a retailer with 51-200 employees

Feb 11, 2018

The preconfigured apps need to be more relevant to allow one, out of the box, to load data in order to use pre-set reports/views.

Read full review

AP

Manager of Data Analytics & CRM Operations at a tech company with 201-500 employees

Dec 19, 2018

They could use more charts. They have had a very limited number of charts we can use. I believe, now, there are somewhere around 30 of them, but they could definitely use some more options.

Read full review

FS

Fredrik Schauman

Managing Director at TokenMarket Capital

Jan 20, 2019

Their organization or client service didn't always keep up... They took on more and more clients and the processes slowed down a little bit.

Read full review

Free Report: Domo Reviews and More

Learn what your peers think about Domo. Get advice and tips from experienced pros sharing their opinions. Updated: February 2026.

882,744 professionals have used our research since 2012.

GD

Girish Kumar Dandamudi

Solutions Architect at a tech services company with 11-50 employees

Jan 22, 2019

Their STK is not up to date and you can't access it on their website. They have a private STK to access resources in Domo.

Read full review

AV

Alfredo Vidal Davalos Mora

Freelance DBA

Jan 28, 2019

If your ETL runs more than 24 hours, it always fails because we are logging a lot of historical data, and there is a restriction on the amount of data (in rows) that you can run. The technical support has not found a solution for this yet.

Read full review

IK

Project Manager at a marketing services firm with 51-200 employees

Jan 31, 2019

It is very difficult too, if we do have specific requests or errors that we can't get figure out - especially when it comes to the development platform, developing custom connectors or doing any kind of API work, custom cards - in that there's a lag in the response time.

Read full review

RC

Software Developer at CapitalVia Global Research Limited

Feb 12, 2019

It's quite slow. We are using about 2,000,000 rows of data. Creating certain reports takes almost a couple of minutes, which should not be the case.

Read full review

KG

Manager - Talent Acquisition Analytics at a wholesaler/distributor

May 9, 2019

In terms of the analytics, there is quite a limited set of options when using Domo. Whereas with Tableau we can perform heavy statistical computations, Domo doesn't have that capability. Domo is quite limited on that side.

Read full review

KB

Application Engineer at Automation Anywhere

Nov 1, 2019

I would like to see more dashboard creation options.

Read full review

LR

Manager of Program Operations at a manufacturing company with 1,001-5,000 employees

Dec 16, 2019

I would like to see more flexibility in their pricing structure. The trend is moving from database pricing to a user-license pricing model. That would be a benefit if they wanted to reevaluate their pricing structure.

Read full review

Show 10 more reviews (out of 33)

Related questions

263

Which BI tool has the best reporting capabilities?

71

When evaluating Business Intelligence Tools, what aspect do you think is the most important to look for?

51

BI Tool Replacements, What Do You Recommend?

51

Which one is best for ETL - Pentaho or Jaspersoft?

20

Seeking advise on going with Birst, BOARD or Pentaho as an OEM platform solution where we could end up with 1,000's of users over time.

45

BI Tool Evaluation Criteria Rating Matrix -- anyone have one they've used in making a tool selection?

65

QlikView or Tableau - Which is better?

30

BI tools for tactical decision-making?

61

What is a good BI tool in the Oracle world?

40

I currently use Panorama Necto as a viewer on SQL Analysis services cube--what other solutions are out there?