Fivetran vs Informatica PowerCenter comparison

Fivetran and Informatica are both solutions in the Data Integration category. Fivetran is ranked #12 with an average rating of 7.9, while Informatica is ranked #2 with an average rating of 7.9. Fivetran holds a 2.1% mindshare in DI, compared to Informatica’s 9.9% mindshare. Additionally, 88% of Fivetran users are willing to recommend the solution, compared to 91% of Informatica users who would recommend it.

Fivetran

Read 25 Fivetran reviews

3,430 Views
2,417 Comparison Views

88% willing to recommend

Informatica PowerCenter

Read 81 Informatica PowerCenter reviews

15,851 Views
13,591 Comparison Views

91% willing to recommend

Fivetran

Informatica PowerCenter

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 19, 2024

Informatica PowerCenter and Fivetran are both renowned data integration platforms. Despite Informatica's extensive feature set, Fivetran often holds the upper hand due to its ease of use and faster deployment times.

Features: Informatica PowerCenter offers advanced capabilities for complex transformations, excellent scalability, and supports a wide range of data sources. It provides extensive customization options allowing for intricate data management. Fivetran focuses on automation and minimal configuration, making integration into cloud applications swift and efficient, with a strong emphasis on effortless operation for standard ETL processes.

Room for Improvement: Informatica PowerCenter can improve in ease of use due to its steep learning curve. Enhancing automation could streamline the setup process. Additional support for new data integrations would be beneficial. Fivetran could benefit from enhanced support structures and more comprehensive documentation for complex setups. Improving the customization options would cater to more specific user needs. Increasing the number of integrations could strengthen its overall offering.

Ease of Deployment and Customer Service: Informatica PowerCenter requires significant setup and configuration efforts, benefiting from strong customer support and resources for enterprises. It does require a higher level of initial investment in time and training. Fivetran offers a straightforward setup process, focusing on simplicity and efficiency, which appeals to organizations seeking rapid deployment. However, it may lack the depth in customer service compared to its competitors, offering room for enhancements in support.

Pricing and ROI: Informatica PowerCenter involves higher initial setup costs, justified by its extensive customization and enterprise-grade features, and tends to deliver high ROI for companies with complex data operations. Fivetran offers a more competitive pricing model appealing to startups and mid-size businesses, providing rapid ROI through efficient data integration capabilities. The choice between them relies heavily on the specific needs and scale of data operations within the organization.

To learn more, read our detailed Fivetran vs. Informatica PowerCenter Report (Updated: February 2025).

Buyer's Guide

Fivetran vs. Informatica PowerCenter

February 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Fivetran

Ranking in Data Integration

12th

Average Rating

8.0

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Data Replication (3rd), Cloud Data Integration (8th)

Informatica PowerCenter

Ranking in Data Integration

2nd

Average Rating

8.0

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Data Visualization (8th)

Mindshare comparison

As of March 2025, in the Data Integration category, the mindshare of Fivetran is 2.1%, up from 1.9% compared to the previous year. The mindshare of Informatica PowerCenter is 9.9%, down from 12.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Integration

Featured Reviews

Erik Jones

Head of BI and Analytics at HyperScience

Solution reduces time-to-value; high ROI

Fivetran has room for improvement in data pipeline observability. The Fivetran logs are fairly basic, compared to, for example, the insight Fivetran gives into helping users understanding the performance of data pipelines. So I think their observability into the pipeline itself could be improved. In addition, Fivetran is in the very early stages of allowing other companies to access its metadata API, but that's something that could use improvement, and I know that they're working on right now. We use a separate tool for "reverse ETL", which is the opposite of what Fivetran does; it pushes data from your data warehouse back out to business applications. If Fivetran pulls data from those same applications, they should also enable users to push it back. I would love to do both ETL and reverse ETL in the same tool. It would be nice if Fivetran offered both their regular offering plus the reverse ETL option as well.

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Lars Borchers

Senior BI Backend Developer at ALD Automotive Portugal

A stable and reliable product that provides a variety of features for data integration

The solution is not for newcomers. It has an old touch. The solution must improve the integration with new services. It was part of the program at Informatica when they moved to their cloud platform. It is integrated. However, from an on-premise perspective, we need to buy licenses for PowerExchange. If we want a native driver to access a special service, we need to extend our license to those services. It is expensive. I don't like that it's not all included in the solution.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Fivetran is remarkably easy to use; I haven't encountered any other data integration tool that is as user-friendly."

"The ease of setting up the connectors and transformations is highly valuable."

"For us, Fivetran has been able to scale both in terms of the data we bring into our warehouse and the amount of data that we use as well."

"You can manage all of your connectors individually, which gives you a very good ability to trace which one of your ETL processes is running and when."

"Fivetran offers native connectivity with Sybase"

"The most important feature of the solution is its ability to build data pipelines in less time."

"The portal is very intuitive and easy to use."

"The product is very easy to use and very easy to configure."

More Fivetran pros

"We use Informatica PowerCenter to transfer the transitional database to and from the data warehouse. This is very efficient as it enables us to quickly find our data reports and the data, so we can build AI models."

"The product's initial setup phase is very easy."

"Informatica PowerCenter has been implementing mapping design, data flow, and workflow execution for years."

"My overall experience with Informatica PowerCenter is positive."

"The features I find most valuable is that the solution is very user-friendly and the graphical design is very easy to understand."

"The technical support is excellent."

"The number of docs has been reduced drastically, which is very good."

"Technical support is great. It's one of the reasons we really like them. When you compare support from IBM and support from Informatica, Informatica is much better."

More Informatica PowerCenter pros

Cons

"HVR Software's technical support could be improved. Whenever we log a case, the response that we get from the support is a bit delayed."

"It should have a few more monitoring functionalities."

"This solution needs to improve its real-time data and transformation availability."

"Fivetran is very expensive for data sources with a lot of rows, such as email data. I would like to see cheaper pricing for data sources like that."

"I would like to see an improvement in the support offered by Fivetran."

"The solution is very expensive. I would like to have a better integration of the solution with Azure."

"Fivetran would be improved by adding the ability to integrate the data from third-party APIs."

"We use a separate tool for "reverse ETL", which is the opposite of what Fivetran does; it pushes data from your data warehouse back out to business applications. If Fivetran pulls data from those same applications, they should also enable users to push it back. I would love to do both ETL and reverse ETL in the same tool."

More Fivetran cons

"Integrating new tools can be tricky and challenging."

"It should be more cloud-centric than on-prem-centric."

"There is a need to buy a separate license if one wishes to connect with some kind of SAP system, such as SalesForce."

"Informatica PowerCenter is outdated and would benefit from modernization. They should have a very good migration strategy from Informatica PowerCenter to AACF. Informatica PowerCenter there is no point in using it, you have to use a cloud version."

"I would like to see improvements made to the custom transformations. It should be more open for users that want to write their own code and use cases."

"The reputation of Informatica is that it is expensive."

"The solution could have better documentation on basic steps or blocks that specify what to do."

"The UI is a little outdated."

More Informatica PowerCenter cons

Pricing and Cost Advice

"I don't have the exact information, but I know it is high, and it is on a yearly basis. There is no additional cost for what we're doing. We're always open to doing things cheaper, so we might potentially implement a different solution."

"I've heard that the license for HVR is a bit costly compared to its competitors, but since it's reliable and efficient, I think the customer shouldn't be bothered about the cost."

"I can't give exact amounts because that's based on usage, but it's more expensive than some of its competitors."

"The pricing model is okay and mid to large companies will not have an issue with it."

"In the first year, we were given a very good discount. It was approximately 20,000 Euros per year. In the third year, we purchased credit for two years and the price was 33,000 Euros per year."

"The licensing costs are extremely high for the usage of somebody who has one GB or two GB of usage per day for real-time traffic. There are many other players in the market which are similarly priced or competitively priced. On average per month, it used to come around 12,000-15,000 USD, which is very high."

"The solution is affordable."

"I rate the pricing a six out of ten."

More Fivetran pricing and cost advice

"The solution is in the middle price range compared to other solutions."

"We are satisfied with the pricing."

"Cost could be improved."

"A basic setup can be from $100,000 and up annually."

"Informatica PowerCenter is reasonably priced. It is less expensive than Pentaho. There is a standard version fee in Taiwan. It is a one-time yearly subscription price that is approximately $3,010 US dollars for three users."

"Its licensing is expensive in terms of scaling."

"Our customers pay a licensing fee yearly."

"The pricing for Informatica PowerCenter is expensive. Some clients have simple needs and only want to integrate and store data. Some clients have small needs, while some clients have bigger needs and focus more on performance and time. The licensing cost for Informatica PowerCenter isn't good. In my project, if I remember correctly, the company pays €20,000 per year for the Informatica PowerCenter license. I'm not aware of additional costs that you need to pay for some features of the solution. On a scale of one to five, I'm rating its price a three."

More Informatica PowerCenter pricing and cost advice

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Comparison Review

it_user90069

BI Expert at a healthcare company with 1,001-5,000 employees

Feb 20, 2014

Informatica PowerCenter vs. Microsoft SSIS - each technology has its advantages but also have similarities

Technology has made it easier for businesses to organize and manipulate data to get a clearer picture of what’s going on with their business. Notably, ETL tools have made managing huge amounts of data significantly easier and faster, boosting many organizations’ business intelligence operations…

Read full review

Top Industries

By visitors reading reviews

Educational Organization

29%

Computer Software Company

12%

Financial Services Firm

11%

Manufacturing Company

Financial Services Firm

19%

Computer Software Company

12%

Manufacturing Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What's the deal with the HVR software acquisition?

As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...

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Does HVR Software provide reliable insights?

I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...

See all answers

How much traffic can HVR Software handle?

As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...

See all answers

How does Azure Data Factory compare with Informatica PowerCenter?

Azure Data Factory is flexible, modular, and works well. In terms of cost, it is not too pricey. It offers the stability and reliability I am looking for, good scalability, and is easy to set up an...

See all answers

Which is better - SSIS or Informatica PowerCenter?

SSIS PowerPack is a group of drag and drop connectors for Microsoft SQL Server Integration Services, commonly called SSIS. The collection helps organizations boost productivity with code-free compo...

See all answers

Which Informatica product would you choose - PowerCenter or Cloud Data Integration?

Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...

See all answers

Comparisons

AWS Database Migration Service vs Fivetran

Compared 16% of the time

Oracle GoldenGate vs Fivetran

Compared 13% of the time

Qlik Replicate vs Fivetran

Compared 9% of the time

Azure Data Factory vs Fivetran

Compared 8% of the time

More Fivetran Competitors

SSIS vs Informatica PowerCenter

Compared 16% of the time

Databricks vs Informatica PowerCenter

Compared 14% of the time

Azure Data Factory vs Informatica PowerCenter

Compared 13% of the time

Oracle Data Integrator (ODI) vs Informatica PowerCenter

Compared 8% of the time

Informatica Intelligent Data Management Cloud (IDMC) vs Informatica PowerCenter

Compared 7% of the time

More Informatica PowerCenter Competitors

Product Reports

Buyer's Guide

Fivetran

March 2025

Download Fivetran product report

Buyer's Guide

Informatica PowerCenter

February 2025

Download Informatica PowerCenter product report

Also Known As

No data available

PowerCenter

Overview

Fivetran, the global leader in data movement, is trusted by companies like OpenAI, LVMH, Pfizer, Verizon and Spotify to centralize data from SaaS applications, databases, files, and other sources into cloud destinations, including data lakes. With high-performance pipelines, seamless interoperability, and enterprise-grade security, Fivetran empowers organizations to modernize their data infrastructure, power analytics and AI, ensure compliance, and achieve transformative business outcomes. Learn more at Fivetran.com

Fivetran

Informatica PowerCenter is a data integration and data visualization tool. The solution works as an enterprise data integration platform that helps organizations access, transform, and integrate data from various systems. The product is designed to support companies in the full cycle of a project, from its initial rollout to critical deployments. Informatica PowerCenter allows developers and analysts to collaborate while accelerating the work process to deploy projects within days instead of months.

The Advanced edition of the product provides an additional real-time engine which allows companies to have always-on enterprise data integration. This ensures seamless collaboration and increment of data lineage visibility and impacts analysis.

The Premium edition of the solution offers an early warning system that detects unexpected behaviors or incorrect utilization of resources in the workflows and alerts companies in the case that these occur. This version of the product also offers automatic data validation, which ensures data accuracy and reduces testing time and expenditure of resources for by up to 90%.

Informatica PowerCenter Features

The product provides users with various features which allow them to execute data integration initiatives such as analytics, data warehousing, data governance, consolidation, and application migration. The features of the solution include:

Collaboration: Informatica PowerCenter offers role-based tools and processes which enable business self-service while benefiting from high-quality IT resources.
Automation: Through various automations and easy-to-use software, users can utilize graphical and codeless tools and initiate effective data integration without additional knowledge.
Scalability: The tool provides high scalability to users, which ensures seamless performance and minimum downtime. PowerCenter also has adaptive load balancing, pushdown optimization, and dynamic partitioning.
Monitoring: Through the extensive monitoring feature, the operations and governance of the solution are easily overseen by users. The tool also provides alerts that can prevent damage to the system.
Real-time data: Through real-time data, users can monitor applications and analytics, ensuring their efficient operation.
Prototyping: Informatica lets its users collaborate with information technology to prototype, profile, and validate results in a timely manner.
Connectivity: Users can access and integrate data from different types of sources through high-performance connectors.
Automated data validation testing: The product offers script-free automated and repeatable audit and validation of data.
Data transformation: This feature allows users to use comprehensive parsing of JSON, PDF, XML, Microsoft Office, and the Internet of Things (IoT) for non-relation data.
Cloud applications connectivity: The product allows for seamless connection to cloud application sources and targets.

Informatica PowerCenter Benefits

The benefits of using Informatica PowerCenter include:

The tool can work over a wide range of systems and platforms and also allows for lean integration.
It enhances the quality and speed of performance and optimizes the cost of the process for your organization.
PowerCenter supports multiple databases, including TPump, Parallel Transporter Fastload, and Teradata MLoad.
The tool is very easy to monitor and maintain, which simplifies the data integration process for companies.
The centralized error logging system allows users to locate errors in a timely manner and correct them.
The tool can convert data from an application to another format, as it serves as one of the most powerful data transformation solutions.
PowerCenter can also serve as middleware between two applications.
The solution offers both parallel processing and load balancing.
PowerCenter is a tool with a high level of security, which also minimizes essential administration activities.
The solution ensures the quality of information, as it does not allow invalid or unwanted data to be uploaded to the source.

Reviews from Real Users

Yahya T., a developer and architect at L'Oreal, says the product is stable, provides good support, and integrating it with other systems is very fast.

Mohamed E., a senior manager for Data management and data governance at a tech company, says PowerCenter is stable, mature, and offers flexibility in building the pipeline and has a drag-and-drop mode because it's GUI-based; technical support is brilliant.

Informatica

Sample Customers

Autodesk, Condé Nast, JetBlue, Morgan Stanley, OpenAI, LVMH, Pfizer, Verizon, SpotifyNational Australia Bank, Saks, Cemex, Okta, Dropbox, Pitney Bowes, World Fuel Services,Lufthansa, AutoZone, ASICS, ASOS, Coupa, Databricks, Hermes, New Relic, Intercom,Canva, Honeywell, Square, DocuSign, Nandos, Oldcastle Infrastructure

University of Texas MD Anderson Cancer Center, LexisNexis, Rabobank

Buyer's Guide

Fivetran vs. Informatica PowerCenter

February 2025

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