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GoToWebinar vs ON24 Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 3, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

GoToWebinar
Ranking in Virtual Meetings
24th
Average Rating
8.4
Reviews Sentiment
6.7
Number of Reviews
8
Ranking in other categories
No ranking in other categories
ON24 Platform
Ranking in Virtual Meetings
26th
Average Rating
8.0
Reviews Sentiment
8.1
Number of Reviews
2
Ranking in other categories
Virtual Events Platforms (4th)
 

Mindshare comparison

As of April 2025, in the Virtual Meetings category, the mindshare of GoToWebinar is 2.0%, up from 1.9% compared to the previous year. The mindshare of ON24 Platform is 1.0%, down from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Virtual Meetings
 

Featured Reviews

RITA Conroy-Martin - PeerSpot reviewer
Video library is a great tool and it enables good customization; feels a little antiquated and rusty
I like that recordings are available immediately, it's a great feature. I also appreciate being able to use the video library as a tool, and the integration of an API with other systems we have. We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface. People thought they were on our platform, but they were using GoToWebinar. Those are unique features that seemed to be very easy for our development team to integrate. I like that aspect of it. It also provides good visibility if somebody had seen a webinar that was useful. It's very easy to push them out. Registration is an easy process as is customization on the back end. We very rarely had technical issues running the webinars so it's a pretty robust platform overall.
reviewer1337886 - PeerSpot reviewer
Easy setup and an a la carte pricing model
The solution needs a more modern interface. One of our biggest complaints is that we don't have the ability to dynamically push our interface to participants. Adobe Connect is an older technology, but it allows us to push our own layout and design to participants. One of the solution's strengths is that it's web-only but that is also a weakness. It is not a software solution but is browser-based which has its advantages and disadvantages. Zoom has become such a force that its ease of use surpasses ON24.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The interface is browser-based and simple, which is an advantage over other solutions."
"We were able to build our own customer portal and integrate into GoToWebinar with a seamless interface."
"All of their features are good. They are more or less equivalent to the competition. There's less disturbance, less jitter, the voice is always good even at a low bandwidth."
"This solution is very reliable. It is easy to switch between audio and microphone when using headphones."
"I can extract the activity and the attendance reports, along with every single question that was asked during the webinar, which is a feature that we highly value."
"The solution works well with third-party integrations."
"Friendly user interface and simple navigation."
 

Cons

"GoToWebinar would be improved with the inclusion of support for video endpoints."
"The sharing of cameras is limited to meeting organizers."
"The chat window and using polls is easier in Zoom than compared to GoToWebinar. Make it simpler and easier to publish polls on the fly would improve the solution."
"Some of my friends also use GoToWebinar to collect clients for affiliate marketing. In those cases, they found some features were missing with respect to some of the competition. And the worst part is the price."
"The platform feels old and a little rusty, more could be invested into the look and feel of it."
"Bandwidth optimization could be increased."
"The solution needs a more modern interface."
 

Pricing and Cost Advice

"This is a free solution."
"It is a monthly subscription and the price is quite expensive if you're not paying annually."
"We paid $1,800 for five webinars, which is the standard fee. If you require support there is a $300 additional fee, extra attendees is an additional fee, integration is an additional fee, etc. All these extras could add on another $2,500 which was not in our budget."
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846,617 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
No data available
Computer Software Company
16%
Legal Firm
10%
Financial Services Firm
8%
Media Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Overview

 

Sample Customers

Avigilon Corporation, Bitdefender, British Library's Business & IP Centre, Business Wire, Clarity, Colt, Conversion Rate Experts, Cornerstone Home Lending Inc., DemandGen, DPR Construction
IBM, Zendesk, Salesforce, Linkedin, Intel
Find out what your peers are saying about GoToWebinar vs. ON24 Platform and other solutions. Updated: April 2025.
846,617 professionals have used our research since 2012.