GoToWebinar vs Webex comparison

GoTo and Cisco are both solutions in the Virtual Meetings category. GoTo is ranked #18, while Cisco is ranked #2 with an average rating of 7.9. GoTo holds a 2.2% mindshare in VM, compared to Cisco’s 5.7% mindshare. Additionally, 100% of GoTo users are willing to recommend the solution, compared to 87% of Cisco users who would recommend it.

GoToWebinar

Read 8 GoToWebinar reviews

754 Views
746 Comparison Views

100% willing to recommend

Webex

Read 128 Webex reviews

4,133 Views
3,926 Comparison Views

87% willing to recommend

GoToWebinar

Webex

Comparison Buyer's Guide

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Executive SummaryUpdated on Feb 3, 2025

Webex and GoToWebinar are competing products in the virtual meetings and webinars category. Webex leads in pricing and customer service support, while GoToWebinar is favored for its comprehensive features.

Features: Webex integrates seamlessly with third-party apps, offers advanced security protocols, and provides customization capabilities, appealing to businesses with specific needs. GoToWebinar stands out for extensive webinar-specific tools like automated email reminders, detailed analytics, and custom branding options, better catering to large, structured virtual events.

Room for Improvement: Webex could enhance its webinar features and integration capabilities further to match GoToWebinar. It might also improve its advanced analytics and expand branding options. GoToWebinar could benefit from simplifying its integration with other apps, improving mobile experience, and enhancing affordability.

Ease of Deployment and Customer Service: Webex provides a simplified deployment process with comprehensive onboarding resources and 24/7 customer service. GoToWebinar, though slightly more complex to deploy, offers extensive documentation and strong support, typically available during business hours.

Pricing and ROI: Webex offers cost-effective plans favorable for organizations with budget constraints, ensuring high ROI through affordable pricing and robust support. GoToWebinar, despite higher pricing, compensates with specialized features that provide significant value, offering solid ROI for businesses requiring advanced capabilities.

To learn more, read our detailed GoToWebinar vs. Webex Report (Updated: April 2026).

Buyer's Guide

GoToWebinar vs. Webex

April 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

GoToWebinar

Ranking in Virtual Meetings

18th

Average Rating

8.4

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Webex

Ranking in Virtual Meetings

2nd

Average Rating

8.0

Reviews Sentiment

5.3

Number of Reviews

128

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of April 2026, in the Virtual Meetings category, the mindshare of GoToWebinar is 2.2%, up from 2.0% compared to the previous year. The mindshare of Webex is 5.7%, down from 18.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Virtual Meetings Mindshare Distribution
Product	Mindshare (%)
Webex	5.7%
GoToWebinar	2.2%
Other	92.1%

Virtual Meetings

Featured Reviews

RITA Conroy-Martin

Director of Marketing at a manufacturing company with 51-200 employees

Video library is a great tool and it enables good customization; feels a little antiquated and rusty

I like that recordings are available immediately, it's a great feature. I also appreciate being able to use the video library as a tool, and the integration of an API with other systems we have. We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface. People thought they were on our platform, but they were using GoToWebinar. Those are unique features that seemed to be very easy for our development team to integrate. I like that aspect of it. It also provides good visibility if somebody had seen a webinar that was useful. It's very easy to push them out. Registration is an easy process as is customization on the back end. We very rarely had technical issues running the webinars so it's a pretty robust platform overall.

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Akhil Viswam

Senior Consultant at a consultancy with 10,001+ employees

Collaborating in hybrid incident calls has become faster while the meeting interface still needs fixes

The best features are the ability to schedule meetings and launch ad hoc meetings. Additionally, we can create breakout rooms within the meeting itself, which is another excellent feature. Whenever we have production issues, many teams join a single Webex call. Sometimes we need to group together as separate smaller groups and work in parallel to identify the production issues. In those cases, we create Webex breakout rooms and each member joins the corresponding breakout session to progress on their task. Webex helps significantly in the hybrid environment. When we are working from home, it is very easy for us to meet with other team members and the management to get in touch and progress. Webex improves communication because even if we are working from home, we can connect with people and talk to them on a video call. It has improved the incident resolution time by getting into a call in Webex rooms and remediating the issues together as soon as possible. Audio and video quality is excellent for Webex. It has saved considerable time in terms of incident remediation. Whenever we have issues, we jump on a call and work together in parallel. This approach saves time and improves efficiency.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Scalability is good as you can host webinars with hundreds of participants without any lagging."

"Overall, this is a good product that is simple to use but I would rather use Webex for video conferencing."

"We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface."

"The interface is browser-based and simple, which is an advantage over other solutions."

"GoToWebinar polls help me quickly gauge, upfront, the audience’s interest in topics and their current level of knowledge."

"All of their features are good. They are more or less equivalent to the competition. There's less disturbance, less jitter, the voice is always good even at a low bandwidth."

"I can extract the activity and the attendance reports, along with every single question that was asked during the webinar, which is a feature that we highly value."

"This solution is very reliable. It is easy to switch between audio and microphone when using headphones."

More GoToWebinar pros

"WebEx Integration to Outlook helps our users to schedule audio conference meetings with a push of a button."

"The GUI is nice and easy to operate."

"The solution is user-friendly."

"The solution is perfectly stable, it normally performs very well."

"We use Webex for virtual meetings."

"The product is quite secure. Other products, such as Zoom, have had security issues raised in the media."

"It is a valuable solution for virtual meetings."

"Webex offers a wide range of useful features and is pretty robust."

More Webex pros

Cons

"In comparison, I don't feel that GoToWebinar has the range of customization and it feels quite antiquated in comparison to Teams."

"GoToWebinar would be improved with the inclusion of support for video endpoints."

"Some of my friends also use GoToWebinar to collect clients for affiliate marketing. In those cases, they found some features were missing with respect to some of the competition. And the worst part is the price."

"The platform feels old and a little rusty, more could be invested into the look and feel of it."

"The sharing of cameras is limited to meeting organizers."

"It's a little pricier than the others."

"The chat window and using polls is easier in Zoom than compared to GoToWebinar. Make it simpler and easier to publish polls on the fly would improve the solution."

"The chat window and using polls is easier in Zoom compared to GoToWebinar. Making it simpler and easier to publish polls on the fly would improve the solution."

More GoToWebinar cons

"The solution could improve by having better integration with other platforms."

"It would be better if it were more secure. I do expect Webex to keep up with hackers and their latest techniques."

"Zoom entered into the commercial space for end-users. It's more of a solution for single users for training classes or music centers and all that. Cisco is not in that space."

"The solution could improve by having cross-platform compatibility. For example, if you wanted to have a call with someone with Microsoft Teams you could do it with Webex. Not everyone wants to use the same virtual meeting application."

"To make Webex more competitive, I would suggest lowering the price and providing some of the same features that are in Teams or Zoom."

"I would like to see more integration, with respect to some more unified communication activities."

"An opportunity they could benefit from would be a version that includes meeting transcription. I usually use a third-party product to do transcription."

"We switched from Webex to Teams because there was a lag in the WebEx experience and also a lack of integration."

More Webex cons

Pricing and Cost Advice

"This is a free solution."

"It is a monthly subscription and the price is quite expensive if you're not paying annually."

"Features matter more than the price for us. As long as we get all the features we want and it fits our budget, then the price doesn't matter. I can't speak for other companies. We have tried other applications, and we run into some problems that we don't see in Webex."

"Webex is expensive, especially compared to Zoom or Google."

"Price is the one area where Webex needs to improve relative to its competitors. It's difficult to sell to small and medium-sized businesses (SMB) because of the license price."

"The price of the license depends a lot on the type of service required and whether it is for the entire company or only for a few users."

"The price should be improved significantly."

"There are licenses for business to use the solution but for end-users, there is not."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a six out of ten."

"The price of the license for the solution could be less expensive."

More Webex pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

18%

Marketing Services Firm

10%

Construction Company

Religious Institution

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	1
Large Enterprise	2

By reviewers
Company Size	Count
Small Business	40
Midsize Enterprise	25
Large Enterprise	62

Questions from the Community

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Earn 20 points

What do you like most about Webex?

Webex improved our overall team collaboration.

See all answers

What is your experience regarding pricing and costs for Webex?

From when I last implemented it, I found the price to be expensive. The licensing model doesn't work because if I want to implement it for an organization, I need to pay a per-user license, which m...

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What needs improvement with Webex?

Webex can be simplified in terms of user interface, where many features should be displayed in a compact view, with similar features grouped together and a minimalistic design helping users underst...

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Comparisons

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Compared 17% of the time

Microsoft Teams vs GoToWebinar

Compared 15% of the time

GoToMeeting vs GoToWebinar

Compared 9% of the time

Skype for Business vs GoToWebinar

Compared 9% of the time

PGi GlobalMeet vs GoToWebinar

Compared 8% of the time

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Zoom Workplace Business vs Webex

Compared 8% of the time

GoToMeeting vs Webex

Compared 6% of the time

TeamViewer vs Webex

Compared 6% of the time

Cisco Meeting Server vs Webex

Compared 5% of the time

Skype for Business vs Webex

Compared 5% of the time

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Product Reports

Buyer's Guide

GoToWebinar

April 2026

Download GoToWebinar product report

Buyer's Guide

Webex

March 2026

Download Webex product report

Also Known As

No data available

Cisco Spark

Overview

Web conferencing SaaS for larger webinars

GoTo

Webex is designed to help companies improve communication and increase productivity with unlimited HD video meetings in shared meeting spaces.

Companies can use Webex, a Cisco product, to collaborate with peers, share documents and other information, create high-impact webinars and online events, and present dynamic online courses. It can be tailored to your exact company needs and can be fully integrated with mobile apps for iPhone, iPad, Android, and BlackBerry.

Cisco

Sample Customers

Avigilon Corporation, Bitdefender, British Library's Business & IP Centre, Business Wire, Clarity, Colt, Conversion Rate Experts, Cornerstone Home Lending Inc., DemandGen, DPR Construction

Seagate Technology, Kohn Pedersen Fox, World Vision International, Glen Raven, University of Notre Dame, CEV Multimedia, The Food Group, LUMEDX, California Baptist University, and Georgetown University Law Center.

Buyer's Guide

GoToWebinar vs. Webex

April 2026

Free Report: GoToWebinar vs. Webex

Find out what your peers are saying about GoToWebinar vs. Webex and other solutions. Updated: April 2026.

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