GoToWebinar vs Webex comparison

GoTo and Cisco are both solutions in the Virtual Meetings category. GoTo is ranked #18, while Cisco is ranked #2 with an average rating of 7.9. GoTo holds a 2.0% mindshare in VM, compared to Cisco’s 13.1% mindshare. Additionally, 100% of GoTo users are willing to recommend the solution, compared to 87% of Cisco users who would recommend it.

GoToWebinar

Read 8 GoToWebinar reviews

298 Views
298 Comparison Views

100% willing to recommend

Webex

Read 126 Webex reviews

2,105 Views
2,042 Comparison Views

87% willing to recommend

GoToWebinar

Webex

Comparison Buyer's Guide

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Executive SummaryUpdated on Feb 3, 2025

Webex and GoToWebinar are competing products in the virtual meetings and webinars category. Webex leads in pricing and customer service support, while GoToWebinar is favored for its comprehensive features.

Features: Webex integrates seamlessly with third-party apps, offers advanced security protocols, and provides customization capabilities, appealing to businesses with specific needs. GoToWebinar stands out for extensive webinar-specific tools like automated email reminders, detailed analytics, and custom branding options, better catering to large, structured virtual events.

Room for Improvement: Webex could enhance its webinar features and integration capabilities further to match GoToWebinar. It might also improve its advanced analytics and expand branding options. GoToWebinar could benefit from simplifying its integration with other apps, improving mobile experience, and enhancing affordability.

Ease of Deployment and Customer Service: Webex provides a simplified deployment process with comprehensive onboarding resources and 24/7 customer service. GoToWebinar, though slightly more complex to deploy, offers extensive documentation and strong support, typically available during business hours.

Pricing and ROI: Webex offers cost-effective plans favorable for organizations with budget constraints, ensuring high ROI through affordable pricing and robust support. GoToWebinar, despite higher pricing, compensates with specialized features that provide significant value, offering solid ROI for businesses requiring advanced capabilities.

To learn more, read our detailed GoToWebinar vs. Webex Report (Updated: September 2025).

Buyer's Guide

GoToWebinar vs. Webex

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

GoToWebinar

Ranking in Virtual Meetings

18th

Average Rating

8.4

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Webex

Ranking in Virtual Meetings

2nd

Average Rating

8.0

Reviews Sentiment

5.6

Number of Reviews

126

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of October 2025, in the Virtual Meetings category, the mindshare of GoToWebinar is 2.0%, down from 2.3% compared to the previous year. The mindshare of Webex is 13.1%, down from 16.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Virtual Meetings Market Share Distribution
Product	Market Share (%)
Webex	13.1%
GoToWebinar	2.0%
Other	84.9%

Virtual Meetings

Featured Reviews

RITA Conroy-Martin

Director of Marketing at a manufacturing company with 51-200 employees

Video library is a great tool and it enables good customization; feels a little antiquated and rusty

I like that recordings are available immediately, it's a great feature. I also appreciate being able to use the video library as a tool, and the integration of an API with other systems we have. We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface. People thought they were on our platform, but they were using GoToWebinar. Those are unique features that seemed to be very easy for our development team to integrate. I like that aspect of it. It also provides good visibility if somebody had seen a webinar that was useful. It's very easy to push them out. Registration is an easy process as is customization on the back end. We very rarely had technical issues running the webinars so it's a pretty robust platform overall.

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AlexandruCioruta

Senior manager at Ernst & Young

Used to conduct online third-party client meetings or third-party vendor meetings

The solution's video conferencing quality is good, and I rate it a nine out of ten. The solution's security features are end-to-end encrypted, and I rate them ten out of ten. The version we're using requires no technical team for deployment and maintenance. The solution has an enterprise version, but we're not currently using it. I would recommend the solution to other users because it has good video conference quality. I mostly leverage the solution for third-party client meetings or third-party vendor meetings. Overall, I rate the solution a nine out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The interface is browser-based and simple, which is an advantage over other solutions."

"We were able to build our own customer portal and integrate into GoToWebinar with a seamless interface."

"This solution is very reliable. It is easy to switch between audio and microphone when using headphones."

"All of their features are good. They are more or less equivalent to the competition. There's less disturbance, less jitter, the voice is always good even at a low bandwidth."

"I can extract the activity and the attendance reports, along with every single question that was asked during the webinar, which is a feature that we highly value."

"We can access and conduct meetings remotely from anywhere using Webex."

"We use Webex for virtual meetings."

"What we like about Webex is that it is a hosted solution, so there is no demand for us to invest in hardware, skill, or manpower to maintain our cloud meeting capability."

"We can do the global meeting with this solution."

"Webex has enhanced the remote team collaboration process regarding time management and cost savings."

"Integrates well with other Cisco solutions."

"The installation of Webex is simple. You only need to click an executable file to run it. it is very easy."

"I have found the most valuable features to be the high quality of the video and the audio. Additionally, the graphical user interface is good and it is easy to use."

More Webex pros

Cons

"The sharing of cameras is limited to meeting organizers."

"GoToWebinar would be improved with the inclusion of support for video endpoints."

"The platform feels old and a little rusty, more could be invested into the look and feel of it."

"Some of my friends also use GoToWebinar to collect clients for affiliate marketing. In those cases, they found some features were missing with respect to some of the competition. And the worst part is the price."

"The chat window and using polls is easier in Zoom than compared to GoToWebinar. Make it simpler and easier to publish polls on the fly would improve the solution."

"Some concerns are raised by the company's team when it comes to the screen portion of the tool. There is a need to hire engineers to deal with the aforementioned issue."

"The collaborative features could improve in Webex. There should not be the typical one on one connection that we have had in the past."

"My biggest issue with the solution involves its price, which I find to be prohibitive for small governments and modest-sized schools."

"Webex is clunky and it's hard to use. It's not simple. Webex is probably the most user-unfriendly of all of them. Whenever you're trying to get on it, it's an absolute pain."

"All the features are not enabled in the web mode of the product."

"Cisco could maybe make Webex more integrated and compatible with other platforms."

"The only thing it maybe needs is a chat."

"Webex's stability could be improved."

More Webex cons

Pricing and Cost Advice

"This is a free solution."

"It is a monthly subscription and the price is quite expensive if you're not paying annually."

"I believe the license to be monthly."

"Price is the one area where Webex needs to improve relative to its competitors. It's difficult to sell to small and medium-sized businesses (SMB) because of the license price."

"For me, there is no licensing fee."

"The price of the license for the solution could be less expensive."

"The solution is low-cost for a hybrid model."

"You can opt for yearly licensing with Webex."

"I use the free version, not the enterprise version. The only compelling reason to go for paid WebEx pay is if you're hosting large meetings."

"Webex is expensive, especially compared to Zoom or Google."

More Webex pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Government

14%

Manufacturing Company

12%

Computer Software Company

11%

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	1
Large Enterprise	2

By reviewers
Company Size	Count
Small Business	40
Midsize Enterprise	24
Large Enterprise	61

Questions from the Community

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What do you like most about Webex?

Webex improved our overall team collaboration.

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What is your experience regarding pricing and costs for Webex?

Webex is expensive. If it weren't that expensive, we would probably use it for all our telecommunication needs, not just for telemedicine.

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What needs improvement with Webex?

I would appreciate improvements in communication stability and performance. Sometimes we experience a poor communication stream, but I am uncertain whether it is due to the internet link or somethi...

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Comparisons

Microsoft Teams vs GoToWebinar

Compared 46% of the time

Zoom Workplace Business vs GoToWebinar

Compared 21% of the time

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Skype for Business vs Webex

Compared 24% of the time

Zoom Workplace Business vs Webex

Compared 16% of the time

Cisco Meeting Server vs Webex

Compared 13% of the time

Adobe Connect vs Webex

Compared 11% of the time

GoToMeeting vs Webex

Compared 4% of the time

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Product Reports

Buyer's Guide

GoToWebinar

October 2025

Download GoToWebinar product report

Buyer's Guide

Webex

September 2025

Download Webex product report

Also Known As

No data available

Cisco Spark

Overview

Web conferencing SaaS for larger webinars

GoTo

Webex is designed to help companies improve communication and increase productivity with unlimited HD video meetings in shared meeting spaces.

Companies can use Webex, a Cisco product, to collaborate with peers, share documents and other information, create high-impact webinars and online events, and present dynamic online courses. It can be tailored to your exact company needs and can be fully integrated with mobile apps for iPhone, iPad, Android, and BlackBerry.

Cisco

Sample Customers

Avigilon Corporation, Bitdefender, British Library's Business & IP Centre, Business Wire, Clarity, Colt, Conversion Rate Experts, Cornerstone Home Lending Inc., DemandGen, DPR Construction

Seagate Technology, Kohn Pedersen Fox, World Vision International, Glen Raven, University of Notre Dame, CEV Multimedia, The Food Group, LUMEDX, California Baptist University, and Georgetown University Law Center.

Buyer's Guide

GoToWebinar vs. Webex

September 2025

Free Report: GoToWebinar vs. Webex

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