GoToWebinar vs Webex comparison

GoTo and Cisco are both solutions in the Virtual Meetings category. GoTo is ranked #19, while Cisco is ranked #2 with an average rating of 7.8. GoTo holds a 2.2% mindshare in VM, compared to Cisco’s 7.6% mindshare. Additionally, 100% of GoTo users are willing to recommend the solution, compared to 87% of Cisco users who would recommend it.

GoToWebinar

Read 8 GoToWebinar reviews

398 Views
398 Comparison Views

100% willing to recommend

Webex

Read 126 Webex reviews

2,387 Views
2,315 Comparison Views

87% willing to recommend

GoToWebinar

Webex

Comparison Buyer's Guide

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Executive SummaryUpdated on Feb 3, 2025

Webex and GoToWebinar are competing products in the virtual meetings and webinars category. Webex leads in pricing and customer service support, while GoToWebinar is favored for its comprehensive features.

Features: Webex integrates seamlessly with third-party apps, offers advanced security protocols, and provides customization capabilities, appealing to businesses with specific needs. GoToWebinar stands out for extensive webinar-specific tools like automated email reminders, detailed analytics, and custom branding options, better catering to large, structured virtual events.

Room for Improvement: Webex could enhance its webinar features and integration capabilities further to match GoToWebinar. It might also improve its advanced analytics and expand branding options. GoToWebinar could benefit from simplifying its integration with other apps, improving mobile experience, and enhancing affordability.

Ease of Deployment and Customer Service: Webex provides a simplified deployment process with comprehensive onboarding resources and 24/7 customer service. GoToWebinar, though slightly more complex to deploy, offers extensive documentation and strong support, typically available during business hours.

Pricing and ROI: Webex offers cost-effective plans favorable for organizations with budget constraints, ensuring high ROI through affordable pricing and robust support. GoToWebinar, despite higher pricing, compensates with specialized features that provide significant value, offering solid ROI for businesses requiring advanced capabilities.

To learn more, read our detailed GoToWebinar vs. Webex Report (Updated: December 2025).

Buyer's Guide

GoToWebinar vs. Webex

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

GoToWebinar

Ranking in Virtual Meetings

19th

Average Rating

8.4

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Webex

Ranking in Virtual Meetings

2nd

Average Rating

8.0

Reviews Sentiment

5.6

Number of Reviews

126

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the Virtual Meetings category, the mindshare of GoToWebinar is 2.2%, up from 2.1% compared to the previous year. The mindshare of Webex is 7.6%, down from 17.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Virtual Meetings Market Share Distribution
Product	Market Share (%)
Webex	7.6%
GoToWebinar	2.2%
Other	90.2%

Virtual Meetings

Featured Reviews

RITA Conroy-Martin

Director of Marketing at a manufacturing company with 51-200 employees

Video library is a great tool and it enables good customization; feels a little antiquated and rusty

I like that recordings are available immediately, it's a great feature. I also appreciate being able to use the video library as a tool, and the integration of an API with other systems we have. We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface. People thought they were on our platform, but they were using GoToWebinar. Those are unique features that seemed to be very easy for our development team to integrate. I like that aspect of it. It also provides good visibility if somebody had seen a webinar that was useful. It's very easy to push them out. Registration is an easy process as is customization on the back end. We very rarely had technical issues running the webinars so it's a pretty robust platform overall.

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reviewer1959318

Program Manager at a healthcare company with 5,001-10,000 employees

Has delivered consistent performance but would benefit from a more flexible licensing model

Webex is a fine, perfectly adequate product, and I don't see any room for improvement. From when I last implemented it, I found the price to be expensive. The licensing model doesn't work because if I want to implement it for an organization, I need to pay a per-user license, which makes it very restrictive. They should probably reconsider the licensing model to be less restrictive and more adaptable for organizational use.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"All of their features are good. They are more or less equivalent to the competition. There's less disturbance, less jitter, the voice is always good even at a low bandwidth."

"We were able to build our own customer portal and integrate into GoToWebinar with a seamless interface."

"I can extract the activity and the attendance reports, along with every single question that was asked during the webinar, which is a feature that we highly value."

"The interface is browser-based and simple, which is an advantage over other solutions."

"This solution is very reliable. It is easy to switch between audio and microphone when using headphones."

"I enjoy being able to make video calls."

"The important feature is breakout sessions. We can create a breakout session if you want to hold a conference and make a room only for some people at the meeting."

"Webex has frequent updates and it is very good."

"The solution has been very stable."

"A valuable feature of Webex is that it's useful for virtual meetings and similar webinars."

"The installation of Webex is simple. You only need to click an executable file to run it. it is very easy."

"Webex offers a wide range of useful features."

"I like WebEx's stability and ease of use. The screen-sharing tools and audio controls are also nice."

More Webex pros

Cons

"The chat window and using polls is easier in Zoom than compared to GoToWebinar. Make it simpler and easier to publish polls on the fly would improve the solution."

"GoToWebinar would be improved with the inclusion of support for video endpoints."

"Some of my friends also use GoToWebinar to collect clients for affiliate marketing. In those cases, they found some features were missing with respect to some of the competition. And the worst part is the price."

"The sharing of cameras is limited to meeting organizers."

"The platform feels old and a little rusty, more could be invested into the look and feel of it."

"The solution should have better integration with Microsoft."

"In terms of features, it would be beneficial for Webex to focus on improving its chat functionality to make it more user-friendly. Additionally, enhancing communication operations to create a friendlier user experience would be advantageous. Other individuals who have tried using it faced challenges when attempting to share content with third parties during conversations or meetings."

"The accessibility of the share screen option provided by the product is an area of concern where improvements are required."

"Sometimes we've had issues with the connection."

"The interconnectivity of all of the solution's facilities and functions can be more complex than that which is involved in basic configuration, when equipment, telephone extensions or other mobile apps are thrown into the mix."

"The user interface is not easy to use."

"The solution must provide a plan to extend the subscription by three months."

"I would like for them to include a collaboration tool so that you can directly do a video call or audio call to your colleagues or anyone in the office."

More Webex cons

Pricing and Cost Advice

"This is a free solution."

"It is a monthly subscription and the price is quite expensive if you're not paying annually."

"There is a need to pay the licensing charges to use Webex Enterprise Edition."

"You can opt for yearly licensing with Webex."

"I use the solution for free because I don't use the solution's enterprise version."

"I rate the product price a five on a scale of one to ten, where one is high price, and ten is low price."

"The price of the license depends a lot on the type of service required and whether it is for the entire company or only for a few users."

"The solution is low-cost for a hybrid model."

"Features matter more than the price for us. As long as we get all the features we want and it fits our budget, then the price doesn't matter. I can't speak for other companies. We have tried other applications, and we run into some problems that we don't see in Webex."

"Licensing is subscription-based and the cost varies depending on how many minutes are included in the plan."

More Webex pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Government

12%

Manufacturing Company

11%

Computer Software Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	1
Large Enterprise	2

By reviewers
Company Size	Count
Small Business	40
Midsize Enterprise	24
Large Enterprise	61

Questions from the Community

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What do you like most about Webex?

Webex improved our overall team collaboration.

See all answers

What is your experience regarding pricing and costs for Webex?

From when I last implemented it, I found the price to be expensive. The licensing model doesn't work because if I want to implement it for an organization, I need to pay a per-user license, which m...

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What needs improvement with Webex?

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Comparisons

Microsoft Teams vs GoToWebinar

Compared 35% of the time

Zoom Workplace Business vs GoToWebinar

Compared 20% of the time

PGi GlobalMeet vs GoToWebinar

Compared 12% of the time

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Skype for Business vs Webex

Compared 15% of the time

Zoom Workplace Business vs Webex

Compared 12% of the time

Adobe Connect vs Webex

Compared 10% of the time

Cisco Meeting Server vs Webex

Compared 9% of the time

GoToMeeting vs Webex

Compared 5% of the time

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Product Reports

Buyer's Guide

GoToWebinar

December 2025

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Buyer's Guide

Webex

December 2025

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Also Known As

No data available

Cisco Spark

Overview

Web conferencing SaaS for larger webinars

GoTo

Webex is designed to help companies improve communication and increase productivity with unlimited HD video meetings in shared meeting spaces.

Companies can use Webex, a Cisco product, to collaborate with peers, share documents and other information, create high-impact webinars and online events, and present dynamic online courses. It can be tailored to your exact company needs and can be fully integrated with mobile apps for iPhone, iPad, Android, and BlackBerry.

Cisco

Sample Customers

Avigilon Corporation, Bitdefender, British Library's Business & IP Centre, Business Wire, Clarity, Colt, Conversion Rate Experts, Cornerstone Home Lending Inc., DemandGen, DPR Construction

Seagate Technology, Kohn Pedersen Fox, World Vision International, Glen Raven, University of Notre Dame, CEV Multimedia, The Food Group, LUMEDX, California Baptist University, and Georgetown University Law Center.

Buyer's Guide

GoToWebinar vs. Webex

December 2025

Free Report: GoToWebinar vs. Webex

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