GoToWebinar vs Webex comparison

GoTo and Cisco are both solutions in the Virtual Meetings category. GoTo is ranked #19, while Cisco is ranked #2 with an average rating of 7.8. GoTo holds a 2.1% mindshare in VM, compared to Cisco’s 9.1% mindshare. Additionally, 100% of GoTo users are willing to recommend the solution, compared to 87% of Cisco users who would recommend it.

GoToWebinar

Read 8 GoToWebinar reviews

398 Views
398 Comparison Views

100% willing to recommend

Webex

Read 126 Webex reviews

2,387 Views
2,315 Comparison Views

87% willing to recommend

GoToWebinar

Webex

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Feb 3, 2025

Webex and GoToWebinar are competing products in the virtual meetings and webinars category. Webex leads in pricing and customer service support, while GoToWebinar is favored for its comprehensive features.

Features: Webex integrates seamlessly with third-party apps, offers advanced security protocols, and provides customization capabilities, appealing to businesses with specific needs. GoToWebinar stands out for extensive webinar-specific tools like automated email reminders, detailed analytics, and custom branding options, better catering to large, structured virtual events.

Room for Improvement: Webex could enhance its webinar features and integration capabilities further to match GoToWebinar. It might also improve its advanced analytics and expand branding options. GoToWebinar could benefit from simplifying its integration with other apps, improving mobile experience, and enhancing affordability.

Ease of Deployment and Customer Service: Webex provides a simplified deployment process with comprehensive onboarding resources and 24/7 customer service. GoToWebinar, though slightly more complex to deploy, offers extensive documentation and strong support, typically available during business hours.

Pricing and ROI: Webex offers cost-effective plans favorable for organizations with budget constraints, ensuring high ROI through affordable pricing and robust support. GoToWebinar, despite higher pricing, compensates with specialized features that provide significant value, offering solid ROI for businesses requiring advanced capabilities.

To learn more, read our detailed GoToWebinar vs. Webex Report (Updated: December 2025).

Buyer's Guide

GoToWebinar vs. Webex

December 2025

Download the complete report

Helped 879,371 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

GoToWebinar

Ranking in Virtual Meetings

19th

Average Rating

8.4

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Webex

Ranking in Virtual Meetings

2nd

Average Rating

8.0

Reviews Sentiment

5.6

Number of Reviews

126

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of December 2025, in the Virtual Meetings category, the mindshare of GoToWebinar is 2.1%, up from 2.0% compared to the previous year. The mindshare of Webex is 9.1%, down from 16.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Virtual Meetings Market Share Distribution
Product	Market Share (%)
Webex	9.1%
GoToWebinar	2.1%
Other	88.8%

Virtual Meetings

Featured Reviews

RITA Conroy-Martin

Director of Marketing at a manufacturing company with 51-200 employees

Video library is a great tool and it enables good customization; feels a little antiquated and rusty

I like that recordings are available immediately, it's a great feature. I also appreciate being able to use the video library as a tool, and the integration of an API with other systems we have. We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface. People thought they were on our platform, but they were using GoToWebinar. Those are unique features that seemed to be very easy for our development team to integrate. I like that aspect of it. It also provides good visibility if somebody had seen a webinar that was useful. It's very easy to push them out. Registration is an easy process as is customization on the back end. We very rarely had technical issues running the webinars so it's a pretty robust platform overall.

Read full review

reviewer1959318

Program Manager at a healthcare company with 5,001-10,000 employees

Has delivered consistent performance but would benefit from a more flexible licensing model

Webex is a fine, perfectly adequate product, and I don't see any room for improvement. From when I last implemented it, I found the price to be expensive. The licensing model doesn't work because if I want to implement it for an organization, I need to pay a per-user license, which makes it very restrictive. They should probably reconsider the licensing model to be less restrictive and more adaptable for organizational use.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I can extract the activity and the attendance reports, along with every single question that was asked during the webinar, which is a feature that we highly value."

"This solution is very reliable. It is easy to switch between audio and microphone when using headphones."

"We were able to build our own customer portal and integrate into GoToWebinar with a seamless interface."

"All of their features are good. They are more or less equivalent to the competition. There's less disturbance, less jitter, the voice is always good even at a low bandwidth."

"The interface is browser-based and simple, which is an advantage over other solutions."

"One of the most valuable features of Webex was that it was easy to use and there were no hassles."

"The most valuable features of the solution are communication, screen sharing, and collaboration."

"Webex is user-friendly."

"The video quality is good."

"The implmentation of Webex is simple. It does not a lot of time."

"Webex improved our overall team collaboration."

"Great quality of sound, quality of pics and video."

"Webex offers a wide range of useful features."

More Webex pros

Cons

"The platform feels old and a little rusty, more could be invested into the look and feel of it."

"Some of my friends also use GoToWebinar to collect clients for affiliate marketing. In those cases, they found some features were missing with respect to some of the competition. And the worst part is the price."

"GoToWebinar would be improved with the inclusion of support for video endpoints."

"The chat window and using polls is easier in Zoom than compared to GoToWebinar. Make it simpler and easier to publish polls on the fly would improve the solution."

"The sharing of cameras is limited to meeting organizers."

"The product needs to improve its integration. I'm not sure how difficult it is for the IT team to set up the integration. Once set up, it's easy but still not as straightforward as other platforms, like Microsoft Teams, where everything is within the same technical environment. To ensure further security, face authentication should also be added for all internal corporate users logged into the platform."

"It would be great if they had a directory that you could consult for the meeting dial-in numbers."

"Everything just needs to be shrunk down without sacrificing quality so that not so much bandwidth is needed in order to hold meetings effectively."

"The high price of the product is an area of concern where improvements are required."

"The performance is not always good and could be improved."

"The UX should be more user-friendly. I know others don't like the UX because it's a little complicated to use."

"The product's user interface is an area with shortcomings, making it an area where improvements are required."

"The product's price could be better."

More Webex cons

Pricing and Cost Advice

"It is a monthly subscription and the price is quite expensive if you're not paying annually."

"This is a free solution."

"You can opt for yearly licensing with Webex."

"For me, there is no licensing fee."

"There is an annual license required for this solution."

"There is a need to pay the licensing charges to use Webex Enterprise Edition."

"The cost is pretty high compared to the competitors."

"There are no licensing fees."

"My organization took care of the licensing. I'm guessing they did some subscription cycle, but I used the free version."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a six out of ten."

More Webex pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Virtual Meetings solutions are best for your needs.

See recommendations

879,371 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

No data available

Government

12%

Manufacturing Company

11%

Computer Software Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	1
Large Enterprise	2

By reviewers
Company Size	Count
Small Business	40
Midsize Enterprise	24
Large Enterprise	61

Questions from the Community

Ask a question

Earn 20 points

What do you like most about Webex?

Webex improved our overall team collaboration.

See all answers

What is your experience regarding pricing and costs for Webex?

From when I last implemented it, I found the price to be expensive. The licensing model doesn't work because if I want to implement it for an organization, I need to pay a per-user license, which m...

See all answers

What needs improvement with Webex?

See all answers

Comparisons

Microsoft Teams vs GoToWebinar

Compared 42% of the time

Zoom Workplace Business vs GoToWebinar

Compared 22% of the time

More GoToWebinar Competitors

Skype for Business vs Webex

Compared 17% of the time

Zoom Workplace Business vs Webex

Compared 13% of the time

Adobe Connect vs Webex

Compared 10% of the time

Cisco Meeting Server vs Webex

Compared 10% of the time

Cisco TelePresence vs Webex

Compared 4% of the time

More Webex Competitors

Product Reports

Buyer's Guide

GoToWebinar

December 2025

Download GoToWebinar product report

Buyer's Guide

Webex

December 2025

Download Webex product report

Also Known As

No data available

Cisco Spark

Overview

Web conferencing SaaS for larger webinars

GoTo

Webex is designed to help companies improve communication and increase productivity with unlimited HD video meetings in shared meeting spaces.

Companies can use Webex, a Cisco product, to collaborate with peers, share documents and other information, create high-impact webinars and online events, and present dynamic online courses. It can be tailored to your exact company needs and can be fully integrated with mobile apps for iPhone, iPad, Android, and BlackBerry.

Cisco

Sample Customers

Avigilon Corporation, Bitdefender, British Library's Business & IP Centre, Business Wire, Clarity, Colt, Conversion Rate Experts, Cornerstone Home Lending Inc., DemandGen, DPR Construction

Seagate Technology, Kohn Pedersen Fox, World Vision International, Glen Raven, University of Notre Dame, CEV Multimedia, The Food Group, LUMEDX, California Baptist University, and Georgetown University Law Center.

Buyer's Guide

GoToWebinar vs. Webex

December 2025

Free Report: GoToWebinar vs. Webex

Find out what your peers are saying about GoToWebinar vs. Webex and other solutions. Updated: December 2025.

DOWNLOAD NOW

879,371 professionals have used our research since 2012.

See our GoToWebinar vs. Webex report.

See our list of best Virtual Meetings vendors.

We monitor all Virtual Meetings reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.