GoToWebinar vs Webex comparison

GoTo and Cisco are both solutions in the Virtual Meetings category. GoTo is ranked #19, while Cisco is ranked #2 with an average rating of 7.9. GoTo holds a 2.2% mindshare in VM, compared to Cisco’s 7.6% mindshare. Additionally, 100% of GoTo users are willing to recommend the solution, compared to 87% of Cisco users who would recommend it.

GoToWebinar

Read 8 GoToWebinar reviews

443 Views
443 Comparison Views

100% willing to recommend

Webex

Read 127 Webex reviews

2,546 Views
2,470 Comparison Views

87% willing to recommend

GoToWebinar

Webex

Comparison Buyer's Guide

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Executive SummaryUpdated on Feb 3, 2025

Webex and GoToWebinar are competing products in the virtual meetings and webinars category. Webex leads in pricing and customer service support, while GoToWebinar is favored for its comprehensive features.

Features: Webex integrates seamlessly with third-party apps, offers advanced security protocols, and provides customization capabilities, appealing to businesses with specific needs. GoToWebinar stands out for extensive webinar-specific tools like automated email reminders, detailed analytics, and custom branding options, better catering to large, structured virtual events.

Room for Improvement: Webex could enhance its webinar features and integration capabilities further to match GoToWebinar. It might also improve its advanced analytics and expand branding options. GoToWebinar could benefit from simplifying its integration with other apps, improving mobile experience, and enhancing affordability.

Ease of Deployment and Customer Service: Webex provides a simplified deployment process with comprehensive onboarding resources and 24/7 customer service. GoToWebinar, though slightly more complex to deploy, offers extensive documentation and strong support, typically available during business hours.

Pricing and ROI: Webex offers cost-effective plans favorable for organizations with budget constraints, ensuring high ROI through affordable pricing and robust support. GoToWebinar, despite higher pricing, compensates with specialized features that provide significant value, offering solid ROI for businesses requiring advanced capabilities.

To learn more, read our detailed GoToWebinar vs. Webex Report (Updated: December 2025).

Buyer's Guide

GoToWebinar vs. Webex

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

GoToWebinar

Ranking in Virtual Meetings

19th

Average Rating

8.4

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Webex

Ranking in Virtual Meetings

2nd

Average Rating

8.0

Reviews Sentiment

5.5

Number of Reviews

127

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the Virtual Meetings category, the mindshare of GoToWebinar is 2.2%, up from 2.1% compared to the previous year. The mindshare of Webex is 7.6%, down from 17.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Virtual Meetings Market Share Distribution
Product	Market Share (%)
Webex	7.6%
GoToWebinar	2.2%
Other	90.2%

Virtual Meetings

Featured Reviews

RITA Conroy-Martin

Director of Marketing at a manufacturing company with 51-200 employees

Video library is a great tool and it enables good customization; feels a little antiquated and rusty

I like that recordings are available immediately, it's a great feature. I also appreciate being able to use the video library as a tool, and the integration of an API with other systems we have. We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface. People thought they were on our platform, but they were using GoToWebinar. Those are unique features that seemed to be very easy for our development team to integrate. I like that aspect of it. It also provides good visibility if somebody had seen a webinar that was useful. It's very easy to push them out. Registration is an easy process as is customization on the back end. We very rarely had technical issues running the webinars so it's a pretty robust platform overall.

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Akhil Viswam

Senior Consultant at a consultancy with 10,001+ employees

Collaborating in hybrid incident calls has become faster while the meeting interface still needs fixes

The best features are the ability to schedule meetings and launch ad hoc meetings. Additionally, we can create breakout rooms within the meeting itself, which is another excellent feature. Whenever we have production issues, many teams join a single Webex call. Sometimes we need to group together as separate smaller groups and work in parallel to identify the production issues. In those cases, we create Webex breakout rooms and each member joins the corresponding breakout session to progress on their task. Webex helps significantly in the hybrid environment. When we are working from home, it is very easy for us to meet with other team members and the management to get in touch and progress. Webex improves communication because even if we are working from home, we can connect with people and talk to them on a video call. It has improved the incident resolution time by getting into a call in Webex rooms and remediating the issues together as soon as possible. Audio and video quality is excellent for Webex. It has saved considerable time in terms of incident remediation. Whenever we have issues, we jump on a call and work together in parallel. This approach saves time and improves efficiency.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I can extract the activity and the attendance reports, along with every single question that was asked during the webinar, which is a feature that we highly value."

"The interface is browser-based and simple, which is an advantage over other solutions."

"We were able to build our own customer portal and integrate into GoToWebinar with a seamless interface."

"All of their features are good. They are more or less equivalent to the competition. There's less disturbance, less jitter, the voice is always good even at a low bandwidth."

"This solution is very reliable. It is easy to switch between audio and microphone when using headphones."

"The most valuable features of the solution revolve around stability and performance."

"Doing presentations on the solution is very good. There isn't much they could do to improve this aspect. It's excellent."

"The most valuable aspect of this solution is that it is the easiest for participants to get connected to."

"We use Webex for virtual meetings."

"The stream is very smooth. That's what I like about Webex. Other video conference solutions like Zoom sometimes freeze and get buggy, but Webex doesn't."

"I never had any issues with the stability of the product. Stability-wise, I rate the solution a ten out of ten."

"We can easily connect the device and create a room and then we can call many devices."

"The GUI is nice and easy to operate."

More Webex pros

Cons

"GoToWebinar would be improved with the inclusion of support for video endpoints."

"The chat window and using polls is easier in Zoom than compared to GoToWebinar. Make it simpler and easier to publish polls on the fly would improve the solution."

"Some of my friends also use GoToWebinar to collect clients for affiliate marketing. In those cases, they found some features were missing with respect to some of the competition. And the worst part is the price."

"The sharing of cameras is limited to meeting organizers."

"The platform feels old and a little rusty, more could be invested into the look and feel of it."

"I think it's very inconvenient to have to enter my email address all the time just to be a visitor."

"There were some latency issues that could have been addressed if they had a data center in our location, e.g. the African region."

"I would appreciate improvements in communication stability and performance. Sometimes we experience a poor communication stream, but I am uncertain whether it is due to the internet link or something else."

"The initial implementation was a bit difficult. If they could simplify that aspect of the solution, it would be helpful for future users."

"Although we utilize it for team collaboration, it's not very efficient. Most people don't bother turning on their video during meetings. We feel stuck in the past, relying on outdated technology."

"The scalability and voice quality attached to the solution are areas of concern where improvements are required."

"We switched from Webex to Teams because there was a lag in the WebEx experience and also a lack of integration. Easy integration with a free email account like Microsoft or Google would be helpful."

"The connectivity can be improved because sometimes when we talk to clients that are overseas the connection is kind of poor. The video will be pixelated and we will need to turn off the video because the voice gets delayed."

More Webex cons

Pricing and Cost Advice

"This is a free solution."

"It is a monthly subscription and the price is quite expensive if you're not paying annually."

"Price is the one area where Webex needs to improve relative to its competitors. It's difficult to sell to small and medium-sized businesses (SMB) because of the license price."

"I have recently switched to a different solution. WebEx is more costly. There are equivalent solutions at a lower cost."

"I use the solution for free because I don't use the solution's enterprise version."

"I rate the platform's pricing a six out of ten."

"Webex is a cheaply priced tool."

"Features matter more than the price for us. As long as we get all the features we want and it fits our budget, then the price doesn't matter. I can't speak for other companies. We have tried other applications, and we run into some problems that we don't see in Webex."

"The pricing of this solution is fine and I am satisfied with it."

"There is an annual license required for this solution."

More Webex pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Government

12%

Manufacturing Company

11%

Computer Software Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	1
Large Enterprise	2

By reviewers
Company Size	Count
Small Business	40
Midsize Enterprise	24
Large Enterprise	62

Questions from the Community

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What do you like most about Webex?

Webex improved our overall team collaboration.

See all answers

What is your experience regarding pricing and costs for Webex?

From when I last implemented it, I found the price to be expensive. The licensing model doesn't work because if I want to implement it for an organization, I need to pay a per-user license, which m...

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What needs improvement with Webex?

Webex is a fine, perfectly adequate product, and I don't see any room for improvement. From when I last implemented it, I found the price to be expensive. The licensing model doesn't work because i...

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Comparisons

Microsoft Teams vs GoToWebinar

Compared 34% of the time

Zoom Workplace Business vs GoToWebinar

Compared 21% of the time

PGi GlobalMeet vs GoToWebinar

Compared 11% of the time

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Skype for Business vs Webex

Compared 14% of the time

Zoom Workplace Business vs Webex

Compared 12% of the time

Adobe Connect vs Webex

Compared 10% of the time

Cisco Meeting Server vs Webex

Compared 9% of the time

GoToMeeting vs Webex

Compared 6% of the time

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Product Reports

Buyer's Guide

GoToWebinar

January 2026

Download GoToWebinar product report

Buyer's Guide

Webex

December 2025

Download Webex product report

Also Known As

No data available

Cisco Spark

Overview

Web conferencing SaaS for larger webinars

GoTo

Webex is designed to help companies improve communication and increase productivity with unlimited HD video meetings in shared meeting spaces.

Companies can use Webex, a Cisco product, to collaborate with peers, share documents and other information, create high-impact webinars and online events, and present dynamic online courses. It can be tailored to your exact company needs and can be fully integrated with mobile apps for iPhone, iPad, Android, and BlackBerry.

Cisco

Sample Customers

Avigilon Corporation, Bitdefender, British Library's Business & IP Centre, Business Wire, Clarity, Colt, Conversion Rate Experts, Cornerstone Home Lending Inc., DemandGen, DPR Construction

Seagate Technology, Kohn Pedersen Fox, World Vision International, Glen Raven, University of Notre Dame, CEV Multimedia, The Food Group, LUMEDX, California Baptist University, and Georgetown University Law Center.

Buyer's Guide

GoToWebinar vs. Webex

December 2025

Free Report: GoToWebinar vs. Webex

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