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HPE Primera vs NetApp EF-Series All Flash Arrays comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
15th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
HPE Primera
Ranking in All-Flash Storage
10th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
41
Ranking in other categories
No ranking in other categories
NetApp EF-Series All Flash ...
Ranking in All-Flash Storage
28th
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
39
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.9% compared to the previous year. The mindshare of HPE Primera is 4.2%, down from 5.2% compared to the previous year. The mindshare of NetApp EF-Series All Flash Arrays is 0.6%, down from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Taufeeq Rauf - PeerSpot reviewer
Offers a simple user interface and is useful for data replication
I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.
Tayo Olubanke - PeerSpot reviewer
Offers flexibility and top-notch technology
You can go to bed peacefully if you have a NetApp. If you have NetApp within your data center, you get to know about power failure if you are using it. Your NetApp will still come alive. Even if it does not come alive, I can say that it is not like other tools when it comes to dealing with power failure. The tool is affordable, and the technology is top-notch. It is the only technology that has software for what we call inline compression and deduplication. All the products under NetApp are aiming to use AI. I know that you can achieve whatever you want to do with NetApp EF-Series All Flash Arrays. I rate the tool a nine out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution uses newer technology for deduplication and compression."
"Overall stability is very good. It is a very stable solution."
"The solution is scalable."
"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."
"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."
"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."
"The latency is good."
"It has benefited my organization because it has reduced time to insights."
"HPE Primera is stable."
"The interface is simplified."
"The product's initial setup phase was easy."
"The product has better replication features than the previous products."
"It is a stable and scalable solution with quick and efficient storage capability."
"HPE Primera provides me with system reliability and 100% data reliability. The storage is good and is consistently reliable and scalable, allowing me to use it whenever needed. The overall performance is great. The product is stable. The customer service and support is excellent. It's a commendable solution, especially suitable for online transactions. It is reliable in meeting data requirements."
"The most valuable feature is the ability to provide the IOPS ratio which is required by a lot of our customers."
"Our customers have given very positive feedback about InfoSign, which is the management software for this solution."
"The replication and mirroring features are very good."
"The speed is the most valuable feature."
"One of the most valuable features is the overall performance it provides. You're able to throw a pile of IOPS at it and it will handle that without much issue."
"The most valuable feature of this solution is the performance of the database access."
"The benefits are better up-time, better response time."
"I would have to say performance at this point, because the application it is based on is so diverse."
"The initial setup is pretty straightforward."
"Some of the valuable features include MetroCluster switchover, in terms of disaster recovery, it is easy to use, and flexible."
 

Cons

"It feels more suitable for small and medium-sized businesses rather than enterprises."
"They could add more support for file storage and different types of storage."
"Adding some functions to the product would be beneficial."
"It is on the expensive side."
"The tool's portfolio is minimal. It is expensive."
"We would like to see more visibility into garbage collection and CPU performance in the GUI."
"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."
"In the future, I would like to see integration with enterprise backup systems."
"The product's stale snapshots feature needs improvement."
"The solution has good performance but it could improve further."
"The IOPS and throughput could be better. That's the only drawback compared to other vendors."
"Price is always important in Turkey, so HPE could lower the price to keep it competitive. It's not as competitive as other solutions in this market."
"The solution could prove the reporting."
"On the controller side, I would like to see NAS capabilities."
"The solution's compression ratio feature could be improved."
"Some application solutions can be more acceptable on the HPE Primera site."
"We need a center related to NetApp in Egypt so that we can deal with them directly."
"The dashboard could be simplified."
"Better integration with other brands is important so we would like to see it easier to integrate."
"I would like to see higher-capacity drives, as they come out; I have heard that 15 TB are out on a different NetApp series. Getting those on the EFs would be nice."
"It needs a better management tool."
"As far as the manageability, being able to port between the two and have to do less training in-house from a customer point of view, that would be the part to improve."
"Its pricing should be better. Its price is competitive, but they need to improve the pricing. They have different licensing models, which they need to improve. My expectation was cloud integration, which they have, but it is a different license. Therefore, people cannot enjoy it. If I want to use it, I need to pay extra. There is a cost involved for everything, but it should reach everyone. It is similar to having a Rolls-Royce, but you need to pay extra for the key. If you want the key, you need to pay."
"I would like to have the ability to replicate data between All Flash and other NetApp storage systems."
 

Pricing and Cost Advice

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"The licensing is on a yearly basis."
"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"As far as the licensing costs, everything is included in the license."
"With VMware, we pay $300,000 annually."
"The support cost per array is about $20,000 a year for 24/7 support."
"The tool is expensive. I can say that HPE Primera is one of the costliest tools in the market."
"The license for HPE Primera is all-inclusive."
"There is only a one-time license purchase needed and no additional costs. If HP could reduce the training cost, then that would be advantageous to the seller."
"HPE Primera service is cost-effective."
"Because it has high availability, the cost is above average. The cost depends upon the sizing, and every customer has a different size. It is slightly above average in terms of cost compared to its competitors, but the value add was that they could know what their maintenance cost was going to be going forward. They knew what their renewal or expansion costs would be."
"I rate the product price a seven on a scale of one to ten, where one is cheap, and ten is expensive."
"The solution’s pricing is affordable and worth the money."
"HPE Primera is less expensive than HPE Alletra."
"It's a lot cheaper than what the other vendors have for the same type of environment. It saves us money."
"Price-wise, NetApp EF-Series All Flash Arrays is costlier than Dell. You have to buy a lot of licenses separately."
"The pricing of the solution is expensive, considering the initial investment required...At the end of the product's life cycle, it could get cheaper, but the initial investment in NetApp makes it one of the most expensive solutions."
"This solution is not available to many users because the cost is very expensive."
"The cost of our license is approximately $200,000 over three years for NetApp EF-Series All Flash Arrays. There can be additional costs for storage. For example, if you want to have eight terabytes."
"The pricing is comparable with other competitors and similar in mid-range solutions, and for high range solutions, it would depend on our requirements or needs."
"NetApp EF-Series All Flash Arrays is an expensive product."
"Cheaper pricing is always good. NetApp has been doing everything the right way. They've been figuring out things really well, going in the right direction."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
11%
Government
6%
Educational Organization
40%
Computer Software Company
10%
Manufacturing Company
8%
Financial Services Firm
7%
Computer Software Company
18%
Comms Service Provider
11%
Manufacturing Company
9%
Financial Services Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
Which would you choose - HPE Nimble Storage or HPE Primera?
HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...
What's the difference between HPE 3PAR StoreServ and HPE Primera?
HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...
What do you like most about HPE Primera?
For over a year, I have not seen any downtime in the product.
What do you like most about NetApp EF-Series All Flash Arrays?
Considering the cost, I find NetApp EF-Series All Flash Arrays to be the best storage available in the market.
What is your experience regarding pricing and costs for NetApp EF-Series All Flash Arrays?
One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to rene...
What needs improvement with NetApp EF-Series All Flash Arrays?
The support of the product is an area with certain shortcomings where improvements are required. I want NetApp's supp...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
Primera
NetApp EF540, NetApp EF-Series
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Information Not Available
RP Data, Western Oregon University, Toei Animation
Find out what your peers are saying about HPE Primera vs. NetApp EF-Series All Flash Arrays and other solutions. Updated: April 2025.
848,716 professionals have used our research since 2012.