HPE Primera vs NetApp EF-Series All Flash Arrays comparison

Hewlett Packard Enterprise and NetApp are both solutions in the All-Flash Storage category. Hewlett Packard Enterprise is ranked #11 with an average rating of 8.1, while NetApp is ranked #28 with an average rating of 9.3. Hewlett Packard Enterprise holds a 4.3% mindshare in AFS, compared to NetApp’s 0.6% mindshare. Additionally, 94% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 97% of NetApp users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

NetApp EF-Series All Flash Arrays and HPE Primera are both leading storage solutions. HPE Primera leads due to its superior feature set and proactive customer service.

Features: NetApp EF-Series All Flash Arrays offer high performance, low latency, and cost-effectiveness. HPE Primera includes AI-driven operations, all-flash, tier-1 storage, and advanced scalability.

Room for Improvement: NetApp EF-Series All Flash Arrays need better integration with third-party applications, enhanced data protection, and more intuitive management. HPE Primera requires improved backup solutions, a more user-friendly management system, and faster data migration.

Ease of Deployment and Customer Service: NetApp EF-Series All Flash Arrays are known for straightforward deployment and responsive support. HPE Primera is praised for easy deployment, proactive customer service, and robust technical support.

Pricing and ROI: NetApp EF-Series All Flash Arrays have competitive pricing and strong ROI. HPE Primera has a higher initial cost but offers significant ROI due to its advanced features and reliability.

To learn more, read our detailed HPE Primera vs. NetApp EF-Series All Flash Arrays Report (Updated: January 2025).

Buyer's Guide

HPE Primera vs. NetApp EF-Series All Flash Arrays

January 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of February 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.7%, down from 1.0% compared to the previous year. The mindshare of HPE Primera is 4.3%, down from 5.5% compared to the previous year. The mindshare of NetApp EF-Series All Flash Arrays is 0.6%, down from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Taufeeq Rauf

Head of IT at NATIONAL INSTITUTIONAL FACILITATION TECHNOLOGIES (PVT.) LTD.

Offers a simple user interface and is useful for data replication

I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.

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Tayo Olubanke

Managing Director at GCET

Offers flexibility and top-notch technology

You can go to bed peacefully if you have a NetApp. If you have NetApp within your data center, you get to know about power failure if you are using it. Your NetApp will still come alive. Even if it does not come alive, I can say that it is not like other tools when it comes to dealing with power failure. The tool is affordable, and the technology is top-notch. It is the only technology that has software for what we call inline compression and deduplication. All the products under NetApp are aiming to use AI. I know that you can achieve whatever you want to do with NetApp EF-Series All Flash Arrays. I rate the tool a nine out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Overall stability is very good. It is a very stable solution."

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."

"It has benefited my organization because it has reduced time to insights."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."

"The solution is scalable."

"What I really like about this program, is that it is easy to use and easy to configurate."

"On a scale of one to ten, I rate Pure FlashArray as ten."

More Pure FlashArray X NVMe pros

"The most valuable feature of HP Primera is that you don't have to buy an additional product for application replication. It's a stable product. The tool is scalable. I recommend HPE Primera because it's one of HP's most stable product."

"Scalability-wise, I rate the solution a ten out of ten."

"The features that I have found most valuable are the artificial intelligence for the storage inside of the software and firmware because customers do not like functionalities which require manual interruption."

"There has been a lot of changes in HPE Primera OS, and most of the time any package related to it is simple to upgrade. It does not require any support for the operation. The customer can easily deploy any code directly from the GUI which is very good. Additionally, we have individual storage we can allocate and easily manage."

"It serves as the primary storage in my production environment."

"The most important thing that we had found when we purchased this product around six months back was its 100% availability and uptime."

"It is stable and reliable."

"HPE Primera is scalable."

More HPE Primera pros

"We use it for our VDI environment, and have not had any complaints with it."

"One of the most valuable features is the overall performance it provides. You're able to throw a pile of IOPS at it and it will handle that without much issue."

"The solution allows us to segregate one storage unit from another."

"Considering the cost, I find NetApp EF-Series All Flash Arrays to be the best storage available in the market."

"I would have to say performance at this point, because the application it is based on is so diverse."

"This storage solution is both stable and scalable, and it works for our needs."

"The management of it is very simple. that is the most valuable feature."

"The benefits are better up-time, better response time."

More NetApp EF-Series All Flash Arrays pros

Cons

"We need better data deduplication."

"The software layer has to improve."

"It is on the expensive side."

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

"The tool's portfolio is minimal. It is expensive."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

More Pure FlashArray X NVMe cons

"The price of the product is an area of concern. From an improvement perspective, the solution should be made more affordable in terms of price."

"We've encountered issues in the past where maintaining a read-only state is essential to prevent data encryption when VPN access is impacted."

"The initial setup is not straightforward."

"The solution has good performance but it could improve further."

"We have not had a good experience with support from HPE Primera. They can improve."

"Only HPE can manage the product."

"The cost of HPE Primera could be lower."

"Price is always important in Turkey, so HPE could lower the price to keep it competitive. It's not as competitive as other solutions in this market."

More HPE Primera cons

"They could improve overall scalability through performance. Denser capacity, which is doable, it is what the competition is doing."

"Better support technicians for CAPP."

"NetApp could improve the speed of the rebuilding rate."

"The dashboard could be simplified."

"Things like the FlexClones, SnapVault, SnapMirror, all of that. Some of it's available on the EF series, but we like what we have in the FAS system."

"The pricing could be cheaper and it should have documentation in more languages, specifically, Russian."

"I would like to shrink it more, if we can. The smaller, the better."

"As far as the manageability, being able to port between the two and have to do less training in-house from a customer point of view, that would be the part to improve."

More NetApp EF-Series All Flash Arrays cons

Pricing and Cost Advice

"As far as the licensing costs, everything is included in the license."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"The product is expensive."

"The licensing is on a yearly basis."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

More Pure FlashArray X NVMe pricing and cost advice

"I rate the product price a seven on a scale of one to ten, where one is cheap, and ten is expensive."

"The product is expensive."

"HPE Primera is an expensive product but has competitive pricing."

"It is basically in the mid-range of the price. It is not cheaper than Hitachi, but it is cheaper than Pure Storage. There are no additional costs. Everything was taken care of in the price."

"HPE Primera is less expensive than HPE Alletra."

"HPE Primera service is cost-effective."

"HPE Primera is a little bit higher than Dell PowerStore...HPE Primera costs around 80,000 USD."

"Licensing fees are billed on a yearly basis and the cost of GreenLake service is included."

More HPE Primera pricing and cost advice

"Cheaper pricing is always good. NetApp has been doing everything the right way. They've been figuring out things really well, going in the right direction."

"They need to improve its pricing. The storage market is dying. So, they need to improve the price because it should reach all people. NetApp is one of the top ones, and they are charging a little bit of royalty as compared to other storage solutions."

"NetApp EF-Series All Flash Arrays is an expensive product."

"The pricing of this solution is competitive with other vendors here in Egypt."

"It's a way to get relatively low-cost, very high-performance, low-latency block storage as a point solution."

"The cost of our license is approximately $200,000 over three years for NetApp EF-Series All Flash Arrays. There can be additional costs for storage. For example, if you want to have eight terabytes."

"The pricing is comparable with other competitors and similar in mid-range solutions, and for high range solutions, it would depend on our requirements or needs."

"Adding more capacity will increase the cost."

More NetApp EF-Series All Flash Arrays pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Educational Organization

46%

Computer Software Company

Manufacturing Company

Financial Services Firm

Computer Software Company

21%

Comms Service Provider

11%

Manufacturing Company

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

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What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

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Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

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What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

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What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

See all answers

What do you like most about NetApp EF-Series All Flash Arrays?

Considering the cost, I find NetApp EF-Series All Flash Arrays to be the best storage available in the market.

See all answers

What is your experience regarding pricing and costs for NetApp EF-Series All Flash Arrays?

One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to rene...

See all answers

What needs improvement with NetApp EF-Series All Flash Arrays?

The support of the product is an area with certain shortcomings where improvements are required. I want NetApp's supp...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 33% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 15% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 9% of the time

More Pure FlashArray X NVMe Competitors

HPE Alletra Storage vs HPE Primera

Compared 33% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 17% of the time

HPE Nimble Storage vs HPE Primera

Compared 11% of the time

Dell PowerStore vs HPE Primera

Compared 9% of the time

Dell Unity XT vs HPE Primera

Compared 5% of the time

More HPE Primera Competitors

Dell PowerStore vs NetApp EF-Series All Flash Arrays

Compared 34% of the time

NetApp AFF vs NetApp EF-Series All Flash Arrays

Compared 16% of the time

IBM FlashSystem vs NetApp EF-Series All Flash Arrays

Compared 13% of the time

Huawei OceanStor Dorado vs NetApp EF-Series All Flash Arrays

Compared 11% of the time

Dell XtremIO vs NetApp EF-Series All Flash Arrays

Compared 9% of the time

More NetApp EF-Series All Flash Arrays Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

February 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

HPE Primera

February 2025

Download HPE Primera product report

Buyer's Guide

NetApp EF-Series All Flash Arrays

February 2025

NetApp EF-Series All Flash Arrays report

Download NetApp EF-Series All Flash Arrays product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Primera

NetApp EF540, NetApp EF-Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

The NetApp EF560 all-flash array is an all-SSD storage system for applications that demand extremely high levels of performance and reliability. Requiring just 2U of rack space, the EF560 all-flash array combines extreme IOPS, microsecond response times, and up to 12GBps of bandwidth with leading, enterprise-proven availability features.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

RP Data, Western Oregon University, Toei Animation

Buyer's Guide

HPE Primera vs. NetApp EF-Series All Flash Arrays

January 2025

Free Report: HPE Primera vs. NetApp EF-Series All Flash Arrays

Find out what your peers are saying about HPE Primera vs. NetApp EF-Series All Flash Arrays and other solutions. Updated: January 2025.

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