HPE Primera vs Pure Storage FlashBlade comparison

Hewlett Packard Enterprise and Pure Storage are both solutions in the All-Flash Storage category. Hewlett Packard Enterprise is ranked #11 with an average rating of 8.1, while Pure Storage is ranked #17 with an average rating of 9.0. Hewlett Packard Enterprise holds a 4.3% mindshare in AFS, compared to Pure Storage’s 1.9% mindshare. Additionally, 94% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 97% of Pure Storage users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

Pure Storage FlashBlade and HPE Primera provide advanced storage solutions with key differences. Users prefer Pure Storage FlashBlade's pricing and support, but HPE Primera stands out for its features, making it a valuable choice despite a higher price.

Features: Pure Storage FlashBlade is known for its scalability, high performance, and effectiveness in high-data demand environments. HPE Primera receives praise for robust disaster recovery, integration capabilities, and advanced functionalities, particularly in enterprise settings.

Room for Improvement: Pure Storage FlashBlade users highlight occasional software stability issues, the need for more comprehensive analytics tools, and better integration options. HPE Primera users note room for improvement in system updates, energy efficiency, and user interface design.

Ease of Deployment and Customer Service: Pure Storage FlashBlade is often praised for its straightforward deployment process and reliable support team, leading to high user satisfaction. HPE Primera, though slightly more complex to deploy, is supported by strong customer service that guides users effectively through the process. Pure Storage FlashBlade demonstrates a slight edge in deployment ease.

Pricing and ROI: Pure Storage FlashBlade is seen as cost-effective with a quicker ROI, aligning well with budget-conscious buyers. HPE Primera, though more expensive, justifies its cost through long-term value and features, delivering substantial ROI over time. Pure Storage FlashBlade stands out for affordability, whereas HPE Primera is valued for its premium returns.

To learn more, read our detailed HPE Primera vs. Pure Storage FlashBlade Report (Updated: January 2025).

Buyer's Guide

HPE Primera vs. Pure Storage FlashBlade

January 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of February 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.7%, down from 1.0% compared to the previous year. The mindshare of HPE Primera is 4.3%, down from 5.5% compared to the previous year. The mindshare of Pure Storage FlashBlade is 1.9%, down from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Taufeeq Rauf

Head of IT at NATIONAL INSTITUTIONAL FACILITATION TECHNOLOGIES (PVT.) LTD.

Offers a simple user interface and is useful for data replication

I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.

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Eric Black

Solutions Architect at Recovery Point Systems

The ability to leverage multi-tenancy along with immutability is a huge benefit for us

The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top. Veeam Backup specifically has started to streamline their API, and they are doing that with SOS API. They have optimized it. Any of the S3 devices out there that support this SOS API can have far more API calls at once. On our side, that translates to better restoration. With SOS API, it can leverage far more restorations at a single given time or read from the device in simple terms. That results in maximizing the output and throughput from the device itself.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."

"Technical support has been helpful and responsive."

"The solution is very straightforward to set up."

"One of the best features is the support, which is excellent."

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."

"What I really like about this program, is that it is easy to use and easy to configurate."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

"The latency is good."

More Pure FlashArray X NVMe pros

"The initial setup is very straightforward. It's not overly complex."

"The initial setup is simple."

"It is a stable solution...It is a scalable solution."

"It serves as the primary storage in my production environment."

"One of the most valuable features is the ease of deployment."

"All of the capabilities of the hardware such as replication, snapshot, and the specific features are all included from the start as opposed to being on another license."

"The most valuable feature of HPE Primera is its performance and simple replication."

"It is stable and reliable."

More HPE Primera pros

"The most valuable features of FlashBlade include its replication capabilities, reports, and easy allocation. Everything is user-friendly."

"The most valuable features include the ease of implementation, ease of use and the speed that you can do backup and recovery on."

"Among its most appealing features are its ease of handling and minimal maintenance requirements."

"We have seen a reduction in the total cost of ownership by around 20%."

"The initial setup is pretty easy and simple."

"The onboarding and integrated monitoring tools are pretty good."

"It helps simplify our storage, because the user interface is very simple and the installation is easy."

"FlashBlade offers low latency, high throughput, and seamless scalability."

More Pure Storage FlashBlade pros

Cons

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

"We need better data deduplication."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"In terms of what needs improvement, the dashboard and management could be simplified."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"I'd like to see the product implement active replication for vehicles such as VMware."

"The tool's portfolio is minimal. It is expensive."

More Pure FlashArray X NVMe cons

"The cost of HPE Primera could be lower."

"The solution's compression ratio feature could be improved."

"We've encountered issues in the past where maintaining a read-only state is essential to prevent data encryption when VPN access is impacted."

"Some application solutions can be more acceptable on the HPE Primera site."

"The solution could improve by having seamless migration from other storage systems. The process should be made easier."

"Like most storage, we want to see flash become more and more stable. Like any flash that uses MLC or TLC techniques, over time, the more writes you have, the less usable the storage becomes. They try to plan for this and have a lot of extra space in the arrays, but over time, their performance does degrade. This is true for any flash storage."

"There are certain features that require engineering-level access, which should be accessible to storage admins as well."

"The file server embedded in Pure, the GUI, and the tracking and reporting features are better with Pure Storage."

More HPE Primera cons

"Commvault has mainly driven the Analytics, providing data and reports. However, the product has room for improvement, especially regarding storage analytics. Upgrading firmware has caused issues, requiring feature disabling to revert to traditional backups. The firmware upgrades sometimes affect Commvault backups."

"We haven't been able to use much of the cloud area of Pure Storage. We have a storage server and it would be better if it could integrate with other cloud features of this solution."

"To improve FlashBlade, some analysts suggest enhancing its handling of relational database management systems and SQL queries."

"I have not seen ROI."

"The Pure Storage Orchestrator is our biggest pain point at the moment. If we can have more say in future developments of feature sets that we will need to support for our use case, that would be pretty beneficial to us."

"I would like to see more VM-Aware features in the next release of this solution."

"I would like to have Snapshots and Snapmail in the next release. People who came from a NetApp background, especially expect these features."

"I would like to see better integration."

More Pure Storage FlashBlade cons

Pricing and Cost Advice

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"As far as the licensing costs, everything is included in the license."

"The licensing is on a yearly basis."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"The product is expensive."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"Given its price, Pure is not the first option."

More Pure FlashArray X NVMe pricing and cost advice

"I believe HPE Primera and Pure Storage are similar in price."

"The solution’s pricing is affordable and worth the money."

"The price to capacity ratio is good."

"HPE Primera is an expensive product but has competitive pricing."

"The price of this solution is good for medium-sized and large businesses."

"I rate the product price a seven on a scale of one to ten, where one is cheap, and ten is expensive."

"The tool is expensive. I can say that HPE Primera is one of the costliest tools in the market."

"From what I see, this is competitively-priced and HPE are doing their best to stay competitive."

More HPE Primera pricing and cost advice

"The product is very expensive."

"It's a costly solution, but Pure Storage FlashBlade doesn't require additional licenses. All of the software is combined into one bundle."

"The price of this solution could be made more affordable."

"The pricing for FlashBlade is between cheap and moderate."

"We used a reseller for the purchase."

"I have seen ROI. It has allowed me to increase the density of my VMs without having to purchase anything additional."

"Our licensing is renewed annually."

"Support is a separate line item. Support is a different cost, but whatever your support is now, that's what you're going to pay forever. If your support's $100 today, six years from now it's $100. It doesn't fluctuate unless you upgrade it, or change it, etc."

More Pure Storage FlashBlade pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Educational Organization

46%

Computer Software Company

Manufacturing Company

Financial Services Firm

Educational Organization

38%

Computer Software Company

10%

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

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What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

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Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

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What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

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What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

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What do you like most about Pure Storage FlashBlade?

The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...

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What is your experience regarding pricing and costs for Pure Storage FlashBlade?

The pricing for FlashBlade is between cheap and moderate. FlashBlade is worth the money due to the experience and per...

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What needs improvement with Pure Storage FlashBlade?

Its configuration should be easier. There should be easier language for the configuration.

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 33% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 15% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 9% of the time

Dell PowerMax NVMe vs Pure FlashArray X NVMe

Compared 8% of the time

More Pure FlashArray X NVMe Competitors

HPE Alletra Storage vs HPE Primera

Compared 33% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 17% of the time

HPE Nimble Storage vs HPE Primera

Compared 11% of the time

Dell PowerStore vs HPE Primera

Compared 9% of the time

Dell Unity XT vs HPE Primera

Compared 5% of the time

More HPE Primera Competitors

Dell PowerScale (Isilon) vs Pure Storage FlashBlade

Compared 21% of the time

VAST Data vs Pure Storage FlashBlade

Compared 13% of the time

Red Hat Ceph Storage vs Pure Storage FlashBlade

Compared 11% of the time

MinIO vs Pure Storage FlashBlade

Compared 11% of the time

Nutanix Unified Storage (NUS) vs Pure Storage FlashBlade

Compared 2% of the time

More Pure Storage FlashBlade Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

February 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

HPE Primera

February 2025

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Buyer's Guide

Pure Storage FlashBlade

February 2025

Download Pure Storage FlashBlade product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Primera

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL

Buyer's Guide

HPE Primera vs. Pure Storage FlashBlade

January 2025

Free Report: HPE Primera vs. Pure Storage FlashBlade

Find out what your peers are saying about HPE Primera vs. Pure Storage FlashBlade and other solutions. Updated: January 2025.

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