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HubSpot Sales Hub vs Interactive Intelligence comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HubSpot Sales Hub
Ranking in CRM
12th
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
20
Ranking in other categories
No ranking in other categories
Interactive Intelligence
Ranking in CRM
70th
Average Rating
9.0
Reviews Sentiment
6.3
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2025, in the CRM category, the mindshare of HubSpot Sales Hub is 0.8%, up from 0.6% compared to the previous year. The mindshare of Interactive Intelligence is 0.1%, down from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

Gonçalo Teixeira - PeerSpot reviewer
Offers better lead and opportunity management, improved forecasting, increased visibility, and time-saving benefits
The tool has improved my sales pipeline management. It allows me to track the progress of each sales cycle and receive alerts when a sales stage is ending, prompting me to take necessary actions. I can easily manage customer interactions, primarily through email, which are automatically associated with the corresponding lead or opportunity. This helps me forecast sales. Additionally, the tool offers other useful tools for marketing and email marketing activities. The most effective feature for email tracking is the integration that immediately captures customer replies and associates them with the customer's history. This allows easy access to all interactions via email without needing to search through emails. Additionally, integrating email signatures and managing multiple email accounts makes tracking and managing emails very convenient. The tool offers an easy overview of opportunities. The solution's reporting feature is easy to configure and manage. The value includes better lead and opportunity management, improved forecasting, increased visibility, and time-saving benefits.
Luis Teran - PeerSpot reviewer
Reliable with very good social media integration and easy to use
The deployment is a bit harder as you sometimes need help. For us, we have experience. It is not so hard, however, we have a dependency on the operative system, such as Microsoft with Windows Server 2019 or 2016. You must get that kind of system. Also, you need to get this updated and you have many dependencies that you have to work with. The deployment is easy, however, when you want to get the IDR or you want to get the integrations as you want them, you need to deal with so many dependencies with other platforms that it can get hard. That's what's hard with the solution. The solution itself is, of course, it's easy for us, for an engineer, however, for untrained people, that is hard. For the deployment, if the contact center is a large contact center, you must get four engineers or five engineers to do the deployment. Most of them will make the integration and the others will configure the IDR. Another will deploy the integration, and that's all. Of course, then, there will be the documentation you need to deal with.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"HubSpot Sales Hub is a good integration tool. It helps us with other platforms. We can integrate data quite easily."
"Overall, I give HubSpot Sales Hub a rating of ten because it is a strong platform for sales."
"The most valuable feature of the solution is the tracking of customer interaction and client introduction."
"HubSpot Sales Hub had a noticeable impact on the sales cycle length for our customers. Before focusing on the sales process, we implemented various versions, including support and payment management modules. The automation and improvements facilitated by HubSpot Sales Hub were evident, making it a valuable tool for driving positive transformations in our sales processes."
"The solution is very straightforward to utilize."
"We use the tool for email automation and responses. It helps with sales nurturing, and we have integrated it with Factors.ai. The biggest pro is its intuitive and easy-to-use interface. I can easily access the information I need. Another strong point is the customer education they provide. There are numerous resources available to help understand how to use it. HubSpot Sales Hub does a great job with automation and structuring sales processes."
"It provides efficient business forecasts."
"I would say that there are two features that I found valuable. These two features are the solution's clean UI and ease of setup."
"Interactive Intelligence is quite user friendly."
"The social media integration is excellent."
 

Cons

"There is room for improvement in the dashboard. If we can actually connect it to maybe a Power BI or some dynamic reporting tool where we can actually slice and dice, that would be really great."
"The solution is good, but it could be more straightforward."
"The solution should have more integration options."
"HubSpot Sales Hub could be improved by being more affordable in other countries because it is a very potential software, but it is not much accessible for other players in the market."
"There are a lot of areas in HubSpot Sales Hub that can improve. It is lacking some direct automation. There are a lot of challenges that we have during the integration. To solve this problem, we are using other third-party tools. They could improve on direct automation."
"There is always room for improvement; I expect more integrations with different tools. I also appreciate the mobile app's user-friendliness. However, I think there could be improvements in database cleaning and customization options for information presentation on the screen. Overall, as a final user, I am very happy with HubSpot Sales Hub."
"I think AI-driven features would be great. For example, if it could make recommendations and suggestions for each user, like when to reply or what to say, that would be a great asset in a CRM. This could help sales reps close deals faster, which is crucial."
"When it comes to the UI part of the product, it looks very novice and definitely not something meant for an enterprise-grade level business."
"The initial setup can be a bit difficult."
"The problem with this current system is that the support is not great."
 

Pricing and Cost Advice

"The tool's licensing offers value."
"HubSpot Sales Hub is priced reasonably. There are other solutions available that are affordable as compared to HubSpot Sales Hub. They are one of the market leaders, the price tag is good at this point."
"The solution is more on the cheaper side, but not the cheapest. I'd say it's somewhere in the middle. There are cheaper options like Zoho that provide many features at a lower price, but they're not as expensive as Salesforce or SAP."
"The tool's licensing depends on factors like the number of contacts, users, and additional modules. But generally, it's feasible and accessible. A free license is also available, although it comes with limited features. Even the free license is cool to use."
"From a pricing point of view, it was 1,000 dollars per month. The solution was worth the money paid for it."
"We have to pay for licenses. They are not expensive."
"The solution is very affordable from the perspective of the features."
"I rate the product's pricing a five out of ten. It becomes expensive when you add more features and users."
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Top Industries

By visitors reading reviews
Computer Software Company
18%
Educational Organization
13%
Manufacturing Company
8%
Retailer
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about HubSpot Sales Hub?
It provides efficient business forecasts.
What needs improvement with HubSpot Sales Hub?
I think AI-driven features would be great. For example, if it could make recommendations and suggestions for each user, like when to reply or what to say, that would be a great asset in a CRM. This...
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Overview

 

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki, Huif
ABC Financial, AFAS Software, Quality Bicycle Products, CryptoLogic & WagerLogic, SERVOData, Shinsei Bank, TENAQUIP, MCAP, Visaya Knowledge Process Outsourcing Corporation, Allianz-Tiriac Asigurari, Memira
Find out what your peers are saying about HubSpot Sales Hub vs. Interactive Intelligence and other solutions. Updated: April 2025.
847,959 professionals have used our research since 2012.