IBM Watson Commerce Insights vs Lytics Conductor comparison

IBM Watson Commerce Insights empowers merchandisers, product managers and marketers with powerful insights into how the business is performing and where to focus and take action. Through a contextual experience, business users are taking action based on informed online merchandising decisions to win business, build customer loyalty and drive profits.

Focus on driving efficiency and adding value with data — not collecting, connecting, or cleaning it up.

Make Conductor your data-stitching, ID-resolving, profile-building toolkit.

Pipeline management

Say goodbye to data silos and make all your data accessible and actionable

• Leverage hundreds of connections (including via webhooks) for collecting and sending data
• Collect and manage customer data with secure APIs & SDKs
• Handle data at petabyte scale in real-time
• Easily monitor healthy pipelines
• Load customer data into your data warehouse in minutes

Schema management

Save time by easily managing and updating schemas as you add new data and identifiers

• Unify all of your customer’s touchpoints across their journey
• De-duplicate, manage and resolve identities for more accurate, unified customer profiles
• Import SQL attributes from your warehouses to build better audiences
• Stay compliant with GDPR and data privacy regulations
• Visualize data sources and schema fields to customize C360 schema mappings directly within the user interface
• Leverage generative AI for augmented schema and data mapping with Lytics Schema Co-pilot.

Identity management

Unify your customer data, resolve identities & build unified customer profiles.

• Simplify identity management with pre-built and customizable rules
• Optimize customer profiles by merging behaviors
• Discover valuable insights into data stitching by exploring customer identity graphs
• Enhance your identity resolution strategy with powerful visualizations and cohesive data source relationships
• Explore identity resolution at a profile level