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Informatica PowerCenter vs Tableau comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica PowerCenter
Ranking in Data Visualization
8th
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
81
Ranking in other categories
Data Integration (2nd)
Tableau
Ranking in Data Visualization
1st
Average Rating
8.4
Reviews Sentiment
6.4
Number of Reviews
295
Ranking in other categories
BI (Business Intelligence) Tools (2nd), Reporting (2nd), Embedded BI (1st)
 

Mindshare comparison

As of March 2025, in the Data Visualization category, the mindshare of Informatica PowerCenter is 1.6%, down from 1.9% compared to the previous year. The mindshare of Tableau is 27.6%, down from 32.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Visualization
 

Featured Reviews

Lars Borchers - PeerSpot reviewer
A stable and reliable product that provides a variety of features for data integration
The solution is not for newcomers. It has an old touch. The solution must improve the integration with new services. It was part of the program at Informatica when they moved to their cloud platform. It is integrated. However, from an on-premise perspective, we need to buy licenses for PowerExchange. If we want a native driver to access a special service, we need to extend our license to those services. It is expensive. I don't like that it's not all included in the solution.
ROMIL SHAH - PeerSpot reviewer
Provides fast data access with in-memory extracts, makes it easy to create visualizations, and saves time
When it comes to visualizations, Tableau has a limitation as compared to Power BI. It has a limited set of visualizations. Power BI has the entire marketplace, so you can connect and import many visualizations and use them, whereas Tableau has only 10 or 15 visualizations. There should be more visualizations, and there should also be data integration with more cloud providers. Tableau has recently launched a paid version for the documentation. So, documentation has become a little bit challenging when it comes to Tableau development because we do not have any tool to export the data out of it. It is a license-based feature that you need to purchase to prepare documentation. So, on the documentation front, for preparing clear documentation for any dashboard, it would help if we get an embedded option, rather than buying a license for each user for the documentation. To document anything, if I have to connect to each workbook and see what has been written as a formula and then document in the Word document, it is pretty time-consuming. We have the Microsoft stack, and we are currently evaluating Power BI because Tableau has a limitation of 50 columns for a drill-down report. If we want more than 50 columns, we have found a hack, but there is no ready-made option for doing it. So, we have to use another tool in case we need a drilled report with more than 50 columns. There are many instances where users need 80 or 90 columns for their analysis, and switching between two technologies becomes a challenge. It is not a cost-effective approach for us. Their support should be improved. We are not happy with their support. Whenever we raised queries, we were pointed to a few blogs, and we didn't get a proper solution from them. Their licensing should also be improved. They want us to purchase a Tableau Creator license for business users, whereas Power BI Desktop is free for business users. They should come up with a basic license with one or two connectors that our business users can use for preparing their visualizations. Tableau also charges us per user for users who want the data only through email.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's a very powerful tool you can use to load data, get data, do the drawing between the tables, and put into the packet in a very fast way."
"Technical support, and their approach is good. They have a support portal and support tickets. If you open a ticket it has multiple levels of severity from level one to very high or critical."
"The technical support is excellent."
"The partitioning and optimization to help enhance our development is a very valuable aspect of Informatica PowerCenter."
"It has helped us monetize."
"The performance and design of Informatica have been very valuable. I find the performance faster than, say, Oracle Data Integrator or DataStage."
"Informatica PowerCenter is very good for integrating a huge amount of data in a very short duration, such as a minute. It is also very easy to use. After you provide the source and the target, mappings are automatically done, which makes it easy to use for the development team."
"The most valuable feature of Informatica PowerCenter is data transformation and user-friendliness."
"Tableau's most valuable features are its ability to summarize data, provide dynamic controls for navigating different charts, and showcase historical data trends. I appreciate the option to colour-code different charts for improved customer experience."
"The initial setup is simple."
"The most valuable feature is the interface, which is user-friendly and intuitive."
"It is a very stable product. It doesn't break."
"Show Me is a feature to help with knowing which chart is an appropriate one for the selected variables, and it makes helps in creating appropriate visuals."
"You are able to see and follow trends."
"All features are valuable. It is very user-friendly, and it is mostly drag-and-drop. If we have the dataset available, then we can develop any dashboard very quickly."
"Visualization attributes: Marks – Color, Size, Label, etc.. Easily Accessible and Intuitive."
 

Cons

"The initial setup is not straightforward. You need expertise to do it."
"Integrated Reporting service should be more smoothly transitioned from view to function to be in sync with the main design."
"The developer tool documentation can be enhanced with a more clear explanation of each utility, accompanied by relevant examples, so that developers are able to create programs with ease."
"Its interface can be modernized. It is an old product. I have been working with it for 14 years, and it still looks the same. It hasn't been modernized much. It also needs to handle more modern formats, such as JSON files. It works with the old text files and databases, but it does not always work with the newer, modern stuff. You need to make your own programs to support that kind of stuff. Support is also a kind of difficult with Informatica. They don't do direct support and rely on using their distributors around the globe for support, which means that you kind of have to go through this layer of different companies before you get help."
"The solution does not scale."
"Informatica, in my opinion, is very rigid and not very flexible, whereas platforms like Alteryx or Matillion are very flexible and agile."
"The UI is a little outdated."
"The real-time database connectivity when getting the real-time data using the VPN is an area that needs improvement."
"The price could be better."
"The forecasting feature in Tableau in my view is too limited because it must have dates but I should be able to predict the outcome of an event without having a date as part of the input."
"The use of this service in the desktop version is annoying due to the constant updates which lead to reinstalling the application. If they could give support with updates on the same downloaded version, it would be great."
"The charts need to be improved. The drawings and the visualization need to be more accurate."
"We would like a report model, because currently there is no schema that we can create in the tool."
"I would like to have the product be more flexible in terms of creating online shared dashboards."
"Tableau's data modeling, mining, and AI library features need improvement."
"When you're working on a dashboard, you can't select multiple components at a time and align them, so you have to go one by one. This is very cumbersome."
 

Pricing and Cost Advice

"The license model is CPU based."
"Since the solution's cost is higher, I rate the pricing as a five out of ten."
"The price could be better. It's very expensive. On a scale from one to five, I would give Informatica PowerCenter's price a one."
"I consider this to be an expensive product."
"We have a site license, but we do pay by the division."
"Its maintenance is expensive."
"It's much more expensive, almost three times more expensive than most other solutions."
"The price of Informatica PowerCenter is expensive, but it does give value."
"There is a license required, we pay an annual license which is priced fair."
"I'm using Tableau Public, which is free."
"If they want to be competitive in the market, the price must be improved."
"For data extraction and analysis, Tableau is better than any other tool I have used with the same pricing model."
"One of the biggest drawbacks of Tableau is the price, it is expensive. The price should be reduced."
"It is reasonable based on what it offers."
"Tableau is not as cost-effective as Microsoft BI."
"Its price is higher than Power BI and QlikView. Tableau costs around $70 per user per month, whereas Power BI is around $8 to $9. QlikView is around $30. Tableau has various prices for various models such as Creator, Designer."
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Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Financial Services Firm
19%
Computer Software Company
12%
Manufacturing Company
7%
Government
7%
Educational Organization
44%
Financial Services Firm
10%
Computer Software Company
6%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

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Which is better - SSIS or Informatica PowerCenter?
SSIS PowerPack is a group of drag and drop connectors for Microsoft SQL Server Integration Services, commonly called SSIS. The collection helps organizations boost productivity with code-free compo...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...
 

Also Known As

PowerCenter
Tableau Desktop, Tableau Server, Tableau Online
 

Overview

 

Sample Customers

University of Texas MD Anderson Cancer Center, LexisNexis, Rabobank
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Find out what your peers are saying about Informatica PowerCenter vs. Tableau and other solutions. Updated: March 2025.
842,592 professionals have used our research since 2012.