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Informatica PowerCenter vs Tableau comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica PowerCenter
Ranking in Data Visualization
8th
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
80
Ranking in other categories
Data Integration (2nd)
Tableau
Ranking in Data Visualization
1st
Average Rating
8.4
Reviews Sentiment
6.4
Number of Reviews
295
Ranking in other categories
BI (Business Intelligence) Tools (2nd), Reporting (2nd), Embedded BI (1st)
 

Mindshare comparison

As of February 2025, in the Data Visualization category, the mindshare of Informatica PowerCenter is 1.7%, down from 2.0% compared to the previous year. The mindshare of Tableau is 27.2%, down from 31.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Visualization
 

Featured Reviews

Lars Borchers - PeerSpot reviewer
A stable and reliable product that provides a variety of features for data integration
The solution is not for newcomers. It has an old touch. The solution must improve the integration with new services. It was part of the program at Informatica when they moved to their cloud platform. It is integrated. However, from an on-premise perspective, we need to buy licenses for PowerExchange. If we want a native driver to access a special service, we need to extend our license to those services. It is expensive. I don't like that it's not all included in the solution.
ROMIL SHAH - PeerSpot reviewer
Provides fast data access with in-memory extracts, makes it easy to create visualizations, and saves time
When it comes to visualizations, Tableau has a limitation as compared to Power BI. It has a limited set of visualizations. Power BI has the entire marketplace, so you can connect and import many visualizations and use them, whereas Tableau has only 10 or 15 visualizations. There should be more visualizations, and there should also be data integration with more cloud providers. Tableau has recently launched a paid version for the documentation. So, documentation has become a little bit challenging when it comes to Tableau development because we do not have any tool to export the data out of it. It is a license-based feature that you need to purchase to prepare documentation. So, on the documentation front, for preparing clear documentation for any dashboard, it would help if we get an embedded option, rather than buying a license for each user for the documentation. To document anything, if I have to connect to each workbook and see what has been written as a formula and then document in the Word document, it is pretty time-consuming. We have the Microsoft stack, and we are currently evaluating Power BI because Tableau has a limitation of 50 columns for a drill-down report. If we want more than 50 columns, we have found a hack, but there is no ready-made option for doing it. So, we have to use another tool in case we need a drilled report with more than 50 columns. There are many instances where users need 80 or 90 columns for their analysis, and switching between two technologies becomes a challenge. It is not a cost-effective approach for us. Their support should be improved. We are not happy with their support. Whenever we raised queries, we were pointed to a few blogs, and we didn't get a proper solution from them. Their licensing should also be improved. They want us to purchase a Tableau Creator license for business users, whereas Power BI Desktop is free for business users. They should come up with a basic license with one or two connectors that our business users can use for preparing their visualizations. Tableau also charges us per user for users who want the data only through email.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Informatica PowerCenter is a very good ETL tool."
"Can manage a huge quantity of data and provide reliability."
"We have found the PowerCenter and B2B data transformation most valuable."
"It has helped us monetize."
"The interface is very clean and clear."
"It provides monitoring and we can therefore be aware of what is happening when we are handling jobs."
"The most valuable aspects of Informatica PowerCenter are the many features, ease of use, and user-friendliness."
"The solution is stable."
"Tableau will automatically show charts for the related data that I choose making it very easy to use."
"The solution allows for the possibility for end-users to do their own reporting."
"I like the calculation feature. I would not say it's such a good feature in Tableau, but if you have the knowledge, you can make that feature visible to everyone. It's not a feature that we can drag and drop and get the information. But whatever the data, whatever the calculation, I'm able to do. It's basically the knowledge base. Whatever knowledge I have, I can make that information public and publish it for management."
"Visualization attributes: Marks – Color, Size, Label, etc.. Easily Accessible and Intuitive."
"It is easy to use, and it can handle a large amount of data."
"There is a lot of APIs available, which means that Tableau can be customized to a large extent."
"Any feature I am looking for usually is part of the next upgrade within a few months. They have a very good dynamic evolution."
"The platform's most important feature is predictive analysis."
 

Cons

"Include more instruments for LOGs analysis, interpretation, and job corrections."
"PowerCenter could integrate better with cloud applications. We had to do a lot of configuration work using API integrations to connect with cloud applications. Informatica Cloud Data Integration has a generic connector that you can use directly, so it's much easier."
"There is a need to buy a separate license if one wishes to connect with some kind of SAP system, such as SalesForce."
"Integrated Reporting service should be more smoothly transitioned from view to function to be in sync with the main design."
"The solution's commercial cost is very high. Other open-source tools can do the tool's functions for free. The world is moving to the cloud, but the solution hasn't updated its drivers. I presume that its downfall will start soon. The tool is trying to cross-sell or upsell without helping customers derive benefits from the existing products. They have multiple tools and licenses. It is better to bring the smaller tools in one umbrella."
"The developer tool documentation can be enhanced with a more clear explanation of each utility, accompanied by relevant examples, so that developers are able to create programs with ease."
"In the future, I would like to see Informatica PowerCenter integrate a more powerful dashboard."
"Informatica PowerCenter could improve on the documentation for the implementation. The documents provided are not very good for a new user."
"Firstly, the high cost of Tableau licenses makes it inaccessible for many mid-scale clients. Secondly, the server requires at least 128GB of RAM, which can be impractical for some systems. We need a dedicated system to use Tableau."
"The cost of owning the solutions from Tableau is much higher compared to any other analytical solutions."
"I think Tableau could be improved with cheaper or more flexible licensing, though this is a generic improvement and applies for any product. It would be better if they had more flexible payment and licensing plans so that they could suit small- and mid-sized organizations."
"When it comes to visualizations, Tableau has a limitation as compared to Power BI. It has a limited set of visualizations. Power BI has the entire marketplace, so you can connect and import many visualizations and use them, whereas Tableau has only 10 or 15 visualizations. There should be more visualizations, and there should also be data integration with more cloud providers."
"Tableau has so many functions, so sometimes it's hard to find the right solution quickly. I have to search multiple menu bars to find the right command."
"From a downside perspective, some of the more advanced modeling techniques are actually fairly difficult to do. In addition, I just fundamentally disagree with the way you have to implement them because you can get incorrect answers in some cases."
"The solution could use more features in data analytics."
"The data processing in Tableau is pathetic compared to Qlik."
 

Pricing and Cost Advice

"A basic setup can be from $100,000 and up annually."
"Pricing for Informatica PowerCenter isn't cheap, but if I compare it with IBM, it's as expensive as IBM, however, Informatica PowerCenter is more innovative, especially when compared to a giant company such as IBM that has thousands of products. Informatica PowerCenter is limited only to data management, but it has new features that come out every quarter. Points for ease of use and flexibility go to Informatica PowerCenter, but price-wise, IBM and Informatica are equal because they're both expensive."
"The pricing is a little expensive, but in the same range as IBM and other competitors."
"Its licensing is expensive in terms of scaling."
"We have a site license, but we do pay by the division."
"The price is mostly reasonable."
"The pricing for Informatica PowerCenter is expensive. Some clients have simple needs and only want to integrate and store data. Some clients have small needs, while some clients have bigger needs and focus more on performance and time. The licensing cost for Informatica PowerCenter isn't good. In my project, if I remember correctly, the company pays €20,000 per year for the Informatica PowerCenter license. I'm not aware of additional costs that you need to pay for some features of the solution. On a scale of one to five, I'm rating its price a three."
"I am not sure about the most recent price, but I think it should be $100,000 or more."
"The license is very expensive."
"There is a license for the use of this solution and it is on a per-user basis. The server is free but the users you have to pay for."
"In Korea, the tool's pricing depends on the scale of usage. For instance, it's reasonable for a department with fewer than 50 users to adopt Tableau, like sales. However, the pricing becomes an issue when considering an enterprise solution for a larger user base, say 10,000 people."
"The product's price is relatively inexpensive and manageable for enterprise-level companies."
"The value for money is definitely there."
"Tableau is an expensive solution, though it comes with its advantages."
"The cost is high."
"Paying for users you never setup or buying expensive desktop licenses for users who can solve their users with web editing on the server are the two biggest expenses."
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Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Financial Services Firm
18%
Computer Software Company
12%
Manufacturing Company
8%
Insurance Company
6%
Educational Organization
44%
Financial Services Firm
10%
Computer Software Company
6%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

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Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...
 

Also Known As

PowerCenter
Tableau Desktop, Tableau Server, Tableau Online
 

Overview

 

Sample Customers

University of Texas MD Anderson Cancer Center, LexisNexis, Rabobank
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Find out what your peers are saying about Informatica PowerCenter vs. Tableau and other solutions. Updated: January 2025.
837,501 professionals have used our research since 2012.