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KnowBe4 vs Proofpoint Email Protection comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 2, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

KnowBe4
Ranking in Security Awareness Training
1st
Average Rating
9.4
Reviews Sentiment
8.1
Number of Reviews
5
Ranking in other categories
No ranking in other categories
Proofpoint Email Protection
Ranking in Security Awareness Training
2nd
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
50
Ranking in other categories
Email Security (2nd), Digital Risk Protection (3rd), Office 365 Protection (2nd), Secure Email Gateway (SEG) (1st)
 

Mindshare comparison

As of February 2025, in the Security Awareness Training category, the mindshare of KnowBe4 is 29.2%, down from 35.8% compared to the previous year. The mindshare of Proofpoint Email Protection is 9.5%, down from 14.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Security Awareness Training
 

Featured Reviews

Brad Mathis - PeerSpot reviewer
Lowers human element risks and has innovative training
Some more AI-driven automation for creating training and phishing testing campaigns, as well as automated reporting would help. The Phish Alert button could be improved, although it is understood this is due to Microsoft's constant changes. Any improvements in wizards and documentation are always a good thing!. Additonal areas for improvement could be around the technical training and best practice training areas such as NIST CSF, CISv8, Cyberinsurance, and more. Clearer whitelisting requirements are always appreciated. However, the current levels are significant and appreciated.
AhmedRamadan - PeerSpot reviewer
Optimize email security with effective sandboxing and auto Pull for quarantine
Proofpoint is used as an email security gateway for big enterprises, primarily for their on-premises servers. Many customers also use it alongside Office 365 Proofpoint offers a complete solution for email security with features like DLP, email archiving, and encryption. The most valuable…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The ability to have business leadership be aware of their users' security posture as well as any kind of security awareness training being pushed by cybersecurity insurance and underwriters is valuable."
"Their customizable nature allows us to create scenarios that closely resemble real-world phishing attempts, making them highly relatable to our end users."
"KnowBe4's formulas for risk reduction simply work. Being a technical company, our initial phish-prone percentage wasn't super high, but it was still around 18%. Since we have been requiring ongoing training and simulated phish testing, our average phish-prone percentage hovers in the 0 to 3% range now."
"The main thing is the overall report card. We get to tell the percentages of users who click on links and who don't click on links. We also get an overall score or risk score from them, which also helps us."
"The solution is very well priced and very affordable."
"There are many valuable features. It's already deployed in the cloud, and you don't have to install anything. You just upload your users to the cloud and tweak something if needed. You can whitelist some servers to work with this properly. When everything is ready, you can start using the platform and its many automated features."
"The Phish Alarm button allows users to submit questionable emails for review and complete analysis."
"The most valuable features of Proofpoint Email Protection are the performance from being on the cloud."
"It's a mature product. It does a good job in detection."
"Proofpoint is the main tool for blocking spam because it denies the connection altogether."
"They have customized security rules, mature rules, anti-virus protection, as well as email authentication similar to SPF, DKIM, and DMARC."
"I recommend all of my customers to migrate and start using Proofpoint as it is secure, minimizes risk, and eliminates phishing attacks."
"The most valuable features of Proofpoint Email Protection are ease of use, data loss prevention, antivirus, and spam protection."
"The solution is very user-friendly."
 

Cons

"It can be more interactive with users. We want to put the users in different scenarios and let them make decisions. For example, instead of making users go through a video and then asking questions, it can have a video where they click on the scenarios and have to make decisions. It can maybe have something like a live simulation. It would be nice for users."
"I would like to see Novo4 expand to other channels outside of emails to things such as text messages."
"Enhancing the product's emotional intelligence, particularly by providing training content tailored to specific audiences, is an area for improvement."
"It could be more localized for Ukrainian users. This platform is international, and it has a lot of material in different languages, but not in Ukrainian and Russian languages. There's plenty of different content updated regularly for English, French, and German users. They have a lot more information, and Ukrainian users also want more."
"Pricing for the platform could still be cheaper."
"I want Security Awareness Training in there as a package deal. A lot of companies are starting to value email security a little bit more and take it a little bit more seriously, and the great product that we link together with a lot of these sales is a training product called Security Awareness Training. It is an upsell that we do with Proofpoint, and it is definitely something that I recommend everybody with email security to look into. It would be great if Security Awareness Training is included with the email security."
"The setup requires expertise. It needs someone with experience on managing it, and I would rate the implementation as needing someone experienced."
"Proofpoint Email Protection's interface is confusing and could be improved."
"Sometimes it detects false positives."
"One major threat is QR code phishing, along with TOAD (Telephone-Oriented Attack Delivery). TOAD attacks don't include links, URLs, or attachments in emails. Instead, attackers try to trick you into calling them, often by offering something enticing like a 50% discount on football matches."
"You only receive one model in Proofpoint Email Protection and the other ones you have to purchase at a high price. There should be more available with the solution and additional models should be less expensive."
"The initial setup is complex."
 

Pricing and Cost Advice

"I rate the product pricing as four out of ten."
"It's about five dollars a seat per month."
"I don't know the cost, but I believe we are paying yearly. We did like a three-year or five-year contract. I am not aware of any extra costs in addition to a standard licensing fee."
"Licensing is paid on a yearly basis. You can go to the official site to check their approximate pricing. It's based on the number of users or staff. It can vary from country to country, but for Ukraine, it works as it's stated on the site."
"The licensing is basically $8/user."
"Proofpoint Email Protection has comparable pricing."
"They are competitively priced, but I have been forced to get quotes for other solutions now because they haven't been responding to requests to do the work that we would like them to do."
"We sell annual licenses for this solution."
"The licensing model for Proofpoint Email Protection is simple. It's based on the number of users. Price-wise, Proofpoint Email Protection is a five out of ten because it's a pretty expensive solution."
"It is expensive."
"The price is reasonable."
"The tool's pricing depends on the customer's preference, offering options for an annual license or a monthly subscription. The cost varies based on factors such as the number of users and specific requirements. Overall, the pricing is competitive."
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Financial Services Firm
8%
Educational Organization
7%
Healthcare Company
6%
Educational Organization
32%
Computer Software Company
11%
Financial Services Firm
7%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about KnowBe4?
Their customizable nature allows us to create scenarios that closely resemble real-world phishing attempts, making them highly relatable to our end users.
What is your experience regarding pricing and costs for KnowBe4?
The solution is very well priced and very affordable. It's about five dollars a seat per month.
What needs improvement with KnowBe4?
I would like to see Novo4 expand to other channels outside of emails to things such as text messages.
What is your experience regarding pricing and costs for Proofpoint Email Protection?
Proofpoint is considered a very expensive solution compared to others like FortiMail, being double in cost. Customers pay around $90,000 yearly for a 1,000-user organization, with the subscription ...
What needs improvement with Proofpoint Email Protection?
Phishing detection & Response capabilities could improve further to match some of the capabilities offered by competitors. Proofpoint could expand its PDR capabilities to improve its efficiency...
 

Also Known As

No data available
Proofpoint Enterprise Protection, Cofense PhishMe, Proofpoint Digital Protection
 

Overview

 

Sample Customers

West Aurora Public School District 129
Blocket, University of Waterloo, Lincoln Memorial University, WellSpan Health, U-Haul, Carestream Health, Westinghouse
Find out what your peers are saying about KnowBe4 vs. Proofpoint Email Protection and other solutions. Updated: January 2025.
838,713 professionals have used our research since 2012.