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Avanan vs Proofpoint Email Protection comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 29, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Email Security
20th
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Secure Web Gateways (SWG) (12th), Data Loss Prevention (DLP) (21st), Cloud Access Security Brokers (CASB) (13th), Distributed Denial-of-Service (DDoS) Protection (8th), Software Defined WAN (SD-WAN) Solutions (12th), Access Management (11th), Bot Management (3rd), ZTNA as a Service (9th), ZTNA (4th), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
Avanan
Ranking in Email Security
22nd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Data Loss Prevention (DLP) (41st)
Proofpoint Email Protection
Ranking in Email Security
1st
Average Rating
8.4
Reviews Sentiment
6.7
Number of Reviews
106
Ranking in other categories
Advanced Threat Protection (ATP) (3rd), Digital Risk Protection (3rd), Office 365 Protection (1st), Secure Email Gateway (SEG) (1st)
 

Mindshare comparison

As of June 2026, in the Email Security category, the mindshare of Cloudflare One is 1.6%, up from 1.6% compared to the previous year. The mindshare of Avanan is 2.2%, down from 3.8% compared to the previous year. The mindshare of Proofpoint Email Protection is 6.8%, down from 8.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Mindshare Distribution
ProductMindshare (%)
Proofpoint Email Protection6.8%
Cloudflare One1.6%
Avanan2.2%
Other89.4%
Email Security
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
Siva_Prasad - PeerSpot reviewer
Principal Consultant at Infosys
Email defenses have reduced phishing incidents and protect sensitive data across our enterprise
As things are evolving and threats develop in unpredictable ways, Proofpoint must adopt AI solutions and agentic solutions more aggressively and provide them to customers as part of service offerings. Inbuilt AI solutions would add more value and make Proofpoint a more premium choice for customers. With the help of AI solutions, agentic AI, and generative AI capabilities, the product would be more efficient than it currently is. Filtering false positives is highly challenging because it is impossible for humans to identify which emails are genuine and which are spam. Proofpoint should focus more on this area with back-end agents or other tools. Proofpoint should decide which emails are genuine and which are spam so it is not a challenge for end users. When receiving an email, end users should not have to determine whether to respond or not. Proofpoint should not release such spam emails and should strictly block such spam and spoof emails based on connection IPs. Currently, false positives occur in the product, and while this occurs in every product, it is an area where Proofpoint can focus on improving and reducing false positives. One email is enough for an end user to be deceived and lose money, so addressing this area is critical.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I'm very satisfied with the environment and the dashboard."
"It is a stable solution."
"Cloudflare, in my opinion, was easy to implement."
"The simplicity of the solution is its valuable features as almost no effort was needed to learn the configurations. It is also one of the cheapest firewalls available in this category."
"The capabilities of the software are strong enough for me to do what it's supposed to do. For me, we don't need to do a lot of configuration on our site. We just enable it and monitor it."
"Cloudflare One has assisted in securing my remote workforce through a SASE solution with Cloudflare One and the Workers part, although I am not currently using the Workers component."
"Cloudflare Zero Trust Platform removes the risk of exposing the applications to the public."
"The best feature is rate limiting. If I'm expecting 500 visits per hour, Cloudflare will limit the requests if I suddenly get 50,000."
"The most valuable feature of Avanan is its Anti-Malware solution for Office 365, and box.com."
"It can retract unsafe emails and remove them from the entire communication channel."
"Spam protection is the most valuable feature."
"Avanan is just outstanding on how efficient and effective their learning modules are to pick up on these different pieces."
"Email encryption enhances end to end security of any data before it passes through the networking system."
"When we don't understand some functionalities, the customer support staff responds fast to our calls and provides immediate action."
"We are grateful for the solution and its great advances in connecting teams under a secure environment that cybercriminals cannot compromise."
"I like Avanan's SmartDLP module. It's seamless, and the administrative overhead is low. We aren't a very sophisticated operation. We just want to reduce our exposure, so we find ThreatCloud helpful. Avanan's acquisition by Check Point was beneficial for them."
"I like all the features with Proofpoint, such as how it filters the spam and marketing mail, lost reality mail, blocks phishing attacks, blocks malicious attachments, and stops phishing links. Also it can defend against the business email compromise impersonation technique. It is a complete solution for all email attacks. It filters for the bad, malicious attachments. If there is any executable file, it can be deleted. It is a good, complete solution."
"The stability is very good."
"From a business perspective, the solution was very helpful as it speeded our business flow and increased email delivery."
"The tool has improved our workflow by ensuring people receive only the emails they need for work rather than being inundated with hundreds or thousands of unnecessary emails daily."
"The Phish Alarm button allows users to submit questionable emails for review and complete analysis."
"Proofpoint Email Protection is very effective because they are very proactive, always ahead of the attackers, and were already detecting new kinds of attacks before customers thought about them."
"The most valuable feature of Proofpoint Email Protection is the TAP Dashboard. It provides more detailed information that can be used for forensic analysis. This is an advantage that other email security providers, such as Cisco, IronPort, or Microsoft do not offer in their dashboards."
"The initial implementation is pretty easy to handle."
 

Cons

"Cloudflare Zero Trust Platform needs to improve its documentation. It took time to do the implementation."
"The free plan has limitations. For example, I can only set up three rules, and the application firewall is unavailable."
"Our customers no longer use Cloudflare because its service is subpar."
"The software has automated alerts, but the automated alerts are not available in the mobile app."
"Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions."
"Cloudflare One is not very powerful, but for what we require, it is basic and sufficient."
"Cloudflare DDoS has poor technical support."
"The tool should provide on-premise versions. Currently, all versions are cloud-based."
"The system response in a slow computing device affects performance when sending and receiving emails."
"Frequent updates should be made on time to keep the system running effectively."
"When sending bulky emails, the system slows down and takes a long time before it responds effectively to our requests."
"The customer service team could come up with clear tutorials on how to use this platform to help new teams."
"In Avanan, the email channel is one of the channels where data leakage happens, and they need to consider it from a DLP perspective."
"There are times when we have false positives."
"It should also offer a quick backup in case any email is wrongly quarantined or deleted to ensure no data loss."
"Email querying is not efficient throughout."
"Integration for reporting needs to be improved, it's a little complex."
"Proofpoint Email Protection does miss a lot of phishing attacks, and threat actors are using AI to create these phishing attacks."
"Proofpoint Email Protection has a limitation regarding third-party tool integration and SIEM integration."
"The scalability can be improved, and the solution can be optimized."
"You only receive one model in Proofpoint Email Protection and the other ones you have to purchase at a high price. There should be more available with the solution and additional models should be less expensive."
"Proofpoint is fairly expensive."
"Everything with Proofpoint Email Protection has room for improvement in my opinion."
"I have noticed some lagging and issues with the Proofpoint Protection Server, which is not the cloud solution or the Admin Portal solution. It seems to lag quite a lot when we try to work with folders, quarantine folders, or configure anything in there."
 

Pricing and Cost Advice

"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"Cloudflare Zero Trust Platform's pricing is good."
"The prices are slightly expensive."
"The solution is not that expensive."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The solution's pricing lacks transparency."
"The pricing of Avanan is reasonable."
"Avanan’s price is comparable to Barracuda."
"Good pricing arrangement as an SaaS offering."
"The product is not the cheapest in the market."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"It is multiple times more expensive, which made it very much less attractive."
"Clients pay for an annual subscription of Proofpoint Email Protection. Every client always finds it expensive."
"We sell annual licenses for this solution."
"In general, the pricing is competitive."
"The end customer is buying our solution, which can be for monthly or annual usage depending on our payment and business model."
"Customers pay around $90,000 yearly for a 1,000-user organization, with the subscription license being the main expense, apart from implementation fees."
"It is expensive."
"The licensing is basically $8/user."
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Top Industries

By visitors reading reviews
Construction Company
19%
Comms Service Provider
10%
Financial Services Firm
9%
Manufacturing Company
8%
Computer Software Company
10%
Construction Company
10%
Financial Services Firm
9%
Comms Service Provider
8%
Financial Services Firm
13%
Manufacturing Company
10%
Computer Software Company
7%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise24
Large Enterprise59
 

Questions from the Community

What needs improvement with Cloudflare Zero Trust Platform?
In my opinion, Cloudflare One can be improved mainly through compatibility, as the integration should be much simpler...
What is your primary use case for Cloudflare Zero Trust Platform?
Cloudflare One's primary use case for my organization is to protect servers and to provide remote access with the VPN...
Ask a question
Earn 20 points
What is your experience regarding pricing and costs for Proofpoint Email Protection?
I am not informed about the pricing, setup costs, or licensing as it is handled by a different team. I come from a te...
What needs improvement with Proofpoint Email Protection?
For improvement, the dashboard of Proofpoint Email Protection needs some enhancement. Currently, we are using multipl...
What is your primary use case for Proofpoint Email Protection?
In our environment, we are using Proofpoint Email Protection for inbound email protection as a primary gateway, while...
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
Proofpoint Enterprise Protection, Proofpoint Digital Protection
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Blocket, University of Waterloo, Lincoln Memorial University, WellSpan Health, U-Haul, Carestream Health, Westinghouse
Find out what your peers are saying about Avanan vs. Proofpoint Email Protection and other solutions. Updated: June 2026.
900,747 professionals have used our research since 2012.