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Avanan vs Proofpoint Email Protection comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 29, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Email Security
20th
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Secure Web Gateways (SWG) (12th), Data Loss Prevention (DLP) (21st), Cloud Access Security Brokers (CASB) (13th), Distributed Denial-of-Service (DDoS) Protection (8th), Software Defined WAN (SD-WAN) Solutions (12th), Access Management (11th), Bot Management (3rd), ZTNA as a Service (9th), ZTNA (4th), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
Avanan
Ranking in Email Security
22nd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Data Loss Prevention (DLP) (41st)
Proofpoint Email Protection
Ranking in Email Security
1st
Average Rating
8.4
Reviews Sentiment
6.7
Number of Reviews
105
Ranking in other categories
Advanced Threat Protection (ATP) (3rd), Digital Risk Protection (3rd), Office 365 Protection (1st), Secure Email Gateway (SEG) (1st)
 

Mindshare comparison

As of June 2026, in the Email Security category, the mindshare of Cloudflare One is 1.6%, up from 1.6% compared to the previous year. The mindshare of Avanan is 2.2%, down from 3.8% compared to the previous year. The mindshare of Proofpoint Email Protection is 6.8%, down from 8.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Mindshare Distribution
ProductMindshare (%)
Proofpoint Email Protection6.8%
Cloudflare One1.6%
Avanan2.2%
Other89.4%
Email Security
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
Siva_Prasad - PeerSpot reviewer
Principal Consultant at Infosys
Email defenses have reduced phishing incidents and protect sensitive data across our enterprise
As things are evolving and threats develop in unpredictable ways, Proofpoint must adopt AI solutions and agentic solutions more aggressively and provide them to customers as part of service offerings. Inbuilt AI solutions would add more value and make Proofpoint a more premium choice for customers. With the help of AI solutions, agentic AI, and generative AI capabilities, the product would be more efficient than it currently is. Filtering false positives is highly challenging because it is impossible for humans to identify which emails are genuine and which are spam. Proofpoint should focus more on this area with back-end agents or other tools. Proofpoint should decide which emails are genuine and which are spam so it is not a challenge for end users. When receiving an email, end users should not have to determine whether to respond or not. Proofpoint should not release such spam emails and should strictly block such spam and spoof emails based on connection IPs. Currently, false positives occur in the product, and while this occurs in every product, it is an area where Proofpoint can focus on improving and reducing false positives. One email is enough for an end user to be deceived and lose money, so addressing this area is critical.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's the endpoint exposition. We don't need to expose our VPN server to the internet and need a zero-test solution. I can apply some conditional access to the endpoint that's connecting to our network to check their security policies or the security condition of their workstation. Once the workstation is trying to connect to my internal network, then I would like to check the discrete condition of these endpoints that are trying to access my internal network. We created some conditional access. We have CrowdStrike, to check if the CrowdStrike is installed, to check if it's updated, and to check for Windows updates. We created some conditional policies to check it."
"The best feature is rate limiting. If I'm expecting 500 visits per hour, Cloudflare will limit the requests if I suddenly get 50,000."
"We mostly use Cloudflare WAF, and gets basic Cloudflaire DDoS, caching as extra bonus . We like the factor these features are all integrated into 1 console, simple to manage."
"Cloudflare One has assisted in securing my remote workforce through a SASE solution with Cloudflare One and the Workers part, although I am not currently using the Workers component."
"Cloudflare Access is part of the Zero Trust philosophy."
"Cloudflare Access is a stable solution."
"Cloudflare is by far the most effective solution that I have come across."
"The tool also offers good scalability, and the dashboard, along with real-time analytics, is very good."
"Email Attachment Protection detects any insecure files and quickly blocks them to prevent the spread of viruses to other secure documents."
"It is simple to deploy this platform and interact with the set features."
"Avanan is just outstanding on how efficient and effective their learning modules are to pick up on these different pieces."
"I like Avanan's SmartDLP module. It's seamless, and the administrative overhead is low. We aren't a very sophisticated operation. We just want to reduce our exposure, so we find ThreatCloud helpful. Avanan's acquisition by Check Point was beneficial for them."
"Easy to use for non-technical users."
"In the overall experience, I have come to conclude that Avanan has the best email management tools that can prevent cyber attacks."
"The most valuable feature of Avanan is its Anti-Malware solution for Office 365, and box.com."
"The ease of installation and the AI capacity of the product are valuable."
"Proofpoint Email Protection has reduced the analyst overhead in responding to phishing incidents by several orders of magnitude."
"The stability is good; there are no bugs or glitches, it doesn't crash or freeze, and it's reliable."
"Proofpoint Email Protection's detection for true positives are great, false negatives or type two errors are very low, type one errors are acceptable and this capability is the one that allows the least amount of spam to enter."
"Proofpoint Email Protection is a strong and reliable solution for defending against advanced email threats, especially phishing and targeted attacks."
"The most valuable feature is the option to edit the inbound security."
"I recommend all of my customers to migrate and start using Proofpoint as it is secure, minimizes risk, and eliminates phishing attacks."
"Proofpoint Email Protection helped create a safe environment by blocking and preventing Active Directory harvesting attacks, imposter attacks, backscattering, spam, and malicious attacks."
"It's a mature product. It does a good job in detection."
 

Cons

"Feedback could be enhanced."
"Cloudflare DDoS has poor technical support."
"Our subscription plan for the solution has a limitation of bot signatures."
"They don't have a person to provide support for customers using the solution under their free plan."
"I would like them to include a VPN feature to provide a secure connection to the data center."
"From a logging perspective, it is still a bit difficult to see exactly what users are being blocked with the current views."
"The response time for support must be reduced."
"There are premium tier live service and lower tier live service, so we opted for the lower tier. But there is no medium tier where we pay a little extra and get a bit more service. So if that can be improved."
"The cost can be reviewed to enable SMEs to acquire it and enjoy great security features."
"The system response in a slow computing device affects performance when sending and receiving emails."
"It should reduce the amount of time needed for thorough scanning."
"When sending bulky emails, the system slows down and takes a long time before it responds effectively to our requests."
"Being cloud first and because we are in the movie business, we use a lot of Macintoshes. So, there is absolutely no reason for us to have Active Directory whatsoever. However, if you are using Office 365, you must have Active Directory in order to reset passwords. Even though we have a single sign-on provider, we must have Azure Active Directory for Office 365, which is really stupid. As a cloud application, you would think that I don't need Active Directory, which I don't need for anything else except Office 365. We have one server inside that space to help us manage Active Directory just for Office 365. This is a very sore point, but it is what it is."
"The system could be designed to give corporate emails first priority due to demands."
"Sometimes it seemed like the allow list wasn't working. I've created many allow list rules however, they still seem to be blocked; the same is true with the blocked list rules."
"There are some things that they can't remediate. The honest thing is nobody can right now because of the nature of how some of the secure email platforms work."
"We have some use cases that haven't been dealt with yet, so that could be improved."
"Proofpoint Email Protection could improve the Mail Trace feature and make navigation easier."
"It can be improved pricing-wise so that it is affordable for the SMB market."
"The reporting section could be enhanced. I like some reports but if they could allow us to create custom reports with more flexibility it would enhance the reports more."
"The stability and UI are the two areas of the solution with certain shortcomings that need improvement."
"The solution's server console and cluster dashboard have been the same for four years so need to be upgraded."
"The solution should add post-sales training."
"Proofpoint Email Protection can be improved in that it is quite a large product, so learning how to be fully conversant in it can take some time within the team; this is probably the biggest challenge at the moment for us, getting everyone fully conversant to support the product."
 

Pricing and Cost Advice

"The solution's pricing lacks transparency."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The prices are slightly expensive."
"Cloudflare Zero Trust Platform's pricing is good."
"The solution is not that expensive."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The product is not the cheapest in the market."
"Good pricing arrangement as an SaaS offering."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"The pricing of Avanan is reasonable."
"Avanan’s price is comparable to Barracuda."
"The end customer is buying our solution, which can be for monthly or annual usage depending on our payment and business model."
"It is expensive."
"The licensing cost of Proofpoint Email Protection is a lot higher than other solutions, such as Barracuda."
"I rate the price of Proofpoint Email Protection a four out of five."
"Proofpoint Email Protection has comparable pricing."
"It is multiple times more expensive, which made it very much less attractive."
"Annually, it costs us about $92,000. This is pretty much what it costs us. There is no additional cost."
"The solution charges per user per month to use it. There are not any additional fees in addition to the standard living fees."
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Top Industries

By visitors reading reviews
Construction Company
19%
Comms Service Provider
10%
Financial Services Firm
9%
Manufacturing Company
8%
Computer Software Company
10%
Construction Company
10%
Financial Services Firm
9%
Comms Service Provider
8%
Financial Services Firm
12%
Manufacturing Company
10%
Computer Software Company
7%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise24
Large Enterprise59
 

Questions from the Community

What needs improvement with Cloudflare Access?
Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, ...
What is your primary use case for Cloudflare Access?
Cloudflare Access provides secure access to internal applications for employees, external members of the organization...
What advice do you have for others considering Cloudflare Access?
Cloudflare Access is one of the best integrations available. While about two hundred vendors offer similar services, ...
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What is your experience regarding pricing and costs for Proofpoint Email Protection?
I would say that the pricing for Proofpoint Email Protection is a little costly compared to other email tools, but it...
What needs improvement with Proofpoint Email Protection?
I believe Proofpoint Email Protection can be improved; currently, it does not allow organizations to create their own...
What is your primary use case for Proofpoint Email Protection?
My main use case for Proofpoint Email Protection is working as an anti-spam and phishing analyst, where I need to pro...
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
Proofpoint Enterprise Protection, Proofpoint Digital Protection
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Blocket, University of Waterloo, Lincoln Memorial University, WellSpan Health, U-Haul, Carestream Health, Westinghouse
Find out what your peers are saying about Avanan vs. Proofpoint Email Protection and other solutions. Updated: June 2026.
899,204 professionals have used our research since 2012.