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Avanan vs Proofpoint Email Protection comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 29, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Email Security
20th
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Secure Web Gateways (SWG) (12th), Data Loss Prevention (DLP) (22nd), Cloud Access Security Brokers (CASB) (12th), Distributed Denial-of-Service (DDoS) Protection (8th), Software Defined WAN (SD-WAN) Solutions (13th), Access Management (12th), Bot Management (3rd), ZTNA as a Service (8th), ZTNA (4th), Secure Access Service Edge (SASE) (9th), Remote Browser Isolation (RBI) (2nd)
Avanan
Ranking in Email Security
22nd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Data Loss Prevention (DLP) (40th)
Proofpoint Email Protection
Ranking in Email Security
1st
Average Rating
8.4
Reviews Sentiment
6.7
Number of Reviews
109
Ranking in other categories
Advanced Threat Protection (ATP) (2nd), Digital Risk Protection (3rd), Office 365 Protection (1st), Secure Email Gateway (SEG) (1st)
 

Mindshare comparison

As of August 2026, in the Email Security category, the mindshare of Cloudflare One is 1.7%, up from 1.4% compared to the previous year. The mindshare of Avanan is 1.9%, down from 3.4% compared to the previous year. The mindshare of Proofpoint Email Protection is 6.3%, down from 7.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Mindshare Distribution
ProductMindshare (%)
Proofpoint Email Protection6.3%
Cloudflare One1.7%
Avanan1.9%
Other90.1%
Email Security
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
Siva_Prasad - PeerSpot reviewer
Principal Consultant at Infosys
Email defenses have reduced phishing incidents and protect sensitive data across our enterprise
As things are evolving and threats develop in unpredictable ways, Proofpoint must adopt AI solutions and agentic solutions more aggressively and provide them to customers as part of service offerings. Inbuilt AI solutions would add more value and make Proofpoint a more premium choice for customers. With the help of AI solutions, agentic AI, and generative AI capabilities, the product would be more efficient than it currently is. Filtering false positives is highly challenging because it is impossible for humans to identify which emails are genuine and which are spam. Proofpoint should focus more on this area with back-end agents or other tools. Proofpoint should decide which emails are genuine and which are spam so it is not a challenge for end users. When receiving an email, end users should not have to determine whether to respond or not. Proofpoint should not release such spam emails and should strictly block such spam and spoof emails based on connection IPs. Currently, false positives occur in the product, and while this occurs in every product, it is an area where Proofpoint can focus on improving and reducing false positives. One email is enough for an end user to be deceived and lose money, so addressing this area is critical.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection."
"It's the endpoint exposition. We don't need to expose our VPN server to the internet and need a zero-test solution. I can apply some conditional access to the endpoint that's connecting to our network to check their security policies or the security condition of their workstation. Once the workstation is trying to connect to my internal network, then I would like to check the discrete condition of these endpoints that are trying to access my internal network. We created some conditional access. We have CrowdStrike, to check if the CrowdStrike is installed, to check if it's updated, and to check for Windows updates. We created some conditional policies to check it."
"The capabilities of the software are strong enough for me to do what it's supposed to do. For me, we don't need to do a lot of configuration on our site. We just enable it and monitor it."
"Clover is the best product globally."
"For Cloudflare Access, I am using the free plan...The most valuable feature is their protection."
"It will take the blow rather than our applications should an attack occur."
"Cloudflare is by far the most effective solution that I have come across."
"Cloudflare Zero Trust Platform removes the risk of exposing the applications to the public."
"If we look at four to five years ago, we had close to six or eight people click a link in an email per month. Now, we are probably down to about five or six clicks a year, if not less."
"Email inspection has saved many employees from spam attacks and viruses from unauthorized sources."
"It is simple to deploy this platform and interact with the set features."
"Now, we aren't worried about any email threats as Avanan catches everything."
"Email encryption enhances end to end security of any data before it passes through the networking system."
"We have highly benefited from this platform since we deployed it, as it has provided reliable security to our email infrastructure and developed a secure working environment."
"I like Avanan's SmartDLP module. It's seamless, and the administrative overhead is low. We aren't a very sophisticated operation. We just want to reduce our exposure, so we find ThreatCloud helpful. Avanan's acquisition by Check Point was beneficial for them."
"When we don't understand some functionalities, the customer support staff responds fast to our calls and provides immediate action."
"Proofpoint Email Protection is the best solution from the perspective of email security."
"The power, flexibility, configurability, and Proofpoint Email Protection's professional services were some of the biggest selling points for me at the time and the things that I benefited from the most."
"The solution is very user-friendly."
"Although it is a bit costly compared to Mimecast, Defender, and Cofense Vision, it is efficient and strong in security, so I do not mind the cost because I will not reduce my security risk."
"Proofpoint Email Protection is a good product, and its most beneficial feature is the Threat Response Auto-Pull. I also like that it's an integrated email security solution."
"Proofpoint Email Protection has positively impacted my overall security posture, making it easier for users to encrypt files right in the portal and send them to customers, and it is simple for customers to access those files without difficulty."
"The most valuable feature is the option to edit the inbound security."
"Using Proofpoint Email Protection has significantly improved SOC analyst workloads for my customers by enhancing response times and adding value through built-in threat investigation tools."
 

Cons

"The pricing is an area that can be improved. Pricing, as far as I recall, was the source of our problems."
"From a logging perspective, it is still a bit difficult to see exactly what users are being blocked with the current views."
"The tool should provide on-premise versions. Currently, all versions are cloud-based."
"Cloudflare One is not very powerful, but for what we require, it is basic and sufficient."
"The onboarding process can be improved a little bit."
"I would like them to include a VPN feature to provide a secure connection to the data center."
"Our customers no longer use Cloudflare because its service is subpar."
"Cloudflare Zero Trust Platform needs to improve its documentation. It took time to do the implementation."
"They should come up with a mobile application so that it can be more flexible."
"The customer service team could come up with clear tutorials on how to use this platform to help new teams."
"Avanan doesn't cover certain tool segments."
"It is complicated for new users unfamiliar with the modern cloud networking infrastructure."
"The cost can be reviewed to enable SMEs to acquire it and enjoy great security features."
"When sending bulky emails, the system slows down and takes a long time before it responds effectively to our requests."
"It should reduce the amount of time needed for thorough scanning."
"Familiarization with performance for new teams may take a long time."
"While Proofpoint is better, I find Abnormal to be much more effective because it uses an advanced AI engine to detect email spams and phishing."
"The scalability can be improved, and the solution can be optimized."
"As far as visibility goes, it is definitely attainable, but additional appliances must be purchased for Proofpoint. I would rate visibility at approximately 50 to 60 percent."
"Some of the old portal features of Proofpoint Email Protection are missing in the new portal, so some of the settings could be modernized."
"Everything with Proofpoint Email Protection has room for improvement in my opinion."
"Regarding improvements, the search in Proofpoint Email Protection is a bit slow sometimes; if it was quicker, it could probably improve the search a little bit."
"As mentioned on the Proofpoint website, it blocks almost around 99.99%, but as far as the last six months of data which we have analyzed, it is slightly on the lower side, around 97 to 98%."
"Proofpoint Email Protection can be improved by using more AI-powered features."
 

Pricing and Cost Advice

"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The prices are slightly expensive."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The solution is not that expensive."
"The solution's pricing lacks transparency."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"Cloudflare Zero Trust Platform's pricing is good."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The pricing of Avanan is reasonable."
"The product is not the cheapest in the market."
"Good pricing arrangement as an SaaS offering."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"Avanan’s price is comparable to Barracuda."
"They are competitively priced, but I have been forced to get quotes for other solutions now because they haven't been responding to requests to do the work that we would like them to do."
"The licensing cost of Proofpoint Email Protection is a lot higher than other solutions, such as Barracuda."
"The solution charges per user per month to use it. There are not any additional fees in addition to the standard living fees."
"Proofpoint is fairly expensive."
"The solution is expensive."
"The licensing is basically $8/user."
"The solution uses a licensing model that is reasonable compared to other products."
"Proofpoint Email Protection has comparable pricing."
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Top Industries

By visitors reading reviews
Construction Company
19%
Comms Service Provider
11%
Outsourcing Company
9%
Financial Services Firm
8%
Construction Company
10%
Computer Software Company
9%
Financial Services Firm
9%
Comms Service Provider
9%
Financial Services Firm
13%
Manufacturing Company
10%
Outsourcing Company
7%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise24
Large Enterprise62
 

Questions from the Community

What needs improvement with Cloudflare Zero Trust Platform?
In my opinion, Cloudflare One can be improved mainly through compatibility, as the integration should be much simpler...
What is your primary use case for Cloudflare Zero Trust Platform?
Cloudflare One's primary use case for my organization is to protect servers and to provide remote access with the VPN...
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What needs improvement with Proofpoint Email Protection?
The downside is I feel the vendor support is a little lacking and should be more responsive. The technical support is...
What is your primary use case for Proofpoint Email Protection?
I am leading this security domain, and my L1 and L2s have been using Proofpoint Email Protection and other modules of...
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
Proofpoint Enterprise Protection, Proofpoint Digital Protection
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Blocket, University of Waterloo, Lincoln Memorial University, WellSpan Health, U-Haul, Carestream Health, Westinghouse
Find out what your peers are saying about Avanan vs. Proofpoint Email Protection and other solutions. Updated: August 2026.
908,858 professionals have used our research since 2012.