No more typing reviews! Try our Samantha, our new voice AI agent.

Avanan vs Proofpoint Email Protection comparison

Sponsored
 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 29, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Email Security
20th
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Secure Web Gateways (SWG) (13th), Data Loss Prevention (DLP) (22nd), Cloud Access Security Brokers (CASB) (13th), Distributed Denial-of-Service (DDoS) Protection (9th), Software Defined WAN (SD-WAN) Solutions (12th), Access Management (11th), Bot Management (3rd), ZTNA as a Service (9th), ZTNA (4th), Secure Access Service Edge (SASE) (9th), Remote Browser Isolation (RBI) (3rd)
Avanan
Ranking in Email Security
22nd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Data Loss Prevention (DLP) (41st)
Proofpoint Email Protection
Ranking in Email Security
1st
Average Rating
8.4
Reviews Sentiment
6.7
Number of Reviews
106
Ranking in other categories
Advanced Threat Protection (ATP) (2nd), Digital Risk Protection (3rd), Office 365 Protection (1st), Secure Email Gateway (SEG) (1st)
 

Mindshare comparison

As of July 2026, in the Email Security category, the mindshare of Cloudflare One is 1.7%, up from 1.5% compared to the previous year. The mindshare of Avanan is 2.1%, down from 3.8% compared to the previous year. The mindshare of Proofpoint Email Protection is 6.7%, down from 8.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Mindshare Distribution
ProductMindshare (%)
Proofpoint Email Protection6.7%
Cloudflare One1.7%
Avanan2.1%
Other89.5%
Email Security
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
Siva_Prasad - PeerSpot reviewer
Principal Consultant at Infosys
Email defenses have reduced phishing incidents and protect sensitive data across our enterprise
As things are evolving and threats develop in unpredictable ways, Proofpoint must adopt AI solutions and agentic solutions more aggressively and provide them to customers as part of service offerings. Inbuilt AI solutions would add more value and make Proofpoint a more premium choice for customers. With the help of AI solutions, agentic AI, and generative AI capabilities, the product would be more efficient than it currently is. Filtering false positives is highly challenging because it is impossible for humans to identify which emails are genuine and which are spam. Proofpoint should focus more on this area with back-end agents or other tools. Proofpoint should decide which emails are genuine and which are spam so it is not a challenge for end users. When receiving an email, end users should not have to determine whether to respond or not. Proofpoint should not release such spam emails and should strictly block such spam and spoof emails based on connection IPs. Currently, false positives occur in the product, and while this occurs in every product, it is an area where Proofpoint can focus on improving and reducing false positives. One email is enough for an end user to be deceived and lose money, so addressing this area is critical.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Cloudflare Zero Trust Platform removes the risk of exposing the applications to the public."
"Cloudflare Access is part of the Zero Trust philosophy."
"The tool also offers good scalability, and the dashboard, along with real-time analytics, is very good."
"I'm very satisfied with the environment and the dashboard."
"The capabilities of the software are strong enough for me to do what it's supposed to do. For me, we don't need to do a lot of configuration on our site. We just enable it and monitor it."
"The simplicity of the solution is its valuable features as almost no effort was needed to learn the configurations. It is also one of the cheapest firewalls available in this category."
"It is a stable solution."
"Cloudflare One has assisted in securing my remote workforce through a SASE solution with Cloudflare One and the Workers part, although I am not currently using the Workers component."
"This software has kept the company information systems very secure for a long period, and we are proud of that."
"We have highly benefited from this platform since we deployed it, as it has provided reliable security to our email infrastructure and developed a secure working environment."
"Avanan is a stable software. My company hasn't faced any issues, bugs, or problems with the performance of Avanan."
"Now, we aren't worried about any email threats as Avanan catches everything."
"Overall, this tool's cost is fairly cheap given its features and excellent output."
"We are grateful for the solution and its great advances in connecting teams under a secure environment that cybercriminals cannot compromise."
"The customizable rules allow you to change aspects."
"Email encryption enhances end to end security of any data before it passes through the networking system."
"Proofpoint Email Protection has positively impacted my overall security posture, making it easier for users to encrypt files right in the portal and send them to customers, and it is simple for customers to access those files without difficulty."
"My advice to others is the solution seems to be good and stable with a very easy-to-use user interface."
"On a day-to-day basis, Proofpoint Email Protection has saved me about 50% of my workload, which has been a real godsend."
"Proofpoint Email Protection has improved operational efficiency, simplifying our internal processes and consolidating what used to be four or five different portals into a single, seamless login experience."
"The most valuable feature of Proofpoint Email Protection is the dashboards and their visibility, easy configuration, and artificial intelligence, and additionally, the reports are very important and helpful."
"The solution's technical support is good. I rate the technical support a ten out of ten."
"The solution scales well."
"Proofpoint Email Protection's detection for true positives are great, false negatives or type two errors are very low, type one errors are acceptable and this capability is the one that allows the least amount of spam to enter."
 

Cons

"Operating and tuning the product is difficult."
"There are premium tier live service and lower tier live service, so we opted for the lower tier. But there is no medium tier where we pay a little extra and get a bit more service. So if that can be improved."
"The initial onboarding was causing us some confusion."
"Automation could be improved where you can easily add a TLS and SSL certificate to an application or web app if the developer did not include it."
"Cloudflare Zero Trust Platform needs to improve its documentation. It took time to do the implementation."
"Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions."
"Our customers no longer use Cloudflare because its service is subpar."
"The tool should provide on-premise versions. Currently, all versions are cloud-based."
"The cost is higher for SMEs, however, the pricing and billing criteria can be lessened to accommodate more willing customers."
"The email filtration system is not well set since it sometimes blocks useful emails that are safe."
"When sending bulky emails, the system slows down and takes a long time before it responds effectively to our requests."
"There are some things that they can't remediate. The honest thing is nobody can right now because of the nature of how some of the secure email platforms work."
"The response to new threats is sometimes slow and can lead to data compromise."
"The system response in a slow computing device affects performance when sending and receiving emails."
"In Avanan, the email channel is one of the channels where data leakage happens, and they need to consider it from a DLP perspective."
"It should reduce the amount of time needed for thorough scanning."
"The email DLP portion could be a bit easier."
"Proofpoint is a little bit expensive."
"However, for the cons, it requires continuous policy tuning to manage false positives. A Proofpoint Email Protection engineer requires continuous policy tuning to manage false positives, which is a disadvantage."
"My experience with pricing, setup cost, and licensing for Proofpoint Email Protection is that it is somewhat on the higher end and more premium, but it is a good product."
"Regarding improvements, the search in Proofpoint Email Protection is a bit slow sometimes; if it was quicker, it could probably improve the search a little bit."
"The reporting section could be enhanced. I like some reports but if they could allow us to create custom reports with more flexibility it would enhance the reports more."
"I would want better spear phishing protection in the essentials package."
"Sometimes it detects false positives."
 

Pricing and Cost Advice

"The solution is not that expensive."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"Cloudflare Zero Trust Platform's pricing is good."
"The solution's pricing lacks transparency."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The prices are slightly expensive."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The pricing of Avanan is reasonable."
"Good pricing arrangement as an SaaS offering."
"Avanan’s price is comparable to Barracuda."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"The product is not the cheapest in the market."
"We sell annual licenses for this solution."
"The licensing is basically $8/user."
"The licensing model for Proofpoint Email Protection is simple. It's based on the number of users. Price-wise, Proofpoint Email Protection is a five out of ten because it's a pretty expensive solution."
"Proofpoint is fairly expensive."
"The solution charges per user per month to use it. There are not any additional fees in addition to the standard living fees."
"Clients pay for an annual subscription of Proofpoint Email Protection. Every client always finds it expensive."
"The licensing cost of Proofpoint Email Protection is a lot higher than other solutions, such as Barracuda."
"The tool's pricing depends on the customer's preference, offering options for an annual license or a monthly subscription. The cost varies based on factors such as the number of users and specific requirements. Overall, the pricing is competitive."
report
Use our free recommendation engine to learn which Email Security solutions are best for your needs.
903,182 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Construction Company
19%
Comms Service Provider
10%
Financial Services Firm
9%
Manufacturing Company
8%
Computer Software Company
10%
Construction Company
10%
Financial Services Firm
9%
Comms Service Provider
8%
Financial Services Firm
13%
Manufacturing Company
10%
Computer Software Company
7%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise24
Large Enterprise59
 

Questions from the Community

What needs improvement with Cloudflare Zero Trust Platform?
In my opinion, Cloudflare One can be improved mainly through compatibility, as the integration should be much simpler...
What is your primary use case for Cloudflare Zero Trust Platform?
Cloudflare One's primary use case for my organization is to protect servers and to provide remote access with the VPN...
Ask a question
Earn 20 points
What is your experience regarding pricing and costs for Proofpoint Email Protection?
Proofpoint Email Protection is not the cheapest option, but the pricing is reasonable for large enterprises where ema...
What needs improvement with Proofpoint Email Protection?
There are some shortcomings on the Proofpoint end. The email protection tool works before the delivery of the email t...
What is your primary use case for Proofpoint Email Protection?
I work for a company that provides email services to our client, so we act as a mediator. We mostly deal with threat ...
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
Proofpoint Enterprise Protection, Proofpoint Digital Protection
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Blocket, University of Waterloo, Lincoln Memorial University, WellSpan Health, U-Haul, Carestream Health, Westinghouse
Find out what your peers are saying about Avanan vs. Proofpoint Email Protection and other solutions. Updated: June 2026.
903,182 professionals have used our research since 2012.