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Avanan vs Proofpoint Email Protection comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 29, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Email Security
20th
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Secure Web Gateways (SWG) (13th), Data Loss Prevention (DLP) (20th), Cloud Access Security Brokers (CASB) (12th), Distributed Denial-of-Service (DDoS) Protection (7th), Software Defined WAN (SD-WAN) Solutions (12th), Access Management (11th), Bot Management (3rd), ZTNA as a Service (9th), ZTNA (4th), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
Avanan
Ranking in Email Security
21st
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Data Loss Prevention (DLP) (41st)
Proofpoint Email Protection
Ranking in Email Security
1st
Average Rating
8.4
Reviews Sentiment
6.7
Number of Reviews
100
Ranking in other categories
Advanced Threat Protection (ATP) (3rd), Digital Risk Protection (3rd), Office 365 Protection (1st), Secure Email Gateway (SEG) (2nd)
 

Mindshare comparison

As of May 2026, in the Email Security category, the mindshare of Cloudflare One is 1.7%, up from 1.6% compared to the previous year. The mindshare of Avanan is 2.3%, down from 3.9% compared to the previous year. The mindshare of Proofpoint Email Protection is 7.2%, down from 8.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Mindshare Distribution
ProductMindshare (%)
Proofpoint Email Protection7.2%
Cloudflare One1.7%
Avanan2.3%
Other88.8%
Email Security
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
Vivek_Jaiswal - PeerSpot reviewer
Cyber Security Senior Specialist at a tech vendor with 10,001+ employees
Advanced email defenses have protected healthcare staff and simplified incident response
There are many things that could be improved, but once you are very well-known about this application, you could perform that improvement plan. There are many scenarios where I have worked with Proofpoint Email Protection where a requirement was not fulfilled due to the limitation of the product. For example, we have Report Phish automation. With Proofpoint Email Protection, we can configure Report Phish and forward the email to any email addresses or shared mailboxes that we provide in the configuration. That email is forwarded as is with whatever the user reports as a phishing email. However, some organizations do not want the reported phishing email to go as is into their ticketing tool because it might contain malicious attachments and malicious links that are not required to go into their internal organization. Proofpoint Email Protection has that limitation. They cannot forward or restrict, but could forward only limited information such as some header information, sender subject details, or only limited information. As it is, the email can be forwarded, not as limited information. Proofpoint TRAP solution also has limitations. It cannot create alert notifications for some specific requirements because Proofpoint works the way it is designed, and if you want it to work based on our requirement, that should not be possible. There is a scope of limitations here. There are many improvements that should be made. First, they should work on their false positive minimization. Proofpoint generally takes all emails, investigates them, and classifies them. There are many situations where legit emails are blocked because that domain is found to be under a malicious category somehow, but actually it is not. False positive minimization could be improved, and they could enhance their other applications or solutions. There are many things that they could improve from each application and each portal.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Using Cloudflare One makes my work quite easy because for DDoS protection, all I need to do is understand the OSI model and click; it makes it easier than trying to write a command line or use a Linux command."
"Cloudflare is by far the most effective solution that I have come across."
"Cloudflare Access is part of the Zero Trust philosophy."
"Cloudflare is simple to use."
"Cloudflare Zero Trust Platform removes the risk of exposing the applications to the public."
"Cloudflare One has assisted in securing my remote workforce through a SASE solution with Cloudflare One and the Workers part, although I am not currently using the Workers component."
"Clover is the best product globally."
"The solution has different options that can be used to differentiate DDoS attacks."
"Email Attachment Protection detects any insecure files and quickly blocks them to prevent the spread of viruses to other secure documents."
"I like Avanan's SmartDLP module. It's seamless, and the administrative overhead is low. We aren't a very sophisticated operation. We just want to reduce our exposure, so we find ThreatCloud helpful. Avanan's acquisition by Check Point was beneficial for them."
"The customizable rules allow you to change aspects."
"The most valuable feature of Avanan is its Anti-Malware solution for Office 365, and box.com."
"The ease of installation and the AI capacity of the product are valuable."
"When we don't understand some functionalities, the customer support staff responds fast to our calls and provides immediate action."
"This software has kept the company information systems very secure for a long period, and we are proud of that."
"If we look at four to five years ago, we had close to six or eight people click a link in an email per month. Now, we are probably down to about five or six clicks a year, if not less."
"I have witnessed a positive impact of Proofpoint Email Protection on my organization, having worked for one of the world's largest organizations that uses Proofpoint consistently for email security."
"That is why I can consider Proofpoint Email Protection as a number one vendor for email security."
"Proofpoint Email Protection's detection for true positives are great, false negatives or type two errors are very low, type one errors are acceptable and this capability is the one that allows the least amount of spam to enter."
"Proofpoint Email Protection is a strong and reliable solution for defending against advanced email threats, especially phishing and targeted attacks."
"The solution offers very good flexibility. You can blacklist or whitelist with ease."
"The setup was easy."
"Using Proofpoint Email Protection has successfully reduced the volume of emails that we need to review."
"I like all the features with Proofpoint, such as how it filters the spam and marketing mail, lost reality mail, blocks phishing attacks, blocks malicious attachments, and stops phishing links. Also it can defend against the business email compromise impersonation technique. It is a complete solution for all email attacks. It filters for the bad, malicious attachments. If there is any executable file, it can be deleted. It is a good, complete solution."
 

Cons

"The pricing is an area that can be improved. Pricing, as far as I recall, was the source of our problems."
"Cloudflare Zero Trust Platform needs to improve its documentation. It took time to do the implementation."
"Cloudflare One is not very powerful, but for what we require, it is basic and sufficient."
"There are premium tier live service and lower tier live service, so we opted for the lower tier. But there is no medium tier where we pay a little extra and get a bit more service. So if that can be improved."
"They don't have a person to provide support for customers using the solution under their free plan."
"Our customers no longer use Cloudflare because its service is subpar."
"The initial onboarding was causing us some confusion."
"Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions."
"Email querying is not efficient throughout."
"Since it periodically identifies ordinary emailers as spam or dubious, they may need some AI logic improvement."
"The response to new threats is sometimes slow and can lead to data compromise."
"They should come up with a mobile application so that it can be more flexible."
"There are some things that they can't remediate. The honest thing is nobody can right now because of the nature of how some of the secure email platforms work."
"The cost can be reviewed to enable SMEs to acquire it and enjoy great security features."
"Integration with various SaaS offerings, who are leading in the SaaS market. Examples include: SNOW (ServiceNow), Salesforce.com"
"The system response in a slow computing device affects performance when sending and receiving emails."
"The solution could lower its price."
"There are user interface complexities that require integration with a SOC team, which needs time and training."
"They do not have an on-demand scan for the internal viruses and internal users, and they don't have a scan for the exchange server against viruses and spam as Symantec does."
"Their technical support is mediocre. It could be better."
"Proofpoint should have better integration with complex environments that need more than one instance of Proofpoint, as there are issues with nested instances."
"I have not noticed much change in operational efficiency after implementing Proofpoint Email Protection, but the process execution is light."
"The false positives are an issue."
"The product's deployment is complex and requires technical knowledge."
 

Pricing and Cost Advice

"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The solution is not that expensive."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The prices are slightly expensive."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"Cloudflare Zero Trust Platform's pricing is good."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The solution's pricing lacks transparency."
"The pricing of Avanan is reasonable."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"The product is not the cheapest in the market."
"Good pricing arrangement as an SaaS offering."
"Avanan’s price is comparable to Barracuda."
"Clients pay for an annual subscription of Proofpoint Email Protection. Every client always finds it expensive."
"It is expensive."
"The end customer is buying our solution, which can be for monthly or annual usage depending on our payment and business model."
"It is multiple times more expensive, which made it very much less attractive."
"I rate the price of Proofpoint Email Protection a four out of five."
"I rate the product price a seven on a scale of one to ten, where one is low price and ten is high price."
"Pricing has recently been increased and the cost is a downside"
"We sell annual licenses for this solution."
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Top Industries

By visitors reading reviews
Construction Company
20%
Comms Service Provider
11%
Financial Services Firm
9%
Manufacturing Company
6%
Computer Software Company
11%
Financial Services Firm
10%
Construction Company
9%
Comms Service Provider
8%
Financial Services Firm
12%
Manufacturing Company
9%
Computer Software Company
8%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business27
Midsize Enterprise23
Large Enterprise55
 

Questions from the Community

What needs improvement with Cloudflare Access?
Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, ...
What is your primary use case for Cloudflare Access?
Cloudflare Access provides secure access to internal applications for employees, external members of the organization...
What advice do you have for others considering Cloudflare Access?
Cloudflare Access is one of the best integrations available. While about two hundred vendors offer similar services, ...
Ask a question
Earn 20 points
What is your experience regarding pricing and costs for Proofpoint Email Protection?
This is not something that I deal with regarding pricing, setup cost, and licensing.
What needs improvement with Proofpoint Email Protection?
For a beginner level, someone who is very new to email security might find it difficult to manage as an admin. Naviga...
What is your primary use case for Proofpoint Email Protection?
Proofpoint Email Protection serves as our email security solution. The entire SOC team uses Proofpoint Email Protecti...
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
Proofpoint Enterprise Protection, Proofpoint Digital Protection
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Blocket, University of Waterloo, Lincoln Memorial University, WellSpan Health, U-Haul, Carestream Health, Westinghouse
Find out what your peers are saying about Avanan vs. Proofpoint Email Protection and other solutions. Updated: April 2026.
895,151 professionals have used our research since 2012.