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Avanan vs Proofpoint Email Protection comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 28, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Email Security
20th
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
22
Ranking in other categories
Secure Web Gateways (SWG) (15th), Data Loss Prevention (DLP) (21st), Cloud Access Security Brokers (CASB) (11th), Distributed Denial-of-Service (DDoS) Protection (7th), Software Defined WAN (SD-WAN) Solutions (13th), Access Management (12th), Bot Management (3rd), ZTNA as a Service (8th), ZTNA (3rd), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
Avanan
Ranking in Email Security
14th
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Data Loss Prevention (DLP) (27th)
Proofpoint Email Protection
Ranking in Email Security
1st
Average Rating
8.4
Reviews Sentiment
6.7
Number of Reviews
87
Ranking in other categories
Advanced Threat Protection (ATP) (3rd), Digital Risk Protection (3rd), Office 365 Protection (1st), Secure Email Gateway (SEG) (2nd)
 

Mindshare comparison

As of March 2026, in the Email Security category, the mindshare of Cloudflare One is 1.5%, down from 1.8% compared to the previous year. The mindshare of Avanan is 2.7%, down from 3.9% compared to the previous year. The mindshare of Proofpoint Email Protection is 8.1%, up from 8.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Mindshare Distribution
ProductMindshare (%)
Proofpoint Email Protection8.1%
Avanan2.7%
Cloudflare One1.5%
Other87.7%
Email Security
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
AshishKochhar - PeerSpot reviewer
Information Technology Team Lead at a manufacturing company with 201-500 employees
Advanced email protection has blocked targeted attacks and reduces manual threat handling
I feel Proofpoint Email Protection is overpriced. I cannot say that the security level being provided does not justify the cost, but when comparing the similar level of security with other applications or security systems, it is overpriced. If Proofpoint could provide offers or discounts for customers who are already using the product or for new customers implementing it, along with some free services or add-ons, that would be helpful in terms of financial expense. Proofpoint Email Protection has recently introduced AI functionality in terms of data security capabilities and protecting AI assistance from targeted attacks. This is important since everything is now related to AI. The solution is doing threat detection and real-time threat detection and response pretty well. There are a few things I would like to see improved. Sometimes Proofpoint Email Protection takes time to analyze the workflow and the nature of the email. In this age of AI, the solution should analyze an email on the first receipt and determine whether it should pass or be marked as spam without checking previous data. Another improvement would be to have a more user-friendly dashboard. Additionally, if Proofpoint could add the same features in BCP as part of email protection in BCP, it would be helpful since I currently have to take a different add-on for BCP, and integrating it would save costs. I cannot say that threats have increased or decreased with Proofpoint Email Protection because it depends on the mail flow. The solution captures and filters out all threats, and the email threats vary every day depending on how many users are receiving how many emails per day. Today there might be 1,000 emails, tomorrow 5,000, and the day after 500. Proofpoint Email Protection does its job by scanning all emails and threats are reduced to some extent. Since I am aware that virus definitions are updated every day, I cannot blame Proofpoint Email Protection if they take time to determine the nature of an email being received. There are sometimes emails that are false positives, and Proofpoint Email Protection is a bit strict in analyzing false positives, sometimes stopping emails that are actually required. It analyzes the previous nature of an email and if a template looks like an informational template or related to spam, it blocks it because it looks similar to one blocked earlier. However, the template might actually be required. If I receive the same template today that is also blocked by Proofpoint Email Protection, that particular template might be useful and should not be blocked. In such cases, I have to raise it as a false positive stating that this is something in use or my users use and should be released. When AI starts doing its work, it analyzes the email from a sender with a particular template and releases it, but if the same email and template come from another sender, it blocks it according to the policies.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The simplicity of the solution is its valuable features as almost no effort was needed to learn the configurations. It is also one of the cheapest firewalls available in this category."
"Cloudflare is simple to use."
"Cloudflare Zero Trust Platform removes the risk of exposing the applications to the public."
"What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection."
"Clover is the best product globally."
"Cloudflare, in my opinion, was easy to implement."
"It's the endpoint exposition. We don't need to expose our VPN server to the internet and need a zero-test solution. I can apply some conditional access to the endpoint that's connecting to our network to check their security policies or the security condition of their workstation. Once the workstation is trying to connect to my internal network, then I would like to check the discrete condition of these endpoints that are trying to access my internal network. We created some conditional access. We have CrowdStrike, to check if the CrowdStrike is installed, to check if it's updated, and to check for Windows updates. We created some conditional policies to check it."
"The tool also offers good scalability, and the dashboard, along with real-time analytics, is very good."
"The most valuable feature of Avanan is its effectiveness. When scanning incoming emails for threats it can in an automated fashion, quarantine suspicious attachments."
"Email Attachment Protection detects any insecure files and quickly blocks them to prevent the spread of viruses to other secure documents."
"If we look at four to five years ago, we had close to six or eight people click a link in an email per month. Now, we are probably down to about five or six clicks a year, if not less."
"The ease of installation and the AI capacity of the product are valuable."
"Avanan is a stable software. My company hasn't faced any issues, bugs, or problems with the performance of Avanan."
"The threat detection tools enable us to ascertain malware and phishing messages across the email network infrastructure."
"The program has reduced the dangers related to phishing, malware, ransomware, and other vulnerabilities."
"Easy to use for non-technical users."
"There is no downtime."
"It's easy to use, even for those new to IT."
"The spam filter for email is good."
"The tool has improved our workflow by ensuring people receive only the emails they need for work rather than being inundated with hundreds or thousands of unnecessary emails daily."
"The Phish Alarm button allows users to submit questionable emails for review and complete analysis."
"It's detection of true positives are great, as it's cloud based it's very scalable and stable."
"Proofpoint Email Protection has positively impacted my organization by definitely lowering the amount of phishing or scam-type emails that our users were receiving, helping them focus more on their work rather than dealing with these types of fraudulent emails."
"I recommend all of my customers to migrate and start using Proofpoint as it is secure, minimizes risk, and eliminates phishing attacks."
 

Cons

"Feedback could be enhanced."
"The pricing is an area that can be improved. Pricing, as far as I recall, was the source of our problems."
"Operating and tuning the product is difficult."
"For the topic of improvement, providing some training material is one of my suggestions."
"When there are any dynamic changes in complex applications, the tool takes a lot of time, making its analytics-related area a major matter of concern where improvements are needed."
"Cloudflare Zero Trust Platform needs to improve its documentation. It took time to do the implementation."
"The software has automated alerts, but the automated alerts are not available in the mobile app."
"There are premium tier live service and lower tier live service, so we opted for the lower tier. But there is no medium tier where we pay a little extra and get a bit more service. So if that can be improved."
"It should reduce the amount of time needed for thorough scanning."
"The cost can be reviewed to enable SMEs to acquire it and enjoy great security features."
"They should come up with a mobile application so that it can be more flexible."
"Avanan doesn't cover certain tool segments."
"The system could be designed to give corporate emails first priority due to demands."
"The customer service team could come up with clear tutorials on how to use this platform to help new teams."
"Familiarization with performance for new teams may take a long time."
"The system response in a slow computing device affects performance when sending and receiving emails."
"The email DLP portion could be a bit easier."
"Given my other experience with other vendors, I think they are a bit on the high end and a bit on the pricey end for the email security functionality that we were using."
"They do not have an on-demand scan for the internal viruses and internal users, and they don't have a scan for the exchange server against viruses and spam as Symantec does."
"Integration and filtering out who you want and don't want to have integrated ID could be improved."
"I remember having multiple tickets and cases from customers where when a link was broken or incorrect, URL Defense would start to apply and completely block the URL."
"The stability and UI are the two areas of the solution with certain shortcomings that need improvement."
"Proofpoint Email Protection could improve by allowing more customization of the reports, such as exceptions and black-and-white lists."
"I would like to see improvements in the transition from Proofpoint Protection Server to Proofpoint on Demand because Proofpoint Protection Server is not very user-friendly and requires logging into two portals for some features."
 

Pricing and Cost Advice

"The solution is not that expensive."
"Cloudflare Zero Trust Platform's pricing is good."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The solution's pricing lacks transparency."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The prices are slightly expensive."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"Avanan’s price is comparable to Barracuda."
"The product is not the cheapest in the market."
"The pricing of Avanan is reasonable."
"Good pricing arrangement as an SaaS offering."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"The solution charges per user per month to use it. There are not any additional fees in addition to the standard living fees."
"We sell annual licenses for this solution."
"Clients pay for an annual subscription of Proofpoint Email Protection. Every client always finds it expensive."
"They are competitively priced, but I have been forced to get quotes for other solutions now because they haven't been responding to requests to do the work that we would like them to do."
"I rate the price of Proofpoint Email Protection a four out of five."
"It is on a yearly basis. Their floor for SMB doesn't matter. The user count is 100 users and below at $2,500 a year. Its cost is higher than other solutions. It is probably about 20% to 30% higher than what you would get with Microsoft. There are no additional costs. All costs are factored in. It can be improved pricing-wise so that it is affordable for the SMB market."
"It is expensive."
"It is multiple times more expensive, which made it very much less attractive."
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Top Industries

By visitors reading reviews
Comms Service Provider
11%
Computer Software Company
10%
Financial Services Firm
9%
Manufacturing Company
8%
Computer Software Company
13%
Financial Services Firm
8%
Comms Service Provider
7%
Construction Company
7%
Financial Services Firm
11%
Computer Software Company
10%
Manufacturing Company
9%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise10
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise24
Large Enterprise40
 

Questions from the Community

What needs improvement with Cloudflare Access?
Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, ...
What is your primary use case for Cloudflare Access?
Cloudflare Access provides secure access to internal applications for employees, external members of the organization...
What advice do you have for others considering Cloudflare Access?
Cloudflare Access is one of the best integrations available. While about two hundred vendors offer similar services, ...
What do you like most about Avanan?
Spam protection is the most valuable feature.
What needs improvement with Avanan?
Avanan doesn't cover certain tool segments. Barracuda provides backup and retention of emails and Microsoft 365’s bac...
What is your experience regarding pricing and costs for Proofpoint Email Protection?
I do not handle the pricing, setup cost, and licensing for Proofpoint Email Protection, but I think it's a bit pricey...
What needs improvement with Proofpoint Email Protection?
Some of the old portal features of Proofpoint Email Protection are missing in the new portal, so some of the settings...
What is your primary use case for Proofpoint Email Protection?
Proofpoint Email Protection is primarily used for anti-spam purposes. As other companies receive a lot of malware, ph...
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
Proofpoint Enterprise Protection, Proofpoint Digital Protection
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Blocket, University of Waterloo, Lincoln Memorial University, WellSpan Health, U-Haul, Carestream Health, Westinghouse
Find out what your peers are saying about Avanan vs. Proofpoint Email Protection and other solutions. Updated: March 2026.
884,328 professionals have used our research since 2012.