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Avanan vs Proofpoint Email Protection comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 28, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
8.4
Avanan improved email security, reduced phishing, increased user trust, enhanced mobile protection, and boosted ROI and revenue growth.
Sentiment score
6.3
Proofpoint Email Protection effectively reduced threats and costs, excelling in phishing defense, leading to significant efficiency improvements.
The ideal situation would be to have all these portals combined into one unified dashboard.
Information Security Architect at Loews Hotels
 

Customer Service

Sentiment score
8.1
Avanan's customer service is highly responsive, professional, and proactive, with excellent communication and extensive support staff knowledge.
Sentiment score
7.0
Proofpoint Email Protection's customer service is praised for responsiveness and expertise, though some report slow responses or portal issues.
I am familiar with the granular policy control feature of Proofpoint Email Protection, and I find their support excellent for modifying those policies.
Senior Cybersecurity Specialist at a retailer with 10,001+ employees
I rate customer support a three out of ten mainly because of the phishing attacks that are getting through.
Information Security Architect at Loews Hotels
 

Scalability Issues

Sentiment score
8.2
Avanan integrates with Office 365 and Google, praised for scalability, admin capabilities, and efficient email protection across diverse organizations.
Sentiment score
7.5
Proofpoint Email Protection excels in adaptability and scalability, serving both small and large enterprises with ease and flexibility.
Proofpoint is scalable for multi-site organizations with thousands of users.
Products and solutions director at ITVikings
 

Stability Issues

Sentiment score
8.5
Avanan is highly praised for its stability, efficiency, security, minimal maintenance, seamless Microsoft 365 integration, and reliable AI-based scanning.
Sentiment score
8.1
Users rate Proofpoint Email Protection highly for reliability and performance, with minor UI challenges and rare stability issues.
 

Room For Improvement

Users feel Avanan needs improvements in Active Directory dependency, email quarantining, AI logic, training, UI, performance, pricing, mobile app, and integrations.
Proofpoint Email Protection struggles with setup complexity, feature enhancements, pricing issues, and requires improved support and interface design.
Proofpoint Email Protection can improve in how it analyzes alerts by using more AI within its product suite to eliminate repeat alerts, such as filtering down the same attack to generate only one alert.
Information Security Architect at Loews Hotels
Proofpoint could expand its phishing detection capabilities to improve its efficiency.
Products and solutions director at ITVikings
More security could be implemented.
Logistics Manager at a educational organization with 501-1,000 employees
 

Setup Cost

Avanan provides flexible pricing for Office 365, with straightforward setup and costs between $4 to $8 per user.
Proofpoint Email Protection is considered costly, with pricing starting at $8 per user and varying by features.
Customers pay around $90,000 yearly for a 1,000-user organization, with the subscription license being the main expense, apart from implementation fees.
Products and solutions director at ITVikings
Additional costs do come in, but it enhances security.
Logistics Manager at a educational organization with 501-1,000 employees
 

Valuable Features

Avanan provides advanced malware and phishing detection, 24/7 cloud protection, easy integration with Microsoft 365, and ensures secure communications.
Proofpoint Email Protection offers advanced threat defense, user-friendly interface, and seamless Office 365 integration for comprehensive email security.
What I appreciate about the DLP portion specifically is that it is very detailed and customizable.
Information Security Architect at Loews Hotels
The main feature I find most effective is that Proofpoint Email Protection scans emails and quarantines the doubtful ones.
Logistics Manager at a educational organization with 501-1,000 employees
I appreciate that it's the industry leader, and its firewalling is very easy to manage and implement.
Senior Cybersecurity Specialist at a retailer with 10,001+ employees
 

Categories and Ranking

Avanan
Ranking in Email Security
16th
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Data Loss Prevention (DLP) (28th)
Proofpoint Email Protection
Ranking in Email Security
3rd
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
54
Ranking in other categories
Advanced Threat Protection (ATP) (4th), Digital Risk Protection (3rd), Office 365 Protection (2nd), Secure Email Gateway (SEG) (2nd)
 

Mindshare comparison

As of January 2026, in the Email Security category, the mindshare of Avanan is 2.9%, down from 3.8% compared to the previous year. The mindshare of Proofpoint Email Protection is 7.9%, down from 8.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Market Share Distribution
ProductMarket Share (%)
Proofpoint Email Protection7.9%
Avanan2.9%
Other89.2%
Email Security
 

Featured Reviews

Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
DD
Information Security Architect at Loews Hotels
Email security has increased analyst workload but has improved detailed data loss controls
I have not seen specific outcomes or metrics since implementing Proofpoint Email Protection, such as a reduction in phishing incidents or improved response time. Proofpoint Email Protection can improve in how it analyzes alerts by using more AI within its product suite to eliminate repeat alerts, such as filtering down the same attack to generate only one alert. In summary, using AI more within the platform would reduce our workload. I would suggest advanced phishing training that uses AI to generate phishing training simulations and to catch and filter more phishing attacks. Proofpoint Email Protection feels like just the baseline approach, which is very static.
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Construction Company
7%
Financial Services Firm
7%
Manufacturing Company
7%
Financial Services Firm
11%
Computer Software Company
11%
Manufacturing Company
9%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business21
Midsize Enterprise13
Large Enterprise18
 

Questions from the Community

What do you like most about Avanan?
Spam protection is the most valuable feature.
What needs improvement with Avanan?
Avanan doesn't cover certain tool segments. Barracuda provides backup and retention of emails and Microsoft 365’s backup and retention services. I've brought this up with the vendor. They told me t...
What is your experience regarding pricing and costs for Proofpoint Email Protection?
In terms of pricing, it is okay compared to others. I would say it is normal. Additional costs do come in, but it enhances security.
What needs improvement with Proofpoint Email Protection?
I believe they still need to improve by consolidating some portals, as currently, you have to log in separately to a few of them.
 

Also Known As

No data available
Proofpoint Enterprise Protection, Proofpoint Digital Protection
 

Overview

 

Sample Customers

Bethel School District, ServiceSource, Capital Caring
Blocket, University of Waterloo, Lincoln Memorial University, WellSpan Health, U-Haul, Carestream Health, Westinghouse
Find out what your peers are saying about Avanan vs. Proofpoint Email Protection and other solutions. Updated: December 2025.
880,481 professionals have used our research since 2012.