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Avanan vs Proofpoint Email Protection comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 29, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Email Security
20th
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Secure Web Gateways (SWG) (12th), Data Loss Prevention (DLP) (21st), Cloud Access Security Brokers (CASB) (13th), Distributed Denial-of-Service (DDoS) Protection (8th), Software Defined WAN (SD-WAN) Solutions (12th), Access Management (11th), Bot Management (3rd), ZTNA as a Service (9th), ZTNA (4th), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
Avanan
Ranking in Email Security
22nd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Data Loss Prevention (DLP) (41st)
Proofpoint Email Protection
Ranking in Email Security
1st
Average Rating
8.4
Reviews Sentiment
6.7
Number of Reviews
106
Ranking in other categories
Advanced Threat Protection (ATP) (3rd), Digital Risk Protection (3rd), Office 365 Protection (1st), Secure Email Gateway (SEG) (1st)
 

Mindshare comparison

As of June 2026, in the Email Security category, the mindshare of Cloudflare One is 1.6%, up from 1.6% compared to the previous year. The mindshare of Avanan is 2.2%, down from 3.8% compared to the previous year. The mindshare of Proofpoint Email Protection is 6.8%, down from 8.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Mindshare Distribution
ProductMindshare (%)
Proofpoint Email Protection6.8%
Cloudflare One1.6%
Avanan2.2%
Other89.4%
Email Security
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
Siva_Prasad - PeerSpot reviewer
Principal Consultant at Infosys
Email defenses have reduced phishing incidents and protect sensitive data across our enterprise
As things are evolving and threats develop in unpredictable ways, Proofpoint must adopt AI solutions and agentic solutions more aggressively and provide them to customers as part of service offerings. Inbuilt AI solutions would add more value and make Proofpoint a more premium choice for customers. With the help of AI solutions, agentic AI, and generative AI capabilities, the product would be more efficient than it currently is. Filtering false positives is highly challenging because it is impossible for humans to identify which emails are genuine and which are spam. Proofpoint should focus more on this area with back-end agents or other tools. Proofpoint should decide which emails are genuine and which are spam so it is not a challenge for end users. When receiving an email, end users should not have to determine whether to respond or not. Proofpoint should not release such spam emails and should strictly block such spam and spoof emails based on connection IPs. Currently, false positives occur in the product, and while this occurs in every product, it is an area where Proofpoint can focus on improving and reducing false positives. One email is enough for an end user to be deceived and lose money, so addressing this area is critical.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Cloudflare Zero Trust Platform removes the risk of exposing the applications to the public."
"The solution has different options that can be used to differentiate DDoS attacks."
"For Cloudflare Access, I am using the free plan...The most valuable feature is their protection."
"Cloudflare One has assisted in securing my remote workforce through a SASE solution with Cloudflare One and the Workers part, although I am not currently using the Workers component."
"Clover is the best product globally."
"It's a perfect solution from my perspective; it's easy to understand and easy to configure."
"What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection."
"It's the endpoint exposition. We don't need to expose our VPN server to the internet and need a zero-test solution. I can apply some conditional access to the endpoint that's connecting to our network to check their security policies or the security condition of their workstation. Once the workstation is trying to connect to my internal network, then I would like to check the discrete condition of these endpoints that are trying to access my internal network. We created some conditional access. We have CrowdStrike, to check if the CrowdStrike is installed, to check if it's updated, and to check for Windows updates. We created some conditional policies to check it."
"The customizable rules allow you to change aspects."
"When we don't understand some functionalities, the customer support staff responds fast to our calls and provides immediate action."
"Email Attachment Protection detects any insecure files and quickly blocks them to prevent the spread of viruses to other secure documents."
"This software has kept the company information systems very secure for a long period, and we are proud of that."
"I like Avanan's SmartDLP module. It's seamless, and the administrative overhead is low. We aren't a very sophisticated operation. We just want to reduce our exposure, so we find ThreatCloud helpful. Avanan's acquisition by Check Point was beneficial for them."
"Avanan Cloud Email Security has empowered teams with modern data security management knowledge and provided enough awareness that helps employees to prepare for any outcomes."
"It can detect corrupted files and filters out documents with viruses."
"The threat detection tools enable us to ascertain malware and phishing messages across the email network infrastructure."
"The power, flexibility, configurability, and Proofpoint Email Protection's professional services were some of the biggest selling points for me at the time and the things that I benefited from the most."
"Proofpoint Email Protection has positively impacted my overall security posture, making it easier for users to encrypt files right in the portal and send them to customers, and it is simple for customers to access those files without difficulty."
"At this point in time, there's nothing that needs to be changed or improved in the tool."
"It's easy to use, even for those new to IT."
"The most valuable feature is the ability to remove bad messages that were delivered, prior to being classified as unwanted."
"Proofpoint Email Protection is a great security tool that is not only proactive but also reactive on a case-to-case basis and provides all the mature tools that can be utilized for the first layer and second layer message defense."
"There is no downtime."
"The most valuable features of Proofpoint Email Protection are ease of use, data loss prevention, antivirus, and spam protection."
 

Cons

"The tool should provide on-premise versions. Currently, all versions are cloud-based."
"Our customers no longer use Cloudflare because its service is subpar."
"They don't have a person to provide support for customers using the solution under their free plan."
"Feedback could be enhanced."
"When there are any dynamic changes in complex applications, the tool takes a lot of time, making its analytics-related area a major matter of concern where improvements are needed."
"Cloudflare Zero Trust Platform needs to improve its documentation. It took time to do the implementation."
"Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions."
"There are premium tier live service and lower tier live service, so we opted for the lower tier. But there is no medium tier where we pay a little extra and get a bit more service. So if that can be improved."
"Sometimes it seemed like the allow list wasn't working. I've created many allow list rules however, they still seem to be blocked; the same is true with the blocked list rules."
"The cost can be reviewed to enable SMEs to acquire it and enjoy great security features."
"Avanan doesn't cover certain tool segments."
"The system could be designed to give corporate emails first priority due to demands."
"There are times when we have false positives."
"The email filtration system is not well set since it sometimes blocks useful emails that are safe."
"It should also offer a quick backup in case any email is wrongly quarantined or deleted to ensure no data loss."
"The customer service team could come up with clear tutorials on how to use this platform to help new teams."
"The solution should add post-sales training."
"We'd like to have the ability to create more customized reports."
"However, for the cons, it requires continuous policy tuning to manage false positives. A Proofpoint Email Protection engineer requires continuous policy tuning to manage false positives, which is a disadvantage."
"Proofpoint Email Protection does miss a lot of phishing attacks, and threat actors are using AI to create these phishing attacks."
"Sometimes it doesn't detect actual spam emails, and sometimes it catches normal emails."
"We have seen a reduction in phishing incidents with Proofpoint Email Protection, but not fully; it is not 100%, and there are still cracks within the walls of Proofpoint Email Protection that let this type of email in for various reasons."
"Their technical support is mediocre. It could be better."
"The false positives are an issue. There are many false positives that come in, which you report to Proofpoint."
 

Pricing and Cost Advice

"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"Cloudflare Zero Trust Platform's pricing is good."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The solution is not that expensive."
"The solution's pricing lacks transparency."
"The prices are slightly expensive."
"Good pricing arrangement as an SaaS offering."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"The product is not the cheapest in the market."
"Avanan’s price is comparable to Barracuda."
"The pricing of Avanan is reasonable."
"The tool's pricing depends on the customer's preference, offering options for an annual license or a monthly subscription. The cost varies based on factors such as the number of users and specific requirements. Overall, the pricing is competitive."
"They are competitively priced, but I have been forced to get quotes for other solutions now because they haven't been responding to requests to do the work that we would like them to do."
"Pricing has recently been increased and the cost is a downside"
"Proofpoint is fairly expensive."
"Proofpoint Email Protection has comparable pricing."
"The licensing model for Proofpoint Email Protection is simple. It's based on the number of users. Price-wise, Proofpoint Email Protection is a five out of ten because it's a pretty expensive solution."
"Proofpoint Email Protection is a reasonably priced product, which means that it is neither too low nor too high in terms of price."
"The solution charges per user per month to use it. There are not any additional fees in addition to the standard living fees."
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Top Industries

By visitors reading reviews
Construction Company
19%
Comms Service Provider
10%
Financial Services Firm
9%
Manufacturing Company
8%
Computer Software Company
10%
Construction Company
10%
Financial Services Firm
10%
Comms Service Provider
8%
Financial Services Firm
12%
Manufacturing Company
10%
Computer Software Company
7%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise24
Large Enterprise59
 

Questions from the Community

What needs improvement with Cloudflare Access?
Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, ...
What is your primary use case for Cloudflare Access?
Cloudflare Access provides secure access to internal applications for employees, external members of the organization...
What advice do you have for others considering Cloudflare Access?
Cloudflare Access is one of the best integrations available. While about two hundred vendors offer similar services, ...
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What is your experience regarding pricing and costs for Proofpoint Email Protection?
I am not informed about the pricing, setup costs, or licensing as it is handled by a different team. I come from a te...
What needs improvement with Proofpoint Email Protection?
For improvement, the dashboard of Proofpoint Email Protection needs some enhancement. Currently, we are using multipl...
What is your primary use case for Proofpoint Email Protection?
In our environment, we are using Proofpoint Email Protection for inbound email protection as a primary gateway, while...
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
Proofpoint Enterprise Protection, Proofpoint Digital Protection
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Blocket, University of Waterloo, Lincoln Memorial University, WellSpan Health, U-Haul, Carestream Health, Westinghouse
Find out what your peers are saying about Avanan vs. Proofpoint Email Protection and other solutions. Updated: June 2026.
899,324 professionals have used our research since 2012.