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Avanan vs Proofpoint Email Protection comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 29, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Email Security
20th
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Secure Web Gateways (SWG) (13th), Data Loss Prevention (DLP) (22nd), Cloud Access Security Brokers (CASB) (13th), Distributed Denial-of-Service (DDoS) Protection (9th), Software Defined WAN (SD-WAN) Solutions (12th), Access Management (11th), Bot Management (3rd), ZTNA as a Service (9th), ZTNA (4th), Secure Access Service Edge (SASE) (9th), Remote Browser Isolation (RBI) (3rd)
Avanan
Ranking in Email Security
22nd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Data Loss Prevention (DLP) (41st)
Proofpoint Email Protection
Ranking in Email Security
1st
Average Rating
8.4
Reviews Sentiment
6.7
Number of Reviews
109
Ranking in other categories
Advanced Threat Protection (ATP) (2nd), Digital Risk Protection (3rd), Office 365 Protection (1st), Secure Email Gateway (SEG) (1st)
 

Mindshare comparison

As of July 2026, in the Email Security category, the mindshare of Cloudflare One is 1.7%, up from 1.5% compared to the previous year. The mindshare of Avanan is 2.1%, down from 3.8% compared to the previous year. The mindshare of Proofpoint Email Protection is 6.7%, down from 8.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Mindshare Distribution
ProductMindshare (%)
Proofpoint Email Protection6.7%
Cloudflare One1.7%
Avanan2.1%
Other89.5%
Email Security
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
Siva_Prasad - PeerSpot reviewer
Principal Consultant at Infosys
Email defenses have reduced phishing incidents and protect sensitive data across our enterprise
As things are evolving and threats develop in unpredictable ways, Proofpoint must adopt AI solutions and agentic solutions more aggressively and provide them to customers as part of service offerings. Inbuilt AI solutions would add more value and make Proofpoint a more premium choice for customers. With the help of AI solutions, agentic AI, and generative AI capabilities, the product would be more efficient than it currently is. Filtering false positives is highly challenging because it is impossible for humans to identify which emails are genuine and which are spam. Proofpoint should focus more on this area with back-end agents or other tools. Proofpoint should decide which emails are genuine and which are spam so it is not a challenge for end users. When receiving an email, end users should not have to determine whether to respond or not. Proofpoint should not release such spam emails and should strictly block such spam and spoof emails based on connection IPs. Currently, false positives occur in the product, and while this occurs in every product, it is an area where Proofpoint can focus on improving and reducing false positives. One email is enough for an end user to be deceived and lose money, so addressing this area is critical.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Cloudflare Access is part of the Zero Trust philosophy."
"Cloudflare is by far the most effective solution that I have come across."
"The tool also offers good scalability, and the dashboard, along with real-time analytics, is very good."
"Clover is the best product globally."
"Cloudflare, in my opinion, was easy to implement."
"Using Cloudflare One makes my work quite easy because for DDoS protection, all I need to do is understand the OSI model and click; it makes it easier than trying to write a command line or use a Linux command."
"Enables me to work from two locations."
"The best feature is rate limiting. If I'm expecting 500 visits per hour, Cloudflare will limit the requests if I suddenly get 50,000."
"When we don't understand some functionalities, the customer support staff responds fast to our calls and provides immediate action."
"Avanan Cloud Email Security has empowered teams with modern data security management knowledge and provided enough awareness that helps employees to prepare for any outcomes."
"It can detect corrupted files and filters out documents with viruses."
"I like Avanan's SmartDLP module. It's seamless, and the administrative overhead is low. We aren't a very sophisticated operation. We just want to reduce our exposure, so we find ThreatCloud helpful. Avanan's acquisition by Check Point was beneficial for them."
"The ease of installation and the AI capacity of the product are valuable."
"Email encryption enhances end to end security of any data before it passes through the networking system."
"Overall, this tool's cost is fairly cheap given its features and excellent output."
"If we look at four to five years ago, we had close to six or eight people click a link in an email per month. Now, we are probably down to about five or six clicks a year, if not less."
"I recommend Proofpoint Email Protection because it provides everything in one place, such as security control."
"It's detection of true positives are great, as it's cloud based it's very scalable and stable."
"The anti-spam features are excellent on the email firewalls."
"We have noticed a huge improvement in productivity of the users by clearing up their inbox of malicious emails and spam, and it has also prevented and secured our environment on a daily basis, making the security team's job much easier."
"Proofpoint Email Protection has improved operational efficiency, simplifying our internal processes and consolidating what used to be four or five different portals into a single, seamless login experience."
"Proofpoint Email Protection has positively impacted my organization by definitely reducing the load on administrators for releasing emails and other spam operations that used to be handled by administrators."
"It was easy to set up."
"From a mail gateway perspective, I think Proofpoint Email Protection is one of the most complete options compared to others."
 

Cons

"There are premium tier live service and lower tier live service, so we opted for the lower tier. But there is no medium tier where we pay a little extra and get a bit more service. So if that can be improved."
"Our customers no longer use Cloudflare because its service is subpar."
"Cloudflare One is not very powerful, but for what we require, it is basic and sufficient."
"The software has automated alerts, but the automated alerts are not available in the mobile app."
"Our subscription plan for the solution has a limitation of bot signatures."
"When there are any dynamic changes in complex applications, the tool takes a lot of time, making its analytics-related area a major matter of concern where improvements are needed."
"The tool should provide on-premise versions. Currently, all versions are cloud-based."
"Automation could be improved where you can easily add a TLS and SSL certificate to an application or web app if the developer did not include it."
"Email querying is not efficient throughout."
"There are times when we have false positives."
"The system response in a slow computing device affects performance when sending and receiving emails."
"It should reduce the amount of time needed for thorough scanning."
"The response to new threats is sometimes slow and can lead to data compromise."
"When sending bulky emails, the system slows down and takes a long time before it responds effectively to our requests."
"Avanan doesn't cover certain tool segments."
"The cost is higher for SMEs, however, the pricing and billing criteria can be lessened to accommodate more willing customers."
"I feel Proofpoint Email Protection can be improved by providing a better user experience."
"Integration and filtering out who you want and don't want to have integrated ID could be improved."
"The product's deployment is complex and requires technical knowledge."
"Proofpoint should have better integration with complex environments that need more than one instance of Proofpoint, as there are issues with nested instances."
"As an enterprise, we have high demands on the services, and if we have to wait for something like a week or weeks, it is not acceptable; we need solutions in one or two days sometimes because if there is spam going around, you cannot wait weeks."
"Proofpoint Email Protection is an expensive solution."
"Regarding improvements, the search in Proofpoint Email Protection is a bit slow sometimes; if it was quicker, it could probably improve the search a little bit."
"I have noticed some lagging and issues with the Proofpoint Protection Server, which is not the cloud solution or the Admin Portal solution. It seems to lag quite a lot when we try to work with folders, quarantine folders, or configure anything in there."
 

Pricing and Cost Advice

"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The prices are slightly expensive."
"The solution is not that expensive."
"Cloudflare Zero Trust Platform's pricing is good."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The solution's pricing lacks transparency."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"Good pricing arrangement as an SaaS offering."
"The product is not the cheapest in the market."
"Avanan’s price is comparable to Barracuda."
"The pricing of Avanan is reasonable."
"Proofpoint is fairly expensive."
"The price is reasonable."
"We sell annual licenses for this solution."
"Pricing has recently been increased and the cost is a downside"
"Annually, it costs us about $92,000. This is pretty much what it costs us. There is no additional cost."
"I rate the product price a seven on a scale of one to ten, where one is low price and ten is high price."
"The licensing model for Proofpoint Email Protection is simple. It's based on the number of users. Price-wise, Proofpoint Email Protection is a five out of ten because it's a pretty expensive solution."
"It is on a yearly basis. Their floor for SMB doesn't matter. The user count is 100 users and below at $2,500 a year. Its cost is higher than other solutions. It is probably about 20% to 30% higher than what you would get with Microsoft. There are no additional costs. All costs are factored in. It can be improved pricing-wise so that it is affordable for the SMB market."
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Top Industries

By visitors reading reviews
Construction Company
18%
Comms Service Provider
10%
Financial Services Firm
9%
Outsourcing Company
8%
Construction Company
10%
Computer Software Company
10%
Financial Services Firm
9%
Outsourcing Company
8%
Financial Services Firm
13%
Manufacturing Company
10%
Outsourcing Company
7%
Computer Software Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise24
Large Enterprise62
 

Questions from the Community

What needs improvement with Cloudflare Zero Trust Platform?
In my opinion, Cloudflare One can be improved mainly through compatibility, as the integration should be much simpler...
What is your primary use case for Cloudflare Zero Trust Platform?
Cloudflare One's primary use case for my organization is to protect servers and to provide remote access with the VPN...
Ask a question
Earn 20 points
What is your experience regarding pricing and costs for Proofpoint Email Protection?
Proofpoint Email Protection is not the cheapest option, but the pricing is reasonable for large enterprises where ema...
What needs improvement with Proofpoint Email Protection?
There are some shortcomings on the Proofpoint end. The email protection tool works before the delivery of the email t...
What is your primary use case for Proofpoint Email Protection?
I work for a company that provides email services to our client, so we act as a mediator. We mostly deal with threat ...
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
Proofpoint Enterprise Protection, Proofpoint Digital Protection
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Blocket, University of Waterloo, Lincoln Memorial University, WellSpan Health, U-Haul, Carestream Health, Westinghouse
Find out what your peers are saying about Avanan vs. Proofpoint Email Protection and other solutions. Updated: June 2026.
907,731 professionals have used our research since 2012.