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Avanan vs Proofpoint Email Protection comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 29, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Email Security
20th
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Secure Web Gateways (SWG) (12th), Data Loss Prevention (DLP) (21st), Cloud Access Security Brokers (CASB) (13th), Distributed Denial-of-Service (DDoS) Protection (8th), Software Defined WAN (SD-WAN) Solutions (12th), Access Management (11th), Bot Management (3rd), ZTNA as a Service (9th), ZTNA (4th), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
Avanan
Ranking in Email Security
22nd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Data Loss Prevention (DLP) (41st)
Proofpoint Email Protection
Ranking in Email Security
1st
Average Rating
8.4
Reviews Sentiment
6.7
Number of Reviews
105
Ranking in other categories
Advanced Threat Protection (ATP) (3rd), Digital Risk Protection (3rd), Office 365 Protection (1st), Secure Email Gateway (SEG) (1st)
 

Mindshare comparison

As of June 2026, in the Email Security category, the mindshare of Cloudflare One is 1.6%, up from 1.6% compared to the previous year. The mindshare of Avanan is 2.2%, down from 3.8% compared to the previous year. The mindshare of Proofpoint Email Protection is 6.8%, down from 8.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Mindshare Distribution
ProductMindshare (%)
Proofpoint Email Protection6.8%
Cloudflare One1.6%
Avanan2.2%
Other89.4%
Email Security
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
Siva_Prasad - PeerSpot reviewer
Principal Consultant at Infosys
Email defenses have reduced phishing incidents and protect sensitive data across our enterprise
As things are evolving and threats develop in unpredictable ways, Proofpoint must adopt AI solutions and agentic solutions more aggressively and provide them to customers as part of service offerings. Inbuilt AI solutions would add more value and make Proofpoint a more premium choice for customers. With the help of AI solutions, agentic AI, and generative AI capabilities, the product would be more efficient than it currently is. Filtering false positives is highly challenging because it is impossible for humans to identify which emails are genuine and which are spam. Proofpoint should focus more on this area with back-end agents or other tools. Proofpoint should decide which emails are genuine and which are spam so it is not a challenge for end users. When receiving an email, end users should not have to determine whether to respond or not. Proofpoint should not release such spam emails and should strictly block such spam and spoof emails based on connection IPs. Currently, false positives occur in the product, and while this occurs in every product, it is an area where Proofpoint can focus on improving and reducing false positives. One email is enough for an end user to be deceived and lose money, so addressing this area is critical.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Cloudflare DDoS mitigates DDoS attacks."
"Using Cloudflare One makes my work quite easy because for DDoS protection, all I need to do is understand the OSI model and click; it makes it easier than trying to write a command line or use a Linux command."
"Cloudflare, in my opinion, was easy to implement."
"The capabilities of the software are strong enough for me to do what it's supposed to do. For me, we don't need to do a lot of configuration on our site. We just enable it and monitor it."
"Cloudflare is simple to use."
"The solution has different options that can be used to differentiate DDoS attacks."
"Clover is the best product globally."
"Cloudflare Access is part of the Zero Trust philosophy."
"Avanan is a stable software. My company hasn't faced any issues, bugs, or problems with the performance of Avanan."
"Avanan has been an everlasting security solution for our email and messaging applications."
"The ease of installation and the AI capacity of the product are valuable."
"Easy to use for non-technical users."
"Spam protection is the most valuable feature."
"It is simple to deploy this platform and interact with the set features."
"Email inspection has saved many employees from spam attacks and viruses from unauthorized sources."
"The most valuable feature of Avanan is its Anti-Malware solution for Office 365, and box.com."
"It's one of the top products out there."
"Proofpoint Email Protection has improved operational efficiency, simplifying our internal processes and consolidating what used to be four or five different portals into a single, seamless login experience."
"The archive feature is valuable."
"It's the top choice because no company can operate without security. Ensuring email protection is a major priority for any organization when building its infrastructure."
"The flexibility is unbelievable and you could get extremely creative to accommodate real case scenarios."
"Overall, using Proofpoint Email Protection has positively impacted our security posture, and we are using multiple products in Proofpoint, including DLP and email protection, and the real-time experience has us very satisfied."
"Proofpoint Email Protection is superior to other third-party applications such as Cisco IronPort or FireEye, as it is really very comfortable to use, easy to operate, easy to manage, easy to take actions, easy to deploy, and easy to migrate."
"Using Proofpoint Email Protection definitely helps with reducing the SOC Analyst workloads."
 

Cons

"Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions."
"The response time for support must be reduced."
"The onboarding process can be improved a little bit."
"Feedback could be enhanced."
"Operating and tuning the product is difficult."
"When there are any dynamic changes in complex applications, the tool takes a lot of time, making its analytics-related area a major matter of concern where improvements are needed."
"For the topic of improvement, providing some training material is one of my suggestions."
"From a logging perspective, it is still a bit difficult to see exactly what users are being blocked with the current views."
"Sometimes it seemed like the allow list wasn't working. I've created many allow list rules however, they still seem to be blocked; the same is true with the blocked list rules."
"The cost can be reviewed to enable SMEs to acquire it and enjoy great security features."
"They need a little bit of improvement in AI logic, as sometimes, it quarantines frequent mailers as spam or suspects."
"Since it periodically identifies ordinary emailers as spam or dubious, they may need some AI logic improvement."
"There are some things that they can't remediate. The honest thing is nobody can right now because of the nature of how some of the secure email platforms work."
"The user experience must be improved."
"The system could be designed to give corporate emails first priority due to demands."
"It should reduce the amount of time needed for thorough scanning."
"Every client always finds it expensive, but I don't know how much they're paying for it."
"Their technical support is mediocre. It could be better."
"However, for the cons, it requires continuous policy tuning to manage false positives. A Proofpoint Email Protection engineer requires continuous policy tuning to manage false positives, which is a disadvantage."
"There are user interface complexities that require integration with a SOC team, which needs time and training."
"The solution can be expensive."
"I would like to see improvements in the transition from Proofpoint Protection Server to Proofpoint on Demand because Proofpoint Protection Server is not very user-friendly and requires logging into two portals for some features."
"As a manager with multiple customers using Proofpoint Email Protection, having the ability to manage the admin console more efficiently would be beneficial."
"Proofpoint should have better integration with complex environments that need more than one instance of Proofpoint, as there are issues with nested instances."
 

Pricing and Cost Advice

"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"Cloudflare Zero Trust Platform's pricing is good."
"The solution's pricing lacks transparency."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The prices are slightly expensive."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The solution is not that expensive."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"Good pricing arrangement as an SaaS offering."
"The product is not the cheapest in the market."
"The pricing of Avanan is reasonable."
"Avanan’s price is comparable to Barracuda."
"The solution is expensive."
"Clients pay for an annual subscription of Proofpoint Email Protection. Every client always finds it expensive."
"The licensing cost of Proofpoint Email Protection is a lot higher than other solutions, such as Barracuda."
"The solution charges per user per month to use it. There are not any additional fees in addition to the standard living fees."
"They are competitively priced, but I have been forced to get quotes for other solutions now because they haven't been responding to requests to do the work that we would like them to do."
"Annually, it costs us about $92,000. This is pretty much what it costs us. There is no additional cost."
"The end customer is buying our solution, which can be for monthly or annual usage depending on our payment and business model."
"Proofpoint is fairly expensive."
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Top Industries

By visitors reading reviews
Construction Company
19%
Comms Service Provider
10%
Financial Services Firm
9%
Manufacturing Company
8%
Computer Software Company
10%
Construction Company
10%
Financial Services Firm
9%
Comms Service Provider
8%
Financial Services Firm
12%
Manufacturing Company
10%
Computer Software Company
7%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise24
Large Enterprise59
 

Questions from the Community

What needs improvement with Cloudflare Access?
Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, ...
What is your primary use case for Cloudflare Access?
Cloudflare Access provides secure access to internal applications for employees, external members of the organization...
What advice do you have for others considering Cloudflare Access?
Cloudflare Access is one of the best integrations available. While about two hundred vendors offer similar services, ...
Ask a question
Earn 20 points
What is your experience regarding pricing and costs for Proofpoint Email Protection?
I am not informed about the pricing, setup costs, or licensing as it is handled by a different team. I come from a te...
What needs improvement with Proofpoint Email Protection?
For improvement, the dashboard of Proofpoint Email Protection needs some enhancement. Currently, we are using multipl...
What is your primary use case for Proofpoint Email Protection?
In our environment, we are using Proofpoint Email Protection for inbound email protection as a primary gateway, while...
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
Proofpoint Enterprise Protection, Proofpoint Digital Protection
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Blocket, University of Waterloo, Lincoln Memorial University, WellSpan Health, U-Haul, Carestream Health, Westinghouse
Find out what your peers are saying about Avanan vs. Proofpoint Email Protection and other solutions. Updated: June 2026.
899,258 professionals have used our research since 2012.