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Avanan vs Proofpoint Email Protection comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 29, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Email Security
20th
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Secure Web Gateways (SWG) (12th), Data Loss Prevention (DLP) (21st), Cloud Access Security Brokers (CASB) (13th), Distributed Denial-of-Service (DDoS) Protection (8th), Software Defined WAN (SD-WAN) Solutions (12th), Access Management (11th), Bot Management (3rd), ZTNA as a Service (9th), ZTNA (4th), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
Avanan
Ranking in Email Security
22nd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Data Loss Prevention (DLP) (41st)
Proofpoint Email Protection
Ranking in Email Security
1st
Average Rating
8.4
Reviews Sentiment
6.7
Number of Reviews
104
Ranking in other categories
Advanced Threat Protection (ATP) (3rd), Digital Risk Protection (3rd), Office 365 Protection (1st), Secure Email Gateway (SEG) (1st)
 

Mindshare comparison

As of June 2026, in the Email Security category, the mindshare of Cloudflare One is 1.6%, up from 1.6% compared to the previous year. The mindshare of Avanan is 2.2%, down from 3.8% compared to the previous year. The mindshare of Proofpoint Email Protection is 6.8%, down from 8.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Mindshare Distribution
ProductMindshare (%)
Proofpoint Email Protection6.8%
Cloudflare One1.6%
Avanan2.2%
Other89.4%
Email Security
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
Vivek_Jaiswal - PeerSpot reviewer
Security Engineer at LTI Mindtree
Advanced email defenses have protected healthcare staff and simplified incident response
There are many things that could be improved, but once you are very well-known about this application, you could perform that improvement plan. There are many scenarios where I have worked with Proofpoint Email Protection where a requirement was not fulfilled due to the limitation of the product. For example, we have Report Phish automation. With Proofpoint Email Protection, we can configure Report Phish and forward the email to any email addresses or shared mailboxes that we provide in the configuration. That email is forwarded as is with whatever the user reports as a phishing email. However, some organizations do not want the reported phishing email to go as is into their ticketing tool because it might contain malicious attachments and malicious links that are not required to go into their internal organization. Proofpoint Email Protection has that limitation. They cannot forward or restrict, but could forward only limited information such as some header information, sender subject details, or only limited information. As it is, the email can be forwarded, not as limited information. Proofpoint TRAP solution also has limitations. It cannot create alert notifications for some specific requirements because Proofpoint works the way it is designed, and if you want it to work based on our requirement, that should not be possible. There is a scope of limitations here. There are many improvements that should be made. First, they should work on their false positive minimization. Proofpoint generally takes all emails, investigates them, and classifies them. There are many situations where legit emails are blocked because that domain is found to be under a malicious category somehow, but actually it is not. False positive minimization could be improved, and they could enhance their other applications or solutions. There are many things that they could improve from each application and each portal.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution has different options that can be used to differentiate DDoS attacks."
"The tool also offers good scalability, and the dashboard, along with real-time analytics, is very good."
"It is a stable solution."
"It's a perfect solution from my perspective; it's easy to understand and easy to configure."
"What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection."
"Cloudflare Access is a stable solution."
"The blocking feature is very good."
"Cloudflare Access is part of the Zero Trust philosophy."
"It can detect corrupted files and filters out documents with viruses."
"Avanan is a stable software. My company hasn't faced any issues, bugs, or problems with the performance of Avanan."
"We have highly benefited from this platform since we deployed it, as it has provided reliable security to our email infrastructure and developed a secure working environment."
"The customizable rules allow you to change aspects."
"It can retract unsafe emails and remove them from the entire communication channel."
"Spam protection is the most valuable feature."
"This software has kept the company information systems very secure for a long period, and we are proud of that."
"Email Attachment Protection detects any insecure files and quickly blocks them to prevent the spread of viruses to other secure documents."
"There is no downtime."
"Proofpoint Email Protection is a very robust solution."
"The most valuable feature is the option to edit the inbound security."
"In terms of detection of spam, malware, and virus, the detection is 99.9% accurate."
"Our clients have definitely seen an ROI; their level of breach and reporting of malicious emails from their user base actually went down by over 50% by using this product."
"Proofpoint Email Protection has positively impacted my organization by definitely reducing the load on administrators for releasing emails and other spam operations that used to be handled by administrators."
"Proofpoint Email Protection is really good at what they do within their email protection niche."
"When I manage a SOC and Proofpoint Email Protection is integrated with it, it gives me a consolidated alert, so when phishing alerts come in it is slightly easier to manage, even my L1 incident response team from the SOC can easily understand the alerts, perform basic checks on VirusTotal, and create complete SOAR automation from that information."
 

Cons

"From a logging perspective, it is still a bit difficult to see exactly what users are being blocked with the current views."
"Our subscription plan for the solution has a limitation of bot signatures."
"Feedback could be enhanced."
"The tool should provide on-premise versions. Currently, all versions are cloud-based."
"There are premium tier live service and lower tier live service, so we opted for the lower tier. But there is no medium tier where we pay a little extra and get a bit more service. So if that can be improved."
"Cloudflare DDoS has poor technical support."
"Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions."
"The pricing is an area that can be improved. Pricing, as far as I recall, was the source of our problems."
"They should come up with a mobile application so that it can be more flexible."
"They need a little bit of improvement in AI logic, as sometimes, it quarantines frequent mailers as spam or suspects."
"In Avanan, the email channel is one of the channels where data leakage happens, and they need to consider it from a DLP perspective."
"Familiarization with performance for new teams may take a long time."
"Sometimes it seemed like the allow list wasn't working. I've created many allow list rules however, they still seem to be blocked; the same is true with the blocked list rules."
"The system response in a slow computing device affects performance when sending and receiving emails."
"Since it periodically identifies ordinary emailers as spam or dubious, they may need some AI logic improvement."
"The customer service team could come up with clear tutorials on how to use this platform to help new teams."
"To move to a more sophisticated email security solution was cost-prohibitive. When you compare it to others, it was too expensive."
"Phishing detection could improve further to match some of the capabilities offered by competitors."
"The only limitation we have with Proofpoint Email Protection is when we implement it with Google Workspace."
"There are user interface complexities that require integration with a SOC team, which needs time and training."
"The areas that have room for improvement in Proofpoint Email Protection include their cost of ownership, which is fairly high."
"Sometimes it doesn't detect actual spam emails, and sometimes it catches normal emails."
"I think Proofpoint Email Protection could be improved if the user interface portals could be consolidated into a single portal, as there are currently four, five, or six separate ones."
"While Proofpoint is better, I find Abnormal to be much more effective because it uses an advanced AI engine to detect email spams and phishing."
 

Pricing and Cost Advice

"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The prices are slightly expensive."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The solution's pricing lacks transparency."
"The solution is not that expensive."
"Cloudflare Zero Trust Platform's pricing is good."
"Good pricing arrangement as an SaaS offering."
"Avanan’s price is comparable to Barracuda."
"The pricing of Avanan is reasonable."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"The product is not the cheapest in the market."
"We sell annual licenses for this solution."
"In general, the pricing is competitive."
"It is on a yearly basis. Their floor for SMB doesn't matter. The user count is 100 users and below at $2,500 a year. Its cost is higher than other solutions. It is probably about 20% to 30% higher than what you would get with Microsoft. There are no additional costs. All costs are factored in. It can be improved pricing-wise so that it is affordable for the SMB market."
"Pricing has recently been increased and the cost is a downside"
"I rate the product price a seven on a scale of one to ten, where one is low price and ten is high price."
"It is multiple times more expensive, which made it very much less attractive."
"Clients pay for an annual subscription of Proofpoint Email Protection. Every client always finds it expensive."
"Annually, it costs us about $92,000. This is pretty much what it costs us. There is no additional cost."
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Top Industries

By visitors reading reviews
Construction Company
19%
Comms Service Provider
11%
Financial Services Firm
9%
Manufacturing Company
6%
Computer Software Company
11%
Financial Services Firm
9%
Construction Company
9%
Comms Service Provider
8%
Financial Services Firm
12%
Manufacturing Company
9%
Computer Software Company
8%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business27
Midsize Enterprise24
Large Enterprise58
 

Questions from the Community

What needs improvement with Cloudflare Access?
Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, ...
What is your primary use case for Cloudflare Access?
Cloudflare Access provides secure access to internal applications for employees, external members of the organization...
What advice do you have for others considering Cloudflare Access?
Cloudflare Access is one of the best integrations available. While about two hundred vendors offer similar services, ...
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What is your experience regarding pricing and costs for Proofpoint Email Protection?
I would say that the pricing for Proofpoint Email Protection is a little costly compared to other email tools, but it...
What needs improvement with Proofpoint Email Protection?
I believe Proofpoint Email Protection can be improved; currently, it does not allow organizations to create their own...
What is your primary use case for Proofpoint Email Protection?
My main use case for Proofpoint Email Protection is working as an anti-spam and phishing analyst, where I need to pro...
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
Proofpoint Enterprise Protection, Proofpoint Digital Protection
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Blocket, University of Waterloo, Lincoln Memorial University, WellSpan Health, U-Haul, Carestream Health, Westinghouse
Find out what your peers are saying about Avanan vs. Proofpoint Email Protection and other solutions. Updated: April 2026.
896,803 professionals have used our research since 2012.