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Avanan vs Proofpoint Email Protection comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 29, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Email Security
20th
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Secure Web Gateways (SWG) (13th), Data Loss Prevention (DLP) (22nd), Cloud Access Security Brokers (CASB) (13th), Distributed Denial-of-Service (DDoS) Protection (9th), Software Defined WAN (SD-WAN) Solutions (12th), Access Management (11th), Bot Management (3rd), ZTNA as a Service (9th), ZTNA (4th), Secure Access Service Edge (SASE) (9th), Remote Browser Isolation (RBI) (3rd)
Avanan
Ranking in Email Security
22nd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Data Loss Prevention (DLP) (41st)
Proofpoint Email Protection
Ranking in Email Security
1st
Average Rating
8.4
Reviews Sentiment
6.7
Number of Reviews
106
Ranking in other categories
Advanced Threat Protection (ATP) (2nd), Digital Risk Protection (3rd), Office 365 Protection (1st), Secure Email Gateway (SEG) (1st)
 

Mindshare comparison

As of July 2026, in the Email Security category, the mindshare of Cloudflare One is 1.7%, up from 1.5% compared to the previous year. The mindshare of Avanan is 2.1%, down from 3.8% compared to the previous year. The mindshare of Proofpoint Email Protection is 6.7%, down from 8.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Mindshare Distribution
ProductMindshare (%)
Proofpoint Email Protection6.7%
Cloudflare One1.7%
Avanan2.1%
Other89.5%
Email Security
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
Siva_Prasad - PeerSpot reviewer
Principal Consultant at Infosys
Email defenses have reduced phishing incidents and protect sensitive data across our enterprise
As things are evolving and threats develop in unpredictable ways, Proofpoint must adopt AI solutions and agentic solutions more aggressively and provide them to customers as part of service offerings. Inbuilt AI solutions would add more value and make Proofpoint a more premium choice for customers. With the help of AI solutions, agentic AI, and generative AI capabilities, the product would be more efficient than it currently is. Filtering false positives is highly challenging because it is impossible for humans to identify which emails are genuine and which are spam. Proofpoint should focus more on this area with back-end agents or other tools. Proofpoint should decide which emails are genuine and which are spam so it is not a challenge for end users. When receiving an email, end users should not have to determine whether to respond or not. Proofpoint should not release such spam emails and should strictly block such spam and spoof emails based on connection IPs. Currently, false positives occur in the product, and while this occurs in every product, it is an area where Proofpoint can focus on improving and reducing false positives. One email is enough for an end user to be deceived and lose money, so addressing this area is critical.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is a stable solution."
"Cloudflare is simple to use."
"Cloudflare is by far the most effective solution that I have come across."
"The blocking feature is very good."
"Using Cloudflare One makes my work quite easy because for DDoS protection, all I need to do is understand the OSI model and click; it makes it easier than trying to write a command line or use a Linux command."
"Cloudflare, in my opinion, was easy to implement."
"The simplicity of the solution is its valuable features as almost no effort was needed to learn the configurations. It is also one of the cheapest firewalls available in this category."
"The best feature is rate limiting. If I'm expecting 500 visits per hour, Cloudflare will limit the requests if I suddenly get 50,000."
"The most valuable feature of Avanan is its Anti-Malware solution for Office 365, and box.com."
"Easy to use for non-technical users."
"It is simple to deploy this platform and interact with the set features."
"Now, we aren't worried about any email threats as Avanan catches everything."
"Spam protection is the most valuable feature."
"It can retract unsafe emails and remove them from the entire communication channel."
"Prevention of account takeover by ransomware attackers has solved long-term problems that had become normal in the company."
"I like Avanan's SmartDLP module. It's seamless, and the administrative overhead is low. We aren't a very sophisticated operation. We just want to reduce our exposure, so we find ThreatCloud helpful. Avanan's acquisition by Check Point was beneficial for them."
"It is a very scalable solution."
"Proofpoint Email Protection has positively impacted my organization by simplifying the analysis of emails since it provides segregated statements that highlight the important parameters we need to check, allowing us to efficiently conclude if the alerts are false positives or true positives."
"The most valuable feature of Proofpoint Email Protection is the central location dashboard for viewing all the related information for risk."
"Using Proofpoint Email Protection definitely helps with reducing the SOC Analyst workloads."
"Proofpoint Email Protection is superior to other third-party applications such as Cisco IronPort or FireEye, as it is really very comfortable to use, easy to operate, easy to manage, easy to take actions, easy to deploy, and easy to migrate."
"Proofpoint Email Protection has positively impacted my organization by ensuring we are not at risk of a breach through email."
"Proofpoint Email Protection has positively impacted our organization as it has been deployed for more than five years, serving as a good SEG that protects our staff members before email hits their inboxes and filters out junk or spam, allowing users to spend significantly more time on real work rather than going through unnecessary emails."
"The most valuable features of Proofpoint Email Protection are the performance from being on the cloud."
 

Cons

"Operating and tuning the product is difficult."
"Feedback could be enhanced."
"The initial onboarding was causing us some confusion."
"The software has automated alerts, but the automated alerts are not available in the mobile app."
"The response time for support must be reduced."
"There are premium tier live service and lower tier live service, so we opted for the lower tier. But there is no medium tier where we pay a little extra and get a bit more service. So if that can be improved."
"From a logging perspective, it is still a bit difficult to see exactly what users are being blocked with the current views."
"Cloudflare DDoS has poor technical support."
"There are some things that they can't remediate. The honest thing is nobody can right now because of the nature of how some of the secure email platforms work."
"When sending bulky emails, the system slows down and takes a long time before it responds effectively to our requests."
"Avanan doesn't cover certain tool segments."
"The cost is higher for SMEs, however, the pricing and billing criteria can be lessened to accommodate more willing customers."
"Frequent updates should be made on time to keep the system running effectively."
"The user experience must be improved."
"The customer service team could come up with clear tutorials on how to use this platform to help new teams."
"Sometimes it seemed like the allow list wasn't working. I've created many allow list rules however, they still seem to be blocked; the same is true with the blocked list rules."
"The email DLP portion could be a bit easier."
"My experience with pricing, setup cost, and licensing for Proofpoint Email Protection is that it is somewhat on the higher end and more premium, but it is a good product."
"The solution can be expensive."
"The price could be improved."
"The disadvantage of Proofpoint Email Protection in comparison to other competitors is its cost."
"Proofpoint Email Protection could improve on the training. Every organization is different and to fine-tune it to block everything properly there needs to be better training. Sometimes it can block some of the information it shouldn't."
"The high cost of the product is an area of concern where improvements are required."
"It can be improved pricing-wise so that it is affordable for the SMB market."
 

Pricing and Cost Advice

"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The prices are slightly expensive."
"The solution's pricing lacks transparency."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"Cloudflare Zero Trust Platform's pricing is good."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The solution is not that expensive."
"Good pricing arrangement as an SaaS offering."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"The product is not the cheapest in the market."
"Avanan’s price is comparable to Barracuda."
"The pricing of Avanan is reasonable."
"It is multiple times more expensive, which made it very much less attractive."
"Annually, it costs us about $92,000. This is pretty much what it costs us. There is no additional cost."
"The solution is expensive."
"In general, the pricing is competitive."
"The price is reasonable."
"Clients pay for an annual subscription of Proofpoint Email Protection. Every client always finds it expensive."
"Proofpoint Email Protection has comparable pricing."
"Pricing has recently been increased and the cost is a downside"
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Top Industries

By visitors reading reviews
Construction Company
19%
Comms Service Provider
10%
Financial Services Firm
9%
Manufacturing Company
8%
Construction Company
10%
Computer Software Company
10%
Financial Services Firm
10%
Comms Service Provider
8%
Financial Services Firm
13%
Manufacturing Company
10%
Computer Software Company
7%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise24
Large Enterprise59
 

Questions from the Community

What needs improvement with Cloudflare Zero Trust Platform?
In my opinion, Cloudflare One can be improved mainly through compatibility, as the integration should be much simpler...
What is your primary use case for Cloudflare Zero Trust Platform?
Cloudflare One's primary use case for my organization is to protect servers and to provide remote access with the VPN...
Ask a question
Earn 20 points
What is your experience regarding pricing and costs for Proofpoint Email Protection?
Proofpoint Email Protection is not the cheapest option, but the pricing is reasonable for large enterprises where ema...
What needs improvement with Proofpoint Email Protection?
There are some shortcomings on the Proofpoint end. The email protection tool works before the delivery of the email t...
What is your primary use case for Proofpoint Email Protection?
I work for a company that provides email services to our client, so we act as a mediator. We mostly deal with threat ...
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
Proofpoint Enterprise Protection, Proofpoint Digital Protection
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Blocket, University of Waterloo, Lincoln Memorial University, WellSpan Health, U-Haul, Carestream Health, Westinghouse
Find out what your peers are saying about Avanan vs. Proofpoint Email Protection and other solutions. Updated: June 2026.
903,933 professionals have used our research since 2012.