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Avanan vs Proofpoint Email Protection comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 29, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Email Security
20th
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Secure Web Gateways (SWG) (13th), Data Loss Prevention (DLP) (22nd), Cloud Access Security Brokers (CASB) (13th), Distributed Denial-of-Service (DDoS) Protection (9th), Software Defined WAN (SD-WAN) Solutions (12th), Access Management (11th), Bot Management (3rd), ZTNA as a Service (9th), ZTNA (4th), Secure Access Service Edge (SASE) (9th), Remote Browser Isolation (RBI) (3rd)
Avanan
Ranking in Email Security
22nd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Data Loss Prevention (DLP) (41st)
Proofpoint Email Protection
Ranking in Email Security
1st
Average Rating
8.4
Reviews Sentiment
6.7
Number of Reviews
106
Ranking in other categories
Advanced Threat Protection (ATP) (2nd), Digital Risk Protection (3rd), Office 365 Protection (1st), Secure Email Gateway (SEG) (1st)
 

Mindshare comparison

As of July 2026, in the Email Security category, the mindshare of Cloudflare One is 1.7%, up from 1.5% compared to the previous year. The mindshare of Avanan is 2.1%, down from 3.8% compared to the previous year. The mindshare of Proofpoint Email Protection is 6.7%, down from 8.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Mindshare Distribution
ProductMindshare (%)
Proofpoint Email Protection6.7%
Cloudflare One1.7%
Avanan2.1%
Other89.5%
Email Security
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
Siva_Prasad - PeerSpot reviewer
Principal Consultant at Infosys
Email defenses have reduced phishing incidents and protect sensitive data across our enterprise
As things are evolving and threats develop in unpredictable ways, Proofpoint must adopt AI solutions and agentic solutions more aggressively and provide them to customers as part of service offerings. Inbuilt AI solutions would add more value and make Proofpoint a more premium choice for customers. With the help of AI solutions, agentic AI, and generative AI capabilities, the product would be more efficient than it currently is. Filtering false positives is highly challenging because it is impossible for humans to identify which emails are genuine and which are spam. Proofpoint should focus more on this area with back-end agents or other tools. Proofpoint should decide which emails are genuine and which are spam so it is not a challenge for end users. When receiving an email, end users should not have to determine whether to respond or not. Proofpoint should not release such spam emails and should strictly block such spam and spoof emails based on connection IPs. Currently, false positives occur in the product, and while this occurs in every product, it is an area where Proofpoint can focus on improving and reducing false positives. One email is enough for an end user to be deceived and lose money, so addressing this area is critical.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Clover is the best product globally."
"Enables me to work from two locations."
"For Cloudflare Access, I am using the free plan...The most valuable feature is their protection."
"Cloudflare is by far the most effective solution that I have come across."
"Cloudflare Zero Trust Platform removes the risk of exposing the applications to the public."
"Cloudflare is simple to use."
"The tool also offers good scalability, and the dashboard, along with real-time analytics, is very good."
"The simplicity of the solution is its valuable features as almost no effort was needed to learn the configurations. It is also one of the cheapest firewalls available in this category."
"Avanan is just outstanding on how efficient and effective their learning modules are to pick up on these different pieces."
"Email Attachment Protection detects any insecure files and quickly blocks them to prevent the spread of viruses to other secure documents."
"The ease of installation and the AI capacity of the product are valuable."
"We are grateful for the solution and its great advances in connecting teams under a secure environment that cybercriminals cannot compromise."
"When we don't understand some functionalities, the customer support staff responds fast to our calls and provides immediate action."
"It is simple to deploy this platform and interact with the set features."
"The threat detection tools enable us to ascertain malware and phishing messages across the email network infrastructure."
"Overall, compared to features, the cost is very reasonable and output of this tool is very good."
"Its anti-phishing functionality is the most valuable. Certainly, the biggest problem I have is phishing."
"Proofpoint Email Protection's advantage is that, when it's working properly, it tends to catch more threats as compared to other products."
"I recommend Proofpoint Email Protection because it provides everything in one place, such as security control."
"URL scanning and online relay service are the most valuable features of Proofpoint Email Protection."
"Proofpoint Email Protection is a strong and reliable solution for defending against advanced email threats, especially phishing and targeted attacks."
"Proofpoint Email Protection has positively impacted my organization by advancing our email security posture."
"The solution scales quite well."
"Proofpoint is number one in terms of market share worldwide, and we recommend it to clients because of its rich features in email protection, cloud protection, and backup targeted attack protection."
 

Cons

"The tool should provide on-premise versions. Currently, all versions are cloud-based."
"The initial onboarding was causing us some confusion."
"Automation could be improved where you can easily add a TLS and SSL certificate to an application or web app if the developer did not include it."
"Our subscription plan for the solution has a limitation of bot signatures."
"Our customers no longer use Cloudflare because its service is subpar."
"Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions."
"Cloudflare Zero Trust Platform needs to improve its documentation. It took time to do the implementation."
"Feedback could be enhanced."
"It should also offer a quick backup in case any email is wrongly quarantined or deleted to ensure no data loss."
"There are times when we have false positives."
"It is complicated for new users unfamiliar with the modern cloud networking infrastructure."
"Familiarization with performance for new teams may take a long time."
"Since it periodically identifies ordinary emailers as spam or dubious, they may need some AI logic improvement."
"The system could be designed to give corporate emails first priority due to demands."
"Email querying is not efficient throughout."
"The cost is higher for SMEs, however, the pricing and billing criteria can be lessened to accommodate more willing customers."
"The solution's server console and cluster dashboard have been the same for four years so need to be upgraded."
"Proofpoint Email Protection can be improved by using more AI-powered features."
"The price could be improved."
"Unfortunately, the whole product is going downhill right now, ever since they were sold to Thoma Bravo. We're constantly having problems with stability and the product in general."
"The only limitation we have with Proofpoint Email Protection is when we implement it with Google Workspace."
"While ingesting the logs into our SIEM tool, most organizations don't have the capability to buy the email gateway as it is quite an expensive one."
"Regarding improvements, the search in Proofpoint Email Protection is a bit slow sometimes; if it was quicker, it could probably improve the search a little bit."
"Sometimes it doesn't detect actual spam emails, and sometimes it catches normal emails."
 

Pricing and Cost Advice

"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"Cloudflare Zero Trust Platform's pricing is good."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The solution is not that expensive."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The prices are slightly expensive."
"The solution's pricing lacks transparency."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The pricing of Avanan is reasonable."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"Avanan’s price is comparable to Barracuda."
"Good pricing arrangement as an SaaS offering."
"The product is not the cheapest in the market."
"The price is reasonable."
"They are competitively priced, but I have been forced to get quotes for other solutions now because they haven't been responding to requests to do the work that we would like them to do."
"The licensing is basically $8/user."
"Proofpoint Email Protection has comparable pricing."
"Annually, it costs us about $92,000. This is pretty much what it costs us. There is no additional cost."
"In general, the pricing is competitive."
"The solution uses a licensing model that is reasonable compared to other products."
"It is on a yearly basis. Their floor for SMB doesn't matter. The user count is 100 users and below at $2,500 a year. Its cost is higher than other solutions. It is probably about 20% to 30% higher than what you would get with Microsoft. There are no additional costs. All costs are factored in. It can be improved pricing-wise so that it is affordable for the SMB market."
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Top Industries

By visitors reading reviews
Construction Company
19%
Comms Service Provider
10%
Financial Services Firm
9%
Manufacturing Company
8%
Computer Software Company
10%
Construction Company
10%
Financial Services Firm
9%
Comms Service Provider
8%
Financial Services Firm
13%
Manufacturing Company
10%
Computer Software Company
7%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise24
Large Enterprise59
 

Questions from the Community

What needs improvement with Cloudflare Zero Trust Platform?
In my opinion, Cloudflare One can be improved mainly through compatibility, as the integration should be much simpler...
What is your primary use case for Cloudflare Zero Trust Platform?
Cloudflare One's primary use case for my organization is to protect servers and to provide remote access with the VPN...
Ask a question
Earn 20 points
What is your experience regarding pricing and costs for Proofpoint Email Protection?
I am not informed about the pricing, setup costs, or licensing as it is handled by a different team. I come from a te...
What needs improvement with Proofpoint Email Protection?
There are some shortcomings on the Proofpoint end. The email protection tool works before the delivery of the email t...
What is your primary use case for Proofpoint Email Protection?
I work for a company that provides email services to our client, so we act as a mediator. We mostly deal with threat ...
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
Proofpoint Enterprise Protection, Proofpoint Digital Protection
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Blocket, University of Waterloo, Lincoln Memorial University, WellSpan Health, U-Haul, Carestream Health, Westinghouse
Find out what your peers are saying about Avanan vs. Proofpoint Email Protection and other solutions. Updated: June 2026.
903,067 professionals have used our research since 2012.