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Avanan vs Proofpoint Email Protection comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 29, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Email Security
20th
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Secure Web Gateways (SWG) (12th), Data Loss Prevention (DLP) (22nd), Cloud Access Security Brokers (CASB) (12th), Distributed Denial-of-Service (DDoS) Protection (8th), Software Defined WAN (SD-WAN) Solutions (13th), Access Management (12th), Bot Management (3rd), ZTNA as a Service (8th), ZTNA (4th), Secure Access Service Edge (SASE) (9th), Remote Browser Isolation (RBI) (2nd)
Avanan
Ranking in Email Security
22nd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Data Loss Prevention (DLP) (40th)
Proofpoint Email Protection
Ranking in Email Security
1st
Average Rating
8.4
Reviews Sentiment
6.7
Number of Reviews
109
Ranking in other categories
Advanced Threat Protection (ATP) (2nd), Digital Risk Protection (3rd), Office 365 Protection (1st), Secure Email Gateway (SEG) (1st)
 

Mindshare comparison

As of August 2026, in the Email Security category, the mindshare of Cloudflare One is 1.7%, up from 1.4% compared to the previous year. The mindshare of Avanan is 1.9%, down from 3.4% compared to the previous year. The mindshare of Proofpoint Email Protection is 6.3%, down from 7.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Mindshare Distribution
ProductMindshare (%)
Proofpoint Email Protection6.3%
Cloudflare One1.7%
Avanan1.9%
Other90.1%
Email Security
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
Siva_Prasad - PeerSpot reviewer
Principal Consultant at Infosys
Email defenses have reduced phishing incidents and protect sensitive data across our enterprise
As things are evolving and threats develop in unpredictable ways, Proofpoint must adopt AI solutions and agentic solutions more aggressively and provide them to customers as part of service offerings. Inbuilt AI solutions would add more value and make Proofpoint a more premium choice for customers. With the help of AI solutions, agentic AI, and generative AI capabilities, the product would be more efficient than it currently is. Filtering false positives is highly challenging because it is impossible for humans to identify which emails are genuine and which are spam. Proofpoint should focus more on this area with back-end agents or other tools. Proofpoint should decide which emails are genuine and which are spam so it is not a challenge for end users. When receiving an email, end users should not have to determine whether to respond or not. Proofpoint should not release such spam emails and should strictly block such spam and spoof emails based on connection IPs. Currently, false positives occur in the product, and while this occurs in every product, it is an area where Proofpoint can focus on improving and reducing false positives. One email is enough for an end user to be deceived and lose money, so addressing this area is critical.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Enables me to work from two locations."
"The capabilities of the software are strong enough for me to do what it's supposed to do. For me, we don't need to do a lot of configuration on our site. We just enable it and monitor it."
"Cloudflare is by far the most effective solution that I have come across."
"The tool also offers good scalability, and the dashboard, along with real-time analytics, is very good."
"It's the endpoint exposition. We don't need to expose our VPN server to the internet and need a zero-test solution. I can apply some conditional access to the endpoint that's connecting to our network to check their security policies or the security condition of their workstation. Once the workstation is trying to connect to my internal network, then I would like to check the discrete condition of these endpoints that are trying to access my internal network. We created some conditional access. We have CrowdStrike, to check if the CrowdStrike is installed, to check if it's updated, and to check for Windows updates. We created some conditional policies to check it."
"Cloudflare is simple to use."
"It's a perfect solution from my perspective; it's easy to understand and easy to configure."
"The blocking feature is very good."
"Email encryption enhances end to end security of any data before it passes through the networking system."
"We have highly benefited from this platform since we deployed it, as it has provided reliable security to our email infrastructure and developed a secure working environment."
"Email Attachment Protection detects any insecure files and quickly blocks them to prevent the spread of viruses to other secure documents."
"It is simple to deploy this platform and interact with the set features."
"The customizable rules allow you to change aspects."
"It can retract unsafe emails and remove them from the entire communication channel."
"Overall, compared to features, the cost is very reasonable and output of this tool is very good."
"Email inspection has saved many employees from spam attacks and viruses from unauthorized sources."
"Its main defense is to stop malicious emails from coming through. There is a sandbox environment where you can open malicious or suspicious emails to make sure that they're not malicious, instead of taking the risk of having your employees do it. This is definitely something that everybody needs nowadays, especially with the rise in cyber attacks."
"Proofpoint Email Protection has positively impacted my organization by making things safer; when we rolled it out, it gave us better filtering than the previous product that we were using, capturing a lot more of the malicious material and being easier to use."
"On a day-to-day basis, Proofpoint Email Protection has saved me about 50% of my workload, which has been a real godsend."
"The Tap and Trap features. They are the best features."
"Proofpoint Email Protection is a great security tool that is not only proactive but also reactive on a case-to-case basis and provides all the mature tools that can be utilized for the first layer and second layer message defense."
"Proofpoint Email Protection has positively impacted my organization by significantly reducing the risk of employees clicking a malicious link or the company getting compromised."
"The spam filter for email is good."
"I recommend Proofpoint Email Protection because it provides everything in one place, such as security control."
 

Cons

"For the topic of improvement, providing some training material is one of my suggestions."
"The free plan has limitations. For example, I can only set up three rules, and the application firewall is unavailable."
"I would like them to include a VPN feature to provide a secure connection to the data center."
"The onboarding process can be improved a little bit."
"When there are any dynamic changes in complex applications, the tool takes a lot of time, making its analytics-related area a major matter of concern where improvements are needed."
"From a logging perspective, it is still a bit difficult to see exactly what users are being blocked with the current views."
"Cloudflare DDoS has poor technical support."
"Operating and tuning the product is difficult."
"The cost can be reviewed to enable SMEs to acquire it and enjoy great security features."
"When sending bulky emails, the system slows down and takes a long time before it responds effectively to our requests."
"It should also offer a quick backup in case any email is wrongly quarantined or deleted to ensure no data loss."
"The system response in a slow computing device affects performance when sending and receiving emails."
"Being cloud first and because we are in the movie business, we use a lot of Macintoshes. So, there is absolutely no reason for us to have Active Directory whatsoever. However, if you are using Office 365, you must have Active Directory in order to reset passwords. Even though we have a single sign-on provider, we must have Azure Active Directory for Office 365, which is really stupid. As a cloud application, you would think that I don't need Active Directory, which I don't need for anything else except Office 365. We have one server inside that space to help us manage Active Directory just for Office 365. This is a very sore point, but it is what it is."
"It is complicated for new users unfamiliar with the modern cloud networking infrastructure."
"There are some things that they can't remediate. The honest thing is nobody can right now because of the nature of how some of the secure email platforms work."
"It should reduce the amount of time needed for thorough scanning."
"My experience with pricing, setup cost, and licensing for Proofpoint Email Protection is that it is somewhat on the higher end and more premium, but it is a good product."
"Proofpoint Email Protection does miss a lot of phishing attacks, and threat actors are using AI to create these phishing attacks."
"I feel Proofpoint Email Protection is overpriced. I cannot say that the security level being provided does not justify the cost, but when comparing the similar level of security with other applications or security systems, it is overpriced."
"I feel there is still room for improvement because many features are in POD and not yet available in the Admin Portal."
"Integration for reporting needs to be improved, it's a little complex."
"Sometimes it detects false positives."
"I think Proofpoint Email Protection could be slightly more intuitive."
"Filtering false positives is highly challenging because it is impossible for humans to identify which emails are genuine and which are spam."
 

Pricing and Cost Advice

"Cloudflare Zero Trust Platform's pricing is good."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The prices are slightly expensive."
"The solution's pricing lacks transparency."
"The solution is not that expensive."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The product is not the cheapest in the market."
"Good pricing arrangement as an SaaS offering."
"The pricing of Avanan is reasonable."
"Avanan’s price is comparable to Barracuda."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"The licensing cost of Proofpoint Email Protection is a lot higher than other solutions, such as Barracuda."
"Proofpoint Email Protection has comparable pricing."
"The licensing model for Proofpoint Email Protection is simple. It's based on the number of users. Price-wise, Proofpoint Email Protection is a five out of ten because it's a pretty expensive solution."
"I rate the product price a seven on a scale of one to ten, where one is low price and ten is high price."
"Proofpoint is fairly expensive."
"In general, the pricing is competitive."
"The end customer is buying our solution, which can be for monthly or annual usage depending on our payment and business model."
"The solution uses a licensing model that is reasonable compared to other products."
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Top Industries

By visitors reading reviews
Construction Company
19%
Comms Service Provider
10%
Outsourcing Company
9%
Financial Services Firm
9%
Construction Company
10%
Computer Software Company
10%
Financial Services Firm
9%
Comms Service Provider
9%
Financial Services Firm
13%
Manufacturing Company
10%
Outsourcing Company
7%
Computer Software Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise24
Large Enterprise62
 

Questions from the Community

What needs improvement with Cloudflare Zero Trust Platform?
In my opinion, Cloudflare One can be improved mainly through compatibility, as the integration should be much simpler...
What is your primary use case for Cloudflare Zero Trust Platform?
Cloudflare One's primary use case for my organization is to protect servers and to provide remote access with the VPN...
Ask a question
Earn 20 points
What needs improvement with Proofpoint Email Protection?
The downside is I feel the vendor support is a little lacking and should be more responsive. The technical support is...
What is your primary use case for Proofpoint Email Protection?
I am leading this security domain, and my L1 and L2s have been using Proofpoint Email Protection and other modules of...
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
Proofpoint Enterprise Protection, Proofpoint Digital Protection
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Blocket, University of Waterloo, Lincoln Memorial University, WellSpan Health, U-Haul, Carestream Health, Westinghouse
Find out what your peers are saying about Avanan vs. Proofpoint Email Protection and other solutions. Updated: August 2026.
908,745 professionals have used our research since 2012.