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Avanan vs Proofpoint Email Protection comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 29, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Email Security
20th
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Secure Web Gateways (SWG) (13th), Data Loss Prevention (DLP) (20th), Cloud Access Security Brokers (CASB) (12th), Distributed Denial-of-Service (DDoS) Protection (7th), Software Defined WAN (SD-WAN) Solutions (12th), Access Management (11th), Bot Management (3rd), ZTNA as a Service (9th), ZTNA (4th), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
Avanan
Ranking in Email Security
21st
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Data Loss Prevention (DLP) (41st)
Proofpoint Email Protection
Ranking in Email Security
1st
Average Rating
8.4
Reviews Sentiment
6.7
Number of Reviews
100
Ranking in other categories
Advanced Threat Protection (ATP) (3rd), Digital Risk Protection (3rd), Office 365 Protection (1st), Secure Email Gateway (SEG) (2nd)
 

Mindshare comparison

As of May 2026, in the Email Security category, the mindshare of Cloudflare One is 1.7%, up from 1.6% compared to the previous year. The mindshare of Avanan is 2.3%, down from 3.9% compared to the previous year. The mindshare of Proofpoint Email Protection is 7.2%, down from 8.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Mindshare Distribution
ProductMindshare (%)
Proofpoint Email Protection7.2%
Cloudflare One1.7%
Avanan2.3%
Other88.8%
Email Security
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
Vivek_Jaiswal - PeerSpot reviewer
Security Engineer at LTI Mindtree
Advanced email defenses have protected healthcare staff and simplified incident response
There are many things that could be improved, but once you are very well-known about this application, you could perform that improvement plan. There are many scenarios where I have worked with Proofpoint Email Protection where a requirement was not fulfilled due to the limitation of the product. For example, we have Report Phish automation. With Proofpoint Email Protection, we can configure Report Phish and forward the email to any email addresses or shared mailboxes that we provide in the configuration. That email is forwarded as is with whatever the user reports as a phishing email. However, some organizations do not want the reported phishing email to go as is into their ticketing tool because it might contain malicious attachments and malicious links that are not required to go into their internal organization. Proofpoint Email Protection has that limitation. They cannot forward or restrict, but could forward only limited information such as some header information, sender subject details, or only limited information. As it is, the email can be forwarded, not as limited information. Proofpoint TRAP solution also has limitations. It cannot create alert notifications for some specific requirements because Proofpoint works the way it is designed, and if you want it to work based on our requirement, that should not be possible. There is a scope of limitations here. There are many improvements that should be made. First, they should work on their false positive minimization. Proofpoint generally takes all emails, investigates them, and classifies them. There are many situations where legit emails are blocked because that domain is found to be under a malicious category somehow, but actually it is not. False positive minimization could be improved, and they could enhance their other applications or solutions. There are many things that they could improve from each application and each portal.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The tool also offers good scalability, and the dashboard, along with real-time analytics, is very good."
"Enables me to work from two locations."
"The solution has different options that can be used to differentiate DDoS attacks."
"We mostly use Cloudflare WAF, and gets basic Cloudflaire DDoS, caching as extra bonus . We like the factor these features are all integrated into 1 console, simple to manage."
"It is a stable solution."
"It will take the blow rather than our applications should an attack occur."
"Cloudflare One has assisted in securing my remote workforce through a SASE solution with Cloudflare One and the Workers part, although I am not currently using the Workers component."
"Cloudflare is simple to use."
"If we look at four to five years ago, we had close to six or eight people click a link in an email per month. Now, we are probably down to about five or six clicks a year, if not less."
"The threat detection tools enable us to ascertain malware and phishing messages across the email network infrastructure."
"We have highly benefited from this platform since we deployed it, as it has provided reliable security to our email infrastructure and developed a secure working environment."
"I like Avanan's SmartDLP module. It's seamless, and the administrative overhead is low. We aren't a very sophisticated operation. We just want to reduce our exposure, so we find ThreatCloud helpful. Avanan's acquisition by Check Point was beneficial for them."
"It is simple to deploy this platform and interact with the set features."
"Avanan is a stable software. My company hasn't faced any issues, bugs, or problems with the performance of Avanan."
"The ease of installation and the AI capacity of the product are valuable."
"Avanan Cloud Email Security has empowered teams with modern data security management knowledge and provided enough awareness that helps employees to prepare for any outcomes."
"Using Proofpoint Email Protection definitely helps with reducing the SOC Analyst workloads."
"Proofpoint Email Protection is quite scalable; I have not experienced any issues with the onboarding and offboarding of users and devices."
"Proofpoint Email Protection has positively impacted my organization by definitely lowering the amount of phishing or scam-type emails that our users were receiving, helping them focus more on their work rather than dealing with these types of fraudulent emails."
"When I manage a SOC and Proofpoint Email Protection is integrated with it, it gives me a consolidated alert, so when phishing alerts come in it is slightly easier to manage, even my L1 incident response team from the SOC can easily understand the alerts, perform basic checks on VirusTotal, and create complete SOAR automation from that information."
"Proofpoint Email Protection's initial installation is straightforward. It took us less than a day to complete the implementation."
"The solution's technical support is good. I rate the technical support a ten out of ten."
"Proofpoint Email Protection is very effective because they are very proactive, always ahead of the attackers, and were already detecting new kinds of attacks before customers thought about them."
"The solution is very user-friendly."
 

Cons

"The initial onboarding was causing us some confusion."
"They don't have a person to provide support for customers using the solution under their free plan."
"I would like them to include a VPN feature to provide a secure connection to the data center."
"There are premium tier live service and lower tier live service, so we opted for the lower tier. But there is no medium tier where we pay a little extra and get a bit more service. So if that can be improved."
"The response time for support must be reduced."
"Lacks a VPN feature to provide a secure connection to the data center."
"When there are any dynamic changes in complex applications, the tool takes a lot of time, making its analytics-related area a major matter of concern where improvements are needed."
"Cloudflare Zero Trust Platform needs to improve its documentation. It took time to do the implementation."
"They should come up with a mobile application so that it can be more flexible."
"Familiarization with performance for new teams may take a long time."
"The email filtration system is not well set since it sometimes blocks useful emails that are safe."
"Frequent updates should be made on time to keep the system running effectively."
"There are some things that they can't remediate. The honest thing is nobody can right now because of the nature of how some of the secure email platforms work."
"Integration with various SaaS offerings, who are leading in the SaaS market. Examples include: SNOW (ServiceNow), Salesforce.com"
"The customer service team could come up with clear tutorials on how to use this platform to help new teams."
"The system response in a slow computing device affects performance when sending and receiving emails."
"Proofpoint Email Protection could improve the Mail Trace feature and make navigation easier."
"Every client always finds it expensive, but I don't know how much they're paying for it."
"Proofpoint Email Protection could improve the Mail Trace feature and make navigation easier."
"The Secure Mail aspect should have an Outlook add-in, instead of an external dashboard that outside users have to access."
"I feel Proofpoint Email Protection is overpriced. I cannot say that the security level being provided does not justify the cost, but when comparing the similar level of security with other applications or security systems, it is overpriced."
"The areas of Proofpoint Email Protection that could be improved or enhanced involve the email rewrite functionality. It can be aggressive sometimes, rewriting a lot of very benign content."
"Proofpoint Email Protection could improve by allowing more customization of the reports, such as exceptions and black-and-white lists."
"I want Security Awareness Training in there as a package deal. A lot of companies are starting to value email security a little bit more and take it a little bit more seriously, and the great product that we link together with a lot of these sales is a training product called Security Awareness Training. It is an upsell that we do with Proofpoint, and it is definitely something that I recommend everybody with email security to look into. It would be great if Security Awareness Training is included with the email security."
 

Pricing and Cost Advice

"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The prices are slightly expensive."
"Cloudflare Zero Trust Platform's pricing is good."
"The solution's pricing lacks transparency."
"The solution is not that expensive."
"Good pricing arrangement as an SaaS offering."
"The product is not the cheapest in the market."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"The pricing of Avanan is reasonable."
"Avanan’s price is comparable to Barracuda."
"Clients pay for an annual subscription of Proofpoint Email Protection. Every client always finds it expensive."
"The solution uses a licensing model that is reasonable compared to other products."
"Proofpoint Email Protection has comparable pricing."
"The tool's pricing depends on the customer's preference, offering options for an annual license or a monthly subscription. The cost varies based on factors such as the number of users and specific requirements. Overall, the pricing is competitive."
"Annually, it costs us about $92,000. This is pretty much what it costs us. There is no additional cost."
"The end customer is buying our solution, which can be for monthly or annual usage depending on our payment and business model."
"I rate the price of Proofpoint Email Protection a four out of five."
"In general, the pricing is competitive."
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Top Industries

By visitors reading reviews
Construction Company
20%
Comms Service Provider
11%
Financial Services Firm
9%
Manufacturing Company
6%
Computer Software Company
11%
Financial Services Firm
10%
Construction Company
9%
Comms Service Provider
8%
Financial Services Firm
12%
Manufacturing Company
9%
Computer Software Company
8%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business27
Midsize Enterprise23
Large Enterprise57
 

Questions from the Community

What needs improvement with Cloudflare Access?
Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, ...
What is your primary use case for Cloudflare Access?
Cloudflare Access provides secure access to internal applications for employees, external members of the organization...
What advice do you have for others considering Cloudflare Access?
Cloudflare Access is one of the best integrations available. While about two hundred vendors offer similar services, ...
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What is your experience regarding pricing and costs for Proofpoint Email Protection?
I would say that the pricing for Proofpoint Email Protection is a little costly compared to other email tools, but it...
What needs improvement with Proofpoint Email Protection?
I believe Proofpoint Email Protection can be improved; currently, it does not allow organizations to create their own...
What is your primary use case for Proofpoint Email Protection?
My main use case for Proofpoint Email Protection is working as an anti-spam and phishing analyst, where I need to pro...
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
Proofpoint Enterprise Protection, Proofpoint Digital Protection
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Blocket, University of Waterloo, Lincoln Memorial University, WellSpan Health, U-Haul, Carestream Health, Westinghouse
Find out what your peers are saying about Avanan vs. Proofpoint Email Protection and other solutions. Updated: April 2026.
896,034 professionals have used our research since 2012.