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Avanan vs Proofpoint Email Protection comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 29, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Email Security
21st
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Secure Web Gateways (SWG) (15th), Data Loss Prevention (DLP) (20th), Cloud Access Security Brokers (CASB) (11th), Distributed Denial-of-Service (DDoS) Protection (7th), Software Defined WAN (SD-WAN) Solutions (13th), Access Management (13th), Bot Management (3rd), ZTNA as a Service (9th), ZTNA (4th), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
Avanan
Ranking in Email Security
22nd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Data Loss Prevention (DLP) (42nd)
Proofpoint Email Protection
Ranking in Email Security
1st
Average Rating
8.4
Reviews Sentiment
6.7
Number of Reviews
95
Ranking in other categories
Advanced Threat Protection (ATP) (3rd), Digital Risk Protection (3rd), Office 365 Protection (1st), Secure Email Gateway (SEG) (2nd)
 

Mindshare comparison

As of April 2026, in the Email Security category, the mindshare of Cloudflare One is 1.5%, down from 1.7% compared to the previous year. The mindshare of Avanan is 2.3%, down from 4.0% compared to the previous year. The mindshare of Proofpoint Email Protection is 7.3%, down from 8.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Mindshare Distribution
ProductMindshare (%)
Proofpoint Email Protection7.3%
Cloudflare One1.5%
Avanan2.3%
Other88.9%
Email Security
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
AshishKochhar - PeerSpot reviewer
Information Technology Team Lead at a manufacturing company with 201-500 employees
Advanced email protection has blocked targeted attacks and reduces manual threat handling
I feel Proofpoint Email Protection is overpriced. I cannot say that the security level being provided does not justify the cost, but when comparing the similar level of security with other applications or security systems, it is overpriced. If Proofpoint could provide offers or discounts for customers who are already using the product or for new customers implementing it, along with some free services or add-ons, that would be helpful in terms of financial expense. Proofpoint Email Protection has recently introduced AI functionality in terms of data security capabilities and protecting AI assistance from targeted attacks. This is important since everything is now related to AI. The solution is doing threat detection and real-time threat detection and response pretty well. There are a few things I would like to see improved. Sometimes Proofpoint Email Protection takes time to analyze the workflow and the nature of the email. In this age of AI, the solution should analyze an email on the first receipt and determine whether it should pass or be marked as spam without checking previous data. Another improvement would be to have a more user-friendly dashboard. Additionally, if Proofpoint could add the same features in BCP as part of email protection in BCP, it would be helpful since I currently have to take a different add-on for BCP, and integrating it would save costs. I cannot say that threats have increased or decreased with Proofpoint Email Protection because it depends on the mail flow. The solution captures and filters out all threats, and the email threats vary every day depending on how many users are receiving how many emails per day. Today there might be 1,000 emails, tomorrow 5,000, and the day after 500. Proofpoint Email Protection does its job by scanning all emails and threats are reduced to some extent. Since I am aware that virus definitions are updated every day, I cannot blame Proofpoint Email Protection if they take time to determine the nature of an email being received. There are sometimes emails that are false positives, and Proofpoint Email Protection is a bit strict in analyzing false positives, sometimes stopping emails that are actually required. It analyzes the previous nature of an email and if a template looks like an informational template or related to spam, it blocks it because it looks similar to one blocked earlier. However, the template might actually be required. If I receive the same template today that is also blocked by Proofpoint Email Protection, that particular template might be useful and should not be blocked. In such cases, I have to raise it as a false positive stating that this is something in use or my users use and should be released. When AI starts doing its work, it analyzes the email from a sender with a particular template and releases it, but if the same email and template come from another sender, it blocks it according to the policies.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is a stable solution."
"It's a perfect solution from my perspective; it's easy to understand and easy to configure."
"Cloudflare DDoS mitigates DDoS attacks."
"This solution is easy to understand and easy to configure."
"The solution has different options that can be used to differentiate DDoS attacks."
"Enables me to work from two locations."
"Cloudflare DDoS is better than its competitors for its security, deployment, and scalability."
"The capabilities of the software are strong enough for me to do what it's supposed to do. For me, we don't need to do a lot of configuration on our site. We just enable it and monitor it."
"The ease of installation and the AI capacity of the product are valuable."
"The threat detection tools enable us to ascertain malware and phishing messages across the email network infrastructure."
"Avanan is a stable software. My company hasn't faced any issues, bugs, or problems with the performance of Avanan."
"This software has kept the company information systems very secure for a long period, and we are proud of that."
"I like Avanan's SmartDLP module. It's seamless, and the administrative overhead is low. We aren't a very sophisticated operation. We just want to reduce our exposure, so we find ThreatCloud helpful. Avanan's acquisition by Check Point was beneficial for them."
"Email inspection has saved many employees from spam attacks and viruses from unauthorized sources."
"Email Attachment Protection detects any insecure files and quickly blocks them to prevent the spread of viruses to other secure documents."
"Overall, compared to features, the cost is very reasonable and output of this tool is very good."
"Although it is a bit costly compared to Mimecast, Defender, and Cofense Vision, it is efficient and strong in security, so I do not mind the cost because I will not reduce my security risk."
"Proofpoint Email Protection offers an additional layer of protection compared to other brands like Microsoft, Mimecast, and Barracuda. While these major companies excel at detecting malicious attachments, the solution goes further by analyzing the context of emails, allowing for more nuanced decision-making."
"Proofpoint Email Protection has provided top shelf email protection services and has prevented breaches and loss of data."
"Its anti-phishing functionality is the most valuable. Certainly, the biggest problem I have is phishing."
"It's the top choice because no company can operate without security. Ensuring email protection is a major priority for any organization when building its infrastructure."
"The most valuable features of Proofpoint Email Protection are the performance from being on the cloud."
"The most valuable feature of Proofpoint Email Protection is the dashboards and their visibility, easy configuration, and artificial intelligence, and additionally, the reports are very important and helpful."
"The stability is very good."
 

Cons

"Our subscription plan for the solution has a limitation of bot signatures."
"From a logging perspective, it is still a bit difficult to see exactly what users are being blocked with the current views."
"When there are any dynamic changes in complex applications, the tool takes a lot of time, making its analytics-related area a major matter of concern where improvements are needed."
"Cloudflare One is not very powerful, but for what we require, it is basic and sufficient."
"The response time for support must be reduced."
"Feedback could be enhanced."
"Cloudflare Zero Trust Platform needs to improve its documentation. It took time to do the implementation."
"They don't have a person to provide support for customers using the solution under their free plan."
"The user experience must be improved."
"When sending bulky emails, the system slows down and takes a long time before it responds effectively to our requests."
"It is complicated for new users unfamiliar with the modern cloud networking infrastructure."
"Sometimes it seemed like the allow list wasn't working. I've created many allow list rules however, they still seem to be blocked; the same is true with the blocked list rules."
"It should reduce the amount of time needed for thorough scanning."
"Integration with various SaaS offerings, who are leading in the SaaS market."
"The system response in a slow computing device affects performance when sending and receiving emails."
"Frequent updates should be made on time to keep the system running effectively."
"It became very expensive due to the nature of local circumstances, and I may advise Proofpoint to adjust marketing solutions based on each country."
"Proofpoint Email Protection's interface is confusing and could be improved."
"The solution's server console and cluster dashboard have been the same for four years so need to be upgraded."
"To move to a more sophisticated email security solution was cost-prohibitive. When you compare it to others, it was too expensive."
"Every client always finds it expensive, but I don't know how much they're paying for it."
"Proofpoint Email Protection could improve on the training. Every organization is different and to fine-tune it to block everything properly there needs to be better training. Sometimes it can block some of the information it shouldn't."
"The initial setup is complex."
"You only receive one model in Proofpoint Email Protection and the other ones you have to purchase at a high price. There should be more available with the solution and additional models should be less expensive."
 

Pricing and Cost Advice

"The prices are slightly expensive."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The solution's pricing lacks transparency."
"The solution is not that expensive."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"Cloudflare Zero Trust Platform's pricing is good."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The pricing of Avanan is reasonable."
"Good pricing arrangement as an SaaS offering."
"The product is not the cheapest in the market."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"Avanan’s price is comparable to Barracuda."
"The licensing cost of Proofpoint Email Protection is a lot higher than other solutions, such as Barracuda."
"Proofpoint Email Protection has comparable pricing."
"In general, the pricing is competitive."
"The end customer is buying our solution, which can be for monthly or annual usage depending on our payment and business model."
"Customers pay around $90,000 yearly for a 1,000-user organization, with the subscription license being the main expense, apart from implementation fees."
"They are competitively priced, but I have been forced to get quotes for other solutions now because they haven't been responding to requests to do the work that we would like them to do."
"The licensing model for Proofpoint Email Protection is simple. It's based on the number of users. Price-wise, Proofpoint Email Protection is a five out of ten because it's a pretty expensive solution."
"Proofpoint Email Protection is a reasonably priced product, which means that it is neither too low nor too high in terms of price."
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Top Industries

By visitors reading reviews
Construction Company
22%
Comms Service Provider
10%
Financial Services Firm
8%
Manufacturing Company
6%
Computer Software Company
12%
Financial Services Firm
9%
Construction Company
9%
Comms Service Provider
7%
Financial Services Firm
12%
Computer Software Company
9%
Manufacturing Company
9%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise11
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise24
Large Enterprise45
 

Questions from the Community

What needs improvement with Cloudflare Access?
Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, ...
What is your primary use case for Cloudflare Access?
Cloudflare Access provides secure access to internal applications for employees, external members of the organization...
What advice do you have for others considering Cloudflare Access?
Cloudflare Access is one of the best integrations available. While about two hundred vendors offer similar services, ...
Ask a question
Earn 20 points
What is your experience regarding pricing and costs for Proofpoint Email Protection?
This is not something that I deal with regarding pricing, setup cost, and licensing.
What needs improvement with Proofpoint Email Protection?
I would like to see improvements in the transition from Proofpoint Protection Server to Proofpoint on Demand because ...
What is your primary use case for Proofpoint Email Protection?
In my environment, I am using Proofpoint Email Protection for advanced email threat protection. For malware, spam, an...
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
Proofpoint Enterprise Protection, Proofpoint Digital Protection
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Blocket, University of Waterloo, Lincoln Memorial University, WellSpan Health, U-Haul, Carestream Health, Westinghouse
Find out what your peers are saying about Avanan vs. Proofpoint Email Protection and other solutions. Updated: April 2026.
886,858 professionals have used our research since 2012.