Avanan vs Proofpoint Email Protection comparison

Avanan, a Check Point Company and Proofpoint are both solutions in the Email Security category. Avanan, a Check Point Company is ranked #22, while Proofpoint is ranked #1 with an average rating of 8.4. Avanan, a Check Point Company holds a 2.1% mindshare in Email Security, compared to Proofpoint’s 6.7% mindshare. Additionally, 100% of Avanan, a Check Point Company users are willing to recommend the solution, compared to 97% of Proofpoint users who would recommend it.

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Executive SummaryUpdated on Mar 29, 2026

Avanan and Proofpoint Email Protection are contenders in the email security sector. While both excel in threat detection, Avanan's cost-effectiveness and real-time AI threat management give it an edge, whereas Proofpoint is renowned for comprehensive threat intelligence and integration capabilities.

Features: Avanan is distinguished by robust detection capabilities, identifying anomalies in emails to prevent threats even missed by Microsoft systems. Its advanced AI, cost-effectiveness, and user-friendliness are compelling for non-technical users needing 24/7 cloud-based protection. Proofpoint Email Protection offers impressive threat analysis, URL rewriting for safer email navigation, and phishing defense. It is celebrated for integration flexibility and user-friendly features.

Room for Improvement: Avanan requires enhancements in AI logic to reduce false positives and improve scanning response times. Users also express a need for backup solutions for quarantined emails, advanced analytics, and mobile app development. Users of Proofpoint Email Protection call for user interface improvements and additional AI features. Simplifying navigation and policy management and providing better localized support are also desired.

Ease of Deployment and Customer Service: Avanan is preferred for its simple SaaS-based setup in cloud environments, backed by responsive customer support. Proofpoint Email Protection can be deployed across various environments, with strong technical support, though deployment complexity can be a challenge due to multiple management consoles. Both solutions are praised for their professional customer service.

Pricing and ROI: Avanan offers a flexible pricing model that suits dynamic environments, providing clear ROI through reduced phishing incidents and threat assessments. Proofpoint Email Protection is valued but considered a premium investment, with higher perceived costs. While both are valuable, Avanan's pricing appeals more to smaller operations, whereas Proofpoint suits larger infrastructures.

To learn more, read our detailed Avanan vs. Proofpoint Email Protection Report (Updated: June 2026).

Buyer's Guide

Avanan vs. Proofpoint Email Protection

June 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Cloudflare One

Mindshare comparison

As of July 2026, in the Email Security category, the mindshare of Cloudflare One is 1.7%, up from 1.5% compared to the previous year. The mindshare of Avanan is 2.1%, down from 3.8% compared to the previous year. The mindshare of Proofpoint Email Protection is 6.7%, down from 8.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Email Security Mindshare Distribution
Product	Mindshare (%)
Proofpoint Email Protection	6.7%
Cloudflare One	1.7%
Avanan	2.1%
Other	89.5%

Email Security

Featured Reviews

Cobe Van Coller

Network Architect at IP Dimension

Cloud security has improved remote access and has reduced costs for smaller client sites

I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.

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Robert Melendez

Vice President Information Technology at Makeready

Enhances email security and has a very simple and easy-to-use UI

Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.

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Siva_Prasad

Principal Consultant at Infosys

Email defenses have reduced phishing incidents and protect sensitive data across our enterprise

As things are evolving and threats develop in unpredictable ways, Proofpoint must adopt AI solutions and agentic solutions more aggressively and provide them to customers as part of service offerings. Inbuilt AI solutions would add more value and make Proofpoint a more premium choice for customers. With the help of AI solutions, agentic AI, and generative AI capabilities, the product would be more efficient than it currently is. Filtering false positives is highly challenging because it is impossible for humans to identify which emails are genuine and which are spam. Proofpoint should focus more on this area with back-end agents or other tools. Proofpoint should decide which emails are genuine and which are spam so it is not a challenge for end users. When receiving an email, end users should not have to determine whether to respond or not. Proofpoint should not release such spam emails and should strictly block such spam and spoof emails based on connection IPs. Currently, false positives occur in the product, and while this occurs in every product, it is an area where Proofpoint can focus on improving and reducing false positives. One email is enough for an end user to be deceived and lose money, so addressing this area is critical.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is a stable solution."

"It's a perfect solution from my perspective; it's easy to understand and easy to configure."

"It's the endpoint exposition. We don't need to expose our VPN server to the internet and need a zero-test solution. I can apply some conditional access to the endpoint that's connecting to our network to check their security policies or the security condition of their workstation. Once the workstation is trying to connect to my internal network, then I would like to check the discrete condition of these endpoints that are trying to access my internal network. We created some conditional access. We have CrowdStrike, to check if the CrowdStrike is installed, to check if it's updated, and to check for Windows updates. We created some conditional policies to check it."

"The simplicity of the solution is its valuable features as almost no effort was needed to learn the configurations. It is also one of the cheapest firewalls available in this category."

"Cloudflare Zero Trust Platform removes the risk of exposing the applications to the public."

"Cloudflare DDoS mitigates DDoS attacks."

"Using Cloudflare One makes my work quite easy because for DDoS protection, all I need to do is understand the OSI model and click; it makes it easier than trying to write a command line or use a Linux command."

"The best feature is rate limiting. If I'm expecting 500 visits per hour, Cloudflare will limit the requests if I suddenly get 50,000."

More Cloudflare One pros

"When we don't understand some functionalities, the customer support staff responds fast to our calls and provides immediate action."

"Email encryption enhances end to end security of any data before it passes through the networking system."

"Avanan is just outstanding on how efficient and effective their learning modules are to pick up on these different pieces."

"Spam protection is the most valuable feature."

"In the overall experience, I have come to conclude that Avanan has the best email management tools that can prevent cyber attacks."

"The threat detection tools enable us to ascertain malware and phishing messages across the email network infrastructure."

"Overall, compared to features, the cost is very reasonable and output of this tool is very good."

"The most valuable feature of Avanan is its effectiveness; when scanning incoming emails for threats it can, in an automated fashion, quarantine suspicious attachments."

More Avanan pros

"Proofpoint Email Protection has positively impacted my organization because it has done its job; the company we support does not have any sort of vulnerability attacks by having it in place."

"I have witnessed a positive impact of Proofpoint Email Protection on my organization, having worked for one of the world's largest organizations that uses Proofpoint consistently for email security."

"Using Proofpoint Email Protection significantly reduces the number of threats I need to guard against; within a month, my organization sends and receives over 1 million emails, achieving 99.99% protection against phishing and spam, and handling around 5 to 10 million emails monthly while assigning a project manager for ongoing review."

"The solution blocks malicious emails containing viruses and malware and reduces them out of spam."

"The most valuable feature of Proofpoint Email Protection is the blocking capabilities, it blocks a lot of potential threats."

"The best features of Proofpoint Email Protection are the advanced level of anti-spam and antivirus technology, the TAP feature that helps me scan URLs and provides URL defense, outbound filtering and prevention capabilities, and particularly the TRAP feature where I can pull out all phishing emails from all users' mailboxes in a single click."

"Using Proofpoint Email Protection has improved my SOC analyst workloads significantly by reducing false positives and the number of incidents in the queue."

"The most valuable feature of Proofpoint Email Protection is the TAP Dashboard. It provides more detailed information that can be used for forensic analysis. This is an advantage that other email security providers, such as Cisco, IronPort, or Microsoft do not offer in their dashboards."

More Proofpoint Email Protection pros

Cons

"Our customers no longer use Cloudflare because its service is subpar."

"The response time for support must be reduced."

"The initial onboarding was causing us some confusion."

"For the topic of improvement, providing some training material is one of my suggestions."

"Cloudflare DDoS has poor technical support."

"Cloudflare Zero Trust Platform needs to improve its documentation. It took time to do the implementation."

"They don't have a person to provide support for customers using the solution under their free plan."

"The tool should provide on-premise versions. Currently, all versions are cloud-based."

More Cloudflare One cons

"It should reduce the amount of time needed for thorough scanning."

"Integration with various SaaS offerings, who are leading in the SaaS market. Examples include: SNOW (ServiceNow), Salesforce.com"

"Frequent updates should be made on time to keep the system running effectively."

"The response to new threats is sometimes slow and can lead to data compromise."

"The cost can be reviewed to enable SMEs to acquire it and enjoy great security features."

"Being cloud first and because we are in the movie business, we use a lot of Macintoshes. So, there is absolutely no reason for us to have Active Directory whatsoever. However, if you are using Office 365, you must have Active Directory in order to reset passwords. Even though we have a single sign-on provider, we must have Azure Active Directory for Office 365, which is really stupid. As a cloud application, you would think that I don't need Active Directory, which I don't need for anything else except Office 365. We have one server inside that space to help us manage Active Directory just for Office 365. This is a very sore point, but it is what it is."

"The cost is higher for SMEs, however, the pricing and billing criteria can be lessened to accommodate more willing customers."

"They need a little bit of improvement in AI logic, as sometimes, it quarantines frequent mailers as spam or suspects."

More Avanan cons

"Everything with Proofpoint Email Protection has room for improvement in my opinion."

"The setup requires expertise. It needs someone with experience on managing it, and I would rate the implementation as needing someone experienced."

"The product's deployment is complex and requires technical knowledge."

"The solution's server console and cluster dashboard have been the same for four years so need to be upgraded."

"The areas of Proofpoint Email Protection that could be improved or enhanced involve the email rewrite functionality. It can be aggressive sometimes, rewriting a lot of very benign content."

"The scalability can be improved, and the solution can be optimized."

"The disadvantage of Proofpoint Email Protection in comparison to other competitors is its cost."

"I feel Proofpoint Email Protection can be improved by providing a better user experience."

More Proofpoint Email Protection cons

Pricing and Cost Advice

"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."

"Cloudflare Zero Trust Platform's pricing is good."

"The solution's pricing lacks transparency."

"The prices are slightly expensive."

"The solution is not that expensive."

"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."

"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."

"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."

"The product is not the cheapest in the market."

"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."

"Avanan’s price is comparable to Barracuda."

"The pricing of Avanan is reasonable."

"Good pricing arrangement as an SaaS offering."

"The licensing model for Proofpoint Email Protection is simple. It's based on the number of users. Price-wise, Proofpoint Email Protection is a five out of ten because it's a pretty expensive solution."

"Customers pay around $90,000 yearly for a 1,000-user organization, with the subscription license being the main expense, apart from implementation fees."

"Proofpoint Email Protection has comparable pricing."

"The solution charges per user per month to use it. There are not any additional fees in addition to the standard living fees."

"The solution uses a licensing model that is reasonable compared to other products."

"The licensing cost of Proofpoint Email Protection is a lot higher than other solutions, such as Barracuda."

"Proofpoint Email Protection is a reasonably priced product, which means that it is neither too low nor too high in terms of price."

"They are competitively priced, but I have been forced to get quotes for other solutions now because they haven't been responding to requests to do the work that we would like them to do."

More Proofpoint Email Protection pricing and cost advice

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Top Industries

By visitors reading reviews

Construction Company

18%

Comms Service Provider

10%

Financial Services Firm

Outsourcing Company

Construction Company

10%

Computer Software Company

10%

Financial Services Firm

Comms Service Provider

Financial Services Firm

13%

Manufacturing Company

10%

Outsourcing Company

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	10
Midsize Enterprise	1
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	8
Large Enterprise	6

By reviewers
Company Size	Count
Small Business	28
Midsize Enterprise	24
Large Enterprise	62

Questions from the Community

What is your experience regarding pricing and costs for Cloudflare Zero Trust Platform?

Pricing is competitive. Akamai is more expensive, in my view.

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What needs improvement with Cloudflare Zero Trust Platform?

In my opinion, Cloudflare One can be improved mainly through compatibility, as the integration should be much simpler...

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What is your primary use case for Cloudflare Zero Trust Platform?

Cloudflare One's primary use case for my organization is to protect servers and to provide remote access with the VPN...

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What is your experience regarding pricing and costs for Proofpoint Email Protection?

Proofpoint Email Protection is not the cheapest option, but the pricing is reasonable for large enterprises where ema...

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What needs improvement with Proofpoint Email Protection?

There are some shortcomings on the Proofpoint end. The email protection tool works before the delivery of the email t...

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What is your primary use case for Proofpoint Email Protection?

I work for a company that provides email services to our client, so we act as a mediator. We mostly deal with threat ...

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Product Reports

Buyer's Guide

Cloudflare One

July 2026

Download Cloudflare One product report

Buyer's Guide

Avanan

July 2026

Download Avanan product report

Buyer's Guide

Proofpoint Email Protection

July 2026

Download Proofpoint Email Protection product report

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform

No data available

Proofpoint Enterprise Protection, Proofpoint Digital Protection

Overview

Cloudflare One is a comprehensive platform for security, performance, and connectivity. It provides features like rate limiting, DDoS protection, and application access, tailored to enhance user experience while securing internet access and accelerating communications.

Designed to integrate security measures with ease of use and scalability, Cloudflare One offers a secure web gateway and zero trust network access. These features ensure seamless setup and operation, making connectivity reliable and protected. Users appreciate its integrated console, intuitive interface, and the ability to manage risk effectively. It offers straightforward deployment, improves latency, and boasts cost-effectiveness. While its onboarding process and documentation need enhancement, its value in content delivery and application shielding is notable. Despite challenges in integrating Cloudflare Access with existing VPNs and the need for better automation and support, it remains vital for DNS and infrastructure protection.

What features make Cloudflare One stand out?

Rate Limiting: Controls the traffic rate to prevent abuse.
DDoS Protection: Shields applications from distributed denial-of-service attacks.
Secure Web Gateway: Provides secure internet access with seamless operation.
Zero Trust Network Access: Ensures secure, application-based connectivity without relying on traditional VPNs.
Access for Connectivity: Facilitates access to internal applications securely.

What benefits should users look for in reviews?

Security: Robust measures for DNS and browsing protection.
Performance: Enhanced site accessibility and communication speed.
Cost-Effectiveness: Offers competitive pricing for its features.
Ease of Deployment: Straightforward and efficient setup process.

In industries like finance, retail, and technology, Cloudflare One is crucial for enabling secure remote access and protecting web applications against dynamic threats. It supports compliance access policies and enhances content delivery, playing a key role in safeguarding digital infrastructure.

Cloudflare

Avanan offers advanced threat detection for protecting against phishing and malware, utilizing strong AI algorithms and seamless integration with platforms like Office 365. Its cloud-based, customizable security rules ensure efficient data protection suitable for diverse organizational sizes.

Avanan's platform is designed for email security across cloud and on-premises environments, protecting against threats like ransomware and DDoS attacks. With features such as real-time threat detection and advanced filtering, it integrates effortlessly with Microsoft 365. Organizations appreciate its user-friendly interface that allows for easy deployment and management. While possessing cost-effective qualities, Avanan might improve in SaaS integration, AI logic, and technical support with Check Point. Some users suggest enhancements like better mobile compatibility and faster threat response. The system's documentation and querying functionalities could also see refinement, addressing concerns for SMEs.

What are Avanan's key features?

Advanced Threat Detection: Quickly identifies phishing and malware.
Anti-Malware: Supports Office 365 and Box.com with strong AI algorithms.
Sandboxing Capability: Quarantines suspicious emails efficiently.
Seamless Integration: Compatible with tools like Office 365 and Slack.
Customizable Security: Offers cloud-based, always-on protection.

What benefits should users consider?

Cost-Effectiveness: Ideal for organizations of all sizes.
Ease of Implementation: Quick and easy setup process.
User-Friendly Management: Simplifies threat management and data protection.
Enhanced Data Protection: Comprehensive security across environments.

In industries such as finance and healthcare, Avanan is implemented widely to protect sensitive communications and ensure compliance with data protection regulations. Its flexibility makes it suitable for sectors requiring robust security measures, leveraging cloud-based solutions for real-time threat mitigation and data leak prevention.

Avanan, a Check Point Company

Proofpoint Email Protection provides powerful filtering against spam, phishing, and malware, leveraging effective threat detection and blocking capabilities. This solution integrates smoothly with platforms like Office 365, offering a user-friendly dashboard for seamless operations.

Proofpoint Email Protection focuses on email security, ensuring protection against phishing, malware, and spam. It includes features like URL scanning, anti-phishing, anti-virus protection, and sandboxing for comprehensive threat analysis. Its advanced analytics through TAP and TRAP, along with strong integration abilities, make it appealing for handling email threats. While scalability and ease of deployment are advantages, challenges such as integration in complex environments, the cost, and limited local support require attention. Enhancements in search functionality, email encryption, and improved phishing detection are also needed.

What are the key features of Proofpoint Email Protection?

Effective Filtering: Blocks spam, phishing, and malware with high accuracy.
URL Scanning: Protects against malicious links.
Advanced Analytics: Provides insights through TAP and TRAP.
Seamless Integration: Compatible with platforms like Office 365.
User-friendly Dashboard: Simplifies email management and monitoring.

What benefits and ROI should users look for in reviews?

Scalability: Adaptable to organizational growth without losing performance.
Strong Threat Protection: Comprehensive defense against email threats.
Easy Deployment: Streamlined setup process for smooth integration.
Advanced Threat Analysis: Identifies and neutralizes threats efficiently.

Industries adopting Proofpoint Email Protection include finance, healthcare, and education sectors, which benefit from its robust email security measures. Educational institutions prioritize safe communication for staff and students, while healthcare organizations focus on protecting sensitive patient data. Financial services benefit from preventing data breaches and fraud through advanced threats management.

Proofpoint

Sample Customers

23andMe

Bethel School District, ServiceSource, Capital Caring

Blocket, University of Waterloo, Lincoln Memorial University, WellSpan Health, U-Haul, Carestream Health, Westinghouse

Buyer's Guide

Avanan vs. Proofpoint Email Protection

June 2026

Free Report: Avanan vs. Proofpoint Email Protection

Find out what your peers are saying about Avanan vs. Proofpoint Email Protection and other solutions. Updated: June 2026.

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