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Avanan vs Proofpoint Email Protection comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 29, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Email Security
20th
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Secure Web Gateways (SWG) (13th), Data Loss Prevention (DLP) (20th), Cloud Access Security Brokers (CASB) (12th), Distributed Denial-of-Service (DDoS) Protection (7th), Software Defined WAN (SD-WAN) Solutions (12th), Access Management (11th), Bot Management (3rd), ZTNA as a Service (9th), ZTNA (4th), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
Avanan
Ranking in Email Security
21st
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Data Loss Prevention (DLP) (41st)
Proofpoint Email Protection
Ranking in Email Security
1st
Average Rating
8.4
Reviews Sentiment
6.7
Number of Reviews
102
Ranking in other categories
Advanced Threat Protection (ATP) (3rd), Digital Risk Protection (3rd), Office 365 Protection (1st), Secure Email Gateway (SEG) (2nd)
 

Mindshare comparison

As of May 2026, in the Email Security category, the mindshare of Cloudflare One is 1.7%, up from 1.6% compared to the previous year. The mindshare of Avanan is 2.3%, down from 3.9% compared to the previous year. The mindshare of Proofpoint Email Protection is 7.2%, down from 8.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Mindshare Distribution
ProductMindshare (%)
Proofpoint Email Protection7.2%
Cloudflare One1.7%
Avanan2.3%
Other88.8%
Email Security
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
Vivek_Jaiswal - PeerSpot reviewer
Security Engineer at LTI Mindtree
Advanced email defenses have protected healthcare staff and simplified incident response
There are many things that could be improved, but once you are very well-known about this application, you could perform that improvement plan. There are many scenarios where I have worked with Proofpoint Email Protection where a requirement was not fulfilled due to the limitation of the product. For example, we have Report Phish automation. With Proofpoint Email Protection, we can configure Report Phish and forward the email to any email addresses or shared mailboxes that we provide in the configuration. That email is forwarded as is with whatever the user reports as a phishing email. However, some organizations do not want the reported phishing email to go as is into their ticketing tool because it might contain malicious attachments and malicious links that are not required to go into their internal organization. Proofpoint Email Protection has that limitation. They cannot forward or restrict, but could forward only limited information such as some header information, sender subject details, or only limited information. As it is, the email can be forwarded, not as limited information. Proofpoint TRAP solution also has limitations. It cannot create alert notifications for some specific requirements because Proofpoint works the way it is designed, and if you want it to work based on our requirement, that should not be possible. There is a scope of limitations here. There are many improvements that should be made. First, they should work on their false positive minimization. Proofpoint generally takes all emails, investigates them, and classifies them. There are many situations where legit emails are blocked because that domain is found to be under a malicious category somehow, but actually it is not. False positive minimization could be improved, and they could enhance their other applications or solutions. There are many things that they could improve from each application and each portal.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The blocking feature is very good."
"Cloudflare Zero Trust Platform removes the risk of exposing the applications to the public."
"It is a stable solution."
"The tool also offers good scalability, and the dashboard, along with real-time analytics, is very good."
"It's a perfect solution from my perspective; it's easy to understand and easy to configure."
"Clover is the best product globally."
"Cloudflare is by far the most effective solution that I have come across."
"Cloudflare, in my opinion, was easy to implement."
"Avanan is a stable software. My company hasn't faced any issues, bugs, or problems with the performance of Avanan."
"Spam protection is the most valuable feature."
"If we look at four to five years ago, we had close to six or eight people click a link in an email per month. Now, we are probably down to about five or six clicks a year, if not less."
"This software has kept the company information systems very secure for a long period, and we are proud of that."
"When we don't understand some functionalities, the customer support staff responds fast to our calls and provides immediate action."
"Avanan Cloud Email Security has empowered teams with modern data security management knowledge and provided enough awareness that helps employees to prepare for any outcomes."
"Overall, compared to features, the cost is very reasonable and output of this tool is very good."
"Prevention of account takeover by ransomware attackers has solved long-term problems that had become normal in the company."
"The tool has improved our workflow by ensuring people receive only the emails they need for work rather than being inundated with hundreds or thousands of unnecessary emails daily."
"The solution blocks malicious emails containing viruses and malware and reduces them out of spam."
"Proofpoint Email Protection ensures users have clean mailboxes and are not bothered by unwanted email."
"The solution is a great product and the best existing option in 2022."
"At this point in time, there's nothing that needs to be changed or improved in the tool."
"The biggest ROI for us was when it stopped a ransomware attack, which could have cost us a ton of money and been detrimental to the company, so it basically paid for itself right there."
"Since I started using Proofpoint Email Protection, I have blocked numerous phishing emails, and while I cannot remember the exact numbers, it is more than 200 or 300."
"Out of these three, no other email gateway can be compared with Proofpoint Email Protection."
 

Cons

"The onboarding process can be improved a little bit."
"Cloudflare Zero Trust Platform needs to improve its documentation. It took time to do the implementation."
"Lacks a VPN feature to provide a secure connection to the data center."
"Operating and tuning the product is difficult."
"The pricing is an area that can be improved. Pricing, as far as I recall, was the source of our problems."
"The pricing is an area that can be improved. Pricing, as far as I recall, was the source of our problems."
"There are premium tier live service and lower tier live service, so we opted for the lower tier. But there is no medium tier where we pay a little extra and get a bit more service. So if that can be improved."
"When there are any dynamic changes in complex applications, the tool takes a lot of time, making its analytics-related area a major matter of concern where improvements are needed."
"When sending bulky emails, the system slows down and takes a long time before it responds effectively to our requests."
"The response to new threats is sometimes slow and can lead to data compromise."
"Frequent updates should be made on time to keep the system running effectively."
"There are some things that they can't remediate. The honest thing is nobody can right now because of the nature of how some of the secure email platforms work."
"The customer service team could come up with clear tutorials on how to use this platform to help new teams."
"Integration with various SaaS offerings, who are leading in the SaaS market. Examples include: SNOW (ServiceNow), Salesforce.com"
"They need a little bit of improvement in AI logic, as sometimes, it quarantines frequent mailers as spam or suspects."
"The system could be designed to give corporate emails first priority due to demands."
"The solution should add post-sales training."
"Their technical support is mediocre. It could be better."
"Proofpoint Email Protection has a new approach to email security with its API feature. Currently, it only works with Office 365. In the future, it would be beneficial if it also works with Gmail, as Check Point is currently the only brand that has API email security for Gmail. It would be beneficial if Proofpoint Email Protection could add this integration, they would be more competitive with other vendors."
"The solution could be improved with the addition of PLP and email encryption features."
"Integration for reporting needs to be improved, it's too complex."
"I feel Proofpoint Email Protection can be improved by providing a better user experience."
"Proofpoint Email Protection could improve on the training. Every organization is different and to fine-tune it to block everything properly there needs to be better training."
"There are user interface complexities that require integration with a SOC team, which needs time and training."
 

Pricing and Cost Advice

"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The solution is not that expensive."
"Cloudflare Zero Trust Platform's pricing is good."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The prices are slightly expensive."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The solution's pricing lacks transparency."
"Avanan’s price is comparable to Barracuda."
"The pricing of Avanan is reasonable."
"The product is not the cheapest in the market."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"Good pricing arrangement as an SaaS offering."
"Customers pay around $90,000 yearly for a 1,000-user organization, with the subscription license being the main expense, apart from implementation fees."
"The solution charges per user per month to use it. There are not any additional fees in addition to the standard living fees."
"It is expensive."
"They are competitively priced, but I have been forced to get quotes for other solutions now because they haven't been responding to requests to do the work that we would like them to do."
"The tool's pricing depends on the customer's preference, offering options for an annual license or a monthly subscription. The cost varies based on factors such as the number of users and specific requirements. Overall, the pricing is competitive."
"Proofpoint Email Protection is a reasonably priced product, which means that it is neither too low nor too high in terms of price."
"The solution is expensive."
"The price is reasonable."
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Top Industries

By visitors reading reviews
Construction Company
19%
Comms Service Provider
11%
Financial Services Firm
9%
Manufacturing Company
6%
Computer Software Company
11%
Financial Services Firm
9%
Construction Company
9%
Comms Service Provider
8%
Financial Services Firm
12%
Manufacturing Company
9%
Computer Software Company
8%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business27
Midsize Enterprise23
Large Enterprise58
 

Questions from the Community

What needs improvement with Cloudflare Access?
Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, ...
What is your primary use case for Cloudflare Access?
Cloudflare Access provides secure access to internal applications for employees, external members of the organization...
What advice do you have for others considering Cloudflare Access?
Cloudflare Access is one of the best integrations available. While about two hundred vendors offer similar services, ...
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What is your experience regarding pricing and costs for Proofpoint Email Protection?
I would say that the pricing for Proofpoint Email Protection is a little costly compared to other email tools, but it...
What needs improvement with Proofpoint Email Protection?
I believe Proofpoint Email Protection can be improved; currently, it does not allow organizations to create their own...
What is your primary use case for Proofpoint Email Protection?
My main use case for Proofpoint Email Protection is working as an anti-spam and phishing analyst, where I need to pro...
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
Proofpoint Enterprise Protection, Proofpoint Digital Protection
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Blocket, University of Waterloo, Lincoln Memorial University, WellSpan Health, U-Haul, Carestream Health, Westinghouse
Find out what your peers are saying about Avanan vs. Proofpoint Email Protection and other solutions. Updated: April 2026.
896,510 professionals have used our research since 2012.