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Looker vs Yellowfin comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker
Ranking in Embedded BI
5th
Average Rating
8.0
Number of Reviews
19
Ranking in other categories
No ranking in other categories
Yellowfin
Ranking in Embedded BI
13th
Average Rating
8.0
Reviews Sentiment
7.5
Number of Reviews
2
Ranking in other categories
BI (Business Intelligence) Tools (42nd), Reporting (30th), Data Visualization (26th)
 

Mindshare comparison

As of April 2025, in the Embedded BI category, the mindshare of Looker is 9.3%, down from 11.9% compared to the previous year. The mindshare of Yellowfin is 1.1%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Embedded BI
 

Featured Reviews

Kishore Jhunjhunwala - PeerSpot reviewer
A cloud solution for operational reporting but is expensive
Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.
it_user86469 - PeerSpot reviewer
Very scalable design and easy to implement. It can reside alongside more complex enterprise systems.
I have been involved with the implementation of many BI products; many products are expensive, require complex and difficult implementations, and once installed it is only the start of a lengthy consulting engagement to get the installation to where the customer wants it to be. Yellowfin is the antithesis of this; it installs easily, the configuration is done quickly, and the user can come up to speed quickly (especially if they have used other BI products). As an implementer, this changes how we operate, because we can focus on providing the customer what they want, not just on technical wizardry to get the product operational.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's quite effortless to navigate through various applications and review their updated data in real-time."
"With Looker, I have experienced benefits in terms of usability and shareability."
"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."
"From a developer's perspective, the way the functionality's being handled is great."
"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."
"It is a pretty stable solution because it is a cloud-based product."
"I would rate the stability a ten out of ten. I didn't face any issues with stability."
"The product is easy to use."
"It reduces time to reproduce reports, provides easy access to organisational data, and has the ability to generate a wide range of reports and analysis."
"It is a central source of up-to-date data and information."
"It is able to create information dashboards for various users' throughout."
 

Cons

"It needs to be more user-friendly."
"The product does not have documented material."
"Integrations with other BI tools could be better."
"Stability needs improvement."
"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."
"The visualization capability of the product is limited."
"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."
"The integration with different databases must be improved."
"It needs more presentation/charting capabilities and integration with GIS."
 

Pricing and Cost Advice

"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"It is cheap."
"It's not cheap, but it's not expensive for big companies."
"I do not have to make any payments to use the solution."
"Looker is expensive and could be made better by reducing it."
Information not available
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Top Industries

By visitors reading reviews
Educational Organization
32%
Computer Software Company
11%
Financial Services Firm
10%
Manufacturing Company
6%
Computer Software Company
28%
Educational Organization
13%
Government
10%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Looker?
With Looker, I have experienced benefits in terms of usability and shareability.
What is your experience regarding pricing and costs for Looker?
I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If advanced users who have experience with BI tools use Looker, then they may find it t...
What needs improvement with Looker?
The visualization capability of the product is limited. From an improvement perspective, the product should have more visualization capability. I can't clean data in Looker, and if I try to do it, ...
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Comparisons

 

Overview

 

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
NCS, Universitat Konstanz, AT&T, PG&E, SingTel, InternetStores
Find out what your peers are saying about Looker vs. Yellowfin and other solutions. Updated: January 2025.
846,617 professionals have used our research since 2012.