Marketo vs Teradata comparison

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Marketo

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Executive SummaryUpdated on Apr 20, 2025

Teradata and Marketo compete in data handling and marketing automation, respectively. Teradata holds the upper hand in data performance, while Marketo is stronger in marketing features.

Features: Teradata is noted for its exceptional query execution with its "Parallel Everything" design, its adaptability, and comprehensive workload management options. Marketo excels in marketing automation features, seamless Salesforce integration, and powerful lead management tools.

Room for Improvement: Teradata needs enhancements in cloud functionality and real-time processing, along with better pricing transparency. Marketo's user interface and reporting capabilities require refinement, and users demand more intuitive dashboarding features.

Ease of Deployment and Customer Service: Teradata provides on-premises, private, and hybrid deployment options, with reliable customer support. Marketo, being cloud-based, simplifies deployment and is praised for rapid response times in support, though it may challenge users needing extensive on-premises customization.

Pricing and ROI: Teradata is a premium option with significant ROI for large-scale operations, offering advanced analytics capabilities despite higher costs. Marketo is more affordable for marketing automation, delivering strong ROI for marketing departments, but may seem overpriced for small firms.

To learn more, read our detailed Marketo vs. Teradata Report (Updated: April 2025).

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Marketo vs. Teradata

April 2025

Helped 848,989 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

6.5

Marketo's ROI varies; its value depends on business needs, setup quality, and may not suit email-focused strategies.

Sentiment score

8.1

Teradata boosts analytics speed over 100%, enhancing customer service and satisfaction, with high ROI and user approval.

No quotes available

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No quotes available

For more quotes and insights, download the Teradata report

Customer Service

Sentiment score

6.0

Marketo's customer service receives mixed reviews, with areas for improvement in technical support, response time, and communication.

Sentiment score

7.1

Teradata's customer service is praised for expertise but criticized for delays, with ratings ranging from 6 to 10 out of 10.

No quotes available

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The technical support from Teradata is quite advanced.

Principal Consultant & Director at Quensulting

Customer support is very good, rated eight out of ten under our essential agreement.

For more quotes and insights, download the Teradata report

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

Scalability Issues

Sentiment score

7.6

Marketo is highly scalable, handling large databases efficiently post-Adobe acquisition, despite longer Salesforce sync times and higher costs.

Sentiment score

7.4

Teradata is praised for its scalability, speed, and flexibility, despite some complexity and cost challenges in cloud environments.

No quotes available

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This expansion can occur without incurring downtime or taking systems offline.

Principal Consultant & Director at Quensulting

Scalability is complex as you need to purchase a license and coordinate with Teradata for additional disk space and CPU.

For more quotes and insights, download the Teradata report

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

Stability Issues

Sentiment score

7.7

Marketo is reliable with minor disruptions, efficient syncing, and generally rated highly for stability despite occasional Salesforce delays.

Sentiment score

8.4

Teradata excels in stability with minimal downtime, robust architecture, 99.9% uptime, and reliable performance, despite minor large dataset issues.

Stability depends on the data center.

For more quotes and insights, download the Marketo report

Engineer - Technology at a marketing services firm with 1,001-5,000 employees

I find the stability to be almost a ten out of ten.

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

The workload management and software maturity provide a reliable system.

For more quotes and insights, download the Teradata report

Principal Consultant & Director at Quensulting

Room For Improvement

Marketo users request improvements in UI, pricing, integration, analytics, support, scalability, and features for better efficiency and functionality.

Teradata users seek better transaction processing, enhanced scalability, modern interface, cloud focus, advanced analytics, and improved support and documentation.

Having some calculated formulas in a default format would enhance functionality.

For more quotes and insights, download the Marketo report

Engineer - Technology at a marketing services firm with 1,001-5,000 employees

The user interface could be improved.

reviewer9625309

CEO at Oktopost

Unlike SQL and Oracle, which have in-built replication capabilities, we don't have similar functionality with Teradata.

For more quotes and insights, download the Teradata report

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

Setup Cost

Marketo's pricing varies by size and features, proving costly for small businesses but relatively affordable compared to some competitors.

Teradata's high cost is justified by its superior performance, competitive total ownership costs, and flexible pricing models.

The solution is cheaper than Alacor.

For more quotes and insights, download the Marketo report

Engineer - Technology at a marketing services firm with 1,001-5,000 employees

Initially, it may seem expensive compared to similar cloud databases, however, it offers significant value in performance, stability, and overall output once in use.

Principal Consultant & Director at Quensulting

Teradata is much more expensive than SQL, which is well-performed and cheaper.

For more quotes and insights, download the Teradata report

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

Valuable Features

Marketo excels in automation, Salesforce integration, user interface, analytics, support, integrations, and community training, enhancing marketing efficiency.

Teradata offers efficient, scalable data management with fast query performance, robust security, automation, and cloud flexibility for businesses.

Marketo helps us segment leads into very specific buckets, allowing us to send the right email at the right time.

reviewer9625309

CEO at Oktopost

We are scoring based on behavior without pressure, and it keeps producing excellent results.

For more quotes and insights, download the Marketo report

Engineer - Technology at a marketing services firm with 1,001-5,000 employees

The data mover is valuable over the last two years as it allows us to achieve data replication to our disaster recovery systems.

For more quotes and insights, download the Teradata report

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

Categories and Ranking

Marketo

Ranking in Marketing Management

4th

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Marketing Automation (2nd)

Teradata

Ranking in Marketing Management

6th

Average Rating

8.2

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Customer Experience Management (6th), Backup and Recovery (20th), Data Integration (17th), Relational Databases Tools (7th), Data Warehouse (3rd), BI (Business Intelligence) Tools (10th), Cloud Data Warehouse (6th)

Mindshare comparison

As of April 2025, in the Marketing Management category, the mindshare of Marketo is 10.6%, down from 12.6% compared to the previous year. The mindshare of Teradata is 3.6%, up from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management

Featured Reviews

PradeepKumar25

Associate Manager at Tech Mahindra Limited

Useful for lead capture and engagement across social media platforms

Before Marketo, I worked on the Oracle Eloqua platform, both B2B-based. Currently, I'm working on Salesforce Marketing Cloud. So, these are the three platforms on which I have good hands-on expertise. One key reason platforms like Salesforce Marketing Cloud are gaining traction is that they invest in marketing campaigns. They conduct many virtual and live events, aggressively marketing their products. This strategy convinces C-suite executives to buy into and implement the Salesforce platform, something that other bigger platforms lack. Most companies are migrating to Salesforce. I've migrated one of my projects from Marketo to Salesforce and encountered many opportunities where companies want to migrate from Marketo, HubSpot, or Oracle Eloqua to Salesforce. I've worked on Oracle Eloqua, which is also a B2B platform, and I've also worked on Marketo. The lead scoring, table structure, and rules we apply are quite straightforward compared to Marketo. In Marketo, it's a bit clumsy. Regarding lead scoring or moving leads through the sales funnel, Oracle Eloqua is better, but it's a bit pricey. So, Marketo ranks second in lead scoring or managing leads, and it highly depends on the respective CRM. The tool tracks significant events, such as form fills on websites or social media handles. All this data is captured and stored in Marketo for analysis. Marketo Analytics is connected with Adobe Analytics. This integration offers detailed reports on total clicks, views, form fills, subscriptions, lead conversions, and more. It's straightforward compared to Oracle Eloqua, which has its own Oracle Business Intelligence suite.Marketo's reporting tools are easy to use, making it a plug-and-play solution for anyone.

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SurjitChoudhury

Data engineer at Cocos pt

Offers seamless integration capabilities and performance optimization features, including extensive indexing and advanced tuning capabilities

We created and constructed the warehouse. We used multiple loading processes like MultiLoad, FastLoad, and Teradata Pump. But those are loading processes, and Teradata is a powerful tool because if we consider older technologies, its architecture with nodes, virtual processes, and nodes is a unique concept. Later, other technologies like Informatica also adopted the concept of nodes from Informatica PowerCenter version 7.x. Previously, it was a client-server architecture, but later, it changed to the nodes concept. Like, we can have the database available 24/7, 365 days. If one node fails, other nodes can take care of it. Informatica adopted all those concepts when it changed its architecture. Even Oracle databases have since adapted their architecture to them. However, this particular Teradata company initially started with its own different type of architecture, which major companies later adopted. It has grown now, but initially, whatever query we sent it would be mapped into a particular component. After that, it goes to the virtual processor and down to the disk, where the actual physical data is loaded. So, in between, there's a map, which acts like a data dictionary. It also holds information about each piece of data, where it's loaded, and on which particular virtual processor or node the data resides. Because Teradata comes with a four-node architecture, or however many nodes we choose, the cost is determined by that initially. So, what type of data does each and every node hold? It's a shared-no architecture. So, whatever task is given to a virtual processor it will be processed. If there's a failure, then it will be taken care of by another virtual processor. Moreover, this solution has impacted the query time and data performance. In Teradata, there's a lot of joining, partitioning, and indexing of records. There are primary and secondary indexes, hash indexing, and other indexing processes. To improve query performance, we first analyze the query and tune it. If a join needs a secondary index, which plays a major role in filtering records, we might reconstruct that particular table with the secondary index. This tuning involves partitioning and indexing. We use these tools and technologies to fine-tune performance. When it comes to integration, tools like Informatica seamlessly connect with Teradata. We ensure the Teradata database is configured correctly in Informatica, including the proper hostname and properties for the load process. We didn't find any major complexity or issues with integration. But, these technologies are quite old now. With newer big data technologies, we've worked with a four-layer architecture, pulling data from Hadoop Lake to Teradata. We configure Teradata with the appropriate hostname and credentials, and use BTEQ queries to load data. Previously, we converted the data warehouse to a CLD model as per Teradata's standardized procedures, moving from an ETL to an EMT process. This allowed us to perform gap analysis on missing entities based on the model and retrieve them from the source system again. We found Teradata integration straightforward and compatible with other tools.

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Comparison Review

it_user232068

Senior Data Architect at a pharma/biotech company with 1,001-5,000 employees

Aug 5, 2015

Netezza vs. Teradata

Original published at https://www.linkedin.com/pulse/should-i-choose-net Two leading Massively Parallel Processing (MPP) architectures for Data Warehousing (DW) are IBM PureData System for Analytics (formerly Netezza) and Teradata. I thought talking about the similarities and differences…

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Top Industries

By visitors reading reviews

Computer Software Company

21%

Financial Services Firm

14%

Manufacturing Company

Insurance Company

Financial Services Firm

26%

Computer Software Company

11%

Manufacturing Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Marketo?

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...

What needs improvement with Marketo?

The user interface could be improved. I would like to see an updated UI for 2025.

What is your primary use case for Marketo?

As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confidently say that the primary use case for Marketo lies in empowering businesses wit...

Comparing Teradata and Oracle Database, which product do you think is better and why?

I have spoken to my colleagues about this comparison and in our collective opinion, the reason why some people may declare Teradata better than Oracle is the pricing. Both solutions are quite simi...

Which companies use Teradata and who is it most suitable for?

Before my organization implemented this solution, we researched which big brands were using Teradata, so we knew if it would be compatible with our field. According to the product's site, the comp...

Is Teradata a difficult solution to work with?

Teradata is not a difficult product to work with, especially since they offer you technical support at all levels if you just ask. There are some features that may cause difficulties - for example,...

Salesforce Marketing Cloud vs Marketo

Comparisons

Compared 35% of the time

HubSpot Marketing Hub vs Marketo

Compared 18% of the time

Oracle Eloqua vs Marketo

Compared 17% of the time

SAP Marketing Cloud vs Marketo

Compared 10% of the time

Zeta Marketing Platform vs Marketo

Compared 4% of the time

More Marketo Competitors

Oracle Exadata vs Teradata

Compared 14% of the time

SQL Server vs Teradata

Compared 10% of the time

Snowflake vs Teradata

Compared 7% of the time

MySQL vs Teradata

Compared 7% of the time

IBM Db2 Database vs Teradata

Compared 6% of the time

More Teradata Competitors

Product Reports

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Marketo

April 2025

Download Teradata product report

March 2025

Also Known As

No data available

IntelliFlex, Aster Data Map Reduce, , QueryGrid, Customer Interaction Manager, Digital Marketing Center, Data Mover, Data Stream Architecture

Overview

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Adobe

Teradata is a scalable data analytics platform designed to meet enterprise demands for large-scale data management and processing, focusing on performance, scalability, and security for complex query executions.

As a leading data warehousing solution, Teradata integrates advanced analytics enabling organizations to derive insights from massive datasets. It supports high-volume data workloads with its architecture optimized for analytical queries. Users benefit from its robust scalability, allowing seamless expansion as data grows. Teradata's SQL engine is compatible with a wide range of data types, ensuring flexibility in data analysis. With advanced security measures, it protects sensitive data across various environments, providing peace of mind to users handling critical information.

What are the most important features of Teradata?

Linear Scalability: Easily expands data processing capabilities to handle increasing data loads without performance degradation.
Advanced Analytics: Supports complex analytical operations integrating machine learning and AI for predictive insights.
SQL Compatibility: Offers a comprehensive SQL interface that supports complex queries across diverse data types.
Data Security: Implements rigorous security protocols to protect data integrity and confidentiality.

What benefits and ROI should users look for?

Improved Decision-Making: Derive actionable insights quickly for strategic business decisions.
Cost Efficiency: Optimized resource usage reduces operational costs associated with data processing.
Increased Productivity: Streamlined data operations save time, allowing teams to focus on analysis.
Enhanced Scalability: Seamless growth without significant additional investment as data volumes increase.

Teradata is widely used in industries like finance, telecommunications, and healthcare, where data-driven decisions are critical. Companies leverage its robust analytics capabilities to enhance customer experiences, streamline operations, and ensure compliance with regulatory requirements. In these sectors, quick access to data insights can significantly impact competitive advantage.

Sample Customers

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

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