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Matomo vs Optimizely comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

Matomo
Ranking in Web Analytics
4th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
Optimizely
Ranking in Web Analytics
12th
Average Rating
9.2
Number of Reviews
7
Ranking in other categories
Digital Experience Platforms (DXP) (21st)
 

Mindshare comparison

As of November 2024, in the Web Analytics category, the mindshare of Matomo is 13.9%, up from 13.1% compared to the previous year. The mindshare of Optimizely is 3.9%, down from 4.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Analytics
 

Featured Reviews

it_user622128 - PeerSpot reviewer
Its ability to integrate with third-party platforms has been valuable.
Optimizely X addressed just about every issue I could think of as being problematic in Optimizely Classic. In terms of features I would like to see in the future, I would love to see Optimizely build out more products so that customers don't need to use other vendors. For example, they could have their own analytics solution, as well as tag management system.
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Top Industries

By visitors reading reviews
Computer Software Company
17%
Financial Services Firm
11%
Construction Company
8%
Government
7%
Retailer
13%
Computer Software Company
11%
Financial Services Firm
7%
Pharma/Biotech Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Comparisons

 

Also Known As

Piwik
No data available
 

Learn More

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Overview

 

Sample Customers

T-Mobile, Wikimedia, Forbes, Sharp, Oxfam
Sony, SalesForce, FICO, Trulia, ABC, Fox Interactive Media, The Guardian, CBS, Walt Disney Company, Clorox, Livestrong
Find out what your peers are saying about Snowflake Computing, Amplitude, Google and others in Web Analytics. Updated: October 2024.
816,406 professionals have used our research since 2012.