Analytics features of Microsoft Dynamics CRM are good. When we are implementing chatbot and Co-pilot with Microsoft Dynamics CRM on their Omni-channels where we have to analyze all the incoming data coming from different multiple social media platforms, WhatsApp, Facebook, or anything else, and then create proper reporting on the dashboard with proper analytical reports using analytics. It is good, but sometimes it is laggy or crashy or just hangs. Sometimes it does lag and is a little bit buggy. But it works most of the time very fine, but sometimes it gets laggy. I think that might be an issue of the API link being down or something like that, but sometimes it takes time to get the graphs ready. However, it is a very good option where I personally design dashboards using mostly pie charts and bar charts for the client side. I can give a proper generic report to the clients and for pre-sales in multiple projects that I have done. It is a very good selling point for the clients. We can know how many clients we are having and how much data flow we are having. We can explain to them from which channel and where they are getting the higher footsteps into their business, whether it is their social media accounts, their website, or their walk-in customers. The analytics part is a very good helpful part as well because this is the main thing that interests mostly the top tier management of any company. The management can see the complete sales, what the profit is, what the quarterly profit is, what the investment is, what the stock left is, and all those things that we can manage here. Specifically we were working on a Telco project for Malaysia for a Telco company. We created them a complete product catalog on Microsoft Dynamics CRM. The product catalog was handling it very well as we were creating multiple small configurations of the business rules such as this promotion going on for the airtime and this promotion going on for products. The management was able to see that a certain age group of people were interested and what age group wanted what type of cellular products. It is a very helpful tool as well.
