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Microsoft Dynamics CRM vs Pega Sales Automation comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Dynamics CRM
Ranking in Sales Force Automation
1st
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
80
Ranking in other categories
CRM Customer Engagement Centers (1st), CRM (1st), Local Government CRM (1st), Marketing Management (2nd)
Pega Sales Automation
Ranking in Sales Force Automation
23rd
Average Rating
8.0
Reviews Sentiment
8.3
Number of Reviews
1
Ranking in other categories
AI Sales & Marketing (137th)
 

Mindshare comparison

As of May 2026, in the Sales Force Automation category, the mindshare of Microsoft Dynamics CRM is 12.9%, down from 34.8% compared to the previous year. The mindshare of Pega Sales Automation is 1.2%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Sales Force Automation Mindshare Distribution
ProductMindshare (%)
Microsoft Dynamics CRM12.9%
Pega Sales Automation1.2%
Other85.9%
Sales Force Automation
 

Featured Reviews

NavinJacob - PeerSpot reviewer
Chief Digital Officer at Cipher7
Has enabled seamless integration across platforms while supporting advanced analytics for customer insights
Microsoft Dynamics CRM doesn't provide solutions that allow you to transform easily if you have a heterogeneous mix of technologies or if your contact center is on analog and you try to digitize it. A lot of custom work is needed if you have to integrate heterogeneous technologies with the Microsoft suite, but if you are using the Microsoft suite, then it's quite seamless. Microsoft Dynamics CRM should add commercial models that allow smaller companies to use it because it can get pretty expensive. Better commercial options for smaller implementations may be helpful. There should be commercial options for smaller companies, as the overheads and costs of Dynamics can be quite high.
Mohammed Tafazal - PeerSpot reviewer
RPA Lead Architect and Manager at a computer software company with 501-1,000 employees
A scalable low-code platform with an easy initial setup phase
Stability-wise, I rate the solution an eight out of ten. The stability of Pega Sales Automation depends upon how an IT architecture is built, and because of this, I can say that users would experience no downtimes in an IT environment with high-availability servers. With Pega Sales Automation, I haven't seen any downtimes.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Microsoft Dynamics CRM has plenty of valuable features."
"The most valuable features of Microsoft Dynamics CRM are the accessibility of the service because we can access it either in the office or when we're out in the field."
"I have used many Microsoft solutions and I am comfortable using the solution. Additionally, it is secure."
"The most valuable feature of Microsoft Dynamics CRM is the integration with Microsoft Office 365."
"Microsoft Dynamics is user-friendly and intuitive."
"The most valuable feature of Microsoft Dynamics CRM is its performance."
"Microsoft Dynamics CRM has plenty of valuable features."
"Technical support is completely good."
"The initial setup of Pega Sales Automation was easy since it is a tool meant for sales-related activities, and moreover, it is a very low-code tool."
 

Cons

"The approvals component of Dynamics is complex. It isn't very easy to generate approvals between different departments."
"Dynamic's management could be improved. The tech management should have better technical capabilities."
"The approvals component of Dynamics is complex. It isn't very easy to generate approvals between different departments."
"Chunky, UI isn't great, requires a lot of customization - so cost of ownership is high, feels like Salesforce is probably a better overall bet."
"Microsoft Dynamics CRM is not that customizable, you can customize it, but a lot of it is still pre-built in a way that you have a lot of details in there that you don't need."
"Microsoft Dynamics CRM's price is too high."
"The pricing of Microsoft Dynamics CRM can be complex due to Microsoft's complicated licensing model."
"This solution would be easier to use if everything was displayed on one page, to avoid moving from one tab to another tab to add documents or add comments."
"I want Pega Sales Automation to provide users with more predictive and adaptive models and on how to get a forecast of upcoming leads since these two are areas where the solution lacks."
 

Pricing and Cost Advice

"The cost could be cheaper. I would rate them 3 out of 5."
"The solution is not expensive."
"The customers that have Microsoft Office 365, the license price is competitive. It is competitive because the next solution above it is Salesforce, which is licensed quite high. The price annually was approximately $55 per user but we did a combination of users with some of them having the higher range of approximately $85."
"The cost depends on a number of factors, so whoever is implementing it will need to take that into consideration before it is done."
"I rate the solution's pricing as a seven out of ten."
"It's kind of pricey. It's about $50 or $60 per user."
"The solution is expensive."
"The cost varies on multiple factors including customization and the number of users."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Manufacturing Company
9%
Government
8%
Computer Software Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business43
Midsize Enterprise22
Large Enterprise21
No data available
 

Questions from the Community

What are the pros and cons of MS dynamics vs. Salesforce CRM?
Dynamics also supports customization, especially for .NET developers and Microsoft-based environments.
Is it advisable to purchase Dynamics CRM in addition to NAV 2016?
Short answer: depends on your sales needs. NAV 2016’s built-in CRM is very basic. It’s fine for simple contact management and basic sales tracking, but it lacks: Proper pipeline management Adva...
What needs improvement with Microsoft Dynamics CRM?
A few areas where Dynamics CRM can improve: User experience → Still feels complex for non-technical users, especially for daily tasks Customization vs complexity → Easy to customize, but quickl...
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Also Known As

Dynamics CRM, MS Dynamics CRM
No data available
 

Overview

 

Sample Customers

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
nissha, ocbc bank, telecom, bny mellon
Find out what your peers are saying about Microsoft, Salesforce, Zoho and others in Sales Force Automation. Updated: May 2026.
896,034 professionals have used our research since 2012.