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MicroStrategy vs ThoughtSpot comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.7
MicroStrategy boosts business efficiency with robust features, reducing development time and costs, enhancing reporting and accelerating market readiness.
Sentiment score
7.1
ThoughtSpot users report improved time efficiency and cross-regional marketing, yet ROI varies with user count and onboarding ease.
Using ThoughtSpot has resulted in significant time savings and improved business sales by allowing us to identify sellers and buyers across regions, facilitating targeted marketing.
 

Customer Service

Sentiment score
6.1
MicroStrategy's customer service is generally well-regarded, but satisfaction varies due to mixed technical support and regional differences.
Sentiment score
6.7
ThoughtSpot's support is proactive and responsive but has a limited knowledge base and lengthy feature integration processes.
ThoughtSpot provides a dedicated customer success person and the ability to submit tickets online, with a response time of no more than a day.
I stopped opening tickets due to insufficient and untimely responses.
We have dedicated support contacts for our company, but pushing through features we need requires long processes and upvotes on their website despite the support.
 

Scalability Issues

Sentiment score
7.5
MicroStrategy is scalable and handles large data, but performance may depend on architecture and associated costs.
Sentiment score
7.1
ThoughtSpot's scalability is praised, enhanced by Snowflake partnership, despite challenges in managing roles for large user bases.
Tableau, Power BI, or Looker have separate tools for preparation, customization, and storytelling.
The platform does not have technical problems with scaling data or connections.
Scalability depends on your contract with them, whether it's consumption-based or row-based.
 

Stability Issues

Sentiment score
7.3
MicroStrategy is generally stable and reliable, with recent updates improving issues; infrastructure setup can affect stability.
Sentiment score
7.2
ThoughtSpot is stable with rare issues, offers high performance on large datasets, but needs integration and resource improvements.
This workaround consumed a lot of resources and led to reduced performance, with pinboards loading for approximately two minutes for each filter criterion.
I use it primarily for large datasets, and it performs faster than regular data visualization tools such as Power BI, which has limits on dataset size.
The responsiveness of accessing live data is exceptional and faster than most other BI tools.
 

Room For Improvement

MicroStrategy needs better dashboards, simpler tools, improved support, flexible layouts, easier customization, and cost-effective options.
ThoughtSpot needs improvements in visualization, customization, data handling, and usability, lagging behind competitors like Power BI and Tableau.
MicroStrategy could learn from Power BI's user-friendly interface.
Handling governance when there are many models and dashboards is complex.
A crucial feature we needed is missing, which involves restricting views of certain KPIs when users select conflicting parameters.
Enhancing integration capabilities with other tools like DBT would also be beneficial as it would make our lives easier.
 

Setup Cost

MicroStrategy's high upfront costs offer licensing flexibility; evaluate needs, negotiate discounts, and explore cost-saving for better scalability.
ThoughtSpot offers flexible pricing, often cheaper than Tableau but pricier than Power BI, with negotiable licensing models controlling costs.
HubSpot is expensive.
ThoughtSpot's pricing is reasonable and in line with other BI tools.
 

Valuable Features

MicroStrategy provides scalable BI solutions with advanced features including mobile BI, data visualization, robust security, and performance.
ThoughtSpot provides user-friendly, scalable data exploration with diverse database compatibility, enabling efficient, non-technical analytics and business intelligence.
The MicroStrategy interface is not as good as Power BI, especially concerning the user-friendly aspects.
This alerting feature is very beneficial for our company at the moment, and we use it extensively.
Its compatibility with most databases, including the latest from FlexMovely and Redshift, allows users to create joins and worksheets easily.
The main core of HubSpot is to create models, connect data pipelines, and create business models and dashboards on top of them.
 

Categories and Ranking

MicroStrategy
Ranking in BI (Business Intelligence) Tools
9th
Ranking in Embedded BI
4th
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
160
Ranking in other categories
No ranking in other categories
ThoughtSpot
Ranking in BI (Business Intelligence) Tools
18th
Ranking in Embedded BI
8th
Average Rating
7.8
Reviews Sentiment
6.9
Number of Reviews
12
Ranking in other categories
Data Visualization (14th)
 

Mindshare comparison

As of April 2025, in the BI (Business Intelligence) Tools category, the mindshare of MicroStrategy is 3.2%, down from 3.6% compared to the previous year. The mindshare of ThoughtSpot is 1.4%, down from 1.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools
 

Featured Reviews

AJIN S L - PeerSpot reviewer
Experience has shown effective features for analysis, but needs interface improvements
The most effective features of MicroStrategy for data analysis are those that cater to user needs. However, I find Power BI to be more useful when comparing some features, but my company does not choose Power BI due to certain code restrictions. The MicroStrategy interface is not as good as Power BI, especially concerning the user-friendly aspects.
Sushma Polavarapu - PeerSpot reviewer
Creates user-friendly analysis environments for large datasets
The tool is user-friendly for the end users. It is primarily a search-based tool. Users do not need a technical background to work directly on the dataset. Its compatibility with most databases, including the latest from FlexMovely and Redshift, allows users to create joins and worksheets easily. ThoughtSpot is fast, even with one to ten terabytes of data.
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848,716 professionals have used our research since 2012.
 

Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Financial Services Firm
17%
Computer Software Company
12%
Retailer
8%
Insurance Company
7%
Financial Services Firm
22%
Computer Software Company
13%
Manufacturing Company
11%
Healthcare Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about MicroStrategy?
The stability of the product is good.
What is your experience regarding pricing and costs for MicroStrategy?
For larger businesses, I think the pricing is logical, but for smaller companies, it can be a bit costly.
What needs improvement with MicroStrategy?
MicroStrategy could learn from Power BI's user-friendly interface. I find the user interface lacking when compared to Power BI. Additionally, their hyperintelligence could be improved in certain as...
What is your experience regarding pricing and costs for ThoughtSpot?
The pricing is on the higher end but reasonable for what ThoughtSpot offers.
What needs improvement with ThoughtSpot?
There are a few areas where ThoughtSpot could improve. A crucial feature we needed is missing, which involves restricting views of certain KPIs when users select conflicting parameters. We had to c...
What is your primary use case for ThoughtSpot?
Currently, our company is using ThoughtSpot ( /products/thoughtspot-reviews ) for marketing reporting. We build reports based on the tables in the cloud, utilizing the outlet views for ThoughtSpot ...
 

Overview

 

Sample Customers

Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
Primary Capital Mortgage, Sterling Backcheck, RichRelevance, Rambus, Batteries Plus Bulbs
Find out what your peers are saying about MicroStrategy vs. ThoughtSpot and other solutions. Updated: April 2025.
848,716 professionals have used our research since 2012.