Oracle ATG vs Softline eCommerce Solution comparison

Oracle and Softline are both solutions in the eCommerce Platforms category. Oracle is ranked #5 with an average rating of 8.0, while Softline is ranked #34. Oracle holds a 9.6% mindshare in P, compared to Softline’s 0.1% mindshare. Additionally, 100% of Oracle users are willing to recommend the solution, compared to 100% of Softline users who would recommend it.

Oracle ATG

Read 9 Oracle ATG reviews

1,630 Views
1,116 Comparison Views

100% willing to recommend

Softline eCommerce Solution

Read 7 Softline eCommerce Solution reviews

124 Views
13 Comparison Views

100% willing to recommend

Oracle ATG

Softline eCommerce Solution

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Executive SummaryUpdated on Feb 2, 2025

Oracle ATG and Softline eCommerce Solution are eCommerce products, each with distinct strengths. Based on data comparisons, Oracle ATG leads in scalability, while Softline stands out for a user-friendly experience and flexibility.

Features: Oracle ATG offers robust personalization capabilities, scalability, and complex integrations. Softline eCommerce Solution is known for its ease of use, straightforward interface, and flexibility.

Room for Improvement: Oracle ATG could improve its cloud-based offerings, reduce setup time, and simplify integrations. Softline may enhance its analytics, expand system capabilities, and streamline some functionalities for large enterprises.

Ease of Deployment and Customer Service: Oracle ATG requires extensive setup and skilled IT teams for customization, benefiting from strong support for complex implementations. Softline provides simpler deployment with quicker turnaround times and emphasizes responsive customer service.

Pricing and ROI: Oracle ATG has higher setup costs but offers appealing ROI for large enterprises due to its scalability. Softline offers a more affordable entry point with quicker ROI, suitable for small to mid-sized businesses.

To learn more, read our detailed Oracle ATG vs. Softline eCommerce Solution Report (Updated: March 2025).

Buyer's Guide

Oracle ATG vs. Softline eCommerce Solution

March 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle ATG

Ranking in eCommerce Platforms

5th

Average Rating

8.0

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Softline eCommerce Solution

Ranking in eCommerce Platforms

34th

Average Rating

8.4

Reviews Sentiment

7.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of April 2025, in the eCommerce Platforms category, the mindshare of Oracle ATG is 9.6%, up from 9.0% compared to the previous year. The mindshare of Softline eCommerce Solution is 0.1%, down from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

eCommerce Platforms

Featured Reviews

PankajKumar22

Field Activities In Banking, Telecom and Insurance Sector at YASH Technologies

Useful for B2B retail operations and order management but UI is bland and old

The UI might not be the fanciest, and since it's an older system, our customers are sometimes hesitant to invest in it. They're even considering moving to new e-commerce solutions, maybe even something custom-built in-house. It's quite basic and bland compared to today's modern web developments, which have enhanced user experiences. We're just providing support services to our customers, and they’ve been exploring a move to Oracle Commerce. However, there's some concern about Oracle Commerce's future, especially since support for version 11.3.2 is set to end in March 2025. We haven’t heard back from Oracle regarding any plans to extend support. We’re just keeping the lights on for now, but a transformation might be on the horizon. We have done some proof of concept with Oracle Commerce.

Read full review

Reviewer12750

Head of eCommerce at Kaspersky Lab

We can customize shopping carts according to our needs

We get support from them to implement different scenarios. Some technical things that our sales operations team work on should be done a bit faster as well as the analytical part. However, we also understand that we are not the only client. We know that Softline works with other Latin American offices. We also know that we can actually request some additional analytics from Softline and get them, but it's always better to receive them faster. Speeding up the analytics and implementation could be improved. There is an opportunity to do A/B tests inside the shopping cart. This could be an option.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The product is really good. It is a robust tool that can scale up in any business, including some multi-million businesses."

"The most valuable features are all the promotion capabilities and the tiered-pricing capabilities."

"The tool is useful for B2B retail operations. The e-commerce platform is helpful for our customers when searching for products they want to buy. They can look up items using part numbers or product descriptions, which helps them find exactly what they want. We rely on the search functionality a lot."

"The tool's most valuable features are its integration with various scanners, OCR capability, and ability to populate the system with a lot of information. We use the workload automation feature occasionally."

"The features that help us to change the product and pricing are good. They give us enough flexibility to manage this application."

"The merchandising part is where the business user adds and configures permissions, which is quite important for us."

"The most valuable feature is the local support, meaning the support of local payment methods. For example, in Russia, they support online banks and some other simple types of online banking. In the Czech Republic they can do a wire transfer. And their cart schemes are pretty local. These features enable us to create a local experience where our customers can pay with the payment methods they are used to. Payment methods are a very local thing."

"What we really appreciated is that they basically tailored their widget for us. They showed us their possibilities. They had some kind of widget, and we just asked them if it is possible to change the design, and they basically really tailored the design to our needs. That was great. Their team was very nice, and we really appreciated that they were prompt with any replies and any feedback. For example, we ran an AB test, and we saw that something could be changed. They fixed it in a couple of days, and we could go ahead without waiting. That was really amazing."

"I often communicate with Allsoft managers. The speed of their reaction is very important for me. They always respond very quickly and help with any questions."

"We are still doing more tests to see if we can use Softline eCommerce across the whole business. We are adopting Softline solutions in more countries now, i.e., Poland, Czech Republic, Slovakia, and the Balkans. All these regions are now using Softline eCommerce. So, it has really helped us to increase our sales."

"We can customize shopping carts according to our needs. We constantly review with Softline the features and shopping cart templates that we need. Softline eCommerce is flexible and can provide additional features, e.g., the design of the shopping cart, disclaimers, and some customized emails to clients."

"The technology is very simple to use."

"We use Softline eCommerce in some of European countries and also a few Asian countries. They provide us with their services and local support in those regions. This is really important because our goal is to be as local as possible. We are trying to be local with our websites and products. We also want customers to have that same experience during their purchases. For example, if a user is from Thailand and goes to our website, then we want them to have the same experience when they go to the checkout. If they experience any issues, then they can contact the customer support team."

Cons

"One drawback is that the tool could be more agile in adding new features. Since the product is very big, new features aren't added continuously. However, it already meets most of our requirements for day-to-day use."

"The only issue with the tool is that it is not cloud-based."

"So far, with Oracle ATG, I haven't seen any good cloud-based solutions."

"Oracle has a cloud solution, but some on-prem features are not available in the cloud version."

"There should be some sort of native integration. All the integrations that we build are completely customized. There should also be a mechanism for user surveys and product reviews. As of now, I don't see any feature related to these. It must have a provision for doing customer surveys and allowing customers to give product feedback. If I have a customer who purchased something on the website, there has to be a mechanism for a company to capture the feedback. This feature is currently not there. Similarly, if a customer wants to do a review of the product, there is no native feature for that."

"The UI might not be the fanciest, and since it's an older system, our customers are sometimes hesitant to invest in it. They're even considering moving to new e-commerce solutions, maybe even something custom-built in-house."

"Scalability is average; it's not really good. There are some limitations: They don't have a solution that can be used worldwide nor do they provide a self-service for users or customers."

"They should provide more training once the client comes onboard, or have something more scripted. With most companies, once you are onboard, then you know the process and what happens next. Currently, Softline's process is customized. While I know what they are going to deliver, I don't know how it will be done. It's just about getting it more streamlined on their side with their customer service."

"There is also room for improvement in the preparation they do for projects, their 'homework.' They need to be better at gathering as much information as possible regarding the project before the start, so we can eliminate troubles during the implementation and later stages."

"I would like to get an advanced level of sales analytics for free. However, it is provided only for money."

"Some unification of their systems could be beneficial, e.g., having some default complex systems that could serve other systems and databases systems. This improvement is connected with their technical part, like backend systems, databases, and reporting, because there are some items that could be improved in their technical part."

"The work done by the legal team is an area that can be improved."

"We get support from them to implement different scenarios. Some technical things that our sales operations team work on should be done a bit faster as well as the analytical part."

"Our previous partner had a really good admin panel. We could apply some settings on our own without any additional help from our partner. For example, we could change the design, settings, and the fields that show up on the widget, whereas with Softline, we cannot do that. Everything is on their end. It would be good if they provide some tools in the admin panel to make some minor changes. They should also allow us to customize the widget, at least the color. In this aspect, we are currently limited. We cannot really change the design, and the widget is just the way it was developed. The admin panel is also a bit confusing. Our previous partner had a really intuitive and user-friendly admin panel. We could easily find everything. Softline's admin panel is a bit complicated. So, it took us time. I think they plan to improve it, and they might apply some changes in the future."

Pricing and Cost Advice

"The tool's licensing is costly. Finding the right talent to manage it is also a challenge."

"The product's pricing is moderate. We use a license module."

"Oracle ATG is an expensive solution."

"In terms of licensing, it was definitely the best price on the Russian market and everything is pretty simple."

"Softline's pricing is above average because of all the things that I mentioned: a more localized solution and closer cooperation with us. They give us a team that is more or less dedicated to us. Those developers are mainly working on our tasks."

"Softline eCommerce has helped to increase our eCommerce sales."

"For us, its pricing was really nice. It was more or less the same one as everyone else. I don't know what they offer to others, but for us, the offer was perfect."

"We are satisfied with their prices at the moment."

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Comparison Review

it_user9726

Architect at Sapient

Oct 5, 2013

WCS vs Hybris vs ATG - Feature Smackdown

They say "Beauty is in the eyes of the beholder", so if you are a purist in one of these technologies you would probably never agree to my comparison matrix, However these are my personal opinion, From my experience standpoint I have longest exposure to WCS Commerce Suite and the least with ATG…

Read full review

Top Industries

By visitors reading reviews

Retailer

17%

Computer Software Company

14%

Financial Services Firm

12%

Wholesaler/Distributor

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Oracle ATG?

The tool's most valuable features are its integration with various scanners, OCR capability, and ability to populate the system with a lot of information. We use the workload automation feature occ...

See all answers

What needs improvement with Oracle ATG?

The tool is not cloud-based, and licensing and hosting are expensive. The tool can be improved in both areas.

See all answers

What is your primary use case for Oracle ATG?

My company's clients use the tool for e-commerce.

See all answers

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Comparisons

Salesforce Commerce Cloud vs Oracle ATG

Compared 36% of the time

Oracle Commerce Cloud vs Oracle ATG

Compared 23% of the time

SAP Commerce Cloud vs Oracle ATG

Compared 15% of the time

Adobe Commerce vs Oracle ATG

Compared 13% of the time

Shopify vs Oracle ATG

Compared 10% of the time

More Oracle ATG Competitors

No data available

Product Reports

Buyer's Guide

eCommerce Platforms

March 2025

Download Oracle ATG product report

Buyer's Guide

Softline eCommerce Solution

March 2025

Download Softline eCommerce Solution product report

Also Known As

ATG

No data available

Overview

Oracle ATG is an ecommerce solution that features out-of-the-box omnichannel experiences, makes it easy and fast to launch websites, provides scalable business-user control, and integrates well with other products. The platform helps businesses ensure relevant experiences to their customers at each touchpoint of a customer’s purchase journey (including the web, contact center, mobile devices, social media, physical stores, and more). Thich helps to increase sales and ensure a seamless buying experience. The solution can be implemented on premises or hosted by Oracle or a third party and it also runs on one of three application servers, including Oracle WebLogic, JBoss, or IBM WebSphere.

Oracle ATG Web Commerce is made up of three platform layers:

The Dynamo application framework (DAF)
The personalization module (DPS)
The scenarios module (DSS)

Oracle ATG Features

Oracle ATG has many valuable key features. Some of the most useful ones include:

Personalization capabilities: Oracle ATG has personalization capabilities including DPS and DSS. The personalization module (DPS) provides control to customize the content as per customer interest, targeting content based on the customer’s interest. The scenarios module (DSS) extends the content targeting capabilities of the personalization module. In addition, you can have customized content in a way that changes dynamically for each user. Scenarios are time-sensitive, event-driven campaigns designed to manage interactions between site visitors and content over a long period.

Data anywhere architecture: Oracle ATG is designed with data anywhere architecture, meaning implementation is independent of the data source. With Oracle ATG, if you change your database, you do not have to change your code.

Payment integration support: Oracle ATG eCommerce supports various payment gateway integrations, which includes credit card, PayPal, or any other payment mode. The code can be customized to any payment method you want.

Application server support: Oracle ATG’s eCommerce applications are built on the concept of component-based model. It supports most of the major application servers, like JBOSS, WebLogic, and WebSphere. The component model is implemented using JSP and Java Beans, which are easily and widely used.

Oracle ATG Benefits

There are several benefits to implementing Oracle ATG. Some of the biggest advantages the solution offers include:

It has both B2B and B2C offerings.
It enables merchants to manage and sell complex products.
It allows merchants to efficiently personalize the shopper experience through customisable content, sites, and campaigns.
The solution is designed with a unified architecture that lets you manage multiple sites efficiently.
Oracle ATG includes robust personalization features, including tailored content and merchandise, personalized search, tailored websites, and customized marketing programs.
With the solution’s data anywhere architecture, you can easily manage integrations.
Business users can develop categories, products, and SKUs and organize them into catalogs that exist in a content management environment.
It is simple and easy to use with a clean interface.
Oracle ATG also has good dashboards for visualizing the data in a comprehensive and clear format.
Because Oracle ATG is a server-side, component-driven platform, you can use headless systems while retaining most of its features. If you already have an Oracle ATG setup, you can keep the frontend and migrate the backend to a microservices-based alternative for more flexibility.

Oracle

Softline Ecommerce is a part of Softline Group, a leading global IT company.

Our All-in-One Ecommerce Solution for Digital Sales helps businesses to increase their revenue in online sales in Europe, Asia and Latin America.

We take care of payment processing in local currency & invoicing, tax management & compliance, protect transactions with AI-based fraud systems.

Softline

Sample Customers

Agilent, Shenhua Group Corporation Ltd., Fox Head Inc., Netshoes, Mr. Price, Retail World AE, Sascar, Banca Transilvania, UL, Fox Head, Carolina Biological Supply, Groupe Dynamite

Google, Microsoft, Kaspersky, Avast, ABBYY, ESET, Symantec, Acronis, Xerox, Autodesk.

Buyer's Guide

Oracle ATG vs. Softline eCommerce Solution

March 2025

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