Pega Customer Service vs Sales Creatio comparison

Pega and Creatio are both solutions in the CRM category. Pega is ranked #30 with an average rating of 8.5, while Creatio is ranked #22 with an average rating of 9.0. Pega holds a 0.2% mindshare in CRM, compared to Creatio’s 0.7% mindshare. Additionally, 100% of Pega users are willing to recommend the solution, compared to 100% of Creatio users who would recommend it.

Pega Customer Service

Read 4 Pega Customer Service reviews

106 Views
46 Comparison Views

100% willing to recommend

Sales Creatio

Read 8 Sales Creatio reviews

365 Views
270 Comparison Views

100% willing to recommend

Pega Customer Service

Sales Creatio

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Executive SummaryUpdated on Dec 19, 2024

Sales Creatio and Pega Customer Service are competing CRM solutions in customer interaction. Sales Creatio is favorable for its affordability and ease of use, while Pega Customer Service offers advanced features suited for enterprise-scale operations.

Features: Sales Creatio offers tailored sales automation tools, focusing on simplicity and integration. It is low-code and adaptable, allowing users to create marketing processes and workflows easily. Pega Customer Service provides robust case management, AI-driven service automation, and intelligent decision-making features, useful for complex service solutions.

Room for Improvement: Sales Creatio could enhance its advanced features and scalability to better serve larger enterprises. Improvements in customization options and AI integrations could broaden its appeal. Pega Customer Service might focus on simplifying its implementation to attract smaller businesses, making its pricing more competitive and enhancing user-friendliness.

Ease of Deployment and Customer Service: Sales Creatio offers a straightforward deployment process with consistent customer support, facilitating quick adoption. Pega Customer Service requires more complex implementation but provides comprehensive support throughout integration, ensuring smooth transition for enterprises.

Pricing and ROI: Sales Creatio provides competitive pricing with rapid ROI, appealing to small and mid-sized businesses. Pega Customer Service involves a higher initial investment but promises significant long-term ROI through scalability and extensive features, targeting larger enterprises with intricate needs.

To learn more, read our detailed Pega Customer Service vs. Sales Creatio Report (Updated: April 2025).

Buyer's Guide

Pega Customer Service vs. Sales Creatio

April 2025

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Helped 847,772 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pega Customer Service

Ranking in CRM

30th

Average Rating

8.6

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Sales Creatio

Ranking in CRM

22nd

Average Rating

9.0

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Sales Force Automation (8th)

Mindshare comparison

As of April 2025, in the CRM category, the mindshare of Pega Customer Service is 0.2%, up from 0.1% compared to the previous year. The mindshare of Sales Creatio is 0.7%, down from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Balaji Choda

Architect at American Express

Offers different categories, and each is specialized by market (corporate, consumer, etc.) and line of business (consumer, corporate, or small business)

There are different categories of features. * One category is account information. Under account information, we have contact details, contact history, employment details, limits, card replacements, and card features. * Another category is card features, which include account features, benefit factors, business development services, automation teams, and promotions. There are different categories like this, and each is specialized by market (corporate, consumer, etc.) and line of business (consumer, corporate, or small business). The market can be in APAC, EMEA, or the UK. It's designed so that each task can be specialized by market and line of business.

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HaroldBusby

Senior Sales Manager at Sales Informatics

Offers agility and how quickly it can be modified to meet the workflows of any organization

The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved. Only half of the mobile app uses the new architecture, and I believe their roadmap is to fully update it so there's a consistent user interface throughout the mobile app. Some of it uses the older Creatio technology, some of it's newer, and I think they're aiming to have it fully updated sometime in the second quarter. That will be a big jump. It supports the remote sales team, but it could be a lot better. Creatio needs to move the mobile app update higher on its priority list. We can see a difference when we look at other mobile CRM solutions out there – Creatio's mobile app isn't as fresh as other parts of the application. The other area I'd like to see Creatio improve – is the development of a robust field service application or enhancement to their existing Service Creatio module. It should be a separate product called Creatio Field Service. Field service is important because it addresses the large number of workers out there who aren't desk-bound, and that really corresponds with the mobile app improvements.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of the solution is case management and different configurations."

"Pega Customer Service is scalable."

"The technical support provided for all the solutions from Pega is of the same quality since they have their own internal teams and the same mechanisms, which are good for dealing with issues of different users."

"The product is scalable. It works efficiently for changing existing features."

"Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an option."

"It provides a customizable platform that enables companies to safely store and recognize customer data, as well as connect multiple channels and other related services."

"There's not a single CRM out there that is quite as flexible as Creatio CRM."

"Intuitive, low-code CRM platform that's easy to integrate and use."

"Its configurability in terms of being able to change screens and fields and create workflows that are compatible with our business objectives is most valuable."

"I like Creatio's workflows, automation, and no-code features that we can update as we wish."

"With Sales Creatio, you can have a customer service review, and it is GDPR compliant."

Cons

"The licensing cost could also be improved."

"The product's pricing needs improvement."

"The only concern I have seen about the product is its prices."

"Pega JVM function needs to be improved."

"Sales Creatio should include better customizations."

"There is still some room for improvement in the overall look and feel of the software."

"Creatio's mobile app could be more intuitive."

"The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved."

"The marketing feature needs to be improved. Documentation on their website, or their knowledge base, also needs expansion and improvement."

"To benefit from this software you need to have somebody dedicated to customizing the features you're looking for and, to be honest, I do not have time to focus only on that."

"Out of the box connectors are great, but the ability of what is there versus other CRMs is limited."

"On the sales side, I would like to see a CPQ product, and on the services side, I'd like to see more of a field service automation feature."

Pricing and Cost Advice

"The solution provides licenses to users either based on the number of users or the number of cases that an end user creates."

"The tool's pricing is flexible, and I rate it four to five out of ten."

"Creatio's most basic plan, which has Growth, Enterprise, and Ultimate, I use the Enterprise version. It's a fully-featured CRM that includes sales, marketing, and service, along with the studio product."

"Sales Creatio's enterprise version is $60 per user per month. Other leaders in the Gartner Magic Quadrant for sales automation, such as SAP, Microsoft, Salesforce, and Oracle, are about $150 to $200 a month, and Creatio is $60."

"Pricing for this solution is more affordable than Salesforce, and the costs are upfront."

"Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution."

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Top Industries

By visitors reading reviews

No data available

Manufacturing Company

22%

Computer Software Company

17%

Comms Service Provider

Real Estate/Law Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Pega Customer Service?

The product is scalable. It works efficiently for changing existing features.

See all answers

What is your experience regarding pricing and costs for Pega Customer Service?

The pricing model of the solution can be divided into two parts since there are two types of licenses that users can purchase. The solution provides licenses to users either based on the number of ...

See all answers

What needs improvement with Pega Customer Service?

Pega can automate the creation of permissions. The licensing cost could also be improved. For future releases, Pega packages are coming along with AI technologies. The blueprint is already in place...

See all answers

What do you like most about Sales Creatio?

Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an...

See all answers

What is your experience regarding pricing and costs for Sales Creatio?

Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution. The fact that the solution is from an East European company makes it cheaper because of labor arbitrage. O...

See all answers

What needs improvement with Sales Creatio?

See all answers

Comparisons

No data available

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Product Reports

Buyer's Guide

CRM

March 2025

Download Pega Customer Service product report

Buyer's Guide

Sales Creatio

March 2025

Download Sales Creatio product report

Overview

Pega Customer Service is a comprehensive platform designed to transform customer engagement through advanced automation and AI-driven solutions, tailored for knowledgeable audiences seeking efficient service management tools.

With Pega Customer Service, businesses can deliver superior customer experiences by leveraging its automation capabilities to streamline communication and processes. The platform supports dynamic case management, providing tailored services that adapt to individual customer needs, ensuring consistent, personalized interactions. Its robust system integrates seamlessly with existing infrastructures, enabling quick implementation and scalability. Room for improvement includes enhanced reporting functionalities and a more intuitive setup process to ease adoption for teams.

What are the key features of Pega Customer Service?

Dynamic Case Management: Handles complex cases efficiently with adaptable, rule-driven processes.
AI-Powered Automation: Automates routine tasks to free up agents for higher-value customer interactions.
Omnichannel Engagement: Provides consistent service across all channels, enhancing customer satisfaction.
Real-time Decisioning: Utilizes data insights to make informed, timely decisions during customer interactions.

What benefits and ROI can you expect?

Increased Efficiency: Reduces operational costs by automating repetitive tasks, boosting productivity.
Improved Customer Satisfaction: Provides personalized interactions that meet the expectations of today's customers.
Faster Resolution Times: Streamline complex cases to resolve issues swiftly and effectively.
Scalability: Easily adapts to business growth, ensuring a future-ready service environment.

Pega Customer Service is widely used across industries like financial services, healthcare, and telecommunications. It provides a flexible framework to meet regulatory demands and enhance customer engagement in these rapidly evolving sectors. Each industry benefits from tailored workflows and data management features specific to their needs, driving innovation and improved service standards.

Pega

Sales Automation Software to accelerate the complete sales cycle — from lead to repeat sales

Sales Creatio is a cloud CRM system for comprehensive sales force automation from lead management to large enterprise sales. Employ out-of-the-box reference processes to manage the entire sales cycle! The product guides users through the entire sales process from the initial communication with a customer to the closed deal. Sales Creatio combines AI with leading UX to accelerate user adoption.

Creatio

Sample Customers

Information Not Available

ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino

Buyer's Guide

Pega Customer Service vs. Sales Creatio

April 2025

Free Report: Pega Customer Service vs. Sales Creatio

Find out what your peers are saying about Pega Customer Service vs. Sales Creatio and other solutions. Updated: April 2025.

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