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SAS Customer Intelligence 360 vs SAS Marketing Automation comparison

 

Categories and Ranking

SAS Customer Intelligence 360
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Marketing Resource Management (10th)
SAS Marketing Automation
Average Rating
7.6
Number of Reviews
2
Ranking in other categories
Marketing Automation (10th)
 

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. SAS Customer Intelligence 360 is designed for Marketing Resource Management and holds a mindshare of 4.6%, up 3.1% compared to last year.
SAS Marketing Automation, on the other hand, focuses on Marketing Automation, holds 2.1% mindshare, up 1.8% since last year.
Marketing Resource Management
Marketing Automation
 

Featured Reviews

Use SAS Customer Intelligence 360?
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Trini Olivan - PeerSpot reviewer
Apr 25, 2022
It's good at visualizing large amounts of data
SAS Marketing Automation is a data analytics platform. I have a data analytics background, and this is my actual role. SAS has a lot of capacities to work with massive amounts of data SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pricing and Cost Advice

Information not available
"I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."
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814,763 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
No data available
Financial Services Firm
28%
Computer Software Company
23%
Comms Service Provider
14%
Insurance Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

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What do you like most about SAS Marketing Automation?
You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in...
What needs improvement with SAS Marketing Automation?
The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main conce...
What is your primary use case for SAS Marketing Automation?
I'm using it for micro-segmentation-based campaigns and inbound and outbound campaigns. I'm using its latest on-prem version.
 

Also Known As

SAS Marketing Operations Management, Assetlink
SAS Campaign Management
 

Learn More

Video not available
 

Overview

 

Sample Customers

Amway China, DSW
Staples