SAS Marketing Automation vs Siebel Marketing Resource Management comparison

The compared SAS and Oracle solutions aren't in the same category. SAS is ranked #10 in MA , with an average rating of 7.0, and holds a 2.0% mindshare in the category. Oracle is ranked #6 in MRM , and holds a 3.5% mindshare. Additionally, 100% of SAS users are willing to recommend the solution.

SAS Marketing Automation

Read 2 SAS Marketing Automation reviews

235 Views
190 Comparison Views

100% willing to recommend

Siebel Marketing Resource M...

33 Views
26 Comparison Views

SAS Marketing Automation

Siebel Marketing Resource M...

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between SAS Marketing Automation and Siebel Marketing Resource Management based on real PeerSpot user reviews.

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To learn more, read our detailed Marketing Automation Report (Updated: February 2025).

Buyer's Guide

Marketing Automation

February 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

SAS Marketing Automation

Average Rating

7.6

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

Marketing Automation (10th)

Siebel Marketing Resource M...

Average Rating

0.0

Number of Reviews

Ranking in other categories

Marketing Resource Management (6th)

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. SAS Marketing Automation is designed for Marketing Automation and holds a mindshare of 2.0%, up 1.9% compared to last year.
Siebel Marketing Resource Management, on the other hand, focuses on Marketing Resource Management, holds 3.5% mindshare, down 6.9% since last year.

Marketing Automation

Marketing Resource Management

Featured Reviews

Trini Olivan

Senior Data Manager at Liberty Seguros, Compania de Seguros y Reaseguros, S.A.

It's good at visualizing large amounts of data

You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors.

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Top Industries

By visitors reading reviews

Financial Services Firm

30%

Computer Software Company

23%

Comms Service Provider

16%

Insurance Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about SAS Marketing Automation?

You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in...

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What needs improvement with SAS Marketing Automation?

The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main conce...

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What is your primary use case for SAS Marketing Automation?

I'm using it for micro-segmentation-based campaigns and inbound and outbound campaigns. I'm using its latest on-prem version.

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Comparisons

Salesforce Marketing Cloud vs SAS Marketing Automation

Compared 70% of the time

SAP CRM vs SAS Marketing Automation

Compared 30% of the time

More SAS Marketing Automation Competitors

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Product Reports

Buyer's Guide

Marketing Automation

February 2025

Download SAS Marketing Automation product report

No data available

Also Known As

SAS Campaign Management

No data available

Overview

SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

SAS

Oracle's Siebel Marketing Resource Management is a complete solution for planning, budgeting, executing, and measuring the impact of global marketing efforts. It provides a common language, powerful analytics, and business processes based on best practices. Siebel MRM automates key processes, from planning to financial analysis, helping marketing users across the enterprise manage activities more effectively and optimize the use of marketing resources.

Oracle

Sample Customers

Staples

Hover Automotive India Pvt. Ltd., Southwest Airlines Co., Lawn Tennis Association, Grupo Arcor, BoxFusion, ec4u expert consulting AG, Telekom Deutschland GmbH, SMSA Express Transportation Company Ltd., Smiles S.A.

Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: February 2025.

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837,501 professionals have used our research since 2012.

We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.