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SAS Marketing Automation vs Siebel Marketing Resource Management comparison

The compared SAS and Oracle solutions aren't in the same category. SAS is ranked #10 in MA , with an average rating of 7.0, and holds a 2.1% mindshare in the category. Oracle is ranked #6 in MRM , and holds a 3.6% mindshare. Additionally, 100% of SAS users are willing to recommend the solution.
SAS Marketing Automation
Read 2 SAS Marketing Automation reviews
  • 295 Views
  • 234 Comparison Views
100% willing to recommend
Siebel Marketing Resource M...
  • 62 Views
  • 50 Comparison Views
 

Comparison Buyer's Guide

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Executive Summary
We performed a comparison between SAS Marketing Automation and Siebel Marketing Resource Management based on real PeerSpot user reviews.

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Buyer's Guide
Marketing Automation
October 2024
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Helped 814,649 peers since 2012
 

Categories and Ranking

SAS Marketing Automation
Average Rating
7.6
Number of Reviews
2
Ranking in other categories
Marketing Automation (10th)
Siebel Marketing Resource M...
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Marketing Resource Management (6th)
 

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. SAS Marketing Automation is designed for Marketing Automation and holds a mindshare of 2.1%, up 1.8% compared to last year.
Siebel Marketing Resource Management, on the other hand, focuses on Marketing Resource Management, holds 3.6% mindshare, down 10.5% since last year.
Marketing Automation
Marketing Resource Management
 

Featured Reviews

Trini Olivan - PeerSpot reviewer
Apr 25, 2022
It's good at visualizing large amounts of data
SAS Marketing Automation is a data analytics platform. I have a data analytics background, and this is my actual role. SAS has a lot of capacities to work with massive amounts of data SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams…
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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pricing and Cost Advice

"I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."
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814,649 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
28%
Computer Software Company
23%
Comms Service Provider
14%
Insurance Company
9%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

What do you like most about SAS Marketing Automation?
You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in...
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What needs improvement with SAS Marketing Automation?
The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main conce...
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What is your primary use case for SAS Marketing Automation?
I'm using it for micro-segmentation-based campaigns and inbound and outbound campaigns. I'm using its latest on-prem version.
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Comparisons

Salesforce Marketing Cloud vs SAS Marketing Automation Logo
Salesforce Marketing Cloud vs SAS Marketing Automation
Compared 71% of the time
SAP CRM vs SAS Marketing Automation Logo
SAP CRM vs SAS Marketing Automation
Compared 29% of the time
More SAS Marketing Automation Competitors
No data available
 

Product Reports

Buyer's Guide
Marketing Automation
October 2024
SAS Marketing Automation reportDownload SAS Marketing Automation product report
No data available
 

Also Known As

SAS Campaign Management
No data available
 

Learn More

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SAS
Oracle
 

Overview

SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

Oracle's Siebel Marketing Resource Management is a complete solution for planning, budgeting, executing, and measuring the impact of global marketing efforts. It provides a common language, powerful analytics, and business processes based on best practices. Siebel MRM automates key processes, from planning to financial analysis, helping marketing users across the enterprise manage activities more effectively and optimize the use of marketing resources.
 

Sample Customers

Staples
Hover Automotive India Pvt. Ltd., Southwest Airlines Co., Lawn Tennis Association, Grupo Arcor, BoxFusion, ec4u expert consulting AG, Telekom Deutschland GmbH, SMSA Express Transportation Company Ltd., Smiles S.A.
Buyer's Guide
Marketing Automation
October 2024
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.