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SAS Marketing Automation vs Siebel Marketing Resource Management comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SAS Marketing Automation
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
2
Ranking in other categories
Marketing Automation (10th)
Siebel Marketing Resource M...
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Marketing Resource Management (6th)
 

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. SAS Marketing Automation is designed for Marketing Automation and holds a mindshare of 2.0%, up 1.9% compared to last year.
Siebel Marketing Resource Management, on the other hand, focuses on Marketing Resource Management, holds 3.5% mindshare, down 6.9% since last year.
Marketing Automation
Marketing Resource Management
 

Featured Reviews

Trini Olivan - PeerSpot reviewer
It's good at visualizing large amounts of data
You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors.
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Top Industries

By visitors reading reviews
Financial Services Firm
30%
Computer Software Company
23%
Comms Service Provider
16%
Insurance Company
5%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

What do you like most about SAS Marketing Automation?
You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in...
What needs improvement with SAS Marketing Automation?
The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main conce...
What is your primary use case for SAS Marketing Automation?
I'm using it for micro-segmentation-based campaigns and inbound and outbound campaigns. I'm using its latest on-prem version.
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Also Known As

SAS Campaign Management
No data available
 

Overview

 

Sample Customers

Staples
Hover Automotive India Pvt. Ltd., Southwest Airlines Co., Lawn Tennis Association, Grupo Arcor, BoxFusion, ec4u expert consulting AG, Telekom Deutschland GmbH, SMSA Express Transportation Company Ltd., Smiles S.A.
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